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New product developments to win back previous customers and lost opportunities

Scenario

Pull a list of churned customers and identify good fits to target with messaging around new product developments that can rekindle their interest. Initiate a sequence with email and follow-up calls. Conversation intelligence can identify customers or prospects who want a particular feature that your company has since developed.

Trigger

  • Lost customers or prospect opportunities that have aged out of their cool-off period in conjunction with a material product release

Action

  • Create a campaign leveraging a new product enhancement