How many times has your team proposed a creative new strategy or killer go-to-market play, only to have their ideas strangled in a thicket of IT, data science and engineering conflicts?
If you’re a sales leader or revenue operations professional, it’s a constant struggle. We have access to more data and better buying signals than ever before — but turning inspiration into action is still a plodding, frustrating process that chokes your revenue growth.
We’ve heard this frustration from customers and colleagues far too often. So we decided to fix it. ZoomInfo’s GTM Studio gives operations and sales leaders control over the data, signals, enrichment, and AI tools that can bring their GTM ideas to life, erasing the long slog between ideas and execution.
What Is GTM Studio?
GTM Studio is a software solution that allows operations leaders to pull, refine, combine, enrich, and activate first- and third-party GTM data and signals, in one intuitive user interface designed for speed and scale.
Instead of requesting a list pull from another team, or getting in line for a custom workflow build, revenue operators can drag and drop key data sources into their workspace — freeing the creative plans that would otherwise remain stuck in your sales leaderships’ heads.
GTM Studio makes it easy to:
Bring all your data together, clean and ready to use
Run parallel waterfall enrichment across 25+ vendors for the highest-confidence result Spot real-time buying signals, or create your own with AI
Score, segment, and target accounts that actually convert
Launch plays in minutes with no busywork or bottlenecks
No more waiting on data pulls from IT. No more slow handoffs. No more manual vendor ranking, fallback logic, or stitched-together enrichment tools. Just clean data, smart signals, and instant GTM execution, all in one place.
Whether you’re refining your ICP, scaling pipeline, or accelerating customer expansion, GTM Studio puts the full power of ZoomInfo’s GTM Intelligence Platform at your fingertips.
Execute Your Best GTM Ideas, Faster
With real-time access to a reliable, unified data foundation, AI-generated recommendations, and enrichment that runs inside your workflow, your team can:
Build and prioritize target account lists based on dynamic segmentation and predictive scoring
Eliminate data silos and manual inefficiencies with automated enrichment and real-time activation triggers
Surface in-market buyers and engage them with the right message at precisely the right moment before your competitors
Export enriched, segmented lists directly to downstream systems or activation channels
For GTM engineers, the depth is there: column-level filtering, enrichment controls, vendor transparency, fill-rate analysis, charting, and seamless exports to CRM, MAP, ad platforms, CSV, or Snowflake.
For growth and demand gen teams, the experience is simple: identify gaps, enrich in parallel, review results, and push to activation in minutes.
Think of GTM Studio as your team’s dynamic, AI-ready data canvas — always up to date, always actionable, and always aligned with your revenue goals.
Higher-Quality Waterfall Enrichment at a Predictable Price
Data enrichment is foundational to list building, segmentation, routing, and activation. But current “waterfall” approaches are often sequential and manual: teams rank vendors, query one at a time, stop at the first match, and accumulate operational overhead and stacked credit costs along the way.
GTM Studio takes a different approach.
Waterfall Enrichment in GTM Studio queries 25+ third-party vendors in parallel — not sequentially — and evaluates results simultaneously using Intelligent Scoring. Instead of returning the first match, it assesses accuracy, freshness, and confidence signals to automatically select the best available data point.
The result: broader coverage and higher-quality data without the first-match limitations common in other waterfalls.
Just as important, it’s consolidated directly inside GTM Studio:
No separate enrichment tools
No manual vendor prioritization
No need for custom fallback logic
Source attribution for every enriched field
And the economics are predictable. Enrichment runs on a single ZoomInfo credit for broad coverage across people and company data, including signals like job postings, technographics, website visits, and intent. Credits are retained for a full year, and refreshing enriched data during that period does not create incremental credit burn.
That’s a meaningful contrast to stacked credit models where teams might spend 10 credits for mobile, 5 for revenue, 2 for email, and more, quickly reaching ~20 credits per person. At 5,000 records, that scaling becomes painful.
GTM Studio delivers higher-quality waterfall enrichment with transparent governance and predictable cost, built directly into your workflow.
Why GTM Studio Matters Now
GTM Studio isn’t just a better way to manage GTM execution — it’s a necessary evolution for teams serious about competing and winning in today’s markets.
Accelerate Pipeline, Expansion, and Retention
GTM Studio is built to power the entire revenue lifecycle, from first touch to renewal. Natively integrated with ZoomInfo Copilot, major CRM platforms, and popular sales engagement tools, GTM Studio gives your team real-time visibility into:
New Business Opportunities: Identify and activate prospects showing high intent, with intelligent scoring and enrichment.
Customer Expansion Paths: Uncover upsell and cross-sell opportunities through AI-powered insights.
Retention and Growth Signals: Leverage predictive churn indicators and engagement triggers to reduce risk and maximize lifetime value.
Designed for Revenue Velocity
GTM Studio also enables automated list building, real-time enrichment, and intelligent, automated routing and eliminates manual tasks with AI-powered workflows that adapt to real-time buyer behavior.
It enables seamless CRM and sales stack integration, keeping systems in sync and reps informed with minimal overhead. It provides real-time visibility into buyer engagement, triggering outreach the moment a prospective buyer demonstrates interest, maximizing the likelihood of conversion.
And because enrichment, signals, scoring, and activation all live together without sequential vendor queries or stacked data costs, teams move faster with more confidence in the data behind every decision. With GTM Studio, you don’t just move faster — you move smarter.
Translate Data into Action with GTM Studio
Between the complexities of the modern purchasing journey, a challenging macroeconomic environment, and intensifying competition, the pressure for revenue leaders to maximize the impact of their teams has never been greater. GTM Studio fuels pipeline growth by ensuring reps always have the highest-priority accounts, with the most relevant signals, ready to act upon. If you’re ready to eliminate the guesswork that’s costing you deals and accelerate smarter selling at scale, join Studio Insider today.