Lead-to-Account Matching and Routing: Optimizing Sales Efficiency
Efficiently managing leads and routing them to the right accounts is a challenge for many companies, no matter the size. Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market […]
ZoomInfo and Clari Groove: Streamline Lead Management for Accelerated Sales
Go-to-market teams are constantly looking for integrated solutions that can help them work faster, smarter, and more effectively. Today, we’re happy to say that more ZoomInfo customers will be able to reach those goals. ZoomInfo’s new integration with Clari Groove helps sales teams automatically sync contacts between ZoomInfo, Salesforce, and Groove Flows — seamlessly bridging […]
Lead Routing: The Critical Process for Go-to-Market Revenue Growth
The faster you can connect with a lead, the greater your chance of success. This makes routing marketing leads to your sales team a critical step for driving revenue growth. Without proper attention to your lead routing system, you’ll spend resources to generate leads that may not go anywhere. A modern lead-routing strategy that’s built […]
The Need for Speed: Intelligent Lead Routing Means Faster Prospect Connections
In an ideal world, B2B revenue teams would run with lightning-fast lead response times, streamlined operations, and an aligned sales and marketing team. But can all of that be possible at the same time? Without a doubt. A sales funnel powered by volume and velocity is vital to stay competitive in today’s market. Intelligent lead […]
Account-Based Routing: The Key to a Frictionless Customer Experience
We’re living in an era of disruption. To stay competitive, businesses and sales teams need to optimize with both intelligence and speed. The best way to get there is an account-based approach to sales and marketing fueled by high-quality data. When you build your sales foundation on account-based marketing (ABM), you’re able to focus your revenue-generating […]
Intelligent Routing: Fuel the Entire Sales Journey with Complete Data
The quality of your company’s data and the way it’s routed have a direct effect on your bottom line. Simple enough, right? Unfortunately, it’s all too common for sales teams to be hamstrung by incomplete routing systems and low-quality data. But expecting stellar results with a patchwork data strategy is a little like putting regular […]
Data Orchestration: The Modern Approach to Business Intelligence
What is Data Orchestration? Data orchestration is the practice of acquiring, cleaning, matching, enriching, and making data accessible across technology systems. Effective data orchestration captures data from several sources and unifies it within a centralized system, making it organized and ready for use by revenue professionals. Akin to a conductor directing a symphony, data orchestration […]