ZoomInfo's verified intelligence (100M companies, 500M contacts, and billions of buying signals) is now available natively inside Outreach AI through GTM.AI, the API and Model Context Protocol home for sales agents.
WALTHAM, Mass., May 20, 2026: ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, today announced a native connector between Outreach AI and GTM.AI, ZoomInfo's headless GTM context layer. Mutual customers can now ground every Outreach AI agent in ZoomInfo's verified GTM data and agentic orchestration, with no middleware between them. GTM.AI is the API and Model Context Protocol (MCP) home for AI agents, exposing ZoomInfo's GTM Context Graph through the same interface that already powers Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, IBM watsonx Orchestrate, Claude, and ChatGPT. With the new connector, Outreach Omni, Meeting Prep Agent, and every workflow built in Agent Studio inherits the same verified data foundation.
Key takeaways
Outreach AI now connects natively to GTM.AI, giving every Outreach AI agent verified GTM data through ZoomInfo's GTM Context Graph.
The integration is delivered as a native connector inside the Outreach platform. No custom code, no scraping, no separate data plane.
GTM.AI exposes ZoomInfo's data (100M companies, 500M contacts, billions of signals) and agentic orchestration through API and Model Context Protocol (MCP), so the same context layer powers Outreach, Salesforce, HubSpot, Microsoft, IBM, Anthropic, and OpenAI surfaces.
Outreach Omni, Meeting Prep Agent, AI Topics Explorer, and every custom agent built in Agent Studio can call GTM.AI as a first-class data source.
Governance (access control, permissioning, AI policy, data lineage, and audit logging) applies consistently from ZoomInfo to every connected agent, including agents built on the Outreach platform.
What is Outreach AI?
Outreach AI is the agentic AI layer inside the Outreach revenue orchestration platform. It powers a set of named agents and tools that sit alongside Outreach's core sales engagement, deal management, conversation intelligence, coaching, and forecasting capabilities. The agents include Outreach Omni (a universal conversational agent for accounts, opportunities, prospects, and meetings), Meeting Prep Agent (automated briefing on account history and talking points), AI Topics Explorer (conversation analysis across products and competitors), and Agent Studio (a visual canvas for building custom agents and workflows).
Sales, marketing, RevOps, and customer success teams deploy Outreach AI to prospect, accelerate deals, coach reps, forecast pipeline, and detect renewal risk. Every agent's quality is bounded by the data it can reach.
How does the GTM.AI connector for Outreach AI work?
The native connector lives inside the Outreach platform. An Outreach customer adds GTM.AI as a data source, authenticates with their ZoomInfo credentials, and from that moment any Outreach AI agent (pre-built or custom) can query the GTM Context Graph. Lookups, enrichment, intent signals, technographics, contact verification, Scoops, and agentic orchestration are all reachable from inside Outreach as first-class tool calls.
There is no separate ETL job. There is no middleware to maintain. The connector calls GTM.AI's API and MCP endpoints directly, so the data an Outreach agent reads is the same data a ZoomInfo user sees in the platform itself: continuously refreshed, identity-resolved, and queryable in real time.
What is GTM.AI, and why is it the context layer for Outreach AI agents?
GTM.AI is ZoomInfo's headless GTM context layer. It exposes ZoomInfo's verified data graph (100M companies, 500M contacts, billions of signals), agentic orchestration, and platform-level governance through API and Model Context Protocol, so any agent, platform, or workflow can plug in.
GTM.AI has two layers. The GTM Context Graph is the data foundation: identity-resolved company and contact records, intent and technographic signals, hierarchy and relationship graphs, refreshed continuously. The Agentic Orchestration layer turns the graph into action. Agents can read it, write to it, trigger workflows, and hand off to downstream systems. A governance layer sits above both: access control, permissioning, AI policy, data lineage, and audit logging.
For Outreach AI, the implication is structural. An Outreach agent that needs to prep a meeting, qualify an inbound lead, enrich a contact record, route a deal, or trigger an outbound sequence no longer has to bring its own data. The native connector makes ZoomInfo's verified GTM data a tool the agent can call, the same way it calls Salesforce, the Outreach Knowledge repository, or any other connector in the catalog.
Why does the data foundation matter for sales agents?
B2B contact data decays at roughly 70% per year. An autonomous sales agent acting on stale data produces bad decisions at machine scale: wrong contacts, dead emails, mis-routed deals, off-target meetings, and brand damage that compounds with every sequence sent.
Verified, continuously refreshed data through a continuously queryable graph is the difference between an agent that builds pipeline and one that erodes trust. GTM.AI was built for that requirement. Ungrounded reasoning compounds errors with every workflow execution. The native connector to Outreach AI brings the foundation directly inside the surface where revenue teams already prospect, sequence, and forecast.
How is Outreach AI + GTM.AI different from a generic data integration?
Three dimensions of difference matter:
Native connector inside the Outreach platform. No custom code, no glue scripts, no separate data plane. An Outreach admin adds GTM.AI from the connector catalog the same way they add any other integration.
Native data layer through GTM.AI. Most AI sales agents expect the customer to bring their own data. With the GTM.AI connector, the data foundation is verified ZoomInfo intelligence by default. No scraping, no BYO contact list, no data quality remediation before sequencing.
Cited reasoning with platform-level governance. Every record returned through GTM.AI carries provenance, freshness, and access-control metadata. The governance applied to ZoomInfo data inside ZoomInfo is the same governance applied inside Outreach.
What does this mean for revenue teams running Outreach AI?
Meeting Prep Agent that actually knows the account. Briefings include live company context, recent Scoops, intent signals, and verified contact details, not stale CRM data.
Omni that answers questions with real numbers. When a seller asks Omni about an account, opportunity, or prospect, the answer is grounded in the GTM Context Graph, not the contact record's last-updated timestamp from 14 months ago.
Agent Studio agents with a verified data foundation. Custom Outreach agents built in Agent Studio can call GTM.AI as a tool without the team building a data integration first.
One context layer across the AI stack. Customers running Outreach AI alongside Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, IBM watsonx Orchestrate, or a custom MCP agent get the same verified GTM context everywhere, through GTM.AI.
FAQ: Outreach AI, sales agents, and GTM.AI
What is Outreach AI? Outreach AI is the agentic AI layer inside the Outreach revenue orchestration platform. It includes named agents and tools such as Outreach Omni (universal conversational agent), Meeting Prep Agent (automated briefing), AI Topics Explorer (conversation analysis), Knowledge (content repository), and Agent Studio (visual canvas for custom agents and workflows).
What is Outreach Omni? Outreach Omni is a universal conversational agent that lets sellers ask questions and take action across accounts, opportunities, prospects, and meetings. It runs in-app, on mobile, and in Slack.
What is the Outreach Meeting Prep Agent? The Outreach Meeting Prep Agent is an automated briefing tool that compiles account history, recent activity, opportunity status, and talking points before a sales meeting. With the GTM.AI connector, the briefing also includes live company context, intent signals, Scoops, and verified contact data from ZoomInfo.
What is Outreach Agent Studio? Outreach Agent Studio is a visual canvas for building custom AI agents and workflows on the Outreach platform. With the GTM.AI connector, every agent built in Agent Studio can call GTM.AI as a first-class data source.
What is GTM.AI? GTM.AI is ZoomInfo's headless GTM context layer. It exposes ZoomInfo's verified data graph (100M companies, 500M contacts, and billions of signals) alongside agentic orchestration and platform-level governance through API and Model Context Protocol (MCP). GTM.AI powers dozens of completed integrations including Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, IBM watsonx Orchestrate, Gong, LeanData, Glean, Manus, Dust, Claude, ChatGPT, Codex, Google Workspace, and now Outreach AI.
How does the GTM.AI connector for Outreach AI work? The connector is native to the Outreach platform. Customers add GTM.AI from the connector catalog, authenticate with ZoomInfo credentials, and any Outreach AI agent (pre-built or custom) can then call GTM.AI's data and orchestration endpoints directly through API and MCP.
Who is the data provider for Outreach AI agents through this connector? ZoomInfo is the data provider. GTM.AI is the integration surface, the API and MCP layer that exposes ZoomInfo's verified intelligence to Outreach AI agents.
What can an Outreach AI agent do with GTM.AI? Lookup and enrichment on companies and contacts, intent and technographic signal queries, Scoops, contact verification, account and territory research, deal and lead routing, sequence triggering, meeting prep, and any agentic action GTM.AI exposes through its orchestration layer.
Does the connector use MCP? Yes. GTM.AI exposes its capabilities through Model Context Protocol in addition to a standard REST API. The Outreach connector supports both surfaces, so customers can pick the interface that fits their agent build.
Where does the data come from? ZoomInfo's GTM Context Graph. The same identity-resolved data, intent signals, and company and contact records used inside ZoomInfo. Continuously refreshed, continuously queryable.
How does GTM.AI handle governance for Outreach AI agents? GTM.AI's platform layer applies access control, permissioning, data lineage, AI policy, and audit logging consistently across every surface that consumes it. That includes ZoomInfo itself, partner platforms, embedded surfaces, custom MCP connectors, and Outreach AI. Customers maintain a single governance posture across their entire AI agent footprint.
Why does the data foundation matter for AI sales agents? B2B contact data decays at roughly 70% per year. A sales agent acting on stale data produces bad decisions at machine scale. Verified, continuously refreshed data is the difference between an agent that books real meetings and one that wastes a seller's morning.
What other platforms does GTM.AI integrate with? Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, IBM watsonx Orchestrate, Gong, LeanData, Glean, Manus, Dust, Claude, ChatGPT, Codex, Google Workspace, and customer-built MCP agents, alongside Outreach AI.
Is the Outreach AI + GTM.AI connector available now? Yes. The native connector is generally available to mutual ZoomInfo and Outreach customers. Setup documentation is available at gtm.ai/outreach.
Availability
The native connector between Outreach AI and GTM.AI is generally available today to mutual ZoomInfo and Outreach customers. Setup guides and documentation are available at gtm.ai/outreach.
About ZoomInfo
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.
GTM.AI is ZoomInfo's headless GTM context layer. It is the API and Model Context Protocol home for AI agents, powering integrations across Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, IBM watsonx Orchestrate, Outreach AI, Claude, ChatGPT, and dozens more.
Learn more at zoominfo.com and gtm.ai.
Media contact: Public Relations Team ZoomInfo PR@zoominfo.com
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