Brevo Features: A Complete Breakdown in 2026

You know what Brevo does in broad strokes: email campaigns, SMS, maybe some automation. What you need now is a detailed look at every capability the platform offers, how each one works, which plan unlocks it, and where the feature set runs out of road.

Brevo is an AI-powered customer engagement platform that handles email marketing, SMS, WhatsApp, web and mobile push notifications, live chat, phone, transactional messaging, CRM, a customer data platform, and loyalty programs from a single interface. This breakdown covers every feature area, the mechanics behind each capability, and the plan tier that gates it.

Brevo's feature set has you covered if:

• You run multichannel marketing campaigns across email, SMS, WhatsApp, and push notifications and want all of them in one workflow builder

• You need transactional email (order confirmations, password resets, shipping alerts) included alongside marketing, not billed as a separate add-on

• You manage a large contact list but send at moderate volume and want pricing tied to emails sent, not contacts stored

• You want a visual automation builder with pre-built templates for welcome series, abandoned cart recovery, and lead scoring without writing code

• You need a built-in CRM with deal pipelines, phone, live chat, and meeting scheduling that shares data with your marketing tools

• You sell in Europe and need GDPR-native architecture with EU data residency by default

You'll reach the edges of its capabilities if:

• You need a B2B contact and company database to identify and reach prospects you have never interacted with

• You want buyer intent signals showing which companies are researching your category across the web before any outreach

• You need conversation intelligence that records, transcribes, and coaches from sales calls

• You require account-based marketing orchestration with display advertising, predictive scoring, and multi-channel campaign activation

• You want technographic data profiling the software stack of your target accounts

For those needs, the reference point is ZoomInfo: an AI GTM platform built on the largest B2B dataset available (500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business email addresses), a GTM Context Graph that fuses B2B data with CRM records, conversation intelligence, and behavioral signals into a single intelligence layer, and access through APIs, MCP, GTM Workspace, and GTM Studio.

After the feature breakdown, this article covers where Brevo stops and how ZoomInfo fills those gaps.

Brevo Platform Overview

Brevo (formerly Sendinblue) serves solo entrepreneurs and SMBs who need affordable multichannel marketing, ecommerce businesses running abandoned cart recovery and loyalty programs, and mid-market or enterprise teams consolidating email, SMS, chat, CRM, and customer data tools into one vendor. Named customers include eBay, Louis Vuitton, Nestlé, IKEA, Michelin, Volkswagen, H&M, and Epic Games, and the platform serves 600,000+ customers across 180+ countries.

The platform is organized around six product areas plus an AI layer:

Brevo charges by emails sent per month, not by contacts stored. Contacts are unlimited on every plan, including Free. The Free plan includes 300 emails per day with no credit card required; paid plans start at $9/month for 5,000 emails. With that structure in place, here is the full tour.

Brevo Email Marketing and Campaign Management

Email is the core of the platform, and the campaign tools are where most users start. Brevo's drag-and-drop email builder ships with 50+ free responsive templates and real-time preview across device sizes. Marketers can build templates from scratch or customize existing ones, and the editor renders across desktop, tablet, and phone so they see the final result before sending.

Source: Brevo

Segmentation runs through the entire campaign layer. Contact lists update dynamically based on subscriber activity, demographics, purchase history, and campaign interactions. A contact who clicks a pricing link in a Tuesday email and visits the product page on Wednesday can automatically enter a follow-up sequence without manual list management. Automated lead scoring tracks engagement levels and adjusts which contacts enter which workflows, so high-engagement prospects surface for priority outreach.

A/B testing (available on Standard and above) lets marketers test subject lines and content variations, measuring open and click rates to find what works. The platform's real-time analytics cover open rates, click rates, bounce rates, and click heatmaps, with custom and pre-built dashboards for performance tracking.

Source: Brevo

Brevo's deliverability infrastructure underpins all of this. The platform cites a 99% email delivery rate with monitored shared IPs for standard senders and dedicated IPs for high-volume senders (Enterprise tier). Automatic hard-bounce exclusion protects sender reputation by removing addresses that fail delivery. SPF, DKIM, and DMARC authentication support domain verification. One limitation flagged by users: the deliverability suspension algorithm can be sensitive, with reports of campaigns being paused even at healthy open rates of 25-41%.

The email builder handles most marketing needs, though G2 reviewers note occasional slowness and interface freezes with complex layouts. The template library is smaller than what some competitors offer. These are trade-offs of a platform that spreads development effort across many channels rather than concentrating on email alone.

Brevo Marketing Automation

The automation workflow builder is the feature that separates Brevo from pure email tools. It uses a visual drag-and-drop editor where marketers select a trigger (a contact entering a list, submitting a form, clicking a link, abandoning a cart, reaching a specific date) and then build a branching sequence of actions across channels.

Pre-built automation templates cover the most common workflows: welcome series for new subscribers, abandoned cart recovery sequences, birthday and anniversary emails, and lead scoring. Custom workflows can be built from scratch for any scenario the trigger system supports. Brevo cites an average 10-15% revenue increase from its abandoned cart recovery workflow alone.

Source: Brevo

What makes this cross-channel is that a single workflow can send messages across multiple channels. A sequence might send an email, wait 24 hours, and then send an SMS follow-up if the email went unopened. WhatsApp messages, push notifications, and webhook calls can all sit in the same automation flow, managed from one editor rather than requiring separate tools for each channel.

The free plan includes automation for up to 2,000 contacts with no credit card required. Standard ($18/month) unlocks the full automation builder with A/B testing, web and event tracking, and AI send-time optimization. Professional ($499/month) adds AI segmentation, contact scoring, and the full multichannel automation suite including WhatsApp and push.

One consistent piece of feedback from users: the automation builder handles straightforward linear and branching workflows well, but advanced multi-step workflows and dynamic segmentation feel restrictive compared to platforms like ActiveCampaign or Klaviyo. For complex customer journeys with many conditional paths, users sometimes need workarounds or external integrations. This is a scope decision, not a defect; Brevo optimizes for accessibility over conditional complexity.

Brevo Multichannel Messaging: SMS, WhatsApp, and Push

Brevo's identity as a multichannel platform rests on having SMS, WhatsApp, web push, mobile push, and mobile wallet alongside email, all accessible from the same interface and embeddable in the same automation workflows.

SMS marketing is available on Starter plans and above, billed separately by message volume and destination country. Marketers build campaigns in the same interface as email, with audience segmentation, scheduling, and analytics. Automation workflows can trigger SMS messages, or marketers can send them as standalone campaigns.

WhatsApp campaigns are where Brevo's channel breadth shows its clearest differentiation. Brevo is a certified WhatsApp Business Solution Provider, meaning businesses get direct access to the WhatsApp Business API with an official business profile and dedicated phone number rather than routing through third-party intermediaries.

Source: Brevo

WhatsApp campaigns support messages up to 1,024 characters with CTAs, videos, and emojis, and two-way reply management is built in. The channel sits inside automation workflows and the Conversations inbox, so outbound campaigns and inbound replies appear in one place. Brevo cites a 98% average open rate for WhatsApp messages. WhatsApp is gated to the Professional plan ($499/month) and above.

Web and mobile push notifications (added after the 2023 acquisition of WonderPush) let businesses send browser push notifications from websites and app push notifications from mobile apps. Push is available on Professional and above. The mobile wallet capability extends this further: digital cards and coupons delivered to Apple Wallet and Google Wallet, with live push updates for offers, status changes, and reminders. Brevo cites a 95% average card retention rate in customer wallets and a 77% average improvement in purchasing frequency among walletized customers. Mobile wallet is an Enterprise-tier feature.

Brevo Transactional Messaging

Transactional messaging handles the automated, non-promotional messages that user actions trigger: order confirmations, shipping updates, password resets, account creation notifications. These differ from marketing campaigns because they go to individual users in response to specific events, not to a list.

Source: Brevo

Brevo provides two integration paths. The REST API (POST https://api.brevo.com/v3/smtp/email) accepts a JSON payload with sender, recipient, subject, and body (raw HTML, plain text, or a reference to a pre-built template via templateId). Dynamic variables are injected through a params object at send time.

The SMTP relay offers a simpler path for teams already using a CMS or email client with built-in SMTP support: point your existing configuration at Brevo's servers using ports 587, 2525, or 465 (SSL/TLS) with minimal code changes.

Source: Brevo

The transactional infrastructure is built for speed: Brevo publishes a 99.8% successful API request rate and a send capacity of 120,000 emails per minute. Batch sending supports up to 1,000 personalized email versions per API call, with the endpoint callable up to 6,000 times per hour.

Source: Brevo

Real-time event webhooks track twelve distinct email events (Sent, Delivered, Opened, Clicked, Soft Bounce, Hard Bounce, Invalid Email, Deferred, Complaint, Unsubscribed, Blocked, Error), each firing an HTTP POST to a developer-specified URL. Custom tags route events to the correct internal handler. An inbound email parsing webhook converts incoming replies into structured data, enabling two-way transactional conversations like support ticket creation from email replies.

Transactional sending extends beyond email. Transactional SMS and WhatsApp follow the same API-first pattern, with dedicated endpoints under the same Messaging API. A team that needs an order confirmation via email and a shipping alert via WhatsApp uses the same API surface rather than managing two separate vendor relationships.

The free plan includes 300 transactional emails per day with full API access, SMTP relay, outbound webhooks, and unlimited log retention, no credit card required. This is a structural advantage over competitors like Mailchimp, which charges transactional email as a paid add-on.

Brevo Sales Platform and CRM

The Sales Platform is a built-in CRM that gives sales teams deal pipelines, contact records, phone, live chat, meetings, and email automation in the same environment as the marketing tools. The core advantage: a contact captured via a marketing form or live chat immediately enters the CRM without any API integration or third-party connector.

Source: Brevo

The pipeline uses a Kanban-style deal board with customizable stages. Teams assign tasks with shared visibility, and deals progress via drag-and-drop. Automation rules handle follow-up reminders, stage progressions, and outreach triggers. Win probability and revenue forecasting are available on paid sales tiers.

Source: Brevo

Communication channels are native, not bolted on:

• Phone: Reps make and receive calls directly from the CRM using Brevo's cloud-based VoIP. The system logs calls automatically with transcripts and AI-generated call summaries attached to the contact record. Local and international numbers can be provisioned, and existing numbers ported in.

• Meetings: A personalized booking page syncs with rep calendars for self-scheduling. Brevo's native video conferencing is available, with optional Zoom or Google Meet integration. Meetings can include payment collection.

• Live chat: A customizable widget deploys to websites with plugins for Shopify, WooCommerce, WordPress, and Google Tag Manager. Live chat contacts automatically enter the CRM once a chat ends. Chatbot scenarios are available on Essentials and above.

The Aura AI Sales Assistant enriches contact and company records in one click, creates deals from conversations, generates sales emails, and produces call transcripts, all within the deal view.

Source: Brevo

Sales pricing layers on top of the marketing plan:

• Sales Free: 50 open deals, 1 pipeline, live chat, online meeting scheduler (included at no extra cost)

• Sales Essentials: $27.92/month for CRM pipeline management, meeting scheduling, sales automation, chatbot scenarios, and AI contact enrichment (1 seat)

• Sales Advanced: $58.50/month per user for advanced sales automation and reporting

The CRM handles outbound-oriented pipelines well. It does not match the depth of Salesforce or HubSpot at full deployment: features like territory management, advanced deal forecasting, and complex custom workflows sit outside its scope. This is the trade-off of a CRM designed to complement a marketing platform rather than replace a dedicated enterprise CRM.

Brevo Aura AI

Aura AI is Brevo's embedded AI layer, a set of four agents spread across the platform rather than a standalone product. Brevo has committed €50 million over five years to its internal AI Lab.

Source: Brevo

Marketing Agent generates email content and subject lines from natural-language prompts, identifies optimal send times per recipient using historical engagement data (predictive send-time optimization, available from Standard), auto-segments audiences from behavioral data, and delivers dynamic product recommendations within campaigns. A marketer can describe a campaign concept and get a draft with subject line variants in seconds rather than starting from a blank page.

Sales Assistant enriches contact and company records with one click, creates deals from conversation context, generates ready-to-send sales emails, and produces call transcripts. It works inside the deal view so reps stay in context.

Data Analyst answers questions about campaign and customer data in plain language. Instead of building a custom report, a marketer asks "what was the open rate trend for our welcome series over the last quarter?" and gets a visual answer immediately.

Conversations Agent summarizes live chat conversations in one click and drafts replies adapted to the rep's communication tone. It cuts the time a support agent spends reading back through a conversation thread before responding.

Beyond the agents, Brevo has published an MCP (Model Context Protocol) server that connects Brevo's data and functionality to external AI assistants (Claude, ChatGPT, Mistral Le Chat). This lets AI tools query contacts, run reports, manage campaigns, and read pipelines from inside the AI interface.

Brevo Customer Data Platform

The Brevo Data Platform (BDP) is a native CDP that solves fragmented customer data spread across incompatible systems. It acts as a central hub: ingesting data from databases, data warehouses, FTP servers, and APIs; mapping it onto a universal data model of standardized business objects (contacts, orders, products, events); and making unified profiles immediately available to Brevo's marketing, loyalty, and sales tools.

Source: Brevo

Identity resolution merges duplicate records using configurable matching rules (e.g., match on email or phone number) into a single customer ID with a complete profile. A no-code Dataprep layer lets marketers define custom cleaning and reformatting rules with drag-and-drop recipes, eliminating the need for SQL or engineering support. A scoring library applies pre-built models including RFM (Recency, Frequency, Monetary) and LTV (Lifetime Value) segmentation, feeding those scores into Brevo's multichannel automation engine.

Enterprise customers receive custom objects for brand-specific data schemas and custom data integrations. The platform's customer base includes Louis Vuitton, Michelin, Montblanc, and eBay. BDP is an Enterprise-tier feature; it is not available on Starter, Standard, or Professional plans.

Brevo Customer Loyalty

Brevo's Loyalty platform is a no-code loyalty program builder for designing, launching, and managing branded rewards programs. Configuration covers three areas: earning rules (what actions generate points: purchases, referrals, event registrations, social activity), program tiers (entry thresholds by spend or points, with unique benefits at each level), and rewards (discounts, free products, event invitations, exclusive previews, set as permanent or time-limited).

Source: Brevo

The Mobile Wallet integration is the standout capability. Customers enroll via QR code and receive a digital loyalty card in Apple Wallet or Google Wallet, updating in real time as points accumulate and tier status changes. Brevo cites a 95% average card retention rate in customer wallets.

Loyalty data (points balances, tier membership, earned rewards) becomes native attributes in Brevo's segmentation engine, triggering personalized workflows across email, SMS, WhatsApp, push, and wallet. A tier upgrade automatically sends a congratulations email and push notification. A dormant member receives a reactivation offer based on their reward balance. Brevo cites that loyalty programs on average generate 4.8x more revenue than they cost.

The Loyalty platform is an Enterprise-tier feature with custom pricing.

Brevo Integrations, API, and Technical Infrastructure

Brevo connects to the broader tech stack through 150+ pre-built integrations spanning ecommerce (Shopify, WooCommerce, BigCommerce, PrestaShop, Magento), CMS (WordPress), CRM (Salesforce), analytics (Google Analytics), automation (Zapier, Make), and payments (Stripe).

The REST API exposes the full platform programmatically: transactional email and SMS, WhatsApp campaigns, contact management, custom event tracking, ecommerce data sync (products, orders, categories), conversations, loyalty programs, and account administration. All requests go to https://api.brevo.com/v3/ and return JSON. Authentication supports both API key and OAuth 2.0. Official SDKs cover Node.js, PHP, Python, Java, C#, Go, and Ruby.

API access is available on every plan including Free. Rate limits scale by tier:

• General (all plans): 1,000 RPS for email sending, 10 RPS for contacts, 100 RPH for most other endpoints

• Advanced (Professional): email send doubles to 2,000 RPS; contacts to 20 RPS

• Extended (Enterprise): email send reaches 6,000 RPS; contacts to 60 RPS

Webhook coverage is thorough, with documented webhook types for transactional events, marketing events, conversations, payments, loyalty, push notifications, Sales CRM, meetings, and phone. Webhook creation is capped at 40 total.

Source: Brevo

Developer documentation at developers.brevo.com includes an interactive API reference with in-browser request testing, a Postman workspace, sandbox mode for testing without delivery, and an AI-first docs interface with an llms.txt index.

On security, Brevo is ISO 27001:2022 certified with multi-factor authentication, IP address whitelisting, and regular internal security testing. Server infrastructure is located in the EU, with data encrypted before backup across three geographically distinct servers. GDPR, CASL, and CCPA compliance are built in, with customizable consent forms, consent records, and data request management. Enterprise-tier accounts get SSO and SAML. Brevo is also a certified B Corporation.

Where Brevo Stops: The Gaps

Brevo's design centers on multichannel marketing, transactional messaging, and CRM for SMBs and mid-market teams. That focus shapes what the platform does well, but it also means several capabilities a B2B revenue team needs sit outside its scope.

No B2B contact or company database. Brevo manages contacts you already have (imported lists, form submissions, chat contacts, API syncs). It does not include a searchable database of business contacts, companies, direct-dial phone numbers, or verified business email addresses for prospecting. A team using Brevo for outreach has no way to discover new contacts inside the platform.

No buyer intent signals. Brevo's segmentation is built on interactions with your own campaigns and channels (opens, clicks, site visits, purchases). It does not track which companies are researching specific topics across the web before you contact them. Engagement signals tell you who is responding to your outreach; intent signals tell you who is in-market before you reach out.

No conversation intelligence. Brevo's phone feature records calls and generates AI summaries, but it does not analyze sales calls at scale: no talk ratio analysis, objection detection, coaching scorecards, competitive mention tracking, or deal intelligence extraction from transcripts. Teams using phone calls as a primary sales channel need a separate tool to capture and learn from conversation patterns.

No account-based marketing or display advertising. Brevo covers email, SMS, WhatsApp, push, and live chat. It does not include display advertising, audience management for ad platforms, or account-based marketing orchestration. Marketing teams running demand generation campaigns with programmatic display ads or coordinated multi-channel ABM plays need a separate platform.

No technographic data. Brevo does not profile the software stack of target accounts. A team evaluating prospects based on what technologies they use has no native source for that information inside the platform.

Reporting and analytics depth is limited. Multiple review sources note that campaign analytics lack granularity for conversion-level exploration, that comparing campaigns over time is cumbersome, and that automation-specific reports lack the detail needed for sophisticated performance analysis. The Aura Data Analyst helps with natural-language queries, but the underlying reporting layer remains lighter than what Klaviyo or ActiveCampaign offer at comparable price points.

How ZoomInfo Covers the Gaps

The gaps above share a common thread: Brevo excels at engaging contacts and customers you already know, across the channels they use. ZoomInfo supplies the layer Brevo does not touch: identifying who to engage, why they are in-market, and how to reach them before they ever interact with your campaigns.

ZoomInfo's B2B Data Platform: The contact and company database Brevo does not include

ZoomInfo operates the largest B2B data platform available: 500M contacts, 100M companies, 135M+ verified phone numbers, 120M direct-dial phone numbers, and 200M+ verified business email addresses. The data flows through a verification pipeline backed by 300+ human researchers and automated ML scanning 28 million site domains daily, reaching up to 95% accuracy on first-party data.

Where Brevo manages the contacts already in your lists, ZoomInfo provides the contacts you have not found yet. Department org charts with decision-makers' direct dials and emails, 300+ company attributes for market segmentation, job-change alerts for contact tracking, and technographic profiles covering 30,000+ technologies across 200+ categories for 30+ million companies are all native. In a Fortune 500 competitive RFP analyzing 25 million contacts across vendors, an independent consultant concluded that "no other competitor came even close."

ZoomInfo Intent and WebSights: Signals that show who is in-market before outreach begins

ZoomInfo Intent tracks signals from 210 million IP-to-Organization pairings and 6 trillion+ new keyword-to-device pairings sourced monthly. This reveals which companies are researching topics related to your product across the web, before you have contacted them.

Guided Intent, exclusive to ZoomInfo, identifies the topics historically correlated with deal success rather than requiring manual topic selection.

On the website side, WebSights resolves anonymous website traffic to companies with Automatic Traffic Filtering that distinguishes real visitors from bots.

ZoomInfo Marketing extends this to contact-level site visitor identification, identifying who specifically visited, not just which company.

ZoomInfo Chorus: Conversation intelligence that captures why deals move

Chorus, ZoomInfo's conversation intelligence engine backed by 14 technology patents, fills the gap between Brevo's call logging and full sales conversation analysis.

It records and transcribes sales calls, surfaces AI-generated insights (talk ratios, sentiment, objection detection), auto-syncs deal intelligence to the CRM, and provides coaching scorecards and clip sharing. It captures the context that call summaries miss: why a champion went quiet, what a competitive mention means for deal risk, which objection patterns predict closed-lost outcomes.

That conversation data feeds into ZoomInfo's GTM Context Graph, which processes 1.5B+ data points daily, fusing B2B data with CRM records, conversation intelligence, and behavioral signals into a single intelligence layer that captures not just what happened in a deal, but why.

ZoomInfo Marketing and GTM Studio: Account-based marketing and multi-channel orchestration

ZoomInfo Marketing addresses the ABM and display advertising gap. It includes a native Demand-Side Platform deploying display ads based on 300+ company attributes, FormComplete (reducing forms to a single field while auto-appending data), contact-level site visitor identification, and Account Fit Scoring (predictive AI scoring 0-100 based on company attribute patterns).

GTM Studio takes this further. Marketers, RevOps teams, and GTM engineers can build audiences using natural language, enrich with first- and third-party data, define triggers, and activate plays across channels (email, calls, display ads, direct mail, LinkedIn, Meta, Connected TV) without engineering support.

Pre-built GTM plays cover inbound acceleration, champion tracking, competitive displacement, and ICP targeting. Expansion plays that used to take 3 weeks now launch in 30 minutes.

ZoomInfo APIs and MCP: Data access for any tool or AI agent

ZoomInfo delivers its intelligence through APIs and MCP (Model Context Protocol), so the same data and GTM Context Graph powering ZoomInfo's products is accessible inside any third-party tool or custom AI agent.

The MCP server connects AI models to ZoomInfo's B2B data as a native tool, currently supporting Claude and ChatGPT. API access is included in all relevant plans.

Seismic's sales team attributed 39% of active pipeline to opportunities identified or influenced by ZoomInfo signals, boosted productivity by 54%, and saved 11.5 hours per week per seller. (Seismic Case Study)

Final Summary

Brevo is a well-integrated toolkit for multichannel customer engagement: email, SMS, WhatsApp, push, and mobile wallet managed from one workflow builder, transactional messaging included in any paid plan, a CRM with phone and live chat that shares data with the marketing tools, a customer data platform for enterprise-grade identity resolution, and a loyalty program builder with mobile wallet integration. It fits businesses that want to consolidate marketing, transactional messaging, and basic CRM into one vendor with send-volume pricing that does not penalize list growth.

It is lighter on the layer before engagement: no B2B contact database, no buyer intent signals, no conversation intelligence, no ABM or display advertising, and no technographic data.

If your bottleneck is knowing who to engage and why they are in-market before they interact with your campaigns, that is the ground ZoomInfo covers. Its 500M-contact, 100M-company database supplies the verified emails and direct dials for prospecting at scale. ZoomInfo Intent surfaces accounts researching your category from 6 trillion+ keyword-to-device pairings monthly. Chorus captures and analyzes every sales conversation. GTM Studio gives marketing teams multi-channel orchestration and ABM capabilities. And the GTM Context Graph fuses all of it into a single intelligence layer that captures why deals move, not just that they moved. Once ZoomInfo identifies and qualifies the buyer, Brevo can engage them across every channel they use.

See what that intelligence layer adds to your stack: start with ZoomInfo Lite for free, or request a demo to see verified contacts and live intent signals flow into your pipeline.

FAQ

Does Brevo include a B2B contact database for prospecting?

No. Brevo manages contacts you already have (imported lists, form submissions, live chat contacts, API syncs). It does not include a searchable database of business professionals or companies. Teams that need to discover and reach new prospects pair Brevo with a data platform. ZoomInfo's database covers 500M contacts, 100M companies, and 120M direct-dial phone numbers, with up to 95% accuracy on first-party data.

Which Brevo plan includes marketing automation?

Marketing automation is available on Standard ($18/month) and above. The Free plan includes automation for up to 2,000 contacts, but with limited triggers and no A/B testing. Starter ($9/month) does not include automation. Professional ($499/month) adds AI segmentation, contact scoring, and the full multichannel automation suite including WhatsApp and push notifications.

Can Brevo send WhatsApp campaigns?

Yes. Brevo is a certified WhatsApp Business Solution Provider with direct access to the WhatsApp Business API. WhatsApp campaigns support bulk sending with two-way reply management, multimedia content, and integration into automation workflows. WhatsApp is available on the Professional plan ($499/month) and above.

Does Brevo charge by contacts or by emails sent?

By emails sent. Contacts are unlimited on every plan, including Free. This is one of Brevo's clearest pricing differentiators: competitors like Mailchimp charge by contact list size, which penalizes businesses with large lists and moderate send frequency. Brevo's pricing scales with the number of emails you send per month.

What security certifications does Brevo hold?

Brevo is ISO 27001:2022 certified, with EU data residency, multi-factor authentication, IP address whitelisting, and encryption across three geographically distinct backup servers. GDPR, CASL, and CCPA compliance tools are built in. Enterprise accounts get SSO and SAML. SOC 2 certification status is not explicitly confirmed on Brevo's public security pages.

Does Brevo offer buyer intent data?

No. Brevo's segmentation is built on engagement with your own campaigns and channels (opens, clicks, website visits, purchases). It does not track which companies are researching topics across the web before you contact them. ZoomInfo Intent tracks signals from 210 million IP-to-Organization pairings and 6 trillion+ keyword-to-device pairings sourced monthly, identifying in-market accounts before any outreach begins.

Can Brevo replace a standalone CRM like HubSpot or Salesforce?

For small teams with straightforward deal pipelines, Brevo's Sales Platform covers the basics: customizable pipelines, task assignment, phone with AI summaries, live chat, meeting scheduling, and sales automation. It saves users the cost of a separate CRM. For enterprise workflows requiring territory management, advanced deal forecasting, complex custom workflows, or deep third-party CRM integrations, a dedicated CRM remains necessary. Brevo positions its CRM as a complement to its marketing platform, not as a replacement for full-scale CRM deployments.

Does Brevo include conversation intelligence for sales calls?

Brevo's phone feature records calls and generates AI call summaries attached to contact records. It does not include conversation intelligence at the depth of ZoomInfo's Chorus: no talk-ratio analysis, no objection detection patterns, no coaching scorecards, and no competitive mention tracking across calls. Teams that use phone as a primary sales channel and want to learn from conversation patterns at scale need a dedicated conversation intelligence tool.