When evaluating data providers, Lusha often catches attention with its affordability and simple interface. For revenue teams under pressure to scale quickly, the pitch is appealing: a straightforward tool at a lower cost.
But user reviews tell a more complete story. From inaccurate data to weak coverage and limited support, customers report challenges that undermine productivity and trust.
For go-to-market (GTM) teams that depend on reliable data, these shortcomings can add hidden costs and risks that may outweigh any initial savings. GTM leaders making a purchase decision can use this collection of user reviews and customer feedback to determine whether Lusha is accurate and responsive enough for their needs.
Lusha Data Accuracy and Quality Reviews
Lusha reviews often reveal customer complaints about poor-quality data. Customers point to inaccurate, outdated, or invalid phone numbers and emails. Many report high email bounce rates, wasted credits, and frustrated sellers chasing dead ends.
“They make up emails that don't exist” - TrustPilot reviews
“To be completely honest I don't know that there is much I like about them compared to other tools … we have found after collecting metrics that either they are 40% inaccurate or we are one unlucky customer who continues to select leads in their tool with bad data. When the rating says A, or A+ it should be accurate but it’s not.” - G2 Review
When sales and marketing teams can't trust their data, revenue suffers.
ZoomInfo's continuously refreshed database combines proprietary AI technology, human research verification, and real-time updates to deliver industry-leading accuracy that keeps your outreach moving forward, not backward.
Lusha Data Coverage and Regional Gaps
Reviews of Lusha also indicate weak coverage in APAC, EMEA, and the U.K., as well as limited reach into SMBs and niche industries.
“The data quality is terrible - we get anywhere between 10-40% bounces on the emails. For lists in Europe and Asia, we have seen 30% red (invalid) emails” - G2 Review
Global expansion shouldn't mean data quality compromises.
ZoomInfo's comprehensive global database of 420M+ contacts and 110M+ companies across 240 countries spans every major market, ensuring GTM teams can confidently enter new regions without data blind spots or accuracy concerns that derail growth.
Lusha Pricing vs. Value Perception
While Lusha positions itself as an affordable option, many Lusha customer reviews describe a tool with limited functionality and unreliable data. For companies looking to scale, a large mismatch between price and value can be a dealbreaker.
"Do Not Waste Your Time and Money on Lusha" - G2 Review
True value is measured by results delivered. ZoomInfo's enterprise-grade capabilities and proven data quality support every stage of your business, from startups to Fortune 500 companies.
When you factor in higher connect rates, more effective outreach, consolidated tools, and accelerated pipeline generation, ZoomInfo delivers superior ROI that scales with your business.
Lusha Customer Support and Usability Reviews
Another frequent complaint in Lusha reviews is slow, inconsistent support. Customers also cite frustrations with sudden feature changes that require retraining, creating headaches for busy teams.
“... when you reach out to support, during normal business hours, no one responds.” - TrustPilot review
ZoomInfo pairs award-winning customer success with comprehensive enablement resources, ensuring your sellers, marketers, and RevOps teams master the platform.
From dedicated customer success managers to 24/7 technical support, extensive training programs, and a robust knowledge base, we're invested in your success from day one and beyond.
With regular platform updates backed by advance notice and training resources, your teams stay ahead of new capabilities rather than being blindsided by changes.
Is Lusha Worth It?
Lusha reviews highlight costly frustrations: bad data, wasted credits, compliance risks, and weak coverage.
For go-to-market teams that can't afford inefficiencies, ZoomInfo stands apart as the trusted, proven, and scalable solution. When your competition is leveraging superior data quality, comprehensive global coverage, and intelligent automation, can you afford to settle for less?
Ready to see the difference quality data makes? Experience ZoomInfo's industry-leading accuracy, global coverage, and enterprise-grade capabilities that power the world's most successful go-to-market teams.