Revenue teams evaluating B2B data enrichment and sales intelligence platforms often compare Clearbit to a range of alternatives. This guide helps you benchmark the leading options based on data coverage, integration depth, and go-to-market capabilities.
Clearbit served as a reliable enrichment layer for years, but HubSpot's acquisition and the shift to Breeze Intelligence has changed how teams access the tool. Many organizations now need broader contact databases, deeper intent signals, or more flexible CRM workflows than enrichment alone provides.
This article covers the top 10 Clearbit alternatives for 2026, ranked by their fit for common use cases: prospecting at scale, account-based marketing, EMEA compliance, and unified GTM platforms. Each entry includes key features, positioning notes, and where the platform excels.
What Is Clearbit?
Clearbit by HubSpot is a B2B data enrichment platform that appends firmographic, technographic, and demographic data to CRM and marketing automation records in real time.
The platform handles website visitor identification, form enrichment, lead scoring, dynamic segmentation, and audience building for advertising and outbound campaigns.
Core Capabilities:
Real-time enrichment for forms, CRM records, and marketing automation
Firmographic, technographic, and demographic data attributes
Website visitor identification (IP-to-company matching)
APIs and native connectors for data sync across systems
Typical Strengths:
HubSpot-native integration as part of Breeze Intelligence
Form shortening and lead scoring workflows
Real-time data refresh and governance controls for GDPR/CCPA
Reported Limitations:
Now bundled as Breeze Intelligence, requiring HubSpot ecosystem adoption
Credit-based pricing model with expiration policies
Limited direct dial coverage compared to dedicated contact databases
Why Teams Are Switching from Clearbit in 2026
Two factors drive most searches for Clearbit alternatives:
HubSpot ecosystem lock-in: After HubSpot acquired Clearbit and repackaged it as Breeze Intelligence, standalone access became limited. Teams using Salesforce, Outreach, or other CRM stacks face workflow friction.
Functional limitations beyond enrichment: Many teams need deep contact databases for outbound prospecting, buyer intent signals, integrated engagement tools, and transparent pricing models—capabilities Clearbit wasn't built to provide.
What Are B2B Data Enrichment Platforms?
B2B data enrichment platforms append firmographic, technographic, and contact data to existing records in CRM and marketing automation systems. These tools help revenue teams fill gaps in account and lead profiles, prioritize outreach based on signals, and maintain clean, up-to-date databases.
Modern enrichment platforms extend beyond simple data appends to include:
Buyer intent signals and website visitor identification
Integration with engagement tools and GTM workflows
Targeting, activation, and measurement capabilities
For teams running outbound campaigns, ABM programs, or high-velocity prospecting, these capabilities are now table stakes.
Core capabilities users should expect:
Multichannel enrichment (email, phone, firmographics, technographics)
Firmographic and contact coverage aligned to target segments
Intent and account signals to prioritize outreach
Native CRM/MAP integrations with data hygiene controls
AI-driven recommendations for targeting and personalization
Analytics and reporting to track pipeline impact
The right platform reduces manual research, improves targeting relevance, and keeps CRM records clean so teams can focus on selling instead of data cleanup.
Top 10 Clearbit Alternatives and Competitors
The table below compares the top 10 alternatives across key dimensions:
Platform | Best For | Key Strength | CRM Integration |
|---|---|---|---|
ZoomInfo Sales | Enterprise GTM teams | Largest B2B database + intent + AI Copilot | Salesforce, HubSpot, Outreach, more |
Apollo | SMB/mid-market all-in-one | Unified prospecting and engagement | Salesforce, HubSpot, native sequences |
Cognism | EMEA compliance and coverage | Phone-verified mobiles + GDPR workflows | Salesforce, HubSpot, Outreach |
Lusha | Quick contact enrichment | Chrome extension for LinkedIn prospecting | Salesforce, HubSpot, Pipedrive |
6sense | Enterprise ABM | Predictive AI and buying-stage insights | Salesforce, HubSpot, Marketo |
Demandbase One | ABM advertising and orchestration | Account-based display targeting | Salesforce, HubSpot, Marketo |
LinkedIn Sales Navigator | Social selling | LinkedIn network and relationship mapping | Salesforce, HubSpot, Microsoft Dynamics |
Leadfeeder (Dealfront) | Website visitor identification | IP-to-company tracking for inbound | Salesforce, HubSpot, Pipedrive |
UpLead | SMB budget-conscious teams | Real-time email verification + transparent pricing | Salesforce, HubSpot, Zapier |
Clay | RevOps data orchestration | No-code waterfall enrichment workflows | API-based (connects to 100+ sources) |
1. ZoomInfo Sales
ZoomInfo Sales offers the most complete go-to-market platform on the market. It combines the industry's largest B2B contact database with real-time intent signals, conversation intelligence, CRM enrichment, and AI-driven prospecting from ZoomInfo Copilot.
Sales teams report significant gains in pipeline creation, research efficiency, and outreach performance after switching from Clearbit to ZoomInfo.
Key Features:
400M+ verified contacts and advanced filters for targeting
AI-powered Copilot for prospecting, meeting prep, and email drafting
Real-time buying intent and trigger alerts
CRM integrations (Salesforce, HubSpot, Outreach, more)
Conversation intelligence and sales engagement tools
Data orchestration and automated workflows
Positioning Notes:
ZoomInfo delivers the full spectrum of B2B go-to-market intelligence: contact data, intent signals, AI-assisted prospecting, and native CRM integrations in one platform.
Unlike enrichment-only tools, ZoomInfo supports the entire GTM motion from targeting to engagement to measurement.
Teams can enrich and sync records to CRM and marketing automation systems, keep data clean, and operationalize workflows across prospecting, sequences, and campaigns.
Learn More About ZoomInfo Sales
ZoomInfo Copilot: AI That Sells With You
ZoomInfo Copilot is the AI assistant embedded within ZoomInfo Sales. It helps revenue teams:
Discover in-market accounts
Write better emails faster
Prep for meetings in seconds
Revive lost deals
Surface talking points automatically
Copilot eliminates manual research and lets reps focus on selling instead of prospecting busywork.
Learn More About ZoomInfo Copilot
2. Apollo
Apollo offers a combined B2B contact database and engagement suite for outbound teams. It pairs a contact database with sequencing, email warm-up, and an intelligence layer that suggests accounts and contacts to target, making it a popular choice for SMB and mid-market teams needing unified prospecting and engagement.
Key Features:
Contact database with company filters
Built-in sequences and campaign management
Chrome extension for prospecting from the web
Intent topics, filters, and AI-driven recommendations for targeting
Email verification and deliverability tools
Strong free tier for individual users
Positioning Notes:
Apollo provides an all-in-one platform combining prospecting data and engagement tools in a single interface, with a free tier for individual contributors testing outbound motions.
The platform includes intent signals and conversation intelligence features, though enterprise teams may require the additional depth and scale offered by ZoomInfo Sales.
3. Cognism
Cognism is a sales intelligence provider known for EMEA coverage and compliance emphasis. The product offers phone-verified mobile numbers, intent and signal data, and GDPR/CCPA-focused compliance workflows, making it a strong choice for teams selling into European markets.
Key Features:
EMEA coverage with phone-verified mobiles (Diamond Data)
Intent and trigger signals for prioritization
GDPR/CCPA-focused compliance features
CRM and engagement platform integrations
DNC list checking for outbound calling
Positioning Notes:
Cognism leads in European data quality and compliance with Diamond Data phone verification that delivers higher connect rates for EMEA outbound calling.
Unlike ZoomInfo, Cognism lacks integrated engagement tools and conversation intelligence for full-cycle GTM execution.
4. Lusha
Lusha offers contact data combined with AI-assisted prospecting and prospect playlists. It provides contact coverage and a prospecting experience that refreshes lists based on your ICP criteria, with a Chrome extension that makes LinkedIn prospecting fast and simple.
Key Features:
Contact database with AI-driven prospect lists
Filters for ICP-based targeting
Browser extension for on-the-fly prospecting
Integrations with common CRMs
Direct dials and mobile numbers
Positioning Notes:
Lusha excels at ease of use and quick enrichment workflows, particularly for individual sellers prospecting on LinkedIn.
The Chrome extension provides one-click enrichment, similar to the now-sunset Clearbit Connect browser extension.
However, Lusha's database size and intent capabilities are more limited compared to ZoomInfo's comprehensive platform.
5. 6sense
6sense combines intent data, predictive modeling, and orchestration for ABM and revenue teams. It surfaces in-market accounts, predicts buying stages, and helps prioritize outreach across channels, making it a strong choice for enterprise teams running account-based motions.
Key Features:
Predictive AI for buying-stage and account prioritization
Multi-source intent data and account insights
Audience activation and orchestration across channels
CRM/MAP integrations with reporting
Revenue AI for forecasting and pipeline analysis
Positioning Notes:
6sense leads in predictive intelligence for enterprise ABM, using AI to identify accounts entering buying cycles.
The platform goes beyond enrichment into account orchestration and cross-channel activation.
While 6sense excels at ABM, ZoomInfo provides a broader full-stack approach that includes prospecting, engagement, and conversation intelligence.
6. Demandbase One
Demandbase One is an ABM/ABX platform that unifies account intelligence, advertising, and orchestration. Revenue teams can connect first- and third-party data to build account views used for targeting, ads, and sales activation, with a particular strength in account-based advertising.
Key Features:
Account intelligence and buying-stage insights
Audience building and B2B advertising
Website personalization and orchestration
Integrations with CRM/MAP for ABM execution
Display advertising and retargeting for target accounts
Positioning Notes:
Demandbase differentiates through account-based advertising and B2B display targeting, making it strong for marketing-led ABM programs.
The platform emphasizes buying committee identification and engagement analytics.
Unlike ZoomInfo's integrated prospecting and engagement tools, Demandbase focuses on ABM orchestration and advertising activation.
Learn more about Demandbase One
7. LinkedIn Sales Navigator
LinkedIn Sales Navigator helps users identify and engage prospects using LinkedIn's professional network data. Sales Navigator supports account and lead discovery with advanced search, mutual connections, and signal-based recommendations.
Key Features:
Advanced lead/account search and saved lists
Lead recommendations based on profiles and activity
InMail messaging and CRM sync options
Real-time updates on role changes and company news
Positioning Notes:
Sales Navigator excels at social selling and relationship intelligence, leveraging LinkedIn's professional network for warm introductions.
The platform surfaces job changes, company updates, and mutual connections to personalize outreach.
However, it lacks direct contact data export and the broader database coverage found in ZoomInfo.
Learn more about LinkedIn Sales Navigator
8. Leadfeeder (Dealfront)
Leadfeeder, now part of Dealfront following a merger with Echobot, specializes in identifying anonymous website visitors and converting web traffic into actionable sales leads. The platform focuses on website visitor identification with strong European market coverage.
Key Features:
Website visitor identification and IP-to-company tracking
CRM integrations (Salesforce, HubSpot, Pipedrive)
European data coverage and compliance
Intent scoring based on web activity and page views
Lead qualification and routing workflows
Positioning Notes:
Leadfeeder excels at revealing which companies visit your website, making it valuable for inbound-focused teams.
The Dealfront merger expanded European market coverage and firmographic data depth.
Unlike ZoomInfo's comprehensive database and intent signals, Leadfeeder focuses specifically on website visitor identification.
9. UpLead
UpLead is a B2B data provider with real-time email verification and straightforward pricing. It emphasizes up-to-date contacts, quick list creation, and easy exporting to CRM, making it accessible for SMB teams with budget constraints.
Key Features:
Real-time email verification
ICP/firmographic filters for list building
Salesforce, HubSpot, and Zapier integrations
Transparent, SMB-friendly packaging
Credit-based model with clear pricing
Positioning Notes:
UpLead differentiates through transparent pricing and real-time email verification, reducing bounce rates.
The platform is designed for quick list building and straightforward CRM exports.
However, database size and coverage are more limited compared to ZoomInfo's comprehensive B2B universe.
10. Clay
Clay is a no-code data automation platform that lets users build lead workflows by integrating multiple data sources for waterfall enrichment. It's designed for RevOps teams who want to orchestrate data from multiple providers into customized enrichment sequences.
Key Features:
No-code workflow builder for data enrichment
Multi-source data enrichment (connects to 100+ data providers)
Waterfall enrichment logic to optimize data coverage and cost
API connections to ZoomInfo, Apollo, Clearbit, and others
Customizable enrichment sequences and conditional logic
Positioning Notes:
Clay excels at data orchestration, allowing teams to build custom enrichment workflows that pull from multiple sources.
The platform is best for RevOps teams who want flexibility to combine data providers and optimize coverage.
Unlike ZoomInfo's integrated single-platform approach, Clay requires users to manage multiple data provider relationships and API connections.
Is There a Free Alternative to Clearbit?
ZoomInfo Lite is the #1 free alternative to Clearbit.
ZoomInfo Lite gives users free access to verified contact and company data, Chrome-based prospecting, and monthly credits for outreach. It's powered by the same data engine as ZoomInfo Sales but available at no cost.
Key Capabilities:
Verified emails and phone numbers
Real-time data accuracy
Chrome extension
CRM integrations
Exportable contact lists
Apollo also offers a free tier with limited monthly credits, making it another option for individual contributors testing outbound motions.
Learn more about ZoomInfo Lite
Choosing the Right Clearbit Alternative
Match the platform to your team structure and goals:
SMB teams and individual contributors: Prioritize affordability and ease of use. Apollo, Lusha, and UpLead are strong candidates.
Enterprise GTM teams: Need comprehensive capabilities including deep databases, intent signals, CRM integrations, and engagement tools for prospecting, ABM, and revenue operations at scale.
Key evaluation criteria:
Global data coverage and accuracy aligned to your target segments
AI-enhanced workflows and automation that reduce manual research
Intent signals and buyer behavior tracking to prioritize accounts
CRM integration depth and data hygiene controls
Support for your use case (SDR prospecting, ABM, or revenue operations)
Test-drive 2-3 platforms with a focused proof of concept. Validate data freshness for your top accounts, check CRM/MAP integrations, and trial usability with daily users.
ZoomInfo offers a complete, scalable stack backed by AI and proven customer results. Talk to our team to learn how ZoomInfo accelerates your GTM motion.
Clearbit Alternative FAQs
What Happened to Clearbit?
HubSpot acquired Clearbit and repackaged it as Breeze Intelligence within the HubSpot ecosystem. Standalone access is now limited, and the tool is primarily available as part of HubSpot's product suite.
Is Clearbit Still Available as a Standalone Product?
Standalone access to Clearbit is limited. The platform is now bundled as Breeze Intelligence and requires HubSpot adoption for full functionality.
What Is the Best Free Clearbit Alternative?
ZoomInfo Lite is the top free alternative, offering verified contact data, Chrome extension prospecting, and monthly credits powered by the same data engine as ZoomInfo Sales.
Does Clearbit Have an Email Finder?
Clearbit provides enrichment capabilities that append email addresses to existing records. Alternatives like ZoomInfo offer dedicated email finding with real-time verification and broader contact coverage.
How Does ZoomInfo Compare to Clearbit?
ZoomInfo provides the largest B2B contact database, real-time intent signals, conversation intelligence, and integrated engagement tools in a single platform, while Clearbit focuses on enrichment and requires HubSpot ecosystem adoption.