Similarweb Features: A Complete Breakdown in 2026

Similarweb is a digital intelligence platform that tracks traffic, engagement, keywords, and market share across 100 million websites and 4 million apps, then turns that data into competitive and market insights for marketing, sales, ecommerce, and investment teams.

If you want a breakdown of what Similarweb actually does, feature by feature, this is it: every capability, how it works, which plan unlocks it, and where the platform's coverage ends.

Similarweb's feature set has you covered if:

• You need to benchmark your website's traffic, engagement, and marketing channels against competitors across 190 countries

• You run SEO campaigns and want keyword research, rank tracking, SERP analysis, and gap analysis in one platform

• You want to track how your brand appears in AI-generated results from ChatGPT, Gemini, and Perplexity

• You sell into digital-first companies and need traffic-based lead qualification, contact data, and buying signals for sales prospecting

• You manage ecommerce brands on Amazon and need SKU-level sales estimates, search analytics, and cross-retailer benchmarking

• You work in financial services and need alternative data on public companies' digital performance for intra-quarter visibility

You'll reach the edges of its capabilities if:

• You need a B2B contact and company database with verified direct dials, org charts, and 300+ company attributes for outbound prospecting

• You want proprietary buyer intent data showing which companies are researching your product category across the web, not just traffic trends on known domains

• You need conversation intelligence that records, transcribes, and coaches from sales calls

• You want account-based marketing orchestration with native display advertising, audience management, and multi-channel campaign execution

• You need AI agents that automate account research, outreach drafting, CRM updates, and signal monitoring inside a single seller workspace

For those needs, the reference point is ZoomInfo: an AI GTM platform built on 500M contacts, 100M companies, and 135M+ verified phone numbers, a GTM Context Graph that combines B2B data with CRM records, conversation intelligence, and behavioral signals into one intelligence layer, and access through APIs, MCP, GTM Workspace, and GTM Studio.

After the feature breakdown, this article covers where Similarweb stops and how ZoomInfo fills those gaps.

Similarweb Platform Overview

Source: Similarweb

Similarweb positions itself as an AI-powered digital intelligence platform built on what it calls the "largest digital data repository in the world", analyzing 100M+ websites, 4M+ apps, 235M+ product SKUs, and 10 years of historical data. The company serves over 6,000 customers including Microsoft, eBay, DHL, Rakuten, and Airbnb, and trades publicly on the NYSE under ticker SMWB.

The platform is organized around six intelligence products, each targeting a distinct use case:

Similarweb Web Intelligence: Competitive Analysis, SEO, and Ad Research

Web Intelligence is the product most buyers encounter first and the broadest module in the platform. It covers competitive benchmarking, keyword and search intelligence, advertising research, and generative AI brand tracking, all organized into four suites: Competitive Intel, Strategic SEO, Ads Intel, and Gen AI Intel.

Source: Similarweb

Traffic and engagement analysis is the foundation. The platform benchmarks website traffic across competitive sets and entire industries using data based on real user behavior, updated daily, covering 190 countries. You can analyze visits (desktop, mobile, or combined), unique visitors, bounce rate, pages per visit, average visit duration, and traffic sources (direct, search, referral, social, display, email) for any website. Segment and page-level insights let you drill into specific business lines or site sections rather than treating the entire domain as one number. The Homepage delivers competitive insights at a glance, and Competitive Trackers monitor competitor performance through automated alerts, including Weekly Competitor Alert Emails and a Competitor News & Updates daily digest.

The Strategic SEO Suite covers keyword research, keyword gap analysis, rank tracking, and SERP analysis. You can identify the organic and paid keywords driving traffic to any website, find keyword opportunities your competitors rank for that you do not, track your own SERP positions over time, and analyze backlinks. The Site Audit tool scans your site for technical SEO issues. An AI SEO Strategy Agent turns keyword and traffic data into specific plans rather than leaving you to interpret raw numbers.

Gen AI Intelligence is where Similarweb occupies ground few competitors touch. The Gen AI Intel Suite tracks AI Chatbot Traffic to measure how much traffic AI platforms like ChatGPT and Perplexity send to websites, and AI Brand Visibility reveals where your brand appears in AI-generated results, including citation analysis and brand sentiment tracking. This matters because search behavior is shifting: as more users get answers from AI chatbots, tracking your visibility in those responses becomes as important as tracking your Google rankings. The Fall 2025 update expanded these capabilities with prompt analysis and top landing pages from AI referrals.

The Ads Intel Suite rounds out Web Intelligence with publisher analysis, search ad analysis, display ad analysis, and cross-channel visibility. You can see which display networks a competitor uses, estimate their ad spend, analyze their paid search strategy, and identify the publishers running their campaigns. This is research intelligence for planning, not an ad-buying platform.

Market Research provides the macro view: follow market trends, discover rising brands, and analyze market share across pre-defined or custom industry categories. Dashboards let you save and monitor reports across all modules. The Enterprise tier includes up to 37 months of historical data and daily-level insights, while lower tiers offer shorter windows and monthly granularity.

Source: Similarweb

Similarweb AI Studio and AI Agents

AI Studio, launched in February 2026, is Similarweb's conversational AI interface. It translates natural language questions into data queries across the entire dataset, replacing what would normally require an analyst's workflow with a chat window. Instead of navigating modules, setting filters, and exporting reports, you ask a question ("How did our competitor's traffic from paid search change in Q1 compared to ours?") and get an answer grounded in Similarweb's data.

Source: Similarweb

The platform also deploys specialized AI Agents across its product suite. The AI SEO Strategy Agent generates SEO plans from keyword and traffic data. The AI Demand Analysis Agent surfaces competitive demand insights. The AI Trend Analyzer identifies emerging patterns in market data. The AI Amazon Keyword Agent optimizes marketplace keyword strategies. Each agent automates a specific analysis task that would otherwise require manual exploration across multiple reports.

Source: Similarweb

These AI capabilities sit on top of Similarweb's existing modules rather than replacing them. AI Studio and the agents are available on higher-tier plans, with some capabilities reserved for Enterprise customers.

Similarweb Sales Intelligence: Prospecting with Digital Signals

Sales Intelligence applies Similarweb's digital data to B2B prospecting and sales engagement. It gives sales teams a way to find, qualify, and engage prospects using traffic trends, technology usage, and buying signals rather than relying on traditional firmographic filters alone.

Source: Similarweb

The prospecting workflow starts with Advanced Search, which searches Similarweb's database of over 100 million websites by firmographic, technographic, and performance filters. Once you identify target companies, the platform provides access to 370M+ verified contacts with direct phone numbers and email addresses. Contact data quality uses a multi-vendor waterfall model with confidence level grades, meaning the system queries multiple data providers and returns the highest-confidence match.

What makes Sales Intelligence distinct from traditional contact databases is Lead Enrichment with digital performance data. Similarweb enriches leads with website visits, category positioning, geography, paid traffic, and page views to assess the real opportunity. The platform recognizes that traditional company sizing is irrelevant for digital business: a 50-person company with massive web traffic represents a different opportunity than a 500-person company with none. Nearly 50% of websites change significantly in an average month, so enrichment data refreshes continuously.

Sales Signals alert you to changes in target accounts. Five signal types update at different cadences:

• Traffic Signals: websites whose traffic and engagement have changed significantly

• News Signals: leadership changes, new investments, strategy changes, company growth, or challenges

• Technographic Signals: changes in over 4,500+ website technologies

• Ad Network Signals: accounts that recently started or stopped working with specific ad networks

• Buyer Intent Signals: notifications when target accounts are actively researching your offerings

Source: Similarweb

Three AI agents automate the sales workflow. The AI Prospecting Agent turns natural language prompts into sales-ready opportunity lists. The AI Meeting Prep agent delivers a brief built from digital signals and competitive insights before every meeting. The AI Outreach Agent generates personalized outreach messages with buyer insights. Sales Intelligence integrates with HubSpot, Salesforce, or via API, and a browser extension provides real-time insights on prospects without leaving your browser.

Similarweb App Intelligence: Mobile Market Analytics

App Intelligence covers the mobile side of the digital market, tracking 4 million apps on iOS and Android across 58 countries with 37 months of historical data at daily, weekly, and monthly granularity. You can select individual apps or view combined performance across both platforms.

Source: Similarweb

The module spans nine analysis areas. Store Downloads tracks download volumes. Rankings shows store-chart performance across categories, devices, and geographies. Usage & Sessions reveals behavioral metrics: monthly, weekly, and daily active users, daily stickiness, session duration, and session frequency. Revenue tracks monthly average revenue, total revenue, and monthly ARPU.

Reviews uses AI analysis to break down sentiment distribution and topic categorization from user ratings and reviews, turning qualitative feedback into quantitative intelligence. Audience Insights provides demographics and user-interest data. Technographics reveals the SDK and technology footprint of any app, tracking over 2,800 SDKs daily across millions of apps organized into 32 categories.

A key differentiator is the ability to combine web and app analytics into one view of a company's total digital presence, something most standalone app analytics tools do not offer. For product teams, Growth Drivers show which app updates triggered growth spikes, connecting product changes to market outcomes.

Similarweb Retail Intelligence: Ecommerce and Marketplace Analytics

Retail Intelligence (also known as Shopper Intelligence) serves ecommerce and category managers who need visibility into shopper behavior across online retailers. The platform covers 650+ retailers in 70+ countries, tracking 660M+ SKUs and 200K+ brands. Performance data refreshes weekly with a 9-day lag.

Source: Similarweb

Amazon coverage is the deepest: weekly tracking across brands, categories, and SKUs at the child ASIN level for US, UK, DE, FR, and other markets. You can connect your own Amazon account to import products for continuous monitoring. The platform provides on-site search insights within Amazon, showing which search terms drive visibility and clicks for your brand and competitors.

Cross-Retail IQ delivers a weekly view of product and brand performance across all retailers, solving the problem of fragmented data when a brand sells through multiple channels. You can monitor brand share of traffic and product views within each retailer and track performance trends over time. The platform combines behavioral data with product-level AI tagging aligned with your internal taxonomy, so the categories you track match how your business thinks about its product lines.

Sales Performance Tracking covers units sold, product views, revenue, and conversion rate. Consumer Behavior Analytics analyzes loyalty, retention, cross-shopping, and basket analysis, showing which brands are purchased in the same transaction and how shoppers move between competitors. Digital shelf management lets you see where products stand on price and spot assortment gaps and out-of-stock flags. Brand Funnel Analysis connects search visibility, clicks, units sold, and revenue into a single full-journey view.

Similarweb Stock Intelligence: Alternative Data for Investors

Stock Intelligence is built for fundamental hedge funds and systematic quant funds that need intra-quarter visibility into public company performance. The platform maps 300,000 domains and 200,000 apps to 60,000 companies across 144+ exchanges, processing billions of signals daily with a 48-72 hour lag.

Source: Similarweb

The module covers 3,000 stocks listed on Nasdaq and NYSE, with over 200 premium stocks across 5 sectors (Consumer, SaaS, Ecommerce, TMT, and Travel & Entertainment) producing 500+ proprietary signals. These signals are constructed through index building, showing how each signal is created with indices, domains, weights, lags, and metrics.

Company Analysis provides evaluation of public companies, including premium analysis reports and five years of historical data. Find & Compare lets you build custom screeners and run side-by-side comparisons in a data playground. Signal validation tools include Score Cards with R-squared, MAE, and Beat-Miss scores, Acceleration-Deceleration Trackers as heatmaps monitoring QoQ growth, and Directional Trackers to see trends over 12-13 quarters.

Stock Intelligence holds a distinctive position in Similarweb's lineup: it is the only product designed for financial markets rather than marketing or sales teams. An expanded Bloomberg Terminal integration embeds Similarweb data directly into the terminal institutional investors use.

Similarweb Data-as-a-Service: API, Feeds, and Integrations

Data-as-a-Service is how Similarweb delivers its intelligence outside the platform UI and into customer systems. It covers 30+ billion data points across 68 available datasets spanning websites, apps, keywords, companies, technologies, ecommerce SKUs, and stock tickers.

The REST API provides real-time, on-demand access to all major data categories: website traffic, engagement, geography, rankings, traffic sources, audience demographics, keywords, app analytics, company data, and ecommerce metrics. V5, launched in early 2026, added multi-metric requests in a single API call, a unified API key for both REST and Batch endpoints, and standardized response formats. The API is capped at 10 requests per second and uses a Data Credits consumption model. Business package or higher subscriptions include API access at no additional cost.

The Batch API handles large-scale extraction, processing up to one million domains in a single request with results delivered to cloud storage (S3, Snowflake, or Google Cloud Storage). Data Feeds are a premium, hands-free service where Similarweb builds and delivers custom reports directly to cloud environments on daily, weekly, or monthly schedules.

Similarweb supports 10+ native integrations across cloud platforms (Snowflake, Amazon S3, Databricks), BI tools (Tableau, Google Looker Studio, Power BI), productivity tools (Excel, Google Sheets), CRM platforms (Salesforce, HubSpot), and AI tools. The Similarweb MCP Server connects AI assistants (Claude, Cursor, Microsoft Copilot Studio) to Similarweb data through the Model Context Protocol.

Source: Similarweb

The platform does not publish official SDKs; developers work with the REST API directly via raw HTTP calls. No iPaaS connectors (Zapier, Make, Workato) appear in official documentation.

Similarweb Security, Compliance, and Platform Infrastructure

Similarweb holds SOC 2 Type II and ISO 27001 certifications and maintains GDPR and CCPA compliance through privacy-by-design practices. The company uses a multistep verification process to avoid collecting personal data or PII, with behavioral data collected anonymously and aggregated at the site and app level.

The security infrastructure covers corporate network security, cloud environment security, SaaS security, application security, identity and access controls, change management, vulnerability management, incident response, third-party security, penetration tests, and a Bug Bounty program. Enterprise customers get SSO with centralized authentication.

Support resources include the Knowledge Center with multi-language content (English, German, French, Japanese, Russian, and Simplified Chinese), a Developers Center for API documentation, and a Video Hub with tutorials and webinars.

Source: Similarweb

Where Similarweb Stops: The Gaps

Similarweb's design centers on digital intelligence: tracking what happens across websites, apps, and marketplaces, then turning that data into competitive, market, and investment insights. That focus runs deep, but it means the platform defers to external tools for several capabilities B2B go-to-market teams need.

Contact and company data built for outbound prospecting is not the core product. Sales Intelligence provides access to 370M+ contacts through a multi-vendor waterfall model, but contact data complements Similarweb's digital intelligence rather than forming its foundation. Teams that need verified direct dials, department org charts, and 300+ company attributes at enterprise scale need a dedicated B2B data platform. Similarweb's strength is enriching leads with digital performance data (traffic, technology, ad spend), not supplying the contact layer itself.

Buyer intent is traffic-based, not topic-based across the web. Similarweb's Sales Signals detect when a target account's traffic or technology profile changes, and Buyer Intent Signals notify when accounts research specific offerings. But the platform does not operate a proprietary intent network tracking billions of keyword-to-device pairings across the open web to surface companies researching broad topics in your category before they visit any known domain. The signals work well for accounts you already track; they are less effective for discovering net-new demand.

No conversation intelligence. Similarweb does not record, transcribe, or analyze sales calls. Once a prospect moves from email to phone, the platform has no way to capture what was discussed, detect objections, or provide coaching insights. Teams running phone-heavy sales motions need a separate conversation intelligence tool.

No account-based marketing orchestration or native advertising. Similarweb provides advertising research intelligence (what competitors spend, which networks they use, which publishers run their ads), but it does not execute campaigns. There is no native demand-side platform, no audience management for display or social advertising, and no multi-channel campaign orchestration. Marketing teams that want to act on Similarweb's insights need separate ad-tech and marketing automation platforms.

No unified seller workspace with AI agents for execution. Similarweb's AI agents (SEO Strategy, Meeting Prep, Outreach, Prospecting) automate specific analysis and preparation tasks. The platform does not provide a single execution workspace where AI agents handle account research, outreach drafting, CRM updates, and signal monitoring in one surface connected to a reasoning engine that understands why deals move.

How ZoomInfo Covers the Gaps

The gaps above share a common thread: Similarweb tells you what is happening across the web, but defers to external tools for the B2B data infrastructure, intent signals, conversation capture, marketing execution, and AI-driven seller workflow that turn intelligence into pipeline. ZoomInfo supplies those layers.

ZoomInfo's B2B Data Platform: The contact and company foundation Similarweb was not built to provide

ZoomInfo operates a B2B data platform covering 500M contacts, 100M companies, 135M+ verified phone numbers, 120M direct-dial phone numbers, and 200M+ verified business email addresses. The data flows through a proprietary verification pipeline backed by 300+ human researchers and automated ML scanning of 28 million site domains daily, reaching up to 95% accuracy on first-party data.

Where Similarweb enriches leads with traffic and technology signals, ZoomInfo provides the contact layer itself: department org charts with decision-makers' direct dials and emails, 300+ company attributes for segmentation, contact tracking with job-change alerts, and technographic profiles covering 30,000+ technologies across 200+ categories for 30+ million companies. Global coverage extends to 34M+ company profiles outside North America, 200M+ professional profiles outside NA, and 45M+ mobile numbers outside NA.

In a Fortune 500 competitive RFP analyzing 25 million contacts across vendors, an independent consultant concluded that "no other competitor came even close."

ZoomInfo Intent and WebSights: Proprietary signals that surface in-market buyers across the web

ZoomInfo Intent operates a proprietary intent network tracking signals from 210 million IP-to-Organization pairings and 6 trillion+ new keyword-to-device pairings sourced monthly. This reveals which companies are actively researching topics related to your product across the web, before you have ever contacted them. Guided Intent, exclusive to ZoomInfo, identifies the topics historically correlated with deal success rather than requiring manual topic selection.

On the website side, WebSights resolves anonymous website traffic to companies with Automatic Traffic Filtering that distinguishes real visitors from bots. ZoomInfo Marketing goes further with contact-level site visitor identification, identifying who visited (not just which company) and triggering personalized outreach.

ZoomInfo's GTM Context Graph and Chorus: Conversation intelligence and deal reasoning Similarweb does not touch

Similarweb captures what happens on websites. ZoomInfo's GTM Context Graph captures why deals move or stall by processing 1.5B+ data points daily, combining B2B data with CRM records, conversation intelligence from Chorus, email interactions, and behavioral signals into one intelligence layer.

Chorus, backed by 14 technology patents, records and transcribes sales calls, surfaces AI-generated insights (talk ratios, sentiment, objection detection), auto-syncs deal intelligence to the CRM, and provides coaching scorecards and clip sharing. It captures the context no digital intelligence platform can: why a champion went quiet, what a competitive mention means for deal risk, which objection patterns predict closed-lost outcomes.

ZoomInfo GTM Workspace and GTM Studio: Execution and orchestration that turn intelligence into action

GTM Workspace is ZoomInfo's seller front-end, built on the GTM Context Graph. It provides a complete Book of Business view across CRM, ZoomInfo data, conversation history, and market intelligence, with AI agents automating account research, outreach, CRM updates, and signal monitoring. An Action Feed streams in-market buyers matched to target criteria with pre-drafted actions on every signal.

GTM Studio addresses the marketing orchestration gap directly. Marketers, RevOps teams, and GTM engineers can build audiences using natural language, enrich with first- and third-party data, define triggers, and activate plays across channels (email, calls, display ads, direct mail, LinkedIn, Meta, Connected TV) without engineering support. ZoomInfo Marketing includes a native Demand-Side Platform that deploys display ads based on 300+ company attributes, FormComplete (which reduces forms to a single field while auto-appending data), and Account Fit Scoring (predictive AI scoring 0-100 based on company attribute patterns). Expansion plays that used to take 3 weeks now launch in 30 minutes.

Seismic's sales team attributed 39% of active pipeline to opportunities identified or influenced by ZoomInfo signals, boosted productivity by 54%, and saved 11.5 hours per week per seller. (Seismic Case Study)

ZoomInfo APIs and MCP: Data access for any tool or AI agent

ZoomInfo delivers its intelligence through APIs and MCP, so the same data and GTM Context Graph powering ZoomInfo's own products is accessible inside any third-party tool or custom AI agent. The MCP server connects AI models directly to ZoomInfo's B2B data as a native tool, currently supporting Claude and ChatGPT. API access is included in all relevant plans.

Final Summary

Similarweb is a digital intelligence platform with real depth: traffic and engagement benchmarking across 100M+ websites and 190 countries, strategic SEO with AI-powered planning, generative AI brand visibility tracking that few competitors offer, mobile app analytics across 4M apps and 58 countries, ecommerce intelligence spanning 650+ retailers and 660M+ SKUs, and alternative data for 3,000+ public company tickers. It fits teams whose primary job is understanding what happens across the digital landscape, whether for competitive strategy, market research, or investment analysis.

It is lighter on the layers that turn digital intelligence into B2B pipeline: no contact and company database built for outbound prospecting, no proprietary web-wide intent network, no conversation intelligence, no marketing orchestration or native advertising, and no seller workspace with AI agents for deal execution.

If your bottleneck sits at the transition from intelligence to action, that is the ground ZoomInfo covers. Its 500M-contact, 100M-company database provides the verified direct dials and business emails that fuel outbound at scale. ZoomInfo Intent surfaces accounts researching your category from 6 trillion+ keyword-to-device pairings monthly, catching demand that traffic-based signals miss. Chorus captures and reasons about every sales conversation. GTM Studio gives marketing teams multi-channel orchestration and ABM capabilities with a native ad platform. And the GTM Context Graph combines all of it into one intelligence layer that captures why deals move, not just that they moved.

See what that intelligence layer adds to your go-to-market motion: start with ZoomInfo Lite for free, or request a demo to see verified contacts, intent signals, and conversation insights come together in one platform.

FAQ

Does Similarweb provide verified B2B contact data for sales prospecting?

Yes, through its Sales Intelligence product. The platform offers access to 370M+ contacts with direct phone numbers and email addresses, using a multi-vendor waterfall model with confidence level grades. However, contact data complements Similarweb's digital intelligence rather than forming its foundation. ZoomInfo's database of 500M contacts, 120M direct-dial phone numbers, and 200M+ verified business emails, backed by 300+ human researchers and up to 95% first-party accuracy, is built specifically for outbound prospecting at enterprise scale.

Can Similarweb track brand visibility in AI chatbots like ChatGPT and Gemini?

Yes. The Gen AI Intel Suite tracks AI Chatbot Traffic (how much traffic AI platforms send to websites) and AI Brand Visibility (where your brand appears in AI-generated results), including citation analysis and brand sentiment tracking. Few competitive intelligence platforms offer this, and it positions Similarweb well for teams optimizing their presence in generative AI search results.

What does Similarweb's Retail Intelligence cover outside of Amazon?

Retail Intelligence tracks performance across 650+ retailers in 70+ countries, not just Amazon. Cross-Retail IQ provides a weekly view of brand and product performance across all covered retailers, with standardized metrics for apples-to-apples comparison. Coverage includes estimated units sold, product views, revenue, conversion rates, and shopper behavior analytics (loyalty, retention, cross-shopping, basket analysis) at the SKU level.

Which Similarweb features require an Enterprise plan?

Key Enterprise-gated capabilities include up to 37 months of historical data, daily-level insights (lower tiers offer monthly), 100+ country-level coverage with the ability to select specific countries, AI Studio for natural language data queries, custom data feeds integrating with Snowflake and AWS, managed services with custom dashboards, and conversion analysis tools. The specific tier boundaries for each feature vary by product (Web Intelligence, Sales Intelligence, App Intelligence, etc.).

Does Similarweb offer buyer intent data?

Similarweb's Sales Intelligence includes Buyer Intent Signals that notify you when target accounts are actively researching your offerings. The platform also provides Traffic Signals, News Signals, Technographic Signals, and Ad Network Signals. These work well for monitoring accounts you already track. For web-wide intent coverage that surfaces net-new demand from companies researching broad topics across the open web, ZoomInfo Intent tracks 210 million IP-to-Organization pairings and 6 trillion+ keyword-to-device pairings sourced monthly, with Guided Intent automatically identifying the topics correlated with deal success.

Can Similarweb record and analyze sales calls?

No. Similarweb does not include conversation intelligence. Its Sales Intelligence product provides contact data, digital signals, and AI-powered meeting preparation and outreach, but once a call happens, the platform does not capture or analyze what was discussed. ZoomInfo's Chorus, backed by 14 technology patents, records and transcribes calls, surfaces objection detection and sentiment analysis, auto-syncs deal intelligence to the CRM, and feeds conversation context into the GTM Context Graph so AI agents can reason about why deals are moving or stalling.

Does Similarweb include marketing automation or campaign execution tools?

No. Similarweb provides advertising research intelligence, showing what competitors spend, which networks they use, and which publishers run their campaigns. It does not execute campaigns, manage advertising audiences, or orchestrate multi-channel marketing. ZoomInfo's GTM Studio lets marketers build audiences using natural language, enrich with first- and third-party data, and activate plays across email, display ads, LinkedIn, Meta, and Connected TV. ZoomInfo Marketing also includes a native Demand-Side Platform and FormComplete for reducing form fields while enriching data automatically.

Does Similarweb have a free plan?

Similarweb does not offer a permanent free tier. It provides a 7-day free trial (credit card required) for Web Intelligence, Shopper Intelligence, or Sales Intelligence, with automatic billing after the trial ends unless canceled. ZoomInfo, by contrast, offers ZoomInfo Lite, a permanent free tier with access to 100M+ verified profiles, 10 monthly export credits, a Chrome extension, WebSights Lite with up to 10 website visitor reveals per day, and HubSpot integration, with no credit card or time limit.