Hi [prospect] … [your name] calling from [company name]. How have you been? … The reason for my call today is to point you in the direction of an email I sent your way that outlines a few ways we can help your business. It shares a few examples of the direct impact I believe we can have [Cite specifics from the email — this is where you need to be direct].
I also highlighted a few real-world case studies from our customer base where we had a similar impact. Have you had an opportunity to look over that yet?
If they say yes: Go for the meeting or be ready to overcome an objection.
If they say no, which is more typical, say: Great, well then I’m glad I called. If you could pull up that email, I believe you’ll see the importance of working with a company like ours or if calendars permit, I’d love to find some time to talk this week or next about how we can support you.