Buying teams and sellers rely on accurate company and contact data, intent signals, and workflow integrations to find in-market accounts and convert them efficiently.
Dun & Bradstreet is a well-known name for firmographics and risk data, but many teams look for alternatives that emphasize go-to-market execution, real-time insights, and modern integrations to help them compete in today’s GTM marketplace. This guide will help you compare the top Dun & Bradstreet competitors and alternatives.
What is Dun & Bradstreet?
Dun & Bradstreet (often abbreviated as D&B) is a global business information and analytics company that provides data and insights to help organizations make informed decisions about credit, risk, compliance, sales, and marketing.
D&B is best known for its commercial credit reports, which help companies assess the creditworthiness of other businesses. The company aggregates information from companies across the globe, offering analytics for risk management, compliance, and supply chain monitoring.
What Are Dun & Bradstreet Alternatives?
These are B2B data and sales intelligence platforms that provide company and contact data, buying signals, and tools for prospecting and engagement. Many offer enrichment, orchestration, and integrations with CRM and sales engagement software to operationalize insights.
Why These Platforms Matter
Increase efficiency by centralizing prospect data and outreach
Improve engagement with timely buyer intent and signals
Maintain data hygiene with enrichment and refresh
Align teams through CRM and marketing automation integrations
Key Features to Look For
Accurate, compliant global company and contact data
Buyer intent and account activity signals
AI recommendations for targeting and messaging
Native CRM and SEP integrations such as Salesforce, HubSpot, Outreach, and Salesloft
Enrichment, scoring, and data orchestration
Analytics and performance dashboards
ZoomInfo Sales
A fully featured Go-to-Market Intelligence Platform that unifies high-quality B2B data, buyer intent, engagement tools, and AI guidance. ZoomInfo Sales combines comprehensive company and contact coverage with buyer intent and account activity signals to pinpoint which accounts and personas to prioritize. Teams use advanced filtering to target ICP segments, sync records to CRM, and keep data fresh as people and companies change.
The platform’s AI and automation streamline research and outreach. Users can create custom feeds of prioritized accounts based on intent topics, web activity, org changes, and technographics, then activate sequences through sales engagement tools. ZoomInfo’s integrations with Salesforce and leading marketing platforms help maintain data hygiene and consistent workflows.
Organizations report time savings on research and faster pipeline generation by focusing on the best-fit accounts at the right moment. Real-time alerts on engagement spikes or job changes keep reps responsive, while governance and enrichment reduce manual data cleanup.
Key Features:
Custom feeds of prioritized accounts and buyer intent signals
CRM integration for synchronized workflows and data hygiene
AI-powered email personalization and tailored outreach suggestions
Real-time alerts for account and contact changes
Time savings on research and manual tasks with enrichment and automation
Learn More About ZoomInfo Sales
Apollo
An all-in-one prospecting and engagement platform with a large B2B database and sequencing tools. Apollo blends data with built-in outbound sequencing and analytics.
Teams can source contacts, launch multistep email campaigns, and measure performance in one place. Integrations connect activity back to CRM and marketing automation.
Key Features:
Large B2B contact and company database
Native email sequencing and campaign management
Recommendations and reporting for optimization
CRM and SEP integrations
Lusha
Sales intelligence with automated prospect lists matched to your ICP and refreshed over time. Lusha combines contact discovery with automated list building so reps can maintain up-to-date target lists.
The platform offers browser extensions, simple filters, and exports to CRM and sales engagement.
Key Features:
Automated prospect “playlists” aligned to ICP
Contact data with emails and phone numbers
Browser extension for on-page enrichment
Integrations for CRM and outreach tools
UpLead
A B2B data provider focused on real-time verified emails, mobile numbers, and simple integrations.
UpLead emphasizes verified contact data and intent filters to help identify in-market buyers. Users can export to CRM and automate workflows with popular connectors.
Key Features:
Real-time verified emails and mobile numbers
Intent-based filters to find in-market accounts
Exports and integrations with major CRMs and tools
Simple list building and segmentation
Cognism
A sales intelligence platform with strong European coverage and compliance focus. Cognism offers contact data, trigger events, and intent insights with an emphasis on GDPR-aligned workflows. The product integrates with leading CRMs and sales tools.
Key Features:
Emphasis on EMEA data coverage
GDPR- and CCPA-aligned processes
Trigger events and intent insights
CRM and SEP integrations
Seamless.AI
AI-assisted contact discovery for emails and phone numbers with extensions and bulk workflows. Seamless.AI focuses on finding and validating contact information at scale. It supports browser extensions and bulk list building to accelerate outbound.
Key Features:
AI-assisted search for verified contacts
Browser extensions for in-workflow lookups
Bulk list building and exports
Integrations with CRMs and engagement tools
Lead411
A data platform with verified emails, mobile direct dials, and built-in email/SMS outreach. Lead411 combines contact data with basic campaign tools so teams can research, build lists, and engage from one system. CRM sync supports ongoing enrichment and list maintenance.
Key Features:
Verified emails and mobile direct dials
Email and SMS outreach capabilities
CRM integrations for data sync
Segmentation and list management
RocketReach
Contact and company lookups with a broad coverage claim and flexible API for embedding into workflows. RocketReach provides email, phone, and social links for professionals across many companies. Extensions, bulk lookups, and an API support both individual users and teams.
Key Features:
Contact discovery with email, phone, and social links
Chrome/Edge extensions and bulk lookups
Prebuilt integrations and Zapier support
API access for custom use cases
SalesIntel
Contact data and enrichment with real-time lookups and browser-based research aids. SalesIntel offers verified contact details and company insights, plus tools that surface information as users browse target websites. Integrations connect findings to CRM for follow-up.
Key Features:
Human-verified emails and phone numbers
Real-time lookups via browser tools
Company and contact enrichment
CRM integrations
Salesgenie by Data Axle
B2B and B2C sales intelligence with list building for prospecting and direct marketing. Salesgenie provides access to company and consumer data, list tools, and basic outreach features. It’s a straightforward option for teams that target both business and consumer segments.
Key Features:
B2B and B2C data coverage
List building and segmentation tools
Simple outreach capabilities
CRM and marketing integrations
How to Choose the Right Alternative
Team needs: Define primary use cases (SDR prospecting, account prioritization, ABM, enrichment)
Data coverage and quality: Validate the regions, titles, and industries you target
Integrations: Confirm seamless sync with your CRM, SEP, MAP, and data warehouse
AI and automation: Look for intent, recommendations, and automated workflows that reduce manual work
Ease of use and governance: Balance usability with compliance, privacy, and data hygiene controls
Selecting a Dun & Bradstreet alternative starts with the outcomes you need: reliable data, actionable signals, and smooth activation across CRM and engagement tools. Use the feature checklist above to narrow options, pilot with your highest-value use cases, and measure impact on pipeline creation and conversion.
Explore the platforms on this list to equip your team with accurate data and timely insights that move deals forward.