ZoomInfo Copilot & Gong: Added Account Visibility for Faster Deals

ZoomInfo

ZoomInfo

Go-to-market teams need seamlessly integrated tools that can deliver smoother workflows, break down data silos, and make the most of their tech stack. 

We’re happy to say our latest updates will help even more ZoomInfo customers achieve just that.

ZoomInfo Copilot’s new integration with Gong Conversation Intelligence automatically imports recorded calls to turn the rich engagement data from Gong into fuel for Copilot’s AI-powered insights, analysis, and recommendations. Here’s how it works.

Get Complete Visibility Into Account Activity

Combining information from your Gong meetings, ZoomInfo company and contact data, and buyer engagement activity from across your go-to-market,  Copilot gives you a comprehensive view into deal activity and buyer engagement — all in one place. 

You can view both recent account activity in the Account Activity Feed, including key details from your recorded calls. Importing recorded Gong meetings into Copilot informs Copilot Account Summaries, which also include signals from ZoomInfo, public information like earnings calls and press releases, and first-party data like CRM entries and emails.

This means both reps and managers can get up to speed on a current deal in moments, freeing up more time to accelerate sales cycles and close more deals. 

Data-Powered Selling Has Never Been Easier

Copilot Chat uses generative AI along with your account summary and information from your Gong calls to give you real-time, tailored answers to questions about your account and past buyer engagement. Instead of being a passive consumer of account information, you can actively ask for recommendations and answers. Use Copilot Chat to generate a summary of your last call and write up a briefing for your next meeting with the account, or draft an email to key contacts, tailored to reflect your conversations so far. 

Combined with ZoomInfo’s unparalleled B2B company and contact data, the integration with ZoomInfo Copilot and Gong delivers powerful efficiency at scale for sales teams that don’t have a moment to waste.

Learn more about the Gong Conversation integration in the ZoomInfo Marketplace.