When Owler doesn't cover all your needs — deeper contact data, workflow automation, or CRM integration — it's time to evaluate alternatives. Sales teams need verified contacts, company insights, and real buying signals to focus efforts where they'll convert.
Owler has value for competitive tracking and account monitoring. But many teams outgrow its community-sourced model when they need verified contact data, buyer intent signals, or integrated outreach capabilities.
This guide ranks the top alternatives based on market research, user reviews, and expert analysis.
We'll help you quickly compare leading options, their strengths, and best-fit use cases.
What Is Owler?
Owler is a competitive intelligence platform that aggregates company data, news, and community insights for account tracking and market monitoring. Teams use it to follow target accounts, monitor funding and executive changes, and receive alerts for account research.
Core Capabilities:
Company profiles with estimated revenue, headcount, funding, and leadership
Competitor lists and side-by-side comparisons
News monitoring and daily/real-time alerts for followed companies
Watchlists for accounts, industries, or regions
Typical Strengths:
Competitive tracking and market scanning for account context
Real-time news alerts and executive change notifications
Community-sourced insights on privately held companies
Reported Limitations:
Limited verified contact data for direct outreach
No native sales engagement or workflow automation tools
Community-sourced data accuracy varies across company profiles
What Are Sales Intelligence Platforms?
Sales intelligence platforms (often called B2B data providers) collect, verify, and deliver structured information about businesses and their people. They unify data from public records, websites, publisher networks, partnerships, and user-contributed sources, then package it for use in web apps, APIs, CSV exports, and native connectors.
These platforms matter because they standardize firmographic and contact data inside your CRM and marketing automation systems, reduce manual research, and surface signals like funding, hiring, and technology usage that improve segmentation and prioritization.
Core capabilities users should expect:
Firmographics and contact data: Legal names, domains, locations, employee counts, revenue estimates, decision-maker roles, emails, and direct dials
Technographics and buyer intent: Installed technologies, topic consumption, and buying signals
Corporate linkage and hierarchies: Parent-subsidiary trees and unique identifiers
Signals and alerts: News, funding rounds, leadership changes, job postings, and web activity
Enrichment and integrations: De-duplication, standardization, auto-refresh, APIs, and native connectors for Salesforce, HubSpot, and engagement platforms
Governance and compliance: Permissions, audit trails, and controls for regulations like GDPR and CCPA
Teams use sales intelligence platforms to build TAM and ICP models, route and score leads, prioritize accounts, and arm sellers with current context, either alongside dedicated engagement tools or within all-in-one platforms that combine data, enrichment, and outreach.
Top 10 Owler Alternatives and Competitors
1) ZoomInfo Sales
ZoomInfo Sales offers the most complete go-to-market platform on the market. It combines the industry's largest B2B contact database with real-time intent signals, conversation intelligence, CRM enrichment, and AI-driven prospecting from ZoomInfo Copilot.
Sales teams report significant gains in pipeline creation, research efficiency, and outreach performance after switching from Owler to ZoomInfo.
Key Features:
400M+ verified contacts and advanced filters
AI-powered Copilot for prospecting, meeting prep, and email drafting
Real-time buying intent and trigger alerts
CRM integrations (Salesforce, HubSpot, Outreach, more)
Conversation intelligence and sales engagement tools
Data orchestration and automated workflows
Apricorn, a leading provider of encrypted storage devices, used ZoomInfo to identify in-market accounts and accelerate pipeline creation. Spekit leveraged ZoomInfo's intent data and Copilot to prioritize high-value prospects and improve outreach efficiency across their sales team.
Learn More About ZoomInfo Sales
ZoomInfo Copilot: AI That Sells With You
ZoomInfo Copilot is the AI assistant embedded within ZoomInfo Sales. It helps revenue teams:
Discover in-market accounts
Write better emails faster
Prep for meetings in seconds
Revive lost deals
Surface talking points automatically
Copilot eliminates manual research and repetitive tasks, letting reps focus on selling instead of searching.
Explore Copilot capabilities: Product Page | Account Rediscovery | Meeting Prep | Lost Deals | Engagement | Emails | Summaries
Learn more about ZoomInfo Copilot
2) Crunchbase
Crunchbase centralizes private company intelligence, including funding rounds, leadership changes, and firmographics, sourced from community contributions and editorial review. Teams that prospect across startups and private markets value Crunchbase's profiles and list-building capabilities.
Key Features:
Company profiles with funding and valuation data
Advanced filters for growth signals and investor activity
Funding and leadership update alerts
API and CRM integrations
Competitor discovery and market mapping
Positioning Notes:
Private company focus: Tracks funding activity, valuations, and IPO predictions
Investment intelligence: Maps investor relationships and growth signals
Lacks verified contact data depth and native outreach tools found in ZoomInfo Sales
3) Apollo
Apollo combines a B2B database with an engagement suite for sequencing, email, and dialer workflows. Organizations seeking data-finding and execution tools use the sequences, Chrome extension, and CRM integrations.
Key Features:
Contact and company data
Sequencing, email, and dialer
Chrome extension for LinkedIn prospecting
CRM enrichment and sync
Integrations with Salesforce, HubSpot, and engagement platforms
Positioning Notes:
Combined approach: Contact discovery with built-in sales engagement
All-in-one execution: Prospecting and outreach in a single platform
Offers call recordings and AI insights; lacks the depth of AI-assisted workflows and meeting prep found in ZoomInfo Copilot
4) LinkedIn Sales Navigator
LinkedIn Sales Navigator uses LinkedIn's network data to provide advanced search, relationship mapping, and in-platform messaging (InMail). Teams that prioritize social selling and account mapping lean on Sales Navigator for shared connections, job changes, and buyer activity.
Key Features:
Lead and account search with real-time job change alerts
Relationship intelligence and TeamLink for warm introductions
InMail for direct outreach
Advanced CRM integrations with Salesforce, HubSpot, Microsoft Dynamics, Oracle, and more (Advanced Plus plan)
Lead recommendations based on saved searches
Positioning Notes:
Network-based selling: Uses LinkedIn's professional network for relationship mapping
Real-time tracking: Job change alerts and warm introduction paths
Lacks the depth of buyer intent signals and technographic data found in ZoomInfo Sales
Learn More About LinkedIn Sales Navigator
5) D&B Hoovers (Dun & Bradstreet)
D&B Hoovers leverages the D-U-N-S Number system to map company hierarchies, firmographics, and risk-related insights. It's often selected by enterprises needing global coverage and compliance-friendly data. Integrations are used to enrich CRM records and standardize company identities.
Key Features:
Company IDs and hierarchies via D-U-N-S system
Firmographics, risk signals, and news
List building and workflow triggers
CRM and MAP integrations
Positioning Notes:
Enterprise firmographics: Corporate family tree mapping and hierarchy data
D-U-N-S system: Global company identity standardization via proprietary numbering
Risk analytics: Compliance and credit data for enterprise procurement
6) Clearbit (by HubSpot)
Clearbit offers enrichment and data APIs, which users leverage for firmographic and technographic profiles, lead scoring and routing, and personalized forms and web experiences. Marketing and RevOps teams use Clearbit to standardize data quality and improve conversion, then pass cleaner records to sales for faster follow-up.
Key Features:
Company and contact enrichment APIs
Short-form and progressive form enrichment
Firmographic and technographic attributes for scoring and routing
Integrations with HubSpot, Salesforce, and web tools
Positioning Notes:
API-first enrichment: Real-time data enrichment for marketing automation
HubSpot integration: Native ecosystem fit with form shortening capabilities
Does not offer direct contact discovery or sales engagement tools found in ZoomInfo
7) Lusha
Lusha provides contact data and basic prospecting workflows, including a Chrome extension for quick lookups. Its AI-driven playlists can refresh lead lists aligned to an ICP. Organizations that want lightweight list building and straightforward enrichment often adopt Lusha for SDR research and first-touch outreach.
Key Features:
Contact discovery with direct dials and mobile numbers
Chrome extension for browser-based prospecting
AI-generated lead playlists
Common CRMs and engagement tool integrations
Positioning Notes:
Lightweight approach: Contact discovery for individual contributors
Compliance focus: ISO 27701 and GDPR certifications for European markets
Lacks the depth of intent signals and conversation intelligence found in ZoomInfo Sales
8) UpLead
UpLead focuses on B2B contact and company data with email validation. Reviewers frequently call out ease of use and straightforward filtering. Teams looking for list builds and enrichment use UpLead to find contacts, validate emails, and push lists into their CRM and automation tools.
Key Features:
Emails and direct dials with real-time verification
Search filters, including intent signals and technographics
Integrations with Salesforce, HubSpot, and Zapier
CSV import and export
Positioning Notes:
Email verification: Real-time validation with accuracy guarantee
Pricing model: Budget-friendly options for SMB and mid-market teams
Does not offer AI-assisted prospecting or workflow orchestration found in ZoomInfo
9) RocketReach
RocketReach focuses on email and phone lookup across a large set of contact and company profiles. Bulk operations, browser extensions, and an API support varied workflows. Teams use RocketReach to discover contacts, enrich records, and connect to downstream systems via Zapier and integrations.
Key Features:
Bulk email and phone lookup processing
Chrome and Edge extensions
Search by role, company, or domain
API and integrations with CRM and engagement tools
Positioning Notes:
Bulk operations: High-volume contact lookup and enrichment processing
API access: Flexible integration for custom workflows
Includes intent data and email sequencing capabilities; lacks the breadth of AI-assisted workflows and conversation intelligence found in ZoomInfo Sales
10) Cognism
Cognism is a sales intelligence platform emphasizing EMEA and GDPR-compliant data coverage. It features Diamond Data phone-verified contacts and integrates Bombora intent data to help teams prioritize in-market accounts across European and global markets.
Key Features:
Phone-verified Diamond Data mobile numbers
GDPR-compliant contact and company data
Bombora intent data integration
Chrome extension and CRM sync
EMEA-focused coverage with global expansion
Positioning Notes:
EMEA coverage: European market focus with GDPR compliance
Diamond Data: Phone-verified mobile numbers for contact accuracy
Bombora integration: Third-party intent data for account prioritization
Lacks conversation intelligence and AI-assisted workflows found in ZoomInfo Sales
Is There a Free Owler Alternative?
ZoomInfo Lite is the #1 free alternative to Owler
ZoomInfo Lite gives users free access to verified contact and company data, Chrome-based prospecting, and monthly credits for outreach. It's powered by the same data engine as ZoomInfo Sales but available at no cost.
Key Capabilities:
Verified emails and phone numbers
Real-time data accuracy
Chrome extension for browser-based prospecting
CRM integrations
Exportable contact lists
Learn more about ZoomInfo Lite
Choosing the Right Owler Alternative
SMB teams and individual contributors often prioritize affordable options with straightforward contact discovery and browser extensions. Enterprise GTM teams need comprehensive stack capabilities, including buyer intent, workflow automation, conversation intelligence, and deep CRM integration.
Key evaluation criteria:
Global data coverage and accuracy: verified contacts, phone deliverability, and refresh cadence
AI-enhanced workflows and automation: prioritization, message guidance, and workflow triggers
Intent signals and buyer behavior tracking: topic consumption, web activity, and funding alerts
CRM integration depth: native connectors, data model fit, and orchestration capabilities
Support for your use case: SDR prospecting, ABM, or revenue operations
Test-drive two to three platforms to compare data quality, workflow fit, and ROI. If you want an all-in-one system for prioritized account targeting, verified contacts, and orchestration, all anchored to accurate data, start with ZoomInfo Sales. For specialized workflows like startup prospecting, social selling, or API-first enrichment, the other tools above can be strong complements.
Get a demo to see how ZoomInfo stacks up against your current tools.
Owler Alternative FAQs
What Is the Best Alternative to Owler?
ZoomInfo Sales is the best alternative to Owler for teams needing verified contact data, buyer intent signals, and workflow automation alongside company intelligence.
How Does ZoomInfo Compare to Owler?
ZoomInfo offers verified contacts, direct dials, real-time buyer intent signals, and workflow automation that Owler's community-sourced model doesn't provide. ZoomInfo also includes conversation intelligence and AI-assisted prospecting through Copilot.
Is There a Free Owler Alternative?
Yes, ZoomInfo Lite is a free alternative that provides verified contact and company data, Chrome-based prospecting, and monthly credits for outreach, all powered by the same data engine as ZoomInfo Sales.
What Does Owler Mean for Sales Teams?
Owler provides competitive tracking and company monitoring with news alerts, funding updates, and executive changes to help reps stay informed about target accounts.
Does Owler Have AI Features?
Owler offers basic AI-driven insights for company tracking. ZoomInfo Copilot goes further with AI-assisted prospecting, meeting prep, email drafting, and lost deal revival.