Lead Generation

Businesses are constantly seeking ways to gain an edge and connect with their ideal customers more effectively. This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. With marketing account […]

Without a steady stream of high-quality B2B sales leads, even the best sales team stalls. But with the rise of AI, decision-makers are often flooded with generic outreach, making it harder to break through the noise and shorten the constantly expanding buying journey.  The solution? Sales teams need smarter, more strategic ways to identify, engage, […]

Webinars are proven to generate sales leads. But, only if they’re executed correctly. Test the tips in this post to improve your webinar lead generation.

Providing exceptional customer service hinges on the ability to communicate instantly and effectively. Live chat software fulfills this need, allowing businesses to connect with website visitors and customers in real-time.  This transformative technology has become a cornerstone across industries such as e-commerce, customer service, and education, where it enhances customer experiences and streamlines communication. We’ve […]

Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today. Choosing an appropriate solution will depend on […]

Go-to-market teams have more channels at their disposal than ever before, and yet email remains the cornerstone of business communication and marketing strategies. However, the effectiveness of email campaigns hinges on one crucial factor: deliverability. This list includes the most reliable email verification tools, designed to help you reach your intended recipients without getting blocked […]

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline, and track key sales metrics. Lead capture software is a […]

We all know the power of buyer personas for sales teams. But what about for the modern day B2B marketer?

What’s the difference between demand generation and lead generation? We explain the value of both and how to incorporate them into the same campaigns.

Customer acquisition is a vital puzzle piece for any growing business. We’ve compiled a list of typical points of failure in the lead funnel.

Generating demand is a critical business function. Learn how a successful demand gen strategy strengthens long-term relationships with your customers.