ZoomInfo's verified intelligence (100M companies, 500M contacts, billions of buying signals) now flows natively into iCapture by Cvent through GTM.AI, the API and Model Context Protocol home for AI agents and integrated GTM workflows.
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, today announced a native integration with iCapture by Cvent, the event lead capture app used by B2B marketers across thousands of trade shows and corporate events. Mutual customers can bring ZoomInfo into iCapture through a native integration, enriching every scanned badge and captured lead in real time with verified firmographics, contact data, and buying signals. The integration is powered by GTM.AI, ZoomInfo's headless GTM context layer, which exposes ZoomInfo's verified data graph and agentic orchestration to any platform through API and Model Context Protocol (MCP).
Key takeaways
iCapture by Cvent now connects to ZoomInfo through a native integration. Mutual customers can pull ZoomInfo data into iCapture without custom development.
Captured leads are enriched at the moment of scan with ZoomInfo firmographics, contact data, and buying signals drawn from the GTM Context Graph.
GTM.AI is the underlying data layer. It exposes ZoomInfo's verified intelligence on 100M companies, 500M contacts, and billions of signals through API and MCP, so platforms like iCapture can plug in.
The integration is available today to mutual ZoomInfo and iCapture customers.
What is iCapture by Cvent?
iCapture is an event lead capture app from Cvent. It lets B2B marketing and field teams scan, qualify, and route badges and business cards from trade shows, conferences, and corporate events into their CRM or marketing automation platform. iCapture is part of the broader Cvent event marketing software suite, used by companies that run trade show programs and field marketing at scale.
iCapture sits inside the Cvent product family as the lead capture surface most directly touched by sellers and field marketers on the show floor. It is the moment of truth for event ROI. Every other downstream system, the CRM, the MAP, the sales engagement platform, inherits whatever quality the lead carries when it leaves iCapture.
What is GTM.AI, and why is it the data layer for iCapture?
GTM.AI is ZoomInfo's headless GTM context layer. It exposes ZoomInfo's verified data graph and agentic orchestration through API and Model Context Protocol (MCP), so any tool, agent, or platform can plug in. iCapture by Cvent joins the dozens of completed integrations on GTM.AI, alongside Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Outreach, Gong, Claude, ChatGPT, and Codex.
The integration has two layers. The GTM Context Graph supplies identity-resolved data on 100M companies, 500M contacts, and billions of buying signals, continuously updated and continuously queryable. The agentic orchestration layer sits on top, applying ZoomInfo's matching, scoring, and signal logic before data reaches the partner surface. Above both sits a governance layer that handles access control, data lineage, and audit logging.
For iCapture, that means a scanned badge gets matched against the GTM Context Graph and returned with enrichment in the same workflow the rep is already in. No CSV export. No second tool. No data-broker wait time.
How does the iCapture and ZoomInfo integration work?
A field marketer or seller scans a badge or business card with the iCapture app. The capture event is matched against the GTM Context Graph through GTM.AI. iCapture writes back the enriched record with verified firmographics, contact details, and qualifying signals.
The enriched lead then routes into the customer's CRM, marketing automation, or sales engagement platform through iCapture's existing routing logic. Because the enrichment happens at capture time, the lead arrives in Salesforce or HubSpot already scored and ready to action. No nightly enrichment batch. No Monday-morning data cleanup.
Setup runs through iCapture's standard integrations interface. Mutual customers connect their ZoomInfo entitlement once. After that, every scan is enriched automatically.
Why does data quality matter for event lead capture?
B2B contact data decays at roughly 70% per year. A trade show lead captured against a stale database, or against a self-reported business-card field full of typos, produces bad outcomes downstream. Wrong title. Wrong company size. Wrong territory. Routing breaks. Follow-up sequences fire at the wrong cohort.
Event marketing teams spend six and seven figures per show. The unit economics only work if the leads captured at the booth turn into a clean, routable list in the CRM by Monday morning. Enrichment that happens days later, after the rep has already followed up, is enrichment that arrives too late.
The integration shortens that loop to seconds. ZoomInfo's continuously refreshed graph supplies the verified record at capture time, not at end-of-show export.
How is the iCapture and ZoomInfo integration different from a generic enrichment tool?
Native to iCapture. The enrichment happens inside the iCapture app, on the workflow the field team already uses. No second console. No second login.
Native data layer through GTM.AI. ZoomInfo is the data provider, with GTM.AI serving as the integration backbone. Verified data on 100M companies and 500M contacts beats scraped or BYO sources for B2B accuracy.
Governance applied platform-side. Access control, data lineage, and audit logging are enforced by GTM.AI consistently across every surface a customer uses, including iCapture, Salesforce, HubSpot, and any custom agent the customer builds.
What does this mean for B2B event marketers?
Cleaner lists by close-of-show. Routing and follow-up start working from a verified record, not a typo-laden scan.
Field-marketing ROI gets measurable. Captured leads carry enough firmographic detail to attribute pipeline back to specific shows, regions, and account targets.
One data layer across the GTM stack. The same ZoomInfo data behind the enrichment in iCapture is the data behind Salesforce, HubSpot, Outreach, and any agent built on GTM.AI. Fewer reconciliation problems downstream.
FAQ: iCapture, Cvent, and GTM.AI
What is iCapture by Cvent? iCapture is an event lead capture app from Cvent. It lets B2B marketers scan, qualify, and route leads from trade shows and corporate events into a CRM or marketing automation platform.
Is iCapture part of Cvent? Yes. iCapture is part of the Cvent product family and operates as the lead capture surface inside the broader Cvent event marketing software suite.
What is the iCapture ZoomInfo integration? It is a native integration that enriches every captured lead in iCapture with ZoomInfo data. Mutual customers connect their ZoomInfo entitlement to iCapture once, and every subsequent scan is enriched at capture time with verified firmographics, contact details, and qualifying signals.
What is GTM.AI? GTM.AI is ZoomInfo's headless GTM context layer. It exposes ZoomInfo's verified data graph (100M companies, 500M contacts, billions of signals), agentic orchestration, and platform-level governance through API and Model Context Protocol (MCP), so any agent, platform, or workflow can plug in. GTM.AI powers integrations including Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Gong, Outreach, Claude, ChatGPT, and Codex, alongside ZoomInfo itself.
Who is the data provider for the enrichment in iCapture? ZoomInfo is the data provider, with GTM.AI serving as the integration backbone for iCapture.
Where does the enrichment happen? Inside iCapture, at capture time. The scanned badge is matched against the GTM Context Graph through GTM.AI, and the enriched record is written back in the same workflow.
What data does iCapture get from ZoomInfo? Verified firmographics (company size, industry, revenue band, location), contact details (title, function, seniority), technographics, and qualifying buying signals, all drawn from the GTM Context Graph.
How is the iCapture ZoomInfo integration different from trade show lead retrieval scanners? A generic lead retrieval app captures what the badge contains. The iCapture and ZoomInfo integration enriches that capture against ZoomInfo's verified graph, so the lead arrives with firmographics, technographics, and signals the badge never carried.
Why does data quality matter at the booth? B2B contact data decays at roughly 70% per year. A lead captured against stale data routes wrong, scores wrong, and follows up against the wrong cohort. Enrichment at capture time, against a continuously refreshed graph, is what makes event follow-up work.
How does the integration handle governance? GTM.AI's platform layer applies access control, permissioning, data lineage, and audit logging consistently. Customers maintain a single governance posture across iCapture, ZoomInfo, and every other surface built on GTM.AI.
Is the iCapture ZoomInfo integration available now? Yes. The integration is generally available to mutual ZoomInfo and iCapture by Cvent customers.
Availability
The iCapture and ZoomInfo integration is generally available today to mutual ZoomInfo and iCapture by Cvent customers. Setup runs through iCapture's standard integrations interface.
About ZoomInfo
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.
GTM.AI is ZoomInfo's headless GTM context layer. It is the API and Model Context Protocol home for AI agents, powering integrations across Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Claude, ChatGPT, and dozens more.
Learn more at zoominfo.com and gtm.ai.
Media contact: Public Relations Team ZoomInfo PR@zoominfo.com
