We’re desensitized to the dozens of emails that flood our inboxes every day. This is bad news when it comes to cold prospecting. In order to stand out—and get your message across before it’s deleted or ignored—immediately follow up your email with a cold call. This personalized touch can go a long way in showing the prospect you care.
Hi [prospect] … [your name] calling from [company name]. How have you been? … The reason for my call today is to point you in the direction of an email I sent your way that outlines a few ways we can help your business. It shares a few examples of the direct impact I believe we can have [Cite specifics from the email — this is where you need to be direct].
I also highlighted a few real-world case studies from our customer base where we had a similar impact. Have you had an opportunity to look over that yet?
If they say yes: Go for the meeting or be ready to overcome an objection.
If they say no, which is more typical, say: Great, well then I’m glad I called. If you could pull up that email, I believe you’ll see the importance of working with a company like ours or if calendars permit, I’d love to find some time to talk this week or next about how we can support you.
