How many times has your team proposed a creative new strategy or killer go-to-market play, only to have their ideas strangled in a thicket of IT, data science and engineering conflicts?
If you’re a sales leader or revenue operations professional, it’s a constant struggle. We have access to more data and better buying signals than ever before — but turning inspiration into action is still a plodding, frustrating process that chokes your revenue growth.
We’ve heard this frustration from customers and colleagues far too often. So we decided to fix it.
ZoomInfo’s new GTM Studio gives operations and sales leaders control over the data, signals and AI tools that can bring their GTM ideas to life, erasing the long slog between ideas and execution.
What Is GTM Studio?
GTM Studio is a new software solution that allows operations leaders to pull, refine, combine, and activate first- and third-party GTM data and signals, in one intuitive user interface designed for speed and scale.
Instead of requesting a list pull from another team, or getting in line for a custom workflow build, revenue operators can drag and drop key data sources into their workspace — freeing the creative plans that would otherwise remain stuck in your sales leaderships’ heads.
GTM Studio makes it easy to:
- Bring all your data together, clean and ready to use
- Spot real-time buying signals, or create your own with AI
- Score, segment, and target accounts that actually convert
- Launch plays in minutes with no busywork or bottlenecks
No more waiting on data pulls from IT. No more slow handoffs. Just clean data, smart signals, and instant GTM execution, all in one place.
Whether you’re refining your ICP, scaling pipeline, or accelerating customer expansion, GTM Studio puts the full power of ZoomInfo’s GTM Intelligence Platform at your fingertips.
Execute Your Best GTM Ideas, Faster
With real-time access to a reliable, unified data foundation and AI-generated recommendations, your team can:
- Build and prioritize target account lists based on dynamic segmentation and predictive scoring
- Eliminate data silos and manual inefficiencies with automated enrichment and real-time activation triggers
- Surface in-market buyers and engage them with the right message at precisely the right moment before your competitors
Think of GTM Studio as your team’s dynamic, AI-ready data canvas — always up to date, always actionable, and always aligned with your revenue goals.
Why GTM Studio Matters Now
GTM Studio isn’t just a better way to manage GTM execution — it’s a necessary evolution for teams serious about competing and winning in today’s markets.
Accelerate Pipeline, Expansion, and Retention
GTM Studio is built to power the entire revenue lifecycle, from first touch to renewal. Natively integrated with ZoomInfo Copilot, major CRM platforms, and popular sales engagement tools, GTM Studio gives your team real-time visibility into:
- New Business Opportunities: Identify and activate prospects showing high intent, with intelligent scoring and enrichment.
- Customer Expansion Paths: Uncover upsell and cross-sell opportunities through AI-powered insights.
- Retention and Growth Signals: Leverage predictive churn indicators and engagement triggers to reduce risk and maximize lifetime value.
Designed for Revenue Velocity
GTM Studio also enables automated list building and intelligent, automated routing and eliminates manual tasks with AI-powered workflows that adapt to real-time buyer behavior.
It enables seamless CRM and sales stack integration, keeping systems in sync and reps informed with minimal overhead. It provides real-time visibility into buyer engagement, triggering outreach the moment a prospective buyer demonstrates interest, maximizing the likelihood of conversion.
With GTM Studio, you don’t just move faster — you move smarter.
Translate Data into Action with GTM Studio
Between the complexities of the modern purchasing journey, a challenging macroeconomic environment, and intensifying competition, the pressure for revenue leaders to maximize the impact of their teams has never been greater.
GTM Studio fuels pipeline growth by ensuring reps always have the highest-priority accounts, with the most relevant signals, ready to act upon. If you’re ready to eliminate the guesswork that’s costing you deals and accelerate smarter selling at scale, join Studio Insider today.