ZoomInfo has never settled for being “just” anything.
Not just a data provider. Not just another AI tool. And definitely not just another tech company. We’ve always built for something bigger: a future where go-to-market teams move in perfect alignment, powered by actionable insights, automation, and execution.
That’s why, nearly five years after our IPO, we’ve changed our Nasdaq ticker symbol from ZI to GTM. And this isn’t just a cosmetic change.
Why GTM?
We’re changing our symbol because GTM is the soul of ZoomInfo.
GTM isn’t just another department in a complicated corporate org chart. It’s the entire revenue engine, made up of sales, marketing, and RevOps. And for too long, this engine has been running on fragmented data and disconnected systems.
Traditional CRM alone is no longer sufficient to power the complex workflows and systems that define modern GTM. Critical signals like product usage, marketing engagement, and customer insights are fragmented across enterprise systems. And that fragmentation just pours sand in the gears of your GTM motions.
We fixed that by uniting first- and third-party data, AI, signals, orchestration, and execution in one platform designed specifically for GTM professionals. ZoomInfo is now the Go-To-Market Intelligence Platform.
Other business functions already have their platforms: Workday for HR, ServiceNow for IT, Atlassian for engineering. But there’s never been a platform for GTM — so we built one.
What This Means for You
The tools we’ve built are already transforming how companies grow: helping teams find buyers faster, deliver more value to customers, and stay ahead of whatever the market throws their way.
And because we live and breathe GTM every single day, we know the passion and creativity it takes to make GTM successful.
Because hitting your number isn’t just a metric. It’s emotional. It defines careers, teams, and livelihoods.
So go ahead. Call us GTM. We’ve been building toward this moment for nearly 20 years, and we’re just getting started.