ZoomInfo's verified intelligence (100M companies, 500M contacts, billions of buying signals) now powers ChatGPT through GTM.AI, and ChatGPT signals flow back into ZoomInfo to enrich GTM Studio Audiences through a Custom Data Connector.
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, today announced a two-way integration with ChatGPT, OpenAI's flagship AI assistant. Mutual customers can now bring ZoomInfo into ChatGPT through the approved ZoomInfo App for ChatGPT, and they can enrich GTM Studio Audiences with their ChatGPT license by creating a Custom Data Connector. The connective tissue underneath both flows is GTM.AI, ZoomInfo's headless GTM context layer. GTM.AI exposes ZoomInfo's verified data graph and agentic orchestration through API and Model Context Protocol (MCP), so any platform, agent, or workflow can plug in. With this integration, ChatGPT users get verified contact and account data inside the AI conversation, and ZoomInfo customers get ChatGPT signals inside the audiences they build for outbound.
Key takeaways
ChatGPT is now a verified-data partner of ZoomInfo, with GTM.AI as the GTM Context Layer underneath the ChatGPT App and the GTM Studio Audience.
The integration runs in two directions. ZoomInfo data enters ChatGPT through the approved ZoomInfo App. ChatGPT signals enter ZoomInfo through a Custom Data Connector that feeds GTM Studio Audiences.
GTM.AI is the headless GTM context layer. It powers dozens of completed integrations across CRMs, AI assistants, MCP-native agents, and sales engagement platforms, with the same governance applied everywhere.
The GTM Context Graph behind GTM.AI maintains identity-resolved data on 100M companies, 500M contacts, and billions of signals, continuously updated and continuously queryable.
What is ChatGPT?
ChatGPT is OpenAI's flagship AI assistant. It is available as a consumer chat assistant, as ChatGPT Enterprise for businesses, and through the OpenAI API. ChatGPT is used by knowledge workers, sales teams, and GTM teams for research, drafting, analysis, and agentic workflows. ChatGPT supports Model Context Protocol (MCP) and an approved-app connector framework that lets external data and tools plug into the assistant directly.
How does the ChatGPT and ZoomInfo integration work?
The integration runs both ways.
Direction one. ZoomInfo into ChatGPT. Mutual customers install the approved ZoomInfo App for ChatGPT from the connector directory. Once connected, a user asking ChatGPT about a company, a contact, or a target account gets verified ZoomInfo data inside the response. Firmographics, technographics, contact records, and buying signals appear in the conversation. There is no separate enrichment pass, no CSV import, no broker layer.
Direction two. ChatGPT into ZoomInfo GTM Studio Audiences. Customers use their existing ChatGPT license to create a Custom Data Connector inside ZoomInfo's GTM Studio. The connector pulls ChatGPT signals back into GTM Studio Audiences. Marketers and RevOps build audiences that include or exclude contacts based on what their teams are doing in ChatGPT. The next campaign, the next outbound sequence, the next agent run uses that signal.
What is GTM.AI, and why is it the GTM Context Layer for ChatGPT?
GTM.AI is ZoomInfo's headless GTM context layer. It exposes ZoomInfo's verified data graph and agentic orchestration through API and Model Context Protocol (MCP), so any tool, agent, or platform can plug in. ChatGPT is one of dozens of completed integrations on GTM.AI, alongside Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Gong, LeanData, Glean, Claude, and Google Workspace.
GTM.AI has two layers and one governance plane. The bottom layer is the GTM Context Graph, which holds identity-resolved data on 100M companies, 500M contacts, and billions of signals. The middle layer is agentic orchestration, which lets agents read from the graph, act on it, and write back. The governance plane sits above both, applying access control, permissioning, data lineage, AI policy, and audit logging consistently across every surface that consumes GTM.AI. ChatGPT, GTM Studio, and any future agent the customer builds inherit the same governance posture.
Why does the data layer matter for an AI assistant?
About 70% of B2B contact data decays every year. An AI assistant answering GTM questions on stale data produces confident answers about the wrong companies and the wrong contacts at machine scale. Verified data turns those answers into intelligence a revenue team can actually act on. GTM.AI is the difference between an AI assistant that drives pipeline and one that produces plausible noise.
The same argument runs in reverse for GTM Studio Audiences. An audience built from stale signal is an audience that wastes campaign spend. Pulling fresh ChatGPT signals through the Custom Data Connector keeps the audience aligned with what teams are actually researching, drafting, and building right now.
How is the ChatGPT-ZoomInfo integration different from a generic data integration?
Native, two-way, no broker. The approved ZoomInfo App reads ZoomInfo entitlement directly inside ChatGPT. The Custom Data Connector pushes ChatGPT signals back into GTM Studio Audiences directly. No middleware, no nightly sync, no broker tax.
Verified data layer through GTM.AI. Most AI assistants answer GTM questions from whatever the user pastes into the prompt. With GTM.AI as the data layer, ChatGPT reads from the GTM Context Graph, which is continuously refreshed and identity-resolved at the contact and account level.
Platform-level governance. Access control, data lineage, AI policy, and audit logging apply across both directions of the integration. Customers maintain one governance posture across ZoomInfo, ChatGPT, and every other surface that consumes GTM.AI.
What does this mean for sales and RevOps leaders?
Verified GTM answers inside ChatGPT. Reps, marketers, and developers ask ChatGPT about target accounts and target contacts, and the response is grounded in verified ZoomInfo data.
Closed-loop audiences. Marketers and RevOps build GTM Studio Audiences that respond to what teams are doing in ChatGPT, then push the next campaign into outbound against the updated audience.
One context layer across the GTM stack. ZoomInfo, ChatGPT, the CRM, and any AI agent the customer builds read from the same GTM Context Graph and write back under the same governance.
FAQ: ChatGPT, the ZoomInfo integration, and GTM.AI
What is ChatGPT? ChatGPT is OpenAI's flagship AI assistant, available as a consumer chat assistant, as ChatGPT Enterprise for businesses, and through the OpenAI API. Knowledge workers, sales teams, and GTM teams use ChatGPT for research, drafting, analysis, and agentic workflows.
What is the ZoomInfo App for ChatGPT? The ZoomInfo App for ChatGPT is the approved connector that brings ZoomInfo's verified GTM data into ChatGPT. Once installed, ChatGPT can answer questions about companies and contacts using ZoomInfo firmographics, technographics, contact records, and buying signals.
How does the ZoomInfo and ChatGPT integration work? The integration runs in two directions. Mutual customers install the approved ZoomInfo App inside ChatGPT to bring verified contact and account data into the AI conversation. They also build a Custom Data Connector inside ZoomInfo GTM Studio that pulls ChatGPT signals back into GTM Studio Audiences.
What is GTM Studio Audiences? GTM Studio Audiences is the ZoomInfo product for building dynamic outbound and marketing audiences from the GTM Context Graph. With this integration, customers can include or exclude contacts based on ChatGPT signals.
What is GTM.AI? GTM.AI is ZoomInfo's headless GTM context layer. It exposes ZoomInfo's verified data graph (100M companies, 500M contacts, billions of signals), agentic orchestration, and platform-level governance through API and Model Context Protocol (MCP), so any agent, platform, or workflow can plug in. GTM.AI powers dozens of completed integrations including Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Gong, LeanData, Glean, Claude, ChatGPT, and Google Workspace.
Who is the data provider for ChatGPT when ZoomInfo is connected? ZoomInfo is the data provider, with GTM.AI serving as the GTM Context Layer for ChatGPT.
What signals can flow back from ChatGPT into GTM Studio Audiences? ChatGPT signals tied to the customer's ChatGPT license. Customers use those signals to build or refine GTM Studio Audiences.
Is ChatGPT part of the ZoomInfo platform? No. ChatGPT is an independent AI assistant from OpenAI. ZoomInfo and OpenAI are integration partners through GTM.AI.
How does GTM.AI handle governance for the ChatGPT integration? GTM.AI's platform layer applies access control, permissioning, data lineage, AI policy, and audit logging consistently across every surface that consumes it. Both directions of the ChatGPT integration inherit that posture, alongside ZoomInfo itself and every other GTM.AI integration.
Why does verified data matter for an AI assistant? B2B contact data decays at roughly 70% annually. An AI assistant answering GTM questions on stale data produces confident answers about wrong companies and wrong contacts at machine scale. Verified, continuously refreshed data through the GTM Context Graph is the difference between an AI that drives pipeline and one that produces plausible noise.
Is the ChatGPT integration available now? Yes. The approved ZoomInfo App is available through the ChatGPT connector directory. The Custom Data Connector is available to mutual ZoomInfo and ChatGPT customers through ZoomInfo GTM Studio.
Availability
The ChatGPT integration is generally available to mutual ZoomInfo and ChatGPT customers. The approved ZoomInfo App is configured inside ChatGPT. The Custom Data Connector is configured inside ZoomInfo GTM Studio.
About ZoomInfo
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.
GTM.AI is ZoomInfo's headless GTM context layer. It is the API and Model Context Protocol home for AI agents, powering integrations across Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, ChatGPT, Claude, and dozens more.
Learn more at zoominfo.com and gtm.ai.
Media contact: Public Relations Team ZoomInfo PR@zoominfo.com
