Clay has gained attention as a flexible data enrichment and workflow automation tool, appealing to technical teams that value customization and multi-source data aggregation.
But while Clay showcases its multi-step workflows, user reviews also report challenges with data reliability, operational complexity, unpredictable costs, and enterprise scalability that impact their go-to-market success.
Go-to-market teams evaluating Clay for their data enrichment needs should balance company claims with user and customer feedback to make the right decision for their GTM data needs.
Clay Data Quality and Accuracy Reviews
Clay's waterfall enrichment model, which aggregates data from multiple third-party vendors, has left some users citing quality and consistency issues.
While Clay’s approach offers broad coverage, reviews note that it can result in outdated records, incomplete profiles, and conflicting information that undermines prospecting effectiveness.
“Tried clay for prospecting and everything fell apart workflows froze data was wrong and credits vanished fast support was no help at all feels like a buggy beta disguised as a real product total waste” — TrustPilot review
That approach contrasts with GTM Intelligence Platform companies like ZoomInfo, which owns and maintains the industry's most comprehensive B2B database, comprising 420M+ contacts and 110M+ companies. Our proprietary identity resolution technology and direct verification processes ensure 95%+ email accuracy.
Unlike aggregated data, ZoomInfo's information is continuously refreshed, verified, and enhanced through our own research operations and real-time validation systems.
Clay Complexity and Learning Curve Reviews
While Clay's flexibility is marketed as a strength, Clay reviews also note that this customization comes at the cost of usability.
Users report the platform can require dedicated RevOps resources or technical expertise to build, maintain, and troubleshoot workflows, creating operational overhead that many teams cannot sustain.
“It is so complex, so much so that I am put off using it. It takes so much time to get anywhere, and I still haven't gotten any benefit from the tool.” — G2 Review
ZoomInfo is designed for immediate productivity across sales, marketing, and operations teams. With intuitive workflows, pre-built templates, AI-fueled outreach and insights, guided onboarding, and comprehensive training resources, users see immediate value.
Our platform balances powerful functionality with ease of use, ensuring teams can focus on selling rather than system administration.
Clay Reviews: Limited Scalability and Workflow Inefficiencies
Clay reviewers also note struggles with scalability, data governance, and compliance, with the platform's reliance on multiple third-party vendors creating challenges for audit trails, data lineage, and meeting enterprise security standards.
Additionally, users have reported that the tool requires constant maintenance and troubleshooting as use scales.
“Workflows always break credits disappear and data is outdated support is no help whatsoever and useless feels like a broken product with a premium price” — TrustPilot Review
ZoomInfo is built for companies of every size, from growing startups to Fortune 500 enterprises.
Our platform provides dedicated support, enterprise SLAs, comprehensive compliance (SOC 2, GDPR, CCPA), and robust data governance. Whether you're scaling an SDR team or supporting global go-to-market operations, ZoomInfo automates enrichment across both new and existing CRM records while maintaining data quality and operational efficiency.
Clay Pricing and Cost Management Reviews
Clay's credit-based pricing model creates budget uncertainty for many companies, a common complaint across many reviews.
Credits are consumed at varying rates depending on data sources and enrichment types, leading to unexpected overages and difficulty in forecasting costs. This unpredictability becomes particularly challenging for larger teams or systematic enrichment processes.
“Tried clay to improve lead gen ended up wasting hours on broken workflows and clunky ui credits just straight up disappear and support is useless nothing worked without constant fixing underdelivered on everything” — TrustPilot Review
ZoomInfo provides pricing that scales predictably with your business needs. Our pricing model eliminates surprise costs and credit overages, allowing you to budget confidently and focus on results rather than cost management.
Clay Integration Challenges and Support Limitations
Clay's integrations with core GTM platforms such as Salesforce, HubSpot, and marketing automation tools are often described in Clay reviews as fragile and incomplete. Combined with limited customer support resources, teams frequently find themselves struggling with technical issues that impact their daily operations and productivity.
“Constant bugs broken workflows and useless support not worth the money” — TrustPilot Review
ZoomInfo integrates natively with every major CRM, marketing automation, and sales engagement platform. Our robust API, pre-built connectors, and dedicated integration support ensure smooth data flow across your entire tech stack.
With comprehensive onboarding, ongoing training, and enterprise-level customer support, your team receives the guidance needed for successful adoption and continued success.
Is Clay Worth It?
Considering user reviews, Clay presents a trade-off. While it offers advanced customization for technical users, consistent feedback points to concerns regarding data quality, operational complexity, unpredictable costs, and limitations in scalability and support.
Go-to-market teams should carefully weigh these reported challenges against their specific needs and resources when evaluating Clay as a data solution.