Scenario

Company news — such as new initiatives or products, a new facility or relocation, mergers and acquisitions, or layoffs — can predict an organization’s propensity to purchase. When significant company news happens, your sales and marketing teams should move quickly and reach out to new buying groups based on this information.

But it’s difficult for busy teams to track the constant movements and developments of companies worldwide. Automated triggers and actions simplify this process. Instead of manually adding contacts to campaigns and lists, you’ll be able to stay focused on fostering customer relationships, prospecting sales, and closing deals.

Trigger

  • A news event is detected about a company

Actions 

  • Export the account to your CRM
  • Add the likely buying group to a campaign in a sales engagement system
  • Nurture with email
  • Run targeted ads