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Social media blast to prospects

Scenario

To increase your chances of closing, engage with prospects on social media before an upcoming pitch. Know what’s going on in their space, “like” and comment on posts, look for topics to talk about in your meeting, and even add a little flattery. For example, “I saw you launched a new blog site. You’re crushing it.”

Trigger

• You’ve scheduled a pitch meeting

Actions

• Engage with the prospects on social media ahead of the pitch
• Learn what they’re interested in and find possible connections
• Build rapport by liking and commenting on their posts