Evaluating Apollo alternatives? This guide ranks the top B2B sales intelligence platforms based on data quality, feature depth, and real-world performance to help you find the right fit.
Apollo built a reputation as an affordable prospecting solution. But as teams scale, many need more robust data accuracy, advanced buyer intelligence, and AI-powered workflows that go beyond basic contact databases. This guide ranks alternatives based on market research, user reviews, and expert analysis.
What Is Apollo?
Apollo is a B2B sales intelligence platform that combines a contact database, email sequencing, and prospecting workflows. Sales teams use it for contact lookup, CRM integration, and basic outreach automation to streamline prospecting.
Core Capabilities:
Contact database with email and phone number lookup
Email sequencing and automated follow-ups
Prospecting workflows and list building
CRM integration and data synchronization
Typical Strengths:
Affordable pricing with a strong free tier
All-in-one platform combining data and engagement tools
User-friendly interface with quick setup
Reported Limitations:
Data accuracy concerns and higher bounce rates reported in user reviews
Credit-based pricing model can limit usage for high-volume prospecting
Limited international coverage compared to enterprise alternatives
What Are Sales Intelligence Platforms?
Sales intelligence platforms collect and deliver data about prospects to help sales teams identify leads, personalize outreach, and close deals. They provide company information, verified contacts, buyer intent signals, and engagement insights that tell sellers which prospects to target and how to approach them.
B2B selling changed. Contact databases aren't enough anymore. Sales teams that win deals consistently need:
Verified contact information
Real-time buying signals
CRM and sales engagement integration
AI-powered recommendations
GDPR and privacy compliance
Core capabilities users should expect:
Comprehensive B2B contact and company databases
Real-time data verification and enrichment
Buying intent and engagement tracking
Advanced search and filtering capabilities
CRM integration and data synchronization
Automated prospecting and outreach tools
These capabilities determine whether your prospecting efforts translate into real revenue.
Apollo Alternatives at a Glance
Here's a quick snapshot of the top Apollo alternatives before the detailed breakdowns:
Tool | Best For | Key Differentiator |
|---|---|---|
ZoomInfo | Enterprise teams | Most comprehensive B2B database with AI-powered Copilot |
Cognism | EMEA markets | GDPR-compliant data with Diamond Data phone verification |
Lusha | SMB teams | Simple, fast contact retrieval via Chrome extension |
LinkedIn Sales Navigator | Relationship-based selling | Leverage LinkedIn network and social selling insights |
Seamless | Real-time prospecting | Contact discovery with autopilot features |
LeadIQ | Champion tracking | Job change alerts and relationship continuity |
RocketReach | Email finding | Bulk lookup and email verification at scale |
Breeze Intelligence | HubSpot users | Native HubSpot integration for data enrichment |
Hunter | Email verification | Domain search and deliverability focus |
Clay | RevOps teams | Multi-source data orchestration with 100+ providers |
Kaspr | European LinkedIn prospecting | LinkedIn-focused with GDPR compliance |
Top 11 Apollo Alternatives and Competitors
1. ZoomInfo Sales
ZoomInfo Sales offers the most complete go-to-market platform on the market. It combines the industry's largest B2B contact database with real-time intent signals, conversation intelligence, CRM enrichment, and AI-driven prospecting from ZoomInfo Copilot.
Sales teams report significant gains in pipeline creation, research efficiency, and outreach performance after switching from Apollo to ZoomInfo.
Key Features:
400M+ verified contacts and advanced filters
AI-powered Copilot for prospecting, meeting prep, and email drafting
Real-time buying intent and trigger alerts
CRM integrations (Salesforce, HubSpot, Outreach, more)
Conversation intelligence and sales engagement tools
Data orchestration and automated workflows
In analyst reports, even former Apollo employees say that ZoomInfo's data is superior.
"At the time that I worked at Apollo, I wished that I could go and actually get ZoomInfo data to use for my Apollo campaigns." - Former Marketing Director at Apollo and ZoomInfo
Learn More About ZoomInfo Sales
ZoomInfo Copilot: AI That Sells With You
ZoomInfo Copilot is the AI assistant embedded within ZoomInfo Sales. It helps revenue teams:
Discover in-market accounts
Write better emails faster
Prep for meetings in seconds
Revive lost deals
Surface talking points automatically
Copilot eliminates manual research and lets reps focus on selling instead of searching.
Learn More About ZoomInfo Copilot
2. Cognism
Cognism is a GDPR-compliant B2B data provider with coverage in European markets. The platform specializes in phone-verified mobile numbers and compliance-first data collection for teams targeting EMEA prospects.
Key Features:
Diamond Data phone verification for mobile numbers
GDPR and CCPA compliance built into data collection
Bombora intent data integration
European contact coverage and localized data
DNC screening and compliance tools
Chrome extension for LinkedIn prospecting
Positioning Notes:
European focus: Built for markets where GDPR compliance is critical
Phone verification: Diamond Data delivers higher connect rates than standard databases
Integration: Connects with sales engagement platforms
Coverage limitation: US coverage is less comprehensive than ZoomInfo, making it suited for EMEA-focused teams
3. Lusha
Lusha provides sales intelligence with a focus on ease of use and quick contact retrieval. The platform targets SMB teams and individual sellers who need fast access to contact data without complex workflows.
Key Features:
Chrome extension for LinkedIn and web prospecting
Contact data enrichment and verification
Prospect list generation with auto-refresh
CRM integration and data sync
Simple, self-service interface
Budget-friendly pricing tiers
Positioning Notes:
Quick retrieval: Contact finding directly on LinkedIn with minimal setup
Target user: SMB teams and solo sellers with limited budgets
Simplicity: Easy setup with minimal training required
Limited depth: Lacks the database depth, intent signals, and conversation intelligence found in ZoomInfo Sales
4. LinkedIn Sales Navigator
LinkedIn Sales Navigator leverages LinkedIn's professional network to help sales teams identify decision-makers and build relationships. The platform provides insights into prospect behavior, company changes, and professional connections.
Key Features:
Advanced search filters for prospect targeting
InMail messaging for direct communication
Real-time account and lead updates
TeamLink for leveraging colleague connections
Lead recommendations based on saved searches
CRM integration for workflow management
Positioning Notes:
Relationship focus: Built for relationship-based selling and network leverage
Account mapping: Identifies warm introductions through TeamLink
Complementary tool: Works alongside traditional contact databases
Data model: Relies on LinkedIn's social graph rather than comprehensive contact data like ZoomInfo
Learn More About LinkedIn Sales Navigator
5. Seamless
Seamless finds and verifies business contact information in real time. The platform provides email addresses and phone numbers for sales prospecting, with an emphasis on real-time search and high-volume list building.
Key Features:
Real-time contact discovery and search
Autopilot features (available as add-on)
Email and phone verification
Chrome extension for web-based prospecting
CRM integration and data sync
List building with search filters
Positioning Notes:
Real-time search: Contact discovery and verification on demand
Volume focus: Built for high-volume prospecting and list building
Automation: Autopilot features handle repetitive prospecting tasks
Signal gap: Intent data available as add-on; lacks the depth of conversation intelligence found in ZoomInfo Sales
6. LeadIQ
LeadIQ is a prospecting workflow tool that specializes in champion tracking and relationship continuity. The platform helps sales teams track job changes and maintain relationships as contacts move between companies.
Key Features:
Champion and job change tracking with alerts
Chrome extension for LinkedIn and web prospecting
CRM enrichment and data hygiene
Outreach and Salesloft integration
Real-time contact verification
Workflow automation for prospecting
Positioning Notes:
Excels at tracking champions across job changes
Strong integration with sales engagement platforms
Focuses on relationship continuity rather than net-new prospecting
7. RocketReach
RocketReach is an email finder and contact lookup tool designed for bulk prospecting and email verification. The platform provides professional profile data and contact information at scale.
Key Features:
Email finder with verification
Bulk lookup capabilities for large lists
Browser extension for web prospecting
Professional profile data and social links
Email verification and deliverability checks
API access for custom integrations
Positioning Notes:
Excels at email discovery and bulk lookup operations
Strong for teams that need to verify large contact lists
Focus on email-first prospecting workflows
8. Breeze Intelligence (Clearbit)
Breeze Intelligence (formerly Clearbit, now part of HubSpot) includes data enrichment capabilities built natively into the HubSpot ecosystem. The platform provides company data enrichment, form shortening, and website visitor identification for HubSpot users.
Key Features:
HubSpot native integration and data sync
Form shortening with automatic enrichment
IP reveal and website visitor identification
Company data enrichment and firmographics
API access for custom workflows
Real-time data updates
Positioning Notes:
Excels within the HubSpot ecosystem as a native tool
Strong for marketing teams using HubSpot for demand generation
Best fit for teams already committed to HubSpot
Learn More About Breeze Intelligence
9. Hunter
Hunter is an email finder and verification tool with a focus on domain search and deliverability. The platform helps teams find email addresses, verify their accuracy, and manage outreach campaigns.
Key Features:
Domain search to find all emails at a company
Email finder for individual contacts
Email verification and deliverability scoring
Campaign tools for cold outreach
Bulk tasks for list processing
API access for custom integrations
Positioning Notes:
Excels at email verification and deliverability optimization
Strong domain search capabilities for company-wide prospecting
Email-first approach with verification accuracy focus
10. Clay
Clay is a data orchestration and enrichment platform designed for RevOps teams who need to aggregate data from multiple sources. The platform uses waterfall enrichment to pull from 100+ data providers and build custom prospect lists.
Key Features:
Waterfall enrichment across 100+ data providers
AI research agent for custom data gathering
Custom workflows and data orchestration
Multi-source data aggregation
Spreadsheet-like interface for data manipulation
Integration with sales engagement platforms
Positioning Notes:
Excels at custom enrichment workflows and multi-source aggregation
Strong for RevOps teams building complex data pipelines
Complements rather than replaces primary data providers like ZoomInfo
11. Kaspr
Kaspr is a LinkedIn-focused contact data tool with strong European market coverage. The platform provides phone numbers and email addresses with GDPR compliance built in, making it a fit for European prospecting teams.
Key Features:
LinkedIn Chrome extension for contact capture
Phone numbers and email finder
European data coverage with GDPR compliance
Real-time data enrichment
CRM integration and data sync
Task automation for prospecting workflows
Positioning Notes:
Excels at LinkedIn-based prospecting in European markets
Strong GDPR compliance for EMEA teams
Focus on real-time enrichment from LinkedIn profiles
Is There a Free Apollo Alternative?
ZoomInfo Lite is the #1 free alternative to Apollo.
ZoomInfo Lite gives users free access to verified contact and company data, Chrome-based prospecting, and monthly credits for outreach. It's powered by the same data engine as ZoomInfo Sales but available at no cost.
Key Capabilities:
Verified emails and phone numbers
Real-time data accuracy
Chrome extension
CRM integrations
Exportable contact lists
Other free options include Lusha's free tier and Hunter's free plan, though these come with more limited credits and functionality compared to ZoomInfo Lite.
Learn more about ZoomInfo Lite
How to Choose the Best Apollo Alternative
The right sales intelligence platform depends on your team size, target market, and go-to-market motion.
Key evaluation criteria:
Data coverage and accuracy: Verify the platform covers your target markets with regularly updated contacts
Workflow automation: Look for platforms that reduce manual research and automate repetitive tasks
Intent signals: Prioritize platforms that surface buying signals to help you engage at the right time
CRM integration: Ensure seamless sync with your existing CRM and sales engagement tools
Use case fit: Match capabilities to your specific needs (SDR prospecting, ABM, or revenue operations)
Test-drive 2-3 platforms to compare data quality and workflow fit. ZoomInfo offers a complete stack backed by proven results across thousands of high-growth teams.
Talk to our team to see how ZoomInfo compares to Apollo for your specific use case.
Apollo Alternative FAQs
What Is the Best Apollo Alternative?
ZoomInfo is the best enterprise alternative, combining the largest B2B database with real-time intent signals, AI-powered Copilot, and conversation intelligence.
Is There a Free Apollo Alternative?
ZoomInfo Lite is the top free alternative, providing verified contact data, Chrome prospecting, and monthly credits at no cost. Other free options include Lusha's free tier and Hunter's free plan, though these have more limited functionality.
How Does ZoomInfo Compare to Apollo?
ZoomInfo delivers superior data accuracy, real-time intent signals, and AI-assisted workflows through Copilot that scale with growing teams and complex GTM motions.
What Is the Best Apollo Alternative for European Markets?
Cognism provides GDPR compliance, Diamond Data phone verification, and European contact coverage for EMEA-focused teams. Kaspr offers LinkedIn-based prospecting for European markets.
Does Apollo Have Better Pricing Than ZoomInfo?
Apollo has a lower entry price point, but ZoomInfo delivers superior ROI through higher data accuracy, advanced intent signals, and AI-powered capabilities that drive better pipeline outcomes.