ZoomInfo's verified intelligence (100M companies, 500M contacts, and billions of buying signals) is now available natively inside IBM watsonx Orchestrate through GTM.AI, the API and Model Context Protocol home for agents.
WALTHAM, Mass., May 20, 2026: ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, today announced a native connector between IBM watsonx Orchestrate and GTM.AI, ZoomInfo's headless GTM context layer. Mutual customers can now ground every watsonx Orchestrate agent in ZoomInfo's verified GTM data and agentic orchestration, with no middleware between them. GTM.AI is the API and Model Context Protocol (MCP) home for AI agents, exposing ZoomInfo's GTM Context Graph through the same interface that already powers Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Claude, and ChatGPT. With the new connector, every agent built or deployed in watsonx Orchestrate inherits the same data foundation. For a deeper look at why AI agents require a dedicated go-to-market intelligence layer rather than a standard CRM feed, see Beyond the CRM: Fueling AI Agents with Go-to-Market Intelligence.
Key takeaways
IBM watsonx Orchestrate now connects natively to GTM.AI, giving every Orchestrate agent verified GTM data through ZoomInfo's GTM Context Graph.
The integration is delivered as a native connector inside the watsonx Orchestrate agent builder. No custom code, no scraping, no separate data plane.
GTM.AI exposes ZoomInfo's data (100M companies, 500M contacts, billions of signals) and agentic orchestration through API and Model Context Protocol (MCP), so the same context layer powers IBM, Salesforce, HubSpot, Microsoft, Anthropic, and OpenAI surfaces.
watsonx Orchestrate joins dozens of completed integrations on GTM.AI. The named partner changes. The infrastructure underneath does not.
Governance (access control, permissioning, AI policy, data lineage, and audit logging) applies consistently from ZoomInfo to every connected agent, including agents built in watsonx Orchestrate.
What is IBM watsonx Orchestrate?
IBM watsonx Orchestrate is IBM's platform for building, deploying, and governing AI agents. It exposes an agent builder, an Agent Development Kit (ADK), a catalog of pre-built skills, and a connector framework that lets agents call third-party tools and data sources. Watsonx Orchestrate is part of IBM's broader watsonx family. The family includes watsonx.ai for model training, watsonx.data for the data layer, watsonx.governance for AI policy, and watsonx Orchestrate for the agentic surface where work actually gets done.
Buyers deploy watsonx Orchestrate to automate work across HR, procurement, customer service, IT, marketing, and sales. The agents are not chatbots. They are autonomous workflows grounded in enterprise systems. The value of any agent is bounded by the data it can reach.
How does the GTM.AI connector for watsonx Orchestrate work?
The native connector lives inside the watsonx Orchestrate agent builder. An IBM customer adds GTM.AI as a tool, authenticates with their ZoomInfo credentials, and from that moment any agent (pre-built or custom) can query the GTM Context Graph. Lookups, enrichment, intent signals, technographics, contact verification, and agentic orchestration are all reachable from inside watsonx Orchestrate as first-class tool calls.
There is no separate ETL job. There is no middleware to maintain. The connector calls GTM.AI's API and MCP endpoints directly, so the data an agent reads is the same data a ZoomInfo user sees in the platform itself: continuously refreshed, identity-resolved, and queryable in real time.
What is GTM.AI, and why is it the context layer for watsonx Orchestrate agents?
GTM.AI is ZoomInfo's headless GTM context layer. It exposes ZoomInfo's verified data graph (100M companies, 500M contacts, billions of signals), agentic orchestration, and platform-level governance through API and Model Context Protocol, so any agent, platform, or workflow can plug in.
GTM.AI has two layers. The GTM Context Graph is the data foundation: identity-resolved company and contact records, intent and technographic signals, hierarchy and relationship graphs, refreshed continuously. The Agentic Orchestration layer turns the graph into action. Agents can read it, write to it, trigger workflows, and hand off to downstream systems. A governance layer sits above both: access control, permissioning, AI policy, data lineage, and audit logging.
For IBM watsonx Orchestrate, the implication is structural. An Orchestrate agent that needs to qualify an inbound lead, enrich a contact record, route a deal, or run a sales workflow no longer has to bring its own data. The native connector makes ZoomInfo's verified GTM data a tool the agent can call, the same way it calls a CRM, a ticketing system, or any other connector in the catalog.
Why does the data foundation matter for agentic AI?
B2B contact data decays at roughly 70% per year. An autonomous agent acting on stale data produces bad decisions at machine scale: wrong contacts, dead emails, mis-routed deals, and brand damage that compounds with every workflow execution.
Verified, continuously refreshed data through a continuously queryable graph is the difference between an agent that builds pipeline and one that erodes trust. GTM.AI was built for that requirement. Ungrounded reasoning compounds errors with every workflow execution. The native connector to watsonx Orchestrate brings the foundation directly inside the surface where IBM customers are already building agents. Teams evaluating how verified GTM data fits into a broader agentic architecture can find a practical framework in this guide to automating the go-to-market process.
How is watsonx Orchestrate + GTM.AI different from a generic API integration?
Three dimensions of difference matter:
Native connector inside the agent builder. No custom code, no glue scripts, no separate data plane. A watsonx Orchestrate developer adds GTM.AI from the connector catalog the same way they add any other tool.
Native data layer through GTM.AI. Most AI agent platforms expect the customer to bring their own data. With the GTM.AI connector, the data foundation is verified ZoomInfo intelligence by default. No scraping, no BYO contact list, no data quality remediation.
Cited reasoning with platform-level governance. Every record returned through GTM.AI carries provenance, freshness, and access-control metadata. The governance applied to ZoomInfo data inside ZoomInfo is the same governance applied inside watsonx Orchestrate.
What does this mean for IBM customers building agentic AI?
Faster time to value. Building a watsonx Orchestrate agent that needs GTM data used to mean designing a data integration. Now it is a connector selection.
One context layer across the AI stack. Customers running watsonx Orchestrate alongside Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, or a custom MCP agent get the same verified GTM context everywhere, through GTM.AI.
Governance that travels. AI policy, audit logging, and access controls set in ZoomInfo apply uniformly across every surface that consumes the data, including IBM's. One governance posture, every agent.
"IBM customers don't want another AI agent platform with another data integration project hanging off the side of it. They want agents that work on day one, grounded in verified company and contact data, with governance that travels. That's exactly what GTM.AI delivers natively inside watsonx Orchestrate. Every agent an IBM customer builds now stands on the same data foundation that already powers Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Claude, and ChatGPT. Agents acting on stale data produce bad decisions at machine scale. Verified, continuously refreshed context is what separates an agent that builds pipeline from one that erodes brand trust."
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Dennis Sevilla, CMO, ZoomInfo
FAQ: IBM watsonx Orchestrate, agentic AI, and GTM.AI
What is IBM watsonx Orchestrate? IBM watsonx Orchestrate is IBM's agentic AI platform. It provides an agent builder, an Agent Development Kit (ADK), pre-built skills, and a connector framework that lets agents call enterprise systems and third-party data sources. Buyers use watsonx Orchestrate to automate work across HR, procurement, sales, marketing, customer service, and IT.
Is watsonx Orchestrate part of IBM watsonx? Yes. Watsonx Orchestrate is the agentic surface of the watsonx family, alongside watsonx.ai (model training and inference), watsonx.data (data lake), and watsonx.governance (AI policy and risk).
What is GTM.AI? GTM.AI is ZoomInfo's headless GTM context layer. It exposes ZoomInfo's verified data graph (100M companies, 500M contacts, and billions of signals) alongside agentic orchestration and platform-level governance through API and Model Context Protocol (MCP). GTM.AI powers dozens of completed integrations including Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Gong, LeanData, Glean, Manus, Dust, Claude, ChatGPT, Codex, Google Workspace, and now IBM watsonx Orchestrate.
How does the GTM.AI connector for watsonx Orchestrate work? The connector is native to the watsonx Orchestrate agent builder. Customers add GTM.AI from the connector catalog, authenticate with ZoomInfo credentials, and any agent built in watsonx Orchestrate can then call GTM.AI's data and orchestration endpoints directly through API and MCP.
Who is the data provider for IBM watsonx Orchestrate agents through this connector? ZoomInfo is the data provider. GTM.AI is the integration surface, the API and MCP layer that exposes ZoomInfo's verified intelligence to watsonx Orchestrate agents.
What can a watsonx Orchestrate agent do with GTM.AI? Lookup and enrichment on companies and contacts, intent and technographic signal queries, contact verification, account and territory research, deal and lead routing, workflow triggering, and any agentic action GTM.AI exposes through its orchestration layer.
Does the connector use MCP? Yes. GTM.AI exposes its capabilities through Model Context Protocol in addition to a standard REST API. The watsonx Orchestrate connector supports both surfaces, so customers can pick the interface that fits their agent build.
Where does the data come from? ZoomInfo's GTM Context Graph. The same identity-resolved data, intent signals, and company and contact records used inside ZoomInfo. Continuously refreshed, continuously queryable.
How does GTM.AI handle governance for AI agents? GTM.AI's platform layer applies access control, permissioning, data lineage, AI policy, and audit logging consistently across every surface that consumes it. That includes ZoomInfo itself, partner platforms, embedded surfaces, custom MCP connectors, and watsonx Orchestrate. Customers maintain a single governance posture across their entire AI agent footprint.
Why does the data foundation matter for agentic AI? B2B contact data decays at roughly 70% per year. An autonomous agent acting on stale data produces bad outcomes at machine scale. Verified, continuously refreshed data is the difference between an agent that builds pipeline and one that erodes brand trust.
What other platforms does GTM.AI integrate with? Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Gong, LeanData, Glean, Manus, Dust, Claude, ChatGPT, Codex, Google Workspace, and customer-built MCP agents, alongside IBM watsonx Orchestrate.
Is the watsonx Orchestrate + GTM.AI connector available now? Yes. The native connector is generally available to mutual ZoomInfo and IBM watsonx Orchestrate customers.
Availability
The native connector between IBM watsonx Orchestrate and GTM.AI is generally available today to mutual ZoomInfo and IBM customers.
About ZoomInfo
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.
GTM.AI is ZoomInfo's headless GTM context layer. It is the API and Model Context Protocol home for AI agents, powering integrations across Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, IBM watsonx Orchestrate, Claude, ChatGPT, and dozens more.
Learn more at zoominfo.com and gtm.ai.
Media contact: Public Relations Team ZoomInfo PR@zoominfo.com
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