If you've ever been confused about the difference between ZoomInfo and Zoom, don’t feel too bad – you’re not the first person to make this mistake. While we have similar names, ZoomInfo and Zoom are two very different companies serving entirely different business needs.

What’s the Difference Between ZoomInfo and Zoom? 

ZoomInfo is the Go-to-Market Intelligence Platform that helps businesses find and engage potential customers. It provides AI-powered prospecting intelligence and access to B2B contact data, company insights, buyer intent signals, and sales automation tools to drive revenue growth.

Zoom Video Communications is a video conferencing and collaboration platform that enables virtual meetings, webinars, team chat, and remote communication. If you worked in an office job during the COVID-19 pandemic, chances are you became very familiar with Zoom.

ZoomInfo helps GTM professionals find and win customers; Zoom helps you communicate with people. One powers your sales engine, the other powers your meetings.

Why Zoom and ZoomInfo Get Confused

The confusion between these two companies is completely understandable and happens more often than you'd think. Here's why: Similar Names: Both companies prominently feature "Zoom" in their brand names, making them easy to mix up at first glance.

B2B Technology Space: Both operate in the business technology sector and serve professional audiences, so they often appear in similar contexts and conversations.

Professional Networking: Both platforms are frequently discussed in sales, marketing, and business development circles, leading to name confusion in professional conversations.

Stock Market Presence: Both are publicly traded companies (NASDAQ: ZM and NASDAQ: GTM) that appear in business news, sometimes in the same articles about tech stocks or business software trends.

ZoomInfo: Go-To-Market Intelligence Platform Capabilities

ZoomInfo is a unified Go-To-Market Intelligence Platform that serves as the backbone for sales, marketing, and recruiting teams. We're talking about a comprehensive data and insights engine that helps businesses go to market. 

Core ZoomInfo Platform Capabilities:

• AI-powered prospecting: ZoomInfo Copilot uses artificial intelligence to identify ideal prospects, craft personalized outreach, and prioritize opportunities

• Comprehensive B2B database: Access to 400M+ professional profiles and 100M+ company records with 95%+ accuracy

• Intent data intelligence: Real-time signals from across the web showing who's actively researching solutions like yours

• Multi-channel engagement: Automated outreach across email, phone, and social channels through ZoomInfo Sales

• Marketing orchestration: Account-based marketing automation and campaign management via ZoomInfo Marketing

• Recruiting intelligence: Talent sourcing and candidate insights through ZoomInfo Talent

• Conversation intelligence: Chorus integration for call recording, transcription, and AI-powered sales coaching

• Revenue operations: CRM enrichment, data management, and pipeline optimization

ZoomInfo Success Metrics:

• ZoomInfo customers grew their total addressable markets (TAM) by 40% in 2024.

• Enterprise revenue leaders report 89% larger deals

• Sellers decreased sales cycle length by 21%

• Marketers  report a 54% increase in marketing pipeline ROI 

• ZoomInfo Copilot users book 60% more demos and meetings

In essence, ZoomInfo is your revenue intelligence partner – the platform that helps you identify, understand, and engage with potential customers more effectively across your entire go-to-market motion.

Zoom: Video Conferencing and Communication Tools

Zoom Video Communications, on the other hand, is the video conferencing platform that became a household name thanks to remote work during the pandemic. Their focus is entirely on communication and collaboration:

Core Zoom Capabilities:

• Video meetings and conferencing: HD video calls supporting up to 1,000 participants

• Webinars and virtual events: Large-scale presentation and event hosting capabilities

• Team chat and messaging: Persistent communication channels and file sharing

• Cloud phone systems: VoIP and telephony solutions replacing traditional phone systems

• Digital collaboration tools: Screen sharing, whiteboarding, and real-time collaboration

• AI-powered features: Meeting transcription, summaries, and communication insights

Zoom Market Position:

• Leading video conferencing platform with global reach

• Became essential infrastructure during remote/hybrid work transition

• Enterprise-grade reliability and security features

• Recognized for user-friendly interface and scalability

Zoom helps teams communicate and collaborate, period. It's a communication infrastructure solution, not a Go-to-Market Intelligence Platform.

Chorus AI by ZoomInfo: Conversation Intelligence Tool with Zoom Integration

While ZoomInfo and Zoom Video Communications are separate companies, they can work together seamlessly through Chorus AI, ZoomInfo's conversation intelligence platform.

What is Chorus AI?

Chorus AI is ZoomInfo's conversation intelligence solution that records, transcribes, and analyzes sales calls and meetings using artificial intelligence. It captures every word spoken during your sales conversations and provides data-driven insights to help you understand what messaging resonates with prospects, identify successful talk tracks, and improve overall sales performance.

How Chorus Works with Zoom

Chorus integrates natively with Zoom Video Communications, making it easy to capture and analyze your sales conversations:

• Automatic Recording: Chorus can automatically join and record your Zoom meetings

• Real-time Transcription: Conversations are transcribed in real-time with high accuracy

• Post-Meeting Analysis: After your Zoom call ends, Chorus provides detailed analytics and insights

• Seamless Workflow: The integration requires minimal setup and works in the background

Key Benefits for Sales Teams

• Call Analysis: Understand talk-time ratios, sentiment analysis, and conversation flow patterns from your Zoom calls.

• Competitive Intelligence: Automatically identify when competitors are mentioned during calls and track competitive win/loss trends.

• Coaching Opportunities: Managers can review call recordings and transcripts to provide targeted coaching to their teams.

• Deal Insights: Track which messaging and approaches lead to successful outcomes across your Zoom-based sales conversations.

• Compliance & Documentation: Maintain detailed records of all customer interactions for compliance and follow-up purposes.

For sales teams already using Zoom for customer meetings, adding Chorus provides the missing piece: the intelligence layer that turns every conversation into a learning opportunity and competitive advantage.

When to Use ZoomInfo vs. Zoom: Real-World Scenarios

Use ZoomInfo when you need to:

• Identify ideal prospects using AI-powered recommendations

• Find accurate contact information for decision-makers at target accounts

• Understand buying intent through signals from 20,000+ websites

• Automate personalized outreach across email, phone, and social channels

• Enrich your CRM with comprehensive company and contact data

• Track competitor movements and market trends

• Analyze sales conversations using Chorus conversation intelligence

• Orchestrate account-based marketing campaigns at scale

Use Zoom when you need to:

• Host team meetings or client discovery calls

• Conduct webinars or virtual product demonstrations

• Facilitate remote collaboration on projects and initiatives

• Replace traditional phone systems with cloud-based calling

• Enable hybrid work communication across distributed teams

• Record and transcribe meetings for later review

• Host large-scale virtual events 

Many successful businesses use both platforms because they serve complementary but distinct purposes. You might use ZoomInfo to identify and research prospects, then use Zoom to conduct discovery calls with those prospects.

The Bottom Line

While the name similarity might cause initial confusion, ZoomInfo and Zoom Video Communications operate in completely different spheres of business technology. ZoomInfo powers your go-to-market strategy with data and intelligence, while Zoom powers your communication infrastructure.

Frequently Asked Questions

Are ZoomInfo and Zoom the same company? 

No, they are completely separate, publicly traded companies with different founders, leadership teams, and business models. ZoomInfo (NASDAQ: GTM) was founded in 2007 as DiscoverOrg and focuses on Go-to-Market Intelligence, while Zoom Video Communications (NASDAQ: ZM) was founded in 2011 and focuses on video conferencing.

Can I use ZoomInfo and Zoom together? 

Yes!  Chorus by ZoomInfo integrates directly with Zoom Video Communications. Chorus is a conversation intelligence platform that records, transcribes, and analyzes sales calls and meetings. Chorus integrates with several video conferencing platforms,  including Zoom, to provide AI-powered insights from your sales conversations. 

Many businesses use both ZoomInfo and Zoom as they serve complementary functions. You might use ZoomInfo to identify and research prospects, then use Zoom (via its Chorus integration) to conduct discovery calls or demos with those prospects. They work well together in a comprehensive go-to-market tech stack.

Does Zoom provide contact data and lead generation? 

No, Zoom Video Communications focuses solely on communication and collaboration tools. They don't provide B2B contacts or advanced sales prospecting intelligence. For those capabilities, you'd need a platform like ZoomInfo.

Can ZoomInfo help me with video calls and meetings? 

While ZoomInfo doesn't provide video conferencing capabilities like Zoom Video Communications, ZoomInfo does offer Chorus, a conversation intelligence platform that records, transcribes, and analyzes sales calls and meetings. 

Chorus can integrate with various video conferencing platforms (including Zoom Video Communications) to provide call recording and AI-powered insights from your sales conversations to help you improve your sales performance. So while ZoomInfo won't host your video calls, Chorus by ZoomInfo can make your calls more effective through conversation analytics.