ZoomInfo's verified intelligence (100M companies, 500M contacts, billions of buying signals) now powers Claude through GTM.AI, and Claude.ai signals flow back into ZoomInfo to enrich GTM Studio Audiences through a Custom Data Connector.
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, today announced a two-way integration with Claude, Anthropic's frontier AI assistant. Mutual customers can now bring ZoomInfo into Claude.ai through a native connector in the Claude connector directory, and they can enrich GTM Studio Audiences with their Claude.ai license by creating a Custom Data Connector. The connective tissue underneath both flows is GTM.AI, ZoomInfo's headless GTM context layer. GTM.AI exposes ZoomInfo's verified data graph and agentic orchestration through API and Model Context Protocol (MCP), the open standard Anthropic created, so any platform, agent, or workflow can plug in. With this integration, Claude users get verified contact and account data inside the AI conversation, and ZoomInfo customers get Claude.ai signals inside the audiences they build for outbound.
Key takeaways
Claude is now a verified-data partner of ZoomInfo, with GTM.AI as the GTM Context Layer underneath Claude.ai, Claude Code, and the GTM Studio Audience.
The integration runs in two directions. ZoomInfo data enters Claude through a native connector. Claude.ai signals enter ZoomInfo through a Custom Data Connector that feeds GTM Studio Audiences.
GTM.AI is the headless GTM context layer. It powers dozens of completed integrations across CRMs, AI assistants, MCP-native agents, and sales engagement platforms, with the same governance applied everywhere.
The GTM Context Graph behind GTM.AI maintains identity-resolved data on 100M companies, 500M contacts, and billions of signals, continuously updated and continuously queryable.
What is Claude?
Claude is Anthropic's frontier AI assistant. It is available as a chat assistant at claude.ai, as a coding assistant called Claude Code, and as a developer API. Claude is used by knowledge workers, developers, and GTM teams for research, drafting, analysis, and agentic workflows. Claude was one of the first AI assistants to adopt Model Context Protocol (MCP), the open standard Anthropic created for letting external data and tools plug into AI agents without bespoke integration code.
How does the Claude and ZoomInfo integration work?
The integration runs both ways.
Direction one. ZoomInfo into Claude. Mutual customers connect their ZoomInfo entitlement to Claude through a native connector listed in the Claude.ai connector directory. Once connected, a user asking Claude about a company, a contact, or a target account gets verified ZoomInfo data inside the response. Firmographics, technographics, contact records, and buying signals appear in the conversation. The same connector is available inside Claude Code, so developers building GTM scripts, agents, and workflows can call ZoomInfo through MCP without leaving the development environment. There is no separate enrichment pass, no CSV import, no broker layer.
Direction two. Claude into ZoomInfo GTM Studio Audiences. Customers use their existing Claude.ai license to create a Custom Data Connector inside ZoomInfo's GTM Studio. The connector pulls Claude.ai signals back into GTM Studio Audiences. Marketers and RevOps build audiences that include or exclude contacts based on what their teams are doing in Claude. The next campaign, the next outbound sequence, the next agent run uses that signal.
What is GTM.AI, and why is it the GTM Context Layer for Claude?
GTM.AI is ZoomInfo's headless GTM context layer. It exposes ZoomInfo's verified data graph and agentic orchestration through API and Model Context Protocol (MCP), so any tool, agent, or platform can plug in. Claude is one of dozens of completed integrations on GTM.AI, alongside Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Gong, LeanData, Glean, ChatGPT, and Google Workspace.
GTM.AI has two layers and one governance plane. The bottom layer is the GTM Context Graph, which holds identity-resolved data on 100M companies, 500M contacts, and billions of signals. The middle layer is agentic orchestration, which lets agents read from the graph, act on it, and write back. The governance plane sits above both, applying access control, permissioning, data lineage, AI policy, and audit logging consistently across every surface that consumes GTM.AI. Claude, Claude Code, GTM Studio, and any future agent the customer builds inherit the same governance posture.
Why does the data layer matter for an AI assistant?
About 70% of B2B contact data decays every year. A frontier AI assistant answering GTM questions on stale data produces confident answers about the wrong companies and the wrong contacts at machine scale. Verified data turns those answers into intelligence a revenue team can actually act on. GTM.AI is the difference between an AI assistant that drives pipeline and one that produces plausible noise.
The same argument runs in reverse for GTM Studio Audiences. An audience built from stale signal is an audience that wastes campaign spend. Pulling fresh Claude.ai signals through the Custom Data Connector keeps the audience aligned with what teams are actually researching, drafting, and building right now.
How is the Claude-ZoomInfo integration different from a generic data integration?
Native, two-way, no broker. The native connector reads ZoomInfo entitlement directly inside Claude.ai and Claude Code. The Custom Data Connector pushes Claude signals back into GTM Studio Audiences directly. No middleware, no nightly sync, no broker tax.
Verified data layer through GTM.AI. Most AI assistants answer GTM questions from whatever the user pastes into the prompt. With GTM.AI as the data layer, Claude reads from the GTM Context Graph, which is continuously refreshed and identity-resolved at the contact and account level.
Platform-level governance. Access control, data lineage, AI policy, and audit logging apply across both directions of the integration. Customers maintain one governance posture across ZoomInfo, Claude, and every other surface that consumes GTM.AI.
What does this mean for sales and RevOps leaders?
Verified GTM answers inside Claude. Reps, marketers, and developers ask Claude about target accounts and target contacts, and the response is grounded in verified ZoomInfo data.
Closed-loop audiences. Marketers and RevOps build GTM Studio Audiences that respond to what teams are doing in Claude, then push the next campaign into outbound against the updated audience.
One context layer across the GTM stack. ZoomInfo, Claude, the CRM, and any AI agent the customer builds read from the same GTM Context Graph and write back under the same governance.
FAQ: Claude, the ZoomInfo integration, and GTM.AI
What is Claude? Claude is Anthropic's frontier AI assistant. It is available as a chat assistant at claude.ai, as a coding assistant called Claude Code, and as a developer API. Knowledge workers, developers, and GTM teams use Claude for research, drafting, analysis, and agentic workflows.
What is Model Context Protocol (MCP)? Model Context Protocol is an open standard developed by Anthropic that lets external data and tools plug into AI agents without bespoke integration code. Claude was one of the first AI assistants to support MCP. ZoomInfo's GTM.AI exposes verified GTM data and agentic orchestration through MCP, so Claude can call ZoomInfo natively.
How does the ZoomInfo and Claude integration work? The integration runs in two directions. Mutual customers connect ZoomInfo to Claude through a native connector in the Claude.ai connector directory that brings verified contact and account data into the AI conversation. They also build a Custom Data Connector inside ZoomInfo GTM Studio that pulls Claude.ai signals back into GTM Studio Audiences.
What is GTM Studio Audiences? GTM Studio Audiences is the ZoomInfo product for building dynamic outbound and marketing audiences from the GTM Context Graph. With this integration, customers can include or exclude contacts based on Claude.ai signals.
What is GTM.AI? GTM.AI is ZoomInfo's headless GTM context layer. It exposes ZoomInfo's verified data graph (100M companies, 500M contacts, billions of signals), agentic orchestration, and platform-level governance through API and Model Context Protocol (MCP), so any agent, platform, or workflow can plug in. GTM.AI powers dozens of completed integrations including Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Gong, LeanData, Glean, ChatGPT, and Google Workspace.
Who is the data provider for Claude when ZoomInfo is connected? ZoomInfo is the data provider, with GTM.AI serving as the GTM Context Layer for Claude.
What is Claude Code, and how does it connect to ZoomInfo? Claude Code is Anthropic's coding assistant that runs in the terminal and inside developer IDEs. The ZoomInfo connector is available inside Claude Code, so developers building GTM scripts, agents, and workflows can call ZoomInfo data through MCP without leaving the development environment.
What signals can flow back from Claude into GTM Studio Audiences? Claude.ai signals tied to the customer's Claude.ai license. Customers use those signals to build or refine GTM Studio Audiences.
Is Claude part of the ZoomInfo platform? No. Claude is an independent frontier AI assistant from Anthropic. ZoomInfo and Anthropic are integration partners through GTM.AI.
How does GTM.AI handle governance for the Claude integration? GTM.AI's platform layer applies access control, permissioning, data lineage, AI policy, and audit logging consistently across every surface that consumes it. Both directions of the Claude integration inherit that posture, alongside ZoomInfo itself and every other GTM.AI integration.
Why does verified data matter for an AI assistant? B2B contact data decays at roughly 70% annually. An AI assistant answering GTM questions on stale data produces confident answers about wrong companies and wrong contacts at machine scale. Verified, continuously refreshed data through the GTM Context Graph is the difference between an AI that drives pipeline and one that produces plausible noise.
Is the Claude integration available now? Yes. The native connector is available through the Claude.ai connector directory. The Custom Data Connector is available to mutual ZoomInfo and Claude.ai customers through ZoomInfo GTM Studio.
Availability
The Claude integration is generally available to mutual ZoomInfo and Anthropic customers. The native connector is configured inside Claude.ai and Claude Code. The Custom Data Connector is configured inside ZoomInfo GTM Studio.
About ZoomInfo
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.
GTM.AI is ZoomInfo's headless GTM context layer. It is the API and Model Context Protocol home for AI agents, powering integrations across Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Claude, ChatGPT, and dozens more.
Learn more at zoominfo.com and gtm.ai.
Media contact: Public Relations Team ZoomInfo PR@zoominfo.com
