Clearbit vs Skrapp Comparison

Choosing between Clearbit and Skrapp for your B2B data needs comes down to five questions:

• Do you need data enrichment for records already in your CRM, or do you need to find new contacts from scratch?

• Is your team built around HubSpot, or do you use Salesforce, Pipedrive, or another CRM?

• Are you prospecting through LinkedIn, or do you need intelligence across your entire addressable market?

• Do you need verified phone numbers for cold calling, or are email addresses enough?

• Is your priority filling in missing fields on known contacts, or identifying which accounts are actively researching solutions like yours?

In short, here is what we recommend:

Clearbit (now Breeze Intelligence, after HubSpot acquired Clearbit in December 2023) is the best choice for HubSpot users who need automatic data enrichment inside their CRM. It enriches contact and company records with over 40 firmographic, demographic, and technographic attributes from a single email address, identifies anonymous website visitors through IP lookup, and shortens web forms to improve conversion rates. But Clearbit is now available only inside HubSpot. No HubSpot subscription, no Clearbit. And it does not offer a prospecting database for building outbound lists or verified phone numbers for cold calling.

Skrapp is built for sales teams and recruiters who prospect through LinkedIn and need verified email addresses fast. Its Chrome extension pulls emails from LinkedIn profiles, Sales Navigator, and LinkedIn Recruiter, processing up to 25 profiles per second. With a database of over 200 million professional contacts and 40 million companies, a built-in email verifier, and pricing starting at $29 per month billed annually for 2,000 credits, Skrapp is affordable and focused. But that focus has limits: Skrapp does not provide phone numbers, does not offer buyer intent data, does not include outreach automation, and its data freshness can be inconsistent.

Both tools solve specific parts of the B2B data problem well. Clearbit keeps your HubSpot CRM clean. Skrapp finds email addresses from LinkedIn. But neither gives you the full picture: verified phone numbers, buyer intent signals, conversation intelligence, and the ability to act on all of it from one platform. That is where a broader solution becomes necessary.

ZoomInfo is an all-in-one AI GTM Platform built on a large data foundation: 500M contacts, 100M companies, 135M+ verified phone numbers, 120M direct-dial phone numbers, and 200M+ verified business emails. Its GTM Context Graph processes 1.5B+ data points daily, combining this data with your CRM records, conversation transcripts, and behavioral signals to show the full context of your accounts. That context gives AI the material to show not just what happened, but why, and what to do next. Your team can work from the GTM Workspace, build plays in GTM Studio, or connect through the Enterprise API and ZoomInfo MCP to any other tool.

If you need more than email addresses and enrichment fields, see how ZoomInfo works.

Clearbit vs. Skrapp vs. ZoomInfo at a glance

These tools solve different problems

Before comparing features, it helps to understand that Clearbit, Skrapp, and ZoomInfo occupy different positions in the B2B data market.

Clearbit is an enrichment engine. You already have a contact record with an email address, and Clearbit fills in the blanks: company size, industry, job title, seniority, tech stack, and dozens more attributes. It is reactive. Someone fills out a form, Clearbit enriches the record. Someone visits your website, Clearbit identifies the company. The data flows into HubSpot for scoring, routing, and personalization.

Skrapp is a prospecting tool. You do not have a contact record yet. You know who you want to reach, say a VP of Marketing at a mid-size SaaS company, and you use Skrapp to find their email address. It is proactive. You go to LinkedIn, find profiles matching your criteria, and Skrapp extracts and verifies their business emails so you can start outreach.

ZoomInfo covers both use cases and adds layers neither tool provides: verified direct-dial phone numbers, buyer intent signals showing which companies are researching solutions, conversation intelligence that captures what prospects say on calls, and AI that connects all of it. Where Clearbit enriches existing records and Skrapp finds email addresses, ZoomInfo brings data, intelligence, and execution together in one platform.

If your outbound motion depends on more than email addresses, explore ZoomInfo free at ZoomInfo Lite to see what a full-stack GTM platform provides.

Clearbit's HubSpot lock-in is the defining trade-off

Clearbit's greatest strength is also its biggest limitation. Since HubSpot completed the acquisition in December 2023 and rebranded Clearbit as Breeze Intelligence at INBOUND 2024, the product exists only inside HubSpot.

For HubSpot users, this integration works well. Enrichment happens automatically when new records are created. Continuous enrichment refreshes existing records monthly at no credit cost. Enriched data flows into lead scoring, workflow triggers, and campaign segmentation without integration work. As of Fall 2025, basic company and contact enrichment is included in all Starter+ Core Seats at no extra cost. That is real value for teams already paying for HubSpot.

But if you use Salesforce, Pipedrive, Dynamics 365, or any other CRM, Clearbit is not available to you. The standalone Clearbit APIs that once served any tech stack no longer exist as independent products. The free tools, including the Connect Chrome extension, Weekly Visitor Report, TAM Calculator, and Slack Integration, were all sunset on April 30, 2025. What was once a CRM-agnostic developer tool is now a feature inside one CRM vendor's platform.

This matters for comparison shopping. If you are not on HubSpot, the Clearbit vs. Skrapp question answers itself: Clearbit is not an option. And even for HubSpot users, the absence of phone data, prospecting databases, and standalone buyer intent signals creates gaps that the enrichment layer alone cannot fill.

Skrapp wins on LinkedIn prospecting speed and price

Skrapp's Chrome extension is its strongest feature. It works across standard LinkedIn, Sales Navigator, and LinkedIn Recruiter, extracting verified email addresses without requiring you to click into individual profiles. The multi-page enrichment feature automates pagination, extracting data as it moves through search results. The Skrapp LinkedIn Email Finder auto-saves enriched leads directly back to your Sales Navigator lists, a workflow shortcut that reduces manual steps between discovery and outreach.

The pricing is straightforward. The free tier gives you 50 credits per month. The Professional plan starts at $29/month billed annually (or $39/month on a monthly billing cycle) for 2,000 credits. Enterprise plans start at $262/month billed annually (or $349/month monthly) for 50,000 credits. Credits are consumed only when Skrapp returns a "Valid" or "Catch-All" email, so you do not pay for failed lookups. Unused credits roll over to the next month, a policy most competitors do not offer.

For small teams running LinkedIn-based outbound, Skrapp delivers good value. The Bulk Email Finder accepts CSV uploads of up to 250,000 rows. The Company Search filters by industry, headcount, revenue, funding status, and location. The API is available at the Enterprise tier for teams that want to integrate email finding into custom workflows.

But Skrapp hits its ceiling quickly for teams that need more than email addresses. There are no phone numbers. No buyer intent data. No conversation intelligence. No outreach automation. You find the email, export it to a separate tool, and run your sequence elsewhere. For solo operators and small sales teams, that workflow is manageable. For growing organizations that need everything in one place, the gaps create friction that compounds as the team scales.

ZoomInfo provides the full picture

The core difference between ZoomInfo and both Clearbit and Skrapp is scope. ZoomInfo does not just offer a larger database. It covers dimensions of data and intelligence that neither Clearbit nor Skrapp addresses at all.

Verified phone numbers. ZoomInfo provides 135M+ verified phone numbers and 120M direct-dial phone numbers. Clearbit provides none. Skrapp provides none. For sales teams that make calls, and most enterprise and mid-market sales processes still involve calling, this is a gap that email-only tools cannot fill.

Data scale and verification. The database behind ZoomInfo is verified through a multi-source pipeline: automated ML scanning of 28 million site domains daily, third-party partner data covering 95 million businesses, a community of 200,000+ ZoomInfo Lite contributors, and 300+ human researchers. First-party data reaches up to 95% accuracy. In an independent Fortune 500 competitive RFP analyzing 25 million contacts across vendors, the consultant concluded that "no other competitor came even close."

All three pillars in one platform. ZoomInfo's advantage goes beyond raw data. The platform is built on three layers that work together. Its data foundation delivers the contact and company intelligence your team needs at scale. The GTM Context Graph processes 1.5B+ data points daily, fusing ZoomInfo's B2B data with your CRM records, conversation transcripts from Chorus, and behavioral signals into a unified reasoning layer that surfaces not just what happened in your pipeline but why. And that intelligence reaches your team through whichever tools they use: sellers through GTM Workspace, marketers and RevOps through GTM Studio, and developers and AI builders through the Enterprise API and ZoomInfo MCP, which connects AI agents directly to ZoomInfo data without custom coding.

Where Clearbit locks you into HubSpot and Skrapp gives you data to export elsewhere, ZoomInfo meets your team in whatever tools they already use.

Data accuracy and verification compared

All three platforms claim high accuracy, but their verification methods differ significantly.

Clearbit draws from 250+ data sources and uses large language models to convert unstructured web data into standardized profiles, backed by a human quality assurance team. However, HubSpot publishes no specific match rates, accuracy percentages, or coverage metrics by geography or industry. There is no way to benchmark Clearbit's accuracy against competitors using published data, which is an honest constraint buyers should factor into their evaluation.

Skrapp claims a 92% average email search success rate and 97%+ verification accuracy. Its verification engine runs a 5-step check: syntax validation, domain verification, MX record lookup, mailbox ping, and disposable email detection. The Fair Credit Policy means you are only charged for emails marked as Valid or Catch-All, which aligns incentives well. User reviews note that some verified emails still bounce, and data freshness can be inconsistent, particularly for contacts who have changed roles.

ZoomInfo operates at a different scale. Data flows through a proprietary collection and verification system combining automated ML scanning of 28 million site domains daily, third-party partner data covering 95 million businesses, a community of 200,000+ ZoomInfo Lite users who share data back, and 300+ human researchers. First-party data reaches up to 95% accuracy. In an independent Fortune 500 competitive RFP analyzing 25 million contacts across vendors, the consultant concluded that "no other competitor came even close."

For sales teams whose outbound motion depends on verified contact data, the accuracy gap is the reason most organizations that start with point-solution email finders eventually migrate to a platform with more rigorous verification infrastructure.

Buyer intent: which tool shows you accounts that are actually in-market?

Contact data tells you who to call. Intent data tells you when, based on which accounts are actively researching what you sell. The three platforms diverge sharply here.

Clearbit offers IP-based website visitor identification inside HubSpot. It identifies companies visiting your website through IP matching and surfaces them in HubSpot for follow-up. This is useful for inbound-focused teams. But it is limited to first-party traffic on your own site and is locked inside HubSpot. There are no third-party buyer intent signals or topic-based research tracking.

Skrapp offers zero intent capability. If knowing which accounts are actively researching your category matters to your prospecting motion, Skrapp does not help. You can find the email. You cannot know whether that contact is evaluating vendors right now.

ZoomInfo runs its own intent infrastructure rather than relying on a third-party data cooperative. ZoomInfo Intent tracks signals from 210 million IP-to-Organization pairings and 6 trillion+ new keyword-to-device pairings sourced monthly. The key differentiator is Guided Intent, which identifies topics historically correlated with deal success in your specific business rather than requiring manual topic selection. ZoomInfo was named a Leader in the Forrester Wave for Intent Data Providers (Q1 2025), receiving the highest possible scores across eight criteria.

This intent intelligence flows from the GTM Context Graph. By analyzing patterns across your closed-won deals, the system surfaces the signals that historically preceded conversion in your segment, so your team focuses on accounts showing buying behavior, not just accounts that match your ICP.

CRM integration depth varies widely

How each tool connects to your CRM determines how much value you extract from the data.

Clearbit has the deepest integration with one CRM: HubSpot. Enrichment is automatic. Records refresh monthly. Data flows into lead scoring, workflows, and personalization natively. But this depth comes at the cost of exclusivity. There is no Breeze Intelligence API and no integration path to Salesforce, Dynamics, or any other CRM. For teams on any platform other than HubSpot, Clearbit is simply unavailable.

Skrapp offers native integrations with Salesforce, HubSpot, Pipedrive, Zoho, and Outreach, plus CSV and Excel export. These integrations push discovered leads into CRM records and are real direct connectors, not routed through a third-party automation layer. They are functional, though shallower than Clearbit's native HubSpot experience. Skrapp does not automatically enrich existing records or trigger workflows based on enriched data.

ZoomInfo integrates with 120+ tools across CRM, marketing automation, sales engagement, data warehouses, and communications platforms. Featured integrations include Salesforce, HubSpot, Microsoft Dynamics 365, Snowflake, Marketo, and Outreach. The Enterprise API pushes data into any database, system, or workflow. The ZoomInfo MCP server connects AI models directly to ZoomInfo data, enabling AI agents to query, enrich, and act on ZoomInfo intelligence without custom coding. For organizations building custom workflows or adopting agentic AI, this access layer is a meaningful differentiator.

Pricing reflects different markets

Each tool's pricing model reveals who it is built for.

Clearbit is bundled into HubSpot's subscription. Basic enrichment (contact and company records) is included at no extra cost in all Starter+ Core Seats. Advanced features (Buyer Intent, Smart Properties) consume HubSpot Credits, which reset monthly with no rollover. Additional credits cost $10 per 1,000. The effective cost depends on your HubSpot tier and credit usage. For existing HubSpot customers, the incremental cost of enrichment is low. For non-HubSpot users, the cost is HubSpot's full subscription price plus credits, making Clearbit one of the more expensive paths to basic CRM enrichment.

Skrapp is the most transparent option. The free plan provides 50 credits per month. Professional plans start at $29 per month billed annually (or $39 per month on a monthly cycle) for 2,000 credits. Enterprise plans start at $262 per month billed annually (or $349 per month monthly) for 50,000 credits. Annual billing saves 25%. Credits roll over. No duplicate charges. For email finding at volume, Skrapp is the budget choice.

ZoomInfo is free to start with consumption credits based on usage. ZoomInfo Lite offers a permanent free tier with 10 monthly export credits, access to the B2B database, and basic features. For teams evaluating ROI, documented outcomes provide context: Seismic attributed 39% of pipeline to ZoomInfo signals and saved 11.5 hours per week per seller. Snowflake achieved 2x higher new customer conversion rates on top-scoring accounts using ZoomInfo technographic and firmographic data in their propensity model.

Compliance and security posture

Data privacy regulations should be treated as more than a legal checkbox. A violation can damage your brand and trigger real penalties. The three platforms differ in how they handle this.

Clearbit benefits from HubSpot's compliance infrastructure. It holds SOC 2 Type 2 certification, is aligned with GDPR principles using legitimate interest as the legal basis, and is registered as a data broker in California. Encryption covers TLS v1.2/v1.3 in transit and AES-256 at rest. HubSpot's broader Trust Center provides additional governance documentation for enterprise buyers.

Skrapp states compliance with GDPR and CCPA, provides a Data Processing Agreement, and limits data collection to publicly available professional information. For teams with basic compliance needs, this is adequate. For regulated industries requiring SOC 2 or ISO certifications, Skrapp's compliance documentation is thinner than either competitor. No SOC 2 certification or ISO audit documentation was surfaced in reviewed sources.

ZoomInfo holds the most comprehensive certification stack in the category: ISO 27001, ISO 27701, SOC 2 Type II, TRUSTe GDPR Practices Validation, and TRUSTe CCPA Practices Validation, all renewed annually. ZoomInfo is a registered data broker in California and Vermont with a dedicated Trust Center. For enterprise buyers and organizations in regulated industries, this compliance depth is often a contractual requirement rather than a nice-to-have.

Clearbit vs. Skrapp vs. ZoomInfo: Which should you choose?

The right tool depends on your current tech stack, team size, and how much of the go-to-market workflow you want one platform to cover.

Choose Clearbit if:

• You are already on HubSpot and want enrichment that works without setup

• Your primary need is filling in missing CRM fields on inbound leads

• Form shortening to improve conversion rates is a priority

• You need website visitor identification within HubSpot

• You do not need phone numbers or a prospecting database

Learn more about Breeze Intelligence inside HubSpot. For a cost comparison, see Clearbit Pricing.

Choose Skrapp if:

• LinkedIn is your primary prospecting channel

• Verified email addresses are your main data need

• You are a small team or solo operator with a limited budget

• You already have a separate outreach tool and just need a data source

• You value credit rollover and pay-for-deliverability pricing

Start with Skrapp's free plan to test the tool before committing to a paid tier.

Choose ZoomInfo if:

• You need verified phone numbers alongside email addresses

• Buyer intent signals and conversation intelligence matter for your sales process

• You want one platform that covers prospecting, enrichment, intent, and execution

• Your team works across multiple CRMs, tools, or custom-built systems

• You need enterprise-grade compliance and security certifications

Try ZoomInfo Lite for free or start a 7-day trial. If you are evaluating ZoomInfo as a Clearbit replacement specifically, see Clearbit vs. ZoomInfo and our breakdown of Clearbit alternatives.

Clearbit and Skrapp each handle one slice of the B2B data challenge well: enrichment for HubSpot users, and email extraction for LinkedIn prospectors. For teams whose needs stay within those boundaries, either tool can deliver.

But go-to-market operations involve more than clean CRM fields and email addresses. They require knowing which accounts are in-market, reaching buyers by phone, understanding what is happening in active deals, and connecting those signals into action.

That is the gap ZoomInfo fills, and it is why the comparison comes down to how much of your go-to-market workflow you want your data platform to power.

Frequently Asked Questions

Is Clearbit still available as a standalone tool?

No. HubSpot acquired Clearbit in December 2023 and rebranded it as HubSpot Breeze Intelligence. The standalone free tools, including the Connect Chrome extension, Weekly Visitor Report, and TAM Calculator, were sunset on April 30, 2025. Clearbit is now available only inside HubSpot's paid tiers. Non-HubSpot users cannot access the product in any form.

Does Skrapp provide phone numbers or direct dials?

No. Skrapp provides verified business email addresses only. There are no phone numbers, direct dials, or mobile numbers in the Skrapp offering. Teams that need phone data for cold calling need to supplement Skrapp with a separate data source or consider a platform that provides both email and phone data natively. ZoomInfo provides 135M+ verified phone numbers and 120M direct-dial numbers as part of its standard data foundation.

How does ZoomInfo compare to Clearbit for data enrichment?

Clearbit (now Breeze Intelligence) enriches records inside HubSpot using 40+ firmographic, demographic, and technographic attributes from its data layer. ZoomInfo enriches records across 120+ CRM and marketing automation platforms via native integrations, with 500M contacts, 100M companies, 300+ verified data attributes per record, and continuous refresh via automated ML plus 300+ human researchers. ZoomInfo's enrichment is not CRM-bound.

Which tool is best for LinkedIn email prospecting?

Skrapp is purpose-built for LinkedIn email prospecting. Its Chrome extension works on standard LinkedIn, Sales Navigator, and LinkedIn Recruiter, extracting verified emails at up to 1,000 profiles per minute with auto-save back to your Sales Navigator lists. ZoomInfo also offers a Chrome extension (ReachOut) for LinkedIn, but its primary strength is the full prospecting database, phone data, and intent signals that extend beyond LinkedIn. Clearbit does not offer a LinkedIn prospecting surface.

Does ZoomInfo offer a free plan like Skrapp?

Yes. ZoomInfo Lite is a permanent free tier with 10 monthly export credits, access to the B2B database, and basic prospecting features. Skrapp also offers a free plan with 50 credits per month. ZoomInfo additionally offers a 7-day free trial with broader platform access. Clearbit's free access is limited to HubSpot's included enrichment credits in Starter+ Core Seats, which require a paid HubSpot subscription.

More Clearbit and Skrapp comparisons and guides

If you're interested in reading more, you might like:

• Top 10 Clearbit Alternatives and Competitors for 2026

• Clearbit vs. Hunter.io (vs. ZoomInfo): Which B2B Data Tool Fits Your Go-to-Market Stack in 2026?

• BuiltWith vs. Clearbit (vs. ZoomInfo): Which B2B Intelligence Platform Fits Your Needs in 2026?