[{"_seopress_pro_rich_snippets_type":"custom","_seopress_pro_rich_snippets_custom":"{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"name\":\"FAQ\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is Lead Generation?\",\"answerCount\":\"1\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.\"}},{\"@type\":\"Question\",\"name\":\"What is a Lead? \",\"answerCount\":\"1\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A lead is defined as any prospect who indicates interest in a company\u2019s product or service. \"}},{\"@type\":\"Question\",\"name\":\"What is Lead-to-Revenue Management (L2RM)\",\"answerCount\":\"1\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Lead-to-Revenue Management, otherwise known as L2RM, is the process of integrating metrics, processes and goals that correspond to a marketing strategy throughout the sales funnel.\"}},{\"@type\":\"Question\",\"name\":\"How Do I Generate Leads in Digital Marketing?\",\"answerCount\":\"1\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"

Email marketing:<\/strong>\u00a0Email marketing is the old tried and true form of lead gen that has proven to withstand the test of time. With the introduction of CRM databases and marketing automation, sending highly personalized emails is easier than ever\u2060\u2014and the best way to peak the interest of a potential customer.<\/li>
Content Marketing:\u00a0<\/strong>Content is imperative to any marketing strategy, but the key is ensuring that your content is relevant enough to reach your intended audience. Yet when executed and distributed smartly, it\u2019s proven itself to be the second best form of lead generation. Tip: create content around ICP pain points, and watch the leads roll in.<\/li>
Social Media Marketing:<\/strong>\u00a0While arguably less effective than other forms of lead gen, social media marketing is not to be ignored. Don\u2019t underestimate the power of a fully aligned and realized social media strategy.<\/li>
Landing page optimization:<\/strong>\u00a0Your website, and more specifically the UX of your website can be a determining factor in your lead generation results. Landing pages are where most of your website leads will come from, so making sure your landing pages are optimized is essential.<\/li><\/ul>\"}},{\"@type\":\"Question\",\"name\":\"What\u2019s the Difference Between Lead Generation vs. Demand Deneration?\",\"answerCount\":\"1\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"
Demand Generation:<\/strong> Demand generation focuses on positioning and brand awareness, and is typically done through marketing campaigns. The entire purpose of demand gen is garnering excitement about your overall company, product, or service.<\/p>\\r\\n
Lead Generation:<\/strong> Lead gen is also based on marketing campaigns, yet the goal of it is to collect information about potential customers and turn them into leads that will then enter the sales funnel. When it comes to lead gen, content is also crucial, yet it\u2019s used in a slightly different way. Lead gen is predicated on gated content that directs potential customers to a landing page, where they can then fill out a lead form in exchange for the content they want. <\/p>\"}},{\"@type\":\"Question\",\"name\":\"What are the Common Pain Points of Lead Generation?\",\"answerCount\":\"1\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"
Data quality:\u00a0<\/strong>A good way of creating content that will generate leads is analyzing your database to look for trends and attributes. Yet this information won\u2019t be accurate if your data is out of date or inaccurate.<\/li>
Lead quality:<\/strong>\u00a0What good is a lead if they have no real intention on buying, now or ever? Many sales reps say their biggest hurdle when it comes to lead generation is lead quality. Traffic to your website is good, but it doesn\u2019t mean much if they don\u2019t convert into MQLs or SQLs.<\/li>
Measuring lead gen success:<\/strong>\u00a0How does one measure the quality of a lead? It can be difficult to determine how good a lead is, or even if your lead gen strategy is working at all. Some indicators you can look at to measure lead gen success are CTRs, conversion rate, time to conversion, leads per channel, etc.<\/li><\/ul>\"}},{\"@type\":\"Question\",\"name\":\"What is the Average Lead to Conversion Rate?\",\"answerCount\":\"1\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Within the B2B space, anything from 5% to 10% can be considered an average conversion rate. \"}}]}"}]