What the Gartner Magic Quadrant recognition means
ABM isn't new. But high-performing, high-velocity ABM? That's a different story.
From day one, ZoomInfo built its marketing product to solve what most platforms couldn't: true go-to-market alignment, powered by real-time signals and trusted data from a unified source. Today, ZoomInfo serves 35,000+ customers, including 1,921 accounts spending $100K+ annually, a level of enterprise conviction that reflects where the market is heading: toward platforms that connect insight to action, not just data to dashboards.
That's why we're proud to share that ZoomInfo has been named a Leader in the 2025 Gartner Magic Quadrant for Account-Based Marketing Platforms, the second consecutive year ZoomInfo has earned that recognition. ZoomInfo was also named a Leader in 2024, making this the zoominfo magic quadrant placement that reflects sustained momentum, not a single-year result.
Gartner evaluates vendors on two dimensions: Ability to Execute and Completeness of Vision. Ability to Execute reflects how well a vendor delivers on its product promises today, including product quality, sales execution, customer experience, and market responsiveness. Completeness of Vision reflects how well a vendor understands where the market is going and how credibly it is building toward that future. A Leader placement means Gartner's analysts assessed ZoomInfo as strong on both dimensions simultaneously.
In our view, this placement reflects the momentum we've seen firsthand: more customers adopting signal-based workflows, more cross-functional teams using ZoomInfo Sales, Marketing, and GTM Workspace to drive pipeline from day one, and more GTM operators treating data quality as the foundation for scalable growth rather than a nice-to-have.
We've doubled down on our core capabilities of intelligence and trust, offering deep connectivity that makes orchestration simple across sales and marketing, all with an eye to the future as we deepen the GTM Context Graph's reasoning layer and expand AI agents in GTM Workspace and GTM Studio.
Put simply: we believe it's a signal that we're building what the next era of ABM actually needs. Not just building tools, but solving the right problems.
ZoomInfo's Gartner Peer Insights scores
Gartner Peer Insights is the publicly accessible complement to the paywalled Magic Quadrant report, giving procurement teams and practitioners a direct view into how verified customers rate the platform across the full vendor lifecycle.
Here is how ZoomInfo scores on Gartner Peer Insights in the Revenue Data Solutions market, based on 439 validated reviews:
Evaluation dimension | Score |
|---|---|
Evaluation and Contracting | 4.2 |
Integration and Deployment | 4.4 |
Service and Support | 4.4 |
Product Capabilities | 4.4 |
Overall | 4.2 |
What reviewers say
Gartner Peer Insights reviewers most frequently praise ZoomInfo for three capabilities: Delta Share bulk firmographic enrichment at scale, Websights intent prioritization within a book of business, and seamless CRM stack integration. Reviewers in enterprise segments describe the platform as a reliable operational layer for their GTM stack, with particular appreciation for how gartner zoominfo data surfaces within existing workflows rather than requiring teams to rebuild processes around a new tool.
One honest pattern in the data: enterprise users at companies in the $3B to $10B revenue range rate the platform higher overall than mid-market users, who more frequently cite data freshness for mid-market contacts as a concern. That's a real signal worth acknowledging, and it reflects the ongoing investment ZoomInfo is making in continuous verification coverage at the mid-market segment.
Analyst and peer recognition: two sides of the same signal
Recognition from Gartner is powerful. What makes this year stand out is that ZoomInfo is also the only vendor recognized as a Customers' Choice for ABM, as seen in the Voice of the Customer report for Account-Based Marketing Platforms from Gartner Peer Insights. ZoomInfo holds a 4.7/5.0 average rating in that report, the highest among vendors evaluated.
That matters. Analyst recognition tells one part of the story. When customers independently validate product quality, roadmap strength, and real-world results, that's what moves the needle for procurement teams doing their own due diligence.
The validation extends beyond Gartner. ZoomInfo earned 133 No. 1 G2 rankings across Sales Intelligence, Buyer Intent, Data Quality, Lead-to-Account Matching, and Account Data Management in Summer 2025. Forrester also named ZoomInfo a Leader in Intent Data Providers with the largest R&D investment of any provider in the evaluation (Q1 2025). Three independent sources, the same conclusion: ZoomInfo is executing on both the analyst evaluation criteria and the practitioner experience criteria simultaneously.
We believe this dual recognition shows we're solving for both sides of the table: the analysts tracking market direction, and the operators pushing for real outcomes.
What ZoomInfo's ABM platform actually does
The recognition matters more when you understand the problems it reflects. Most marketing teams running ABM programs face the same friction: audience data goes stale before campaigns launch, multi-channel campaigns run on disconnected audience definitions across paid, email, and SDR sequences, and intent signals arrive as a list of company names with no context about whether the right people are actually in-market or where they are in the buying process.
These aren't tooling gaps. They're structural problems that require an intelligence layer, not another integration.
GTM Studio is the execution environment that removes the operational drag between insight and action. Marketers and RevOps teams can build audience segments, launch expansion plays, and trigger multi-channel sequences without filing engineering tickets or waiting on a data analyst to pull a list. The intent window doesn't close while you're waiting for approvals.
The intelligence that powers those plays comes from the GTM Context Graph, which processes 1.5B+ data points daily by fusing ZoomInfo's B2B data with customer CRM data, conversation intelligence, and behavioral signals into a unified reasoning layer. The difference between the GTM Context Graph and a standard intent feed is the difference between knowing a company visited a topic page and understanding why that account is in-market, which personas are actively researching, and what the buying committee looks like. That context is what closes the attribution loop between marketing activity and revenue outcomes.
The outcomes from customers using this combination are specific. Smartsheet's 84% MQL increase came alongside a 40%+ form fill increase, a 26% opportunity rate increase, and a 59% win rate increase, driven by combining FormComplete's form optimization with intent-targeted audiences built in ZoomInfo Marketing. On the operational side, Momentive cut speed-to-lead from 20 minutes to 60 seconds by routing intent signals directly into their GTM stack without manual handoffs.
The broader market context reinforces why this matters. According to Gartner, 61% of B2B buyers prefer rep-free buying experiences, which means the intent signals that surface before a prospect ever fills out a form are increasingly the only window into buying committee behavior. ZoomInfo's intent data capabilities, grounded in the GTM Context Graph's reasoning layer, are built to capture and act on that window before it closes.
Building for the next era of ABM
ZoomInfo didn't enter the ABM space to blend in. The status quo wasn't working, and customers knew it before ZoomInfo had a formal product for it.
The next phase of investment is built on three specific capabilities. AI agents inside GTM Workspace draft outreach, update CRM fields, and surface next best actions without rep intervention. GTM Studio's signal orchestration layer routes intent signals, triggers multi-channel plays, and delivers hot accounts directly into GTM Workspace for seller action. Plays self-improve from every click, open, and reply, so top-performing teams run 50+ plays per quarter without rebuilding audiences from scratch.
All of this runs on a data foundation that earns the forward-looking claims: 500M contacts, 135M+ verified phone numbers, 200M+ verified business emails, and 1.5B+ data points processed daily. The scale of the data layer is what makes the AI agents and signal orchestration credible, not just aspirational.
There's more to come. But if this year's Magic Quadrant placement is any indication, we're on the right track to not just be a trusted partner, but to redefine what ABM can be.
See how ZoomInfo's AI GTM Platform powers the next generation of account-based marketing.
Frequently asked questions
Is ZoomInfo in the Gartner Magic Quadrant?
Yes. ZoomInfo has been named a Leader in the Gartner Magic Quadrant for Account-Based Marketing Platforms for two consecutive years, 2024 and 2025. The full Magic Quadrant report is a paywalled Gartner publication. The publicly accessible complement is ZoomInfo's Gartner Peer Insights profile in the Revenue Data Solutions market category, where ZoomInfo holds a 4.2 overall rating from 439 validated reviews. You can access the 2025 Gartner Magic Quadrant report through ZoomInfo's offer page.
What is ZoomInfo's Gartner Peer Insights rating?
On Gartner Peer Insights, ZoomInfo holds a 4.2 overall rating in the Revenue Data Solutions market, based on 439 validated reviews. Sub-scores break down as follows: Product Capabilities (4.4), Service and Support (4.4), Integration and Deployment (4.4), and Evaluation and Contracting (4.2). ZoomInfo is also the only vendor recognized as Customers' Choice in the 2025 Gartner Voice of the Customer report for ABM Platforms, with a 4.7/5.0 average rating.
What Gartner market category does ZoomInfo belong to?
Gartner classifies ZoomInfo under two relevant market categories: the Magic Quadrant for Account-Based Marketing Platforms, where ZoomInfo holds a 2025 Leader placement, and the Revenue Data Solutions market on Gartner Peer Insights, which covers B2B contact data, firmographic enrichment, intent signals, and GTM intelligence for sales and marketing teams. Beyond Gartner's taxonomy, ZoomInfo created and owns the GTM Intelligence category, reflected in its Nasdaq ticker change to GTM in May 2025.
What do Gartner reviewers say about ZoomInfo?
Gartner Peer Insights reviewers most frequently praise ZoomInfo for Delta Share bulk firmographic enrichment at scale, Websights intent prioritization within a book of business, and seamless CRM stack integration. The most common criticism is data freshness for mid-market contacts, with enterprise users at companies above $3B in revenue reporting higher satisfaction than mid-market users. ZoomInfo's Integration and Deployment score of 4.4 reflects the platform's strength in GTM stack connectivity. For a concrete example of what that translates to in practice, Smartsheet's 84% MQL increase illustrates the pipeline impact reviewers reference when describing the platform's marketing outcomes.
How does ZoomInfo Marketing differ from other ABM platforms in Gartner's evaluation?
ZoomInfo's ABM platform differentiates on three dimensions that Gartner's evaluation reflects. First, the data foundation: 500M contacts and 1.5B+ data points processed daily give intent signals more context than standalone ABM tools can provide. Second, the GTM Context Graph intelligence layer fuses CRM data, conversation intelligence, and behavioral signals to explain why accounts are in-market, not just that they are. Third, unified access across GTM Studio for marketers, GTM Workspace for sellers, and APIs and MCP for any tool or AI agent means ABM plays reach the full buying committee across channels without rebuilding audiences for each channel separately.
Disclaimer
Gartner, Magic Quadrant for Account-Based Marketing Platforms, Jenifer Silverstein, Ray Pun, Upasna Chandna, Chris Chandler, 6 November 2025.
Gartner, Voice of the Customer for Account-Based Marketing Platforms, by Peer Community Contributor, 25 June 2025.
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