[{"_seopress_pro_rich_snippets_type":"custom","_seopress_pro_rich_snippets_custom":"{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"name\":\"FAQ\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is Intent Data?\",\"answerCount\":\"1\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"

Intent data shows which leads or accounts are actively conducting research online. When research on a particular topic spikes in activity (is significantly higher than usual), the account is shown to surge on those topics.<\/p>\\r\\n\\r\\n

Sales and marketing teams can then prioritize accounts that are surging on relevant topics over equally qualified accounts that don\u2019t show intent. When used correctly, intent data dramatically boosts conversions and sales.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"How Is Buyer intent Data Collected?\",\"answerCount\":\"1\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Platforms collect and aggregate online research activity from a data-sharing co-op that includes thousands of B2B websites and media publishers. From these publishers and websites, they also analyze billions of content consumption events.\"}},{\"@type\":\"Question\",\"name\":\"How Do You Use B2B Intent Data?\",\"answerCount\":\"1\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"

Identify early buyer interest: <\/strong>Purchase intent signals help identify which companies are actively researching your solution.<\/li>\\r\\n
Build targeted account lists: <\/strong>Sales and marketing teams can dynamically filter outreach lists for accounts that show active interest.<\/li>\\r\\n
Personalization: <\/strong>Marketing and sales teams can better personalize initial outreach with resources that match whatever accounts are already looking for.<\/li>\\r\\n
Lead scoring and prioritizing accounts: <\/strong>Use predictive purchase data to weight your lead scoring model: <\/li>\\r\\n
Analyze and retain customers: <\/strong>Get real-time visibility into which customers are researching topics and solutions.<\/li>\\r\\n<\/ul>\"}}]}"}]