Marketing and sales teams rely on accurate company and contact data, intent signals, and tight CRM workflows to drive pipeline. When evaluating data providers and GTM platforms, buyers often compare Clearbit to a mix of sales intelligence, ABM, and engagement tools.
This guide will help you quickly identify the best-fit alternatives for your needs.
What is Clearbit?
Clearbit by HubSpot is a B2B data enrichment and audience intelligence platform that adds real-time company and contact context to go-to-market tools
It delivers firmographic, technographic, and demographic attributes; website visitor identification (IP-to-company); and activity signals to help teams auto-enrich forms, score and route leads, segment dynamically, personalize web and email experiences, and build precise audiences for advertising and outbound.
Clearbit also provides APIs and native connectors to sync data across systems, plus governance controls to respect consent and regional privacy requirements (e.g., GDPR/CCPA) while keeping records continuously refreshed.
What Are Clearbit Alternatives?
Clearbit alternatives include B2B data and go-to-market platforms that deliver company and contact data, enrichment, intent signals, website visitor identification, and integrations that support prospecting, ABM, and automated outreach.
Why These Platforms Matter
Efficiency: Reduce manual research with verified data and enrichment
Relevance: Use intent, technographics, and signals to prioritize accounts
Alignment: Sync with CRM/MAP to keep records clean and up to date
Execution: Orchestrate outreach, sequences, and ad targeting from shared data
Key Features to Look For
Multichannel enrichment and firmographic/contact coverage
Intent and account signals to prioritize outreach
Native CRM/MAP integrations and data hygiene controls
AI-driven recommendations and email guidance
Analytics and reporting for pipeline impact
Top 10 Clearbit Alternatives and Competitors
ZoomInfo Sales
ZoomInfo Sales is the unified Go-to-Market Intelligence Platform combining B2B company and contact data, buyer intent signals, and integrated engagement tools.
ZoomInfo Sales brings together a frequently refreshed database of companies and contacts, layered with purchasing intent and other buying signals. The platform is designed to help teams identify decision-makers, target in-market accounts, and act on timely triggers without hopping between tools.
Teams can enrich and sync records to CRM and marketing automation systems, keep data clean, and operationalize workflows across prospecting, sequences, and campaigns. ZoomInfo Copilot uses AI to recommend who to contact and how to personalize outreach, improving productivity and relevance.
In one environment, users can search, prioritize, and engage, then analyze results with clear feedback loops. Conversation intelligence and real-time alerts (such as job changes or engagement spikes) help revenue teams respond quickly and consistently.
Key Features:
Custom feeds of prioritized accounts and buyer intent signals
CRM/MAP integration with synchronized workflows and data hygiene
AI-powered outreach suggestions and email personalization via ZoomInfo Copilot
Real-time alerts on account changes, engagement spikes, and org moves
Integrated sales engagement, conversation intelligence, and data orchestration
LinkedIn Sales Navigator
LinkedIn Sales Navigator helps users identify and engage prospects using LinkedIn’s professional network data. Sales Navigator supports account and lead discovery with advanced search, mutual connections, and signal-based recommendations.
Key Features:
Advanced lead/account search and saved lists
Lead recommendations based on profiles and activity
InMail messaging and CRM sync options
Real-time updates on role changes and company news
Learn More About LinkedIn Sales Navigator
D&B Hoovers (Dun & Bradstreet)
D&B Hoovers provides firmographic data, company hierarchies, and account research tools. D&B Hoovers also offers company records, corporate family trees, and risk/compliance data.
Key Features:
Extensive firmographic and corporate hierarchy data
Advanced filters for account targeting
Risk/compliance and news insights
CRM integrations for account enrichment
Demandbase One
Demandbase One is an ABM/ABX platform that unifies account intelligence, advertising, and orchestration. Revenue teams can connect first- and third-party data to build account views used for targeting, ads, and sales activation.
Key Features:
Account intelligence and buying-stage insights
Audience building and B2B advertising
Website personalization and orchestration
Integrations with CRM/MAP for ABM execution
Learn More About Demandbase One
6sense
6sense combines intent data, predictive modeling, and orchestration for ABM and revenue teams. It surfaces in-market accounts, predicts buying stages, and helps prioritize outreach across channels.
Key Features:
Predictive AI for buying-stage and account prioritization
Multi-source intent data and account insights
Audience activation and orchestration across channels
CRM/MAP integrations with reporting
Lead411
Lead411 provides verified contacts, mobile direct dials, and basic outreach capabilities. It focuses on verified data with social profile links and trigger-based insights.
Key Features:
Verified emails and mobile direct dials
Sales triggers and social profile links
Basic outreach (email/SMS) features
Integrations to major CRMs
Cognism
Cognism is a sales intelligence provider known for EMEA coverage and compliance emphasis. The product offers phone-verified mobile numbers, intent/signal data, and GDPR/CCPA-focused compliance workflows.
Key Features:
EMEA coverage with phone-verified mobiles
Intent and trigger signals for prioritization
GDPR/CCPA-focused compliance features
CRM and engagement platform integrations
UpLead
UpLead is a B2B data provider with real-time email verification and straightforward pricing. It emphasizes up-to-date contacts, quick list creation, and easy exporting to CRM.
Key Features:
Real-time email verification
ICP/firmographic filters for list building
Salesforce, HubSpot, and Zapier integrations
Transparent, SMB-friendly packaging
Lusha
Lusha offers contact data combined with AI-assisted prospecting and “prospect playlists.” It provides contact coverage and a prospecting experience that refreshes lists based on your ICP criteria.
Key Features:
Contact database with AI-driven prospect lists
Filters for ICP-based targeting
Browser extension for on-the-fly prospecting
Integrations with common CRMs
Learn More About LushaApollo
Apollo offers a combined B2B contact database and engagement suite for outbound teams. Apollo pairs a contact database with sequencing, email warm-up, and an intelligence layer that suggests accounts and contacts to target.
Key Features:
Contact database with company filters
Built-in sequences and campaign management
Chrome extension for prospecting from the web
Basic intent and recommendations for targeting
How to Choose the Right Alternative
Start with team goals. Outbound volume, ABM coordination, or data hygiene may lead you toward different platforms. Confirm that the provider’s coverage aligns with your segments and regions, and validate data freshness for your top accounts. Check integrations with your CRM/MAP, look for intent and AI features that will actually change day-to-day behavior, and trial usability with the people who will work in the tool every day.
With a short proof of concept focused on a real campaign, you’ll quickly see which platform accelerates your GTM motion.