ZoomInfo's Slack app has been approved and relisted on the Slack Marketplace with the MCP update, and is now available to customers who have Slack AI enabled as part of their Slack plan. ZoomInfo has also submitted a follow-up change to rename the integration from "Slack" to "ZoomInfo MCP" inside Slack's app directory, for a clearer connection between the tool and the ZoomInfo brand.
ZoomInfo MCP is the Model Context Protocol server that exposes GTM.AI, ZoomInfo's headless GTM context layer, directly into Slackbot, Slack's built-in AI assistant. Once connected, a Slack user can ask a plain-language question and get back verified company and contact data, plus their organization's own CRM and conversation history, without leaving the Slack window.
What is ZoomInfo MCP?
ZoomInfo MCP connects ZoomInfo's B2B intelligence directly to an AI assistant through the Model Context Protocol. Inside Slack, that means a user can ask Slackbot a natural-language question and get instant access to 100M+ company profiles, 300M+ professional contacts, and the organization's own CRM and conversation history, all without switching tabs. Full tool documentation is available at docs.zoominfo.com.
What changed with this Slack Marketplace relisting?
The ZoomInfo Slack app was resubmitted with the MCP update and has now cleared Slack's marketplace review. It is relisted and available to any customer whose Slack plan includes Slack AI. A separate, minor follow-up has also been submitted to Slack to rename the integration from "Slack" to "ZoomInfo MCP" in the app directory, so the listing more clearly reflects who built it and what it does.
How does ZoomInfo MCP work inside Slack?
Setup happens in two places. First, inside the ZoomInfo Sales application, a user opens their profile settings, goes to Integrations, and connects Slack, reviewing and approving the requested OAuth permissions. That step installs the ZoomInfo app in the Slack workspace.
Second, inside Slack, the user opens Slackbot, selects Manage Apps under the Apps connector, and searches for ZoomInfo MCP. Connecting it there redirects to ZoomInfo sign-in, and the user chooses which MCP tools to enable before saving. From that point, Slackbot can answer questions like "Show me the VPs of Sales at ZoomInfo" using ZoomInfo's Account Research and Contact Research tools.
What do teams need to use ZoomInfo MCP in Slack?
Any SalesOS or Copilot subscription provides ZoomInfo access. Slack AI has to be enabled on the Slack plan, since that is what powers Slackbot. Connecting CRM and email integrations to ZoomInfo before setup is optional but improves the results the Account Research and Contact Research tools return, since those tools draw on a customer's own CRM and email data in addition to ZoomInfo's data. Workspaces that require admin approval for third-party apps may need a Slack administrator to approve the ZoomInfo app before setup finishes.
Why does the underlying data layer matter for a Slack AI assistant?
A Slack AI assistant is only as good as the data it can reach. Without a connector like ZoomInfo MCP, Slackbot can reason over conversation history but has no way to answer a question about a company or a contact that isn't already sitting in a connected CRM. ZoomInfo MCP gives it a live path to a continuously refreshed dataset instead, through the same GTM.AI context layer that already powers Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot Studio, Claude, ChatGPT, and Gemini Enterprise. Access control, permissioning, and audit logging apply the same way across every one of those surfaces.
FAQ: ZoomInfo MCP in Slack
What is ZoomInfo MCP?
ZoomInfo MCP is a Model Context Protocol server that connects ZoomInfo's B2B data, including company profiles, contacts, and a customer's own CRM and conversation history, to an AI assistant. Inside Slack, that assistant is Slackbot.
Is ZoomInfo MCP available in Slack now?
Yes. The ZoomInfo Slack app has been approved and relisted on the Slack Marketplace with the MCP update, and is available to any customer whose Slack plan includes Slack AI.
What do I need to use ZoomInfo MCP in Slack?
A SalesOS or Copilot subscription for ZoomInfo access, and Slack AI enabled on the Slack plan. Connecting CRM and email integrations to ZoomInfo beforehand is optional but improves results.
What can I ask Slackbot once ZoomInfo MCP is connected?
Natural-language questions that draw on ZoomInfo's Account Research and Contact Research tools, such as "Show me the VPs of Sales at ZoomInfo."
How does ZoomInfo MCP relate to GTM.AI?
ZoomInfo MCP is the Model Context Protocol server through which GTM.AI, ZoomInfo's headless GTM context layer, reaches Slack. It joins Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot Studio, Claude, ChatGPT, and more as surfaces that reach the same underlying data and governance through GTM.AI.
Where to learn more
Full setup instructions and the current list of available MCP tools are documented at docs.zoominfo.com/docs/available-mcp-tools.
