ZoomInfo has always been about giving go-to-market teams better data. But data alone isn’t enough. The real unlock is putting that intelligence directly into the workflows where GTM teams already operate.
Henry Schuck, our founder and CEO, recently demonstrated how to run ZoomInfo inside Claude and inside Slack, expanding the surface areas where you can access insights, build account lists, generate account plans, and prepare for meetings without switching tools.
This is what it looks like when intelligence meets execution.
Building a Targeted Account List in Claude
Start inside Claude with a very specific request, like:
Build me a list of 25 Chief Revenue Officers or VPs of Sales who are personally based in Boston, work at software companies with 500–1,000 employees, and whose companies have received at least $100 million in funding. Return a table with name, title, email, mobile phone, direct phone, and total funding received.
Claude uses the ZoomInfo MCP integration to go directly into ZoomInfo’s data layer. You can see it enriching contacts in real time and pulling back verified results.
Within moments, the list is generated. A few important details:
It flags any contacts marked “Do Not Call” within ZoomInfo.
It confirms location — Boston-based executives.
It verifies company size and funding thresholds.
It returns total funding received alongside direct contact information.
This is more than simple scraped data. It’s enriched, structured intelligence pulled directly from ZoomInfo’s system.
From there, you can push it further.
Ask Claude to build a clean interface to interact with the data.
Claude dynamically creates a rendered interface right inside the workspace. Now you can:
View phone numbers and emails.
Click into contact pages.
Reorganize fields.
Edit the interface layout.
Customize which data fields matter most to me.
Claude generates this artifact on the fly, powered by ZoomInfo data. And you can tailor it to how you personally work.
That’s the shift: data becomes interactive, not something you simply receive.
Running the Same Query Inside Slack
Now move to Slack.
You can ask the exact same question with Claude in Slack.
Claude, via ZoomInfo’s enrichment interface, goes out and pulls the same structured list, this time delivered directly inside Slack.
The formatting isn’t as polished as inside Claude, but the intelligence is identical. The companies, contacts, funding data — it’s all there.
The important part is this: You can access ZoomInfo insights wherever you’re doing GTM work.
Claude. Slack. APIs. MCP integrations. The surface area expands.
Generating an Account Plan Inside Slack
Next, take one of those accounts and ask:
Use ZoomInfo and prep me for a call.
Now Claude taps into ZoomInfo’s context graph.
It pulls:
Every call we’ve had with the account.
All exchanged emails.
Product usage data.
Identified pain points.
Active initiatives.
Relationship context.
Key leadership changes.
What comes back inside Slack is a structured pre-call brief:
Leadership overview.
What’s happening at the company right now.
Current transformation initiatives.
A major rebrand launching at the companyin April 2026.
Sales team restructuring.
Migration to Chorus.
International expansion plans.
Active technology stack pain points.
Key contacts we’ve engaged.
Strategic angles to win.
It even flags that a new CRO joined six months ago, positioning that as either an opportunity or a threat within the account.
This is first-party data (calls, emails, product signals) combined with third-party intelligence, all delivered instantly.
You don’t prep manually anymore; the system does the triangulation for you.
Generating the Same Pre-Call Brief Inside Claude
Back to Claude, ask for the meeting prep again, the same way.
It goes out through ZoomInfo and returns:
Leadership structure.
Conversation history.
Identified pain points.
Acquisition context.
Technology changes. International hiring plans.
Angles to position yout solutions.
Everything you need to walk into that meeting fully prepared is surfaced in seconds.
Getting a pre-call brief is simplified. What used to require:
CRM digging
Email searches
Call transcript reviews
Internal Slack threads
…is now synthesized automatically.
From List to Meeting-Ready in Minutes
Let’s step back and look at the workflow.
Start with a hyper-targeted list like Boston-based software executives with specific funding thresholds.
Generate an interactive interface for working the data.
Access the same intelligence inside Slack.
Build an account plan.
Generate a full pre-call brief using first- and third-party data.
All that, without leaving Claude or Slack.
And that’s the point. Wherever you’re running your go-to-market motion, ZoomInfo follows you.
The Bigger Shift
So what’s the bigger shift here? GTM work doesn’t happen in one system anymore.
It happens across:
AI assistants
Collaboration tools
CRM
Internal messaging
External engagement platforms
So ZoomInfo isn’t just a database you log into.
With our new integrations, MCP connections, and APIs, ZoomInfo becomes embedded intelligence across your entire GTM workflow.
You can build lists. Generate account briefs. Prep for meetings. Activate plays. All directly inside the tools you already use.
That’s the future of go-to-market execution.
