Data as a Service

Between turbulent markets, rapid technological innovation, and intensifying competition, go-to-market (GTM) leaders in the commercial banking sector face many complex challenges.  But with those challenges come significant opportunities — for banks that can identify and act on them. GTM Intelligence goes beyond conventional business data to provide unprecedented insights into the problems that prospective clients […]

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z. Syed recently highlighted this problem through the lens of Systems Thinking — an approach that examines how components interact […]

Imagine that one of your top sales reps spends weeks courting a promising prospect, only to discover at the 11th hour that it’s actually a subsidiary of your largest customer. What should’ve been a smooth upsell turned into wasted effort — time you could have spent on an expansion play that was actually effective. It’s […]

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights. The result? Blind spots in your addressable market and missed opportunities from good-fit prospects. […]

As long as humans are entering data into marketing forms, email signup lists, and CRM systems, duplicate data will never truly go away. And as the volume of data collection and processing continues to increase, the potential for duplicate data to cause havoc will only grow. How much damage can it do? According to Gartner, […]

Winning in today’s markets takes more than just raw effort. Sales leaders need to make sure that every interaction counts — and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. That’s where Go-to-Market Intelligence enters the picture.  Beyond providing basic company and contact information, GTM […]

As the velocity, volume, and variety of data increases, many businesses struggle with unreliable data that doesn’t offer valuable insights, leading to significant losses. In fact, one key study found that bad data costs companies up to 25% of their potential revenue. Data-as-a-Service (DaaS) can make a clear difference. DaaS solutions deliver enriched, real-time, AI-ready […]

For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. But GTM leaders are increasingly wondering whether their CRM is telling the whole truth. Whether it’s disruptive new technologies like AI, dramatic swings in regulatory approach, or constant shifts in career mobility, it’s never been […]

Data quality has always been a hurdle in go-to-market (GTM).  For years, many companies were forced to work around this issue, thinking of bad data like sand in the gears — not ideal, but operating models could be built to account for it. A good example of this is forecasting: we started with a terrible […]

Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data.

Business leaders have long known that fragmented data — flowing from disconnected systems, often kept in silos — is a major obstacle to growth, consuming up to 20% of the average IT budget.  But in the age of artificial intelligence (AI), disconnected data can cause havoc across a company’s entire go-to-market operation, leading to missed […]