Sales teams evaluating LinkedIn prospecting tools often start with Wiza for its straightforward contact extraction from Sales Navigator. But as pipeline demands grow and GTM strategies mature, many teams hit limits: credit constraints, no native intent signals, and a database that stops at LinkedIn's walls.
Wiza delivers value for teams focused solely on LinkedIn-based prospecting. But revenue organizations seeking broader database coverage, buying intent data, or integrated outreach workflows need platforms built for the full prospecting motion. LinkedIn prospecting and B2B contact discovery tools have evolved beyond simple extraction to include verified multi-source data, AI-powered workflows, and CRM-native enrichment.
This guide ranks the top Wiza alternatives based on market research, user reviews, and platform capabilities. Each option addresses different team needs, from lightweight email finders to enterprise-grade sales intelligence platforms.
Platform | Best For | Key Differentiator |
|---|---|---|
ZoomInfo Sales | Enterprise GTM teams | 400M+ contacts with AI-powered workflows |
Apollo | Mid-market with sequences | Combined prospecting and outreach |
Cognism | EMEA compliance | GDPR-compliant European coverage |
Lusha | Individual sellers | Simple browser extension |
Seamless.AI | High-volume prospecting | AI-powered real-time verification |
LeadIQ | Salesforce-centric teams | Native SFDC workflow integration |
What Is Wiza?
Wiza extracts LinkedIn and Sales Navigator contacts into verified email lists you can export or sync to your CRM. The platform provides a Chrome extension and web app for list building, email verification, and basic firmographic enrichment.
Core Capabilities:
Chrome extension for LinkedIn and Sales Navigator data extraction
Email finder and verification for exported contacts
CRM sync and list export functionality
Basic firmographic enrichment for prospect records
Typical Strengths:
LinkedIn-native workflow with minimal setup required
Real-time email verification during extraction
Simple interface focused on ease of use
Reported Limitations:
Credit-based pricing model can become expensive at scale
Database coverage limited to LinkedIn-sourced contacts
No native intent signals or buying behavior tracking
Top 12 Wiza Alternatives and Competitors
1. ZoomInfo Sales
ZoomInfo Sales offers the most complete go-to-market platform on the market. It combines the industry's largest B2B contact database with real-time intent signals, conversation intelligence, CRM enrichment, and AI-driven prospecting from ZoomInfo Copilot.
Sales teams report significant gains in pipeline creation, research efficiency, and outreach performance after switching from Wiza to ZoomInfo.
400M+ verified contacts and advanced filters
AI-powered Copilot for prospecting, meeting prep, and email drafting
Real-time buying intent and trigger alerts
CRM integrations (Salesforce, HubSpot, Outreach, more)
Conversation intelligence and sales engagement tools
Data orchestration and automated workflows
Apricorn scaled their outbound motion by 3x after implementing ZoomInfo, with SDRs spending 75% less time on manual research. The platform's intent data helped them prioritize accounts showing active buying signals, cutting their sales cycle by 30%.
Learn More About ZoomInfo Sales
ZoomInfo Copilot: AI That Sells With You
ZoomInfo Copilot is the AI assistant embedded within ZoomInfo Sales. It helps revenue teams:
Discover in-market accounts
Write better emails faster
Prep for meetings in seconds
Revive lost deals
Surface talking points automatically
Copilot eliminates manual research and lets reps focus on selling instead of data entry.
Explore Copilot capabilities: Product Page | Account Rediscovery | Meeting Prep | Lost Deals | Engagement | Emails | Summaries
Learn more about ZoomInfo Copilot
2. Apollo
Apollo is an all-in-one prospecting and engagement platform popular with SMB and mid-market teams. It combines contact database access with built-in multi-channel sequences for outbound campaigns.
Key Features:
B2B database with intent filters and technographic data
Multi-channel sequences (email, phone, LinkedIn)
Lead scoring and account prioritization
CRM sync with Salesforce and HubSpot
Chrome extension for prospecting workflows
Conversation intelligence and call recording
Combined platform: Built-in sequences eliminate separate outreach tools
Price positioning: Strong value ratio for SMB and mid-market budgets
Workflow integration: Native sequence builder inside prospecting interface
Database scope: Smaller contact coverage than ZoomInfo's 400M+ records
3. Cognism
Cognism is a compliance-first B2B data provider with strong EMEA coverage. The platform emphasizes GDPR and CCPA compliance with Diamond Data phone verification for international markets.
Key Features:
Diamond Data phone verification for mobile numbers
GDPR and CCPA compliance with consent tracking
DNC list scrubbing for outbound calling
Bombora intent data integration
Chrome extension for LinkedIn prospecting
CRM enrichment and data synchronization
Positioning Notes:
EMEA coverage: Strong European contact database with GDPR compliance
Phone verification: Diamond Data mobile number accuracy exceeds standard methods
Regulatory focus: Built-in DNC scrubbing and consent tracking
Geographic limits: Smaller North American database than ZoomInfo's coverage
4. Lusha
Lusha is a lightweight contact data platform focused on ease of use for individual sellers and small teams. The browser-first approach prioritizes simplicity over comprehensive feature sets.
Contact credits for email and phone number access
Chrome extension for LinkedIn and web prospecting
Intent scores for account prioritization
CRM integrations with major platforms
Decision-maker identification within target accounts
Simplicity focus: Browser-first workflow requires minimal training
Pricing model: Credit-based flexibility for occasional prospecting
Target market: SMB-friendly pricing for budget-conscious teams
Platform scope: Intent filtering and conversation intelligence available in higher tiers
5. Seamless.AI
Seamless.AI leverages AI for real-time B2B contact discovery and verification. The platform provides verified email addresses and phone numbers through its AI-powered search engine and automated data collection processes.
Key Features:
AI-powered real-time contact verification and discovery
Chrome extension for website and LinkedIn prospecting
Automated data collection and verification processes
CRM integration and data synchronization
Contact list building and export functionality
Positioning Notes:
AI search engine differentiates from manual data collection approaches
High-volume contact discovery for aggressive prospecting motions
Real-time verification reduces bounce rates
Buyer intent capabilities for identifying active prospects
6. LeadIQ
LeadIQ is a prospecting workflow tool with strong Salesforce integration. The platform focuses on prospect capture and CRM sync for SDR teams running high-volume outbound motions.
Key Features:
Prospect capture from LinkedIn and web sources
Native Salesforce sync and data enrichment
Sales sequence building and automation
Contact verification and accuracy checks
Chrome extension for workflow integration
Positioning Notes:
Workflow focus streamlines SDR prospecting motions
Salesforce-native approach reduces friction for SFDC-centric teams
Sequence building combines prospecting with outreach execution
Narrower database compared to ZoomInfo's coverage
7. Hunter
Hunter is an email finder and verification tool optimized for domain-based search. The platform focuses on lightweight email discovery without phone numbers or broader sales intelligence features.
Key Features:
Domain search for company email patterns
Email finder for individual contacts
Email verification and deliverability checks
Bulk verification for existing contact lists
API access for custom integrations
Lightweight email discovery strength for simple use cases
Affordable pricing for teams focused solely on email
Domain-search approach works well for company-level prospecting
Email-only focus without phone numbers; Signals feature tracks hiring and funding activity
8. Snov
Snov combines email finding capabilities with sales automation features. The platform focuses on providing email addresses through multiple discovery methods including company names, prospect names, and domain searches.
Key Features:
Multiple email discovery methods and verification services
Drip campaigns and email sequence automation
LinkedIn automation and Chrome extension capabilities
Integrated CRM for end-to-end sales process management
Email finder functionality across websites and domains
Positioning Notes:
Combined prospecting and outreach eliminates need for separate tools
Budget-friendly pricing for small teams
Integrated CRM simplifies workflow for teams without existing systems
Lacks the database depth and intent signals found in ZoomInfo Sales
9. RocketReach
RocketReach is a professional contact lookup tool with a large database spanning multiple industries. The platform emphasizes breadth of coverage across professional networks and public sources.
Key Features:
Contact database with email and phone number access
Email lookup by name and company
Phone numbers for direct-dial prospecting
Professional profiles with social links
Bulk lookup for list building
API access for custom integrations
Positioning Notes:
Database breadth covers wide range of industries and roles
Professional network focus extends beyond LinkedIn sources
Bulk lookup capabilities support high-volume research
Workflow automation and intent data available in higher tiers
10. UpLead
UpLead is a B2B lead generation platform emphasizing data accuracy with real-time verification. The platform targets teams prioritizing contact quality over database size.
Key Features:
Real-time email verification during search
Intent data for account prioritization
Technographic filters for tech stack targeting
CRM integrations with major platforms
Chrome extension for prospecting workflows
Positioning Notes:
Accuracy focus with real-time verification reduces bounce rates
Intent data adds buying signal layer to contact discovery
Technographic targeting helps identify accounts using specific tools
Smaller database compared to ZoomInfo's coverage
11. Kaspr
Kaspr is a LinkedIn-first prospecting extension for instant contact access. The platform focuses on simplicity and speed for teams running LinkedIn-centric outbound motions.
LinkedIn extension for instant data reveal
Chrome extension for browser-based prospecting
Instant contact data access while browsing
CRM export and list management
Team collaboration and shared lists
LinkedIn-native workflow mirrors Wiza's approach
SMB simplicity with minimal setup required
Instant reveal speeds up prospecting research
LinkedIn-centric with intent data available in Enterprise tier
12. Skrapp
Skrapp is an email finder and verification tool optimized for LinkedIn prospecting. The platform provides contact discovery processes with focus on simplicity and integration with existing sales workflows.
Key Features:
LinkedIn-focused email discovery and verification
Bulk email verification through CSV file processing
API access for automated prospecting workflows
Real-time email verification and accuracy checking
CRM integration capabilities and data export options
Positioning Notes:
Lightweight and affordable for budget-conscious teams
LinkedIn-focused approach matches Wiza's core use case
Bulk verification supports list hygiene for existing databases
Limited functionality beyond email discovery
Is There a Free Wiza Alternative?
ZoomInfo Lite is the #1 free alternative to Wiza.
ZoomInfo Lite gives users free access to verified contact and company data, Chrome-based prospecting, and monthly credits for outreach. It's powered by the same data engine as ZoomInfo Sales but available at no cost.
Key Capabilities:
Verified emails and phone numbers
Real-time data accuracy
Chrome extension
CRM integrations
Exportable contact lists
Learn more about ZoomInfo Lite
How to Choose the Right Wiza Alternative
Individual contributors and small teams prioritize affordability and ease of use, favoring lightweight tools with browser extensions and credit-based pricing. Enterprise GTM teams need comprehensive platforms that support ABM motions, intent-based prioritization, and CRM-native workflows at scale.
Key evaluation criteria:
Global data coverage and accuracy for your target markets
AI-enhanced workflows and automation to reduce manual research
Intent signals and buyer behavior tracking for account prioritization
CRM integration depth and native enrichment capabilities
Support for your use case (SDR prospecting, ABM, or revenue operations)
Test-drive 2-3 platforms with your actual workflows before committing. Run parallel prospecting sprints to compare contact accuracy, database coverage, and time-to-list metrics. ZoomInfo offers the most complete solution for teams ready to move beyond LinkedIn-only prospecting into full-spectrum sales intelligence with AI-powered workflows and intent data.
Talk to sales to see how ZoomInfo stacks up against your current tools.
Wiza Alternative FAQs
What Is the Best Wiza Alternative?
ZoomInfo Sales delivers the most complete Wiza alternative with 400M+ verified contacts, real-time intent signals, AI-powered Copilot automation, and conversation intelligence that LinkedIn-only extraction tools lack.
How Does ZoomInfo Compare to Wiza?
ZoomInfo provides 400M+ contacts with real-time intent data, Copilot AI automation, and CRM enrichment across your entire sales motion. Wiza extracts LinkedIn contacts with email verification but lacks broader database access, intent signals, and workflow automation.
Is Wiza Legal to Use?
Users should ensure their usage complies with applicable data privacy regulations including GDPR and CCPA. Practical compliance considerations include obtaining proper consent for outreach, respecting DNC lists for calling campaigns, and maintaining documentation of data sources and processing activities.
Is There a Free Wiza Alternative?
ZoomInfo Lite provides free verified contact data, Chrome extension access, and monthly credits with the same data quality as ZoomInfo Sales.