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Feature-specific demo invitation


When a new product or feature comes out, set up a pop-up within your platform to notify customers or include an announcement in your newsletter that explains how to use the feature and what the benefits are. This play promotes product usage, makes the relationship stickier, and increases the likelihood of renewal.

This play can be run even if a feature is no longer considered new. A good demo could highlight underutilized features that bring added value or features they currently source from a different vendor. You could use ZoomInfo’s Websights in combination with this play to identify when customers show interest in underutilized features.


  • New product feature released 


  • Notify customers of new functionality with a pop-up in your platform