Clearbit vs. Skrapp (vs. ZoomInfo): Which B2B Data Tool Fits Your Go-to-Market Needs in 2026?

Choosing between Clearbit and Skrapp for your B2B data needs comes down to five questions:

• Do you need data enrichment for records already in your CRM, or do you need to find new contacts from scratch?

• Is your team built around HubSpot, or do you use Salesforce, Pipedrive, or another CRM?

• Are you prospecting through LinkedIn, or do you need intelligence across your entire addressable market?

• Do you need verified phone numbers for cold calling, or are email addresses enough?

• Is your priority filling in missing fields on known contacts, or identifying which accounts are actively researching solutions like yours?

In short, here's what we recommend:

Clearbit (now Breeze Intelligence, after HubSpot acquired Clearbit in December 2023) is the best choice for HubSpot users who need automatic data enrichment inside their CRM. It enriches contact and company records with over 40 firmographic, demographic, and technographic attributes from a single email address, identifies anonymous website visitors through IP lookup, and shortens web forms to improve conversion rates (customers like Gong saw a 70% increase in demo requests after adding form shortening). But Clearbit is now available only inside HubSpot. No HubSpot subscription, no Clearbit. And it doesn't offer a prospecting database for building outbound lists or verified phone numbers for cold calling.

Skrapp is built for sales teams and recruiters who prospect through LinkedIn and need verified email addresses fast. Its Chrome extension pulls emails from LinkedIn profiles, Sales Navigator, and LinkedIn Recruiter, processing up to 25 profiles per second. With a database of over 200 million professional contacts and 20 million companies, a built-in email verifier, and pricing starting at $39/month for 1,000 credits, Skrapp is affordable and focused. But that focus has limits: Skrapp doesn't provide phone numbers, doesn't offer buyer intent data, doesn't include outreach automation, and its data freshness can be inconsistent.

Both tools solve specific parts of the B2B data problem well. Clearbit keeps your HubSpot CRM clean. Skrapp finds email addresses from LinkedIn. But neither gives you the full picture: verified phone numbers, buyer intent signals, conversation intelligence, and the ability to act on all of it from one platform. That's where a broader solution becomes necessary.

ZoomInfo is an AI-powered go-to-market platform built on a large data foundation: 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business email addresses. Its GTM Context Graph processes 1.5B+ data points daily, combining this data with your CRM records, conversation transcripts, and behavioral signals to show the full context of your accounts. That context gives AI the material to show not just what happened, but why, and what to do next. Your team can work from the GTM Workspace, build plays in GTM Studio, or connect through the API and MCP to any other tool.

If you need more than email addresses and enrichment fields, see how ZoomInfo works.

Clearbit vs. Skrapp vs. ZoomInfo at a glance

These tools solve different problems

Before comparing features, it helps to understand that Clearbit, Skrapp, and ZoomInfo occupy different positions in the B2B data market.

Clearbit is an enrichment engine. You already have a contact record with an email address, and Clearbit fills in the blanks: company size, industry, job title, seniority, tech stack, and dozens more attributes. It's reactive. Someone fills out a form, Clearbit enriches the record. Someone visits your website, Clearbit identifies the company. The data flows into HubSpot for scoring, routing, and personalization.

Skrapp is a prospecting tool. You don't have a contact record yet. You know who you want to reach (a VP of Marketing at a mid-size SaaS company, say), and you use Skrapp to find their email address. It's proactive. You go to LinkedIn, find profiles matching your criteria, and Skrapp extracts and verifies their business emails so you can start outreach.

ZoomInfo covers both use cases and adds layers neither tool provides: verified direct-dial phone numbers, buyer intent signals showing which companies are researching solutions, conversation intelligence that captures what prospects say on calls, and AI that connects all of it. Where Clearbit enriches existing records and Skrapp finds email addresses, ZoomInfo brings data, intelligence, and execution together in one platform.

Clearbit's HubSpot lock-in is the defining trade-off

Clearbit's greatest strength is also its biggest limitation. Since HubSpot completed the acquisition in December 2023 and rebranded Clearbit as Breeze Intelligence at INBOUND 2024, the product exists only inside HubSpot.

Source: Hubspot

For HubSpot users, this integration works well. Enrichment happens automatically when new records are created. Continuous enrichment refreshes existing records monthly at no credit cost. Enriched data flows into lead scoring, workflow triggers, and campaign segmentation without integration work. And as of Fall 2025, basic company and contact enrichment is included in all Starter+ Core Seats at no extra cost. That's real value for teams already paying for HubSpot.

But if you use Salesforce, Pipedrive, Dynamics 365, or any other CRM, Clearbit isn't available to you. The standalone Clearbit APIs that once served any tech stack no longer exist as independent products. The free tools (Connect Chrome extension, Weekly Visitor Report, TAM Calculator) were all sunset on April 30, 2025. What was once a CRM-agnostic developer tool is now a feature inside one CRM vendor's platform.

This matters for comparison shopping. If you're not on HubSpot, the Clearbit vs. Skrapp question answers itself: Clearbit isn't an option.

Skrapp wins on LinkedIn prospecting speed and price

Skrapp's Chrome extension is its strongest feature. It works across standard LinkedIn, Sales Navigator, and LinkedIn Recruiter, extracting verified email addresses without requiring you to click into individual profiles. The multi-page enrichment feature automates pagination, extracting data as it moves through search results.

Source: Skrapp

The pricing is straightforward. The free tier gives you 100 credits per month, enough to test the tool. The Professional plan starts at $39/month for 1,000 credits (or $30/month billed annually). Credits are consumed only when Skrapp returns a "Valid" or "Catch-All" email, so you don't pay for failed lookups. Unused credits roll over to the next month, a policy most competitors don't offer.

For small teams running LinkedIn-based outbound, Skrapp delivers good value. The Bulk Email Finder accepts CSV uploads of up to 250,000 rows. The Company Search filters by industry, headcount, revenue, funding status, and location. The API is well-documented for teams that want to integrate email finding into custom workflows.

Source: Skrapp

But Skrapp hits its ceiling quickly for teams that need more than email addresses. There are no phone numbers. No buyer intent data. No conversation intelligence. No outreach automation. You find the email, export it to a separate tool, and run your sequence elsewhere. For solo operators and small sales teams, that workflow is manageable. For growing organizations that need everything in one place, the gaps create friction.

ZoomInfo provides the full picture

The core difference between ZoomInfo and both Clearbit and Skrapp is scope. ZoomInfo doesn't just offer a larger database (500M contacts and 100M companies); it covers dimensions of data and intelligence that neither Clearbit nor Skrapp addresses at all.

Verified phone numbers. ZoomInfo provides 135M+ verified phone numbers and 120M direct-dial phone numbers. Clearbit provides none. Skrapp provides none. For sales teams that make calls (and most enterprise sales processes still involve calling), this is a gap that email-only tools cannot fill.

Buyer intent signals. ZoomInfo Intent tracks buying behavior across 210 million IP-to-Organization pairings and 6 trillion+ new keyword-to-device pairings monthly. Guided Intent identifies topics historically correlated with deal success, rather than requiring manual topic selection. Clearbit offers website visitor identification through IP matching, but it's limited to first-party traffic on your own site and locked inside HubSpot. Skrapp offers no intent capability at all.

The GTM Context Graph. This is ZoomInfo's key differentiator. The GTM Context Graph processes 1.5B+ data points daily, combining ZoomInfo's B2B data with a customer's own CRM records, conversation transcripts, email threads, and behavioral signals. The result is a single view that captures why deals move or stall, not just that they did. A CRM records a stage change. Conversation intelligence captures what the CFO said on the last call. Intent data shows a spike in research activity. The GTM Context Graph connects all three to surface what's actually happening in your pipeline.

Access from anywhere. That intelligence reaches your team however they work: sellers through GTM Workspace, marketers and RevOps through GTM Studio, and developers through APIs and MCP that work in any front-end. Where Clearbit locks you into HubSpot and Skrapp gives you data to export elsewhere, ZoomInfo meets your team in whatever tools they already use.

Data accuracy and verification compared

All three platforms claim high accuracy, but their verification methods differ.

Clearbit uses LLMs to convert unstructured web data into standardized profiles, backed by a human quality assurance team. It draws from 250+ data sources. However, HubSpot publishes no specific match rates, accuracy percentages, or coverage metrics by geography or industry. There's no way to benchmark Clearbit's accuracy against competitors using published data.

Source: Hubspot

Skrapp claims a 92% average email search success rate and 97%+ verification accuracy. Its verification engine runs a 5-step check: syntax validation, domain verification, MX record lookup, mailbox ping, and disposable email detection. The "Fair Credit Policy" means you're only charged for emails marked as "Valid" or "Catch-All," which aligns incentives well. But user reviews note that some "verified" emails still bounce, and data freshness can be inconsistent, particularly for contacts who have changed roles.

Source: Skrapp

ZoomInfo operates at a different scale. Data flows through a proprietary collection and verification system combining automated ML scanning of 28 million site domains daily, third-party partner data covering 95 million businesses, a community of 200,000+ ZoomInfo Lite users who share data back, and 300+ human researchers. First-party data reaches up to 95% accuracy. In an independent Fortune 500 competitive RFP analyzing 25 million contacts across vendors, the consultant concluded that "no other competitor came even close."

CRM integration depth varies widely

How each tool connects to your CRM determines how much value you extract from the data.

Clearbit has the deepest integration with one CRM: HubSpot. Enrichment is automatic. Records refresh monthly. Data flows into lead scoring, workflows, and personalization natively. But this depth comes at the cost of exclusivity. There is no Breeze Intelligence API and no integration path to Salesforce, Dynamics, or any other CRM.

Source: Hubspot

Skrapp offers native integrations with Salesforce, HubSpot, Pipedrive, Zoho, and Outreach, plus CSV/XLS export. These integrations push discovered leads into CRM records. They're functional but shallow compared to Clearbit's HubSpot integration. Skrapp doesn't automatically enrich existing records or trigger workflows based on enriched data.

Source: Skrapp

ZoomInfo integrates with 120+ tools across CRM, marketing automation, sales engagement, data warehouses, and communications platforms. Featured integrations include Salesforce, HubSpot, Microsoft Dynamics 365, Snowflake, Marketo, and Outreach. The Enterprise API pushes data into any database, system, or workflow. The MCP server connects AI models directly to ZoomInfo's data. For organizations that use multiple systems or want to build custom workflows, this breadth matters.

Pricing reflects different markets

Each tool's pricing model reveals who it's built for.

Clearbit is bundled into HubSpot's subscription. Basic enrichment (contact and company records) is included at no extra cost in all Starter+ Core Seats. Advanced features (Buyer Intent, Smart Properties) consume HubSpot Credits, which reset monthly with no rollover. Additional credits cost $10 per 1,000. The effective cost depends on your HubSpot tier and credit usage. For existing HubSpot customers, the incremental cost of enrichment is low. For non-HubSpot users, the cost is HubSpot's full subscription price plus credits.

Skrapp is the most transparent option. The free plan provides 100 credits/month. Professional plans start at $39/month (1,000 credits). Enterprise plans start at $349/month (50,000 credits). Annual billing saves 25%. Credits roll over. No duplicate charges. The cost per credit drops from roughly $0.03 at the lowest tier to about $0.005 at 50,000 credits. For email finding at volume, Skrapp is the budget choice.

ZoomInfo uses custom-quoted, seat-and-credit-based pricing with no published prices. The platform is premium-priced, reflecting its scope: data, intent, conversation intelligence, automation, and AI. ZoomInfo Lite offers a permanent free tier with 10 monthly export credits, access to the B2B database, and basic features. A 7-day free trial provides broader access. For teams evaluating ROI, documented outcomes provide context: Seismic attributed 39% of pipeline to ZoomInfo signals and saved 11.5 hours per week per seller. Snowflake achieved 200% higher conversion rates on top-scoring accounts.

Compliance and security posture

Data privacy matters in B2B prospecting, particularly for teams selling into the EU or regulated industries.

Clearbit benefits from HubSpot's compliance infrastructure. It holds SOC 2 Type 2 certification, is aligned with GDPR principles using legitimate interest as the legal basis, and is registered as a data broker in California. Encryption covers TLS v1.2/v1.3 in transit, AES-256 at rest. HubSpot's broader Trust Center provides additional governance.

Skrapp states compliance with GDPR and CCPA, provides a Data Processing Agreement, and limits data collection to publicly available professional information. For teams with basic compliance needs, this is adequate. For regulated industries requiring SOC 2 or ISO certifications, Skrapp's documentation is thinner than either competitor.

ZoomInfo holds the most comprehensive certification stack: ISO 27001, ISO 27701, SOC 2 Type II, TRUSTe GDPR Practices Validation, and TRUSTe CCPA Practices Validation, all renewed annually. ZoomInfo is a registered data broker in California and Vermont with a dedicated Trust Center. For enterprise buyers and regulated industries, this compliance depth is often a requirement.

Clearbit vs. Skrapp vs. ZoomInfo: Which should you choose?

The right tool depends on your current tech stack, team size, and how much of the go-to-market workflow you want one platform to cover.

Choose Clearbit if:

• You're already on HubSpot and want enrichment that works without setup

• Your primary need is filling in missing CRM fields on inbound leads

• Form shortening to improve conversion rates is a priority

• You need website visitor identification within HubSpot

• You don't need phone numbers or a prospecting database

Learn more about Breeze Intelligence inside HubSpot.

Choose Skrapp if:

• LinkedIn is your primary prospecting channel

• Verified email addresses are your main data need

• You're a small team or solo operator with a limited budget

• You already have a separate outreach tool and just need a data source

• You value credit rollover and pay-for-deliverability pricing

Start with Skrapp's free plan to test the tool.

Choose ZoomInfo if:

• You need verified phone numbers alongside email addresses

• Buyer intent signals and conversation intelligence matter for your sales process

• You want one platform that covers prospecting, enrichment, intent, and execution

• Your team works across multiple CRMs, tools, or custom-built systems

• You need enterprise-grade compliance and security certifications

Try ZoomInfo Lite for free or start a 7-day trial.

Clearbit and Skrapp each handle one slice of the B2B data challenge well: enrichment for HubSpot users, and email extraction for LinkedIn prospectors. For teams whose needs stay within those boundaries, either tool can deliver.

But go-to-market operations involve more than clean CRM fields and email addresses. They require knowing which accounts are in-market, reaching buyers by phone, understanding what's happening in active deals, and connecting those signals into action.

That's the gap ZoomInfo fills, and it's why the comparison comes down to how much of your go-to-market workflow you want your data platform to power.