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Competitive takeaway

Scenario

Using ZoomInfo’s advanced search capabilities, pull a list of companies that are using technologies competitive to yours. Reach out to those companies and invite them to participate in a side-by-side comparison of the two solutions to demonstrate your product’s unique strengths. If they don’t engage, you can nurture them on the differences between the products. 

Run this play in an automated fashion on an ongoing basis to capture all companies who add a competitive solution. Using ZoomInfo Workflows, you can set up a trigger to identify when companies add a competitive technology and automatically add your target buyers to that sequence. Automate this message and build a template that outlines several reasons why they should switch to your product, focusing on your unique strengths relative to each competitor.

Trigger 

  • Competitive technology added to a company

Actions 

  • Identify companies using competitive technologies through ZoomInfo’s technographics data 
  • Detect account is partnered with competitor 
  • Initiate “bake off” email sequence and/or direct mail gifting program