ABM isn’t new. But high-performing, high-velocity ABM? That’s a different story.
From day one, we built ZoomInfo Marketing to solve what most platforms couldn’t: true go-to-market alignment, powered by real-time signals and trusted data from a unified source.
That’s why we’re thrilled to share that ZoomInfo has been named a Leader in the 2025 Gartner Magic Quadrant for Account-Based Marketing Platforms, the second year in a row that we’ve been recognized as a Leader.
We believe this placement reflects what operators already know: that ZoomInfo delivers speed, signal, and alignment.
Recognition as a Leader: What it Says
Gartner evaluates vendors on Ability to Execute and Completeness of Vision.
In our view, our placement in these categories reflects the momentum we’ve seen firsthand: more customers adopting signal-based workflows, more cross-functional teams using ZoomInfo Sales, Marketing, and Copilot to drive pipeline from day one, and more GTM operators betting big on data quality as the foundation for scalable growth.
We’ve doubled down on our core capabilities of intelligence and trust, offering deep connectivity that makes orchestration simple across sales and marketing — all with an eye to the future as we build out more AI capabilities.
Put simply: we believe it’s a signal that we’re building what the next era of ABM actually needs. Not just building tools, but solving the right problems.
Analyst and Peer Recognition
Recognition from Gartner is powerful, and what makes this year stand out is that we’re also the only vendor recognized as a Customers’ Choice for ABM, as seen in the 2025 Gartner® Voice of the Customer Report for Account-Based Marketing (ABM) Platforms from Gartner Peer Insights™.
That matters. Because to us, analyst recognition tells one part of the story. But when customers say we’re getting it right in product quality, roadmap strength, and real-world results, that’s what really moves the needle.
We believe this dual recognition shows we’re solving for both sides of the table: the analysts tracking market direction, and the operators pushing for real outcomes.
Building for the Future of GTM
ZoomInfo didn’t enter the ABM space to blend in. We came in because the status quo wasn’t cutting it, and our customers knew it. They were already using ZoomInfo to run account-based plays long before we had a formal product.
Now we’re doubling down on the future, driving toward:
AI agents that don’t just analyze data, but take action.
Cross-functional signal orchestration that closes the gap between intent and action.
Tools that make GTM feel less like guesswork and more like muscle memory.
There’s more to come. But if this year’s Magic Quadrant is any indication, we believe we’re on the right track to not just be a trusted partner, but to redefine what ABM can be. Yes, we’re proud to be named a Leader. But more importantly, we’re just getting started.
Disclaimer:
Gartner, Magic Quadrant for Account-Based Marketing Platforms, Jenifer Silverstein, Ray Pun, Upasna Chandna, Chris Chandler, 6 November 2025.
Gartner, Voice of the Customer for Account-Based Marketing Platforms, by Peer Community Contributor, 25 June 2025.
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