Top 15 ABM Software Platforms to Accelerate Pipeline in 2026

What Is ABM Software?

ABM software is a platform that helps B2B sales and marketing teams identify, target, and engage high-value accounts with personalized campaigns. This means instead of casting a wide net to capture individual leads, you focus your resources on specific companies that match your ideal customer profile.

Traditional marketing treats every lead the same. ABM flips this approach by treating each target company as its own market. You coordinate all your outreach across multiple channels to surround the entire buying committee at that account.

Modern ABM platforms go beyond basic targeting. They combine data, analytics, and multi-channel activation to get your sales and marketing teams working the same accounts.

Core capabilities include:

• Account Identification: Uses company data and buying signals to build target account lists that match your ideal customer profile

• Intent Detection: Tracks online research behavior to reveal which accounts are actively shopping for solutions like yours

• Orchestration: Coordinates personalized outreach across email, advertising, social media, and sales engagement

• Personalization: Delivers account-specific messaging and website experiences to increase relevance with buying committees

• Analytics: Measures account-level engagement and revenue impact to prove ROI

ABM Software Categories

The ABM software landscape includes several types of platforms. Each solves specific go-to-market challenges. Your choice depends on your team's maturity, existing tech stack, and strategic goals.

All-in-One ABM Platforms

These platforms provide end-to-end ABM solutions by combining B2B data, intent signals, campaign orchestration, and analytics in one environment. They serve as the central hub for your ABM strategy and often replace multiple point solutions.

Intent Data Platforms

These platforms specialize in capturing and analyzing buyer intent signals from across the web. They identify which accounts are researching relevant topics and feed this intelligence into your CRM or marketing automation platform.

Orchestration Platforms

Orchestration platforms coordinate and automate marketing and sales plays across different channels. They don't own the data or activation layers but act as the central brain that triggers actions in other tools.

Advertising and Personalization Platforms

This category includes tools that execute the activation part of ABM strategy. They run targeted programmatic advertising campaigns and personalize website content for visitors from target accounts.

Sales Intelligence and Engagement Platforms

While not exclusively ABM tools, these platforms provide the foundational account and contact data that sales teams need. They help identify key decision-makers and execute personalized outreach at scale.

Comparison of Top ABM Software Platforms

Best ABM Software Platforms

1. ZoomInfo Marketing

ZoomInfo Marketing provides the B2B data and intelligence foundation for high-performing ABM programs. The platform provides access to a continuously updated database of B2B contacts and companies, enriched with real-time intent signals, technographics, and firmographics. This lets you build hyper-specific target account lists and prioritize accounts showing active buying behavior.

The platform integrates directly with GTM Workspace, where your sales and marketing teams orchestrate multi-channel campaigns. Native integrations with Salesforce, HubSpot, and Marketo ensure account intelligence flows across your tech stack. CoPilot, the AI-powered assistant, analyzes data to surface prioritized accounts, recommend next steps, and automate workflows.

Industry analysts like Gartner and Forrester recognize ZoomInfo as a leader in B2B intelligence. The platform maintains GDPR, CCPA, and SOC 2 compliance, giving you enterprise-grade security and data privacy.

Key Features:

• Provides access to a continuously verified database of B2B contact and company data

• Surfaces real-time buyer intent signals to identify accounts actively in-market

• Features advanced segmentation for building dynamic target account lists based on hundreds of attributes

• Offers website visitor tracking to de-anonymize traffic and identify engagement from target accounts

• Includes native display and social advertising capabilities for reaching buying committees

• Automates workflows and data enrichment within connected CRM and marketing automation systems

• Uses AI to score and prioritize accounts based on ICP fit and engagement signals

Learn More About ZoomInfo Marketing

2. Demandbase

Demandbase is an all-in-one ABM platform that combines account intelligence, advertising, and sales orchestration. It provides tools for identifying in-market accounts, engaging them with personalized advertising and content, and measuring the impact on pipeline and revenue. The platform is built on its own proprietary B2B data graph.

The platform's features are organized into several clouds, including an Advertising Cloud, a Sales Intelligence Cloud, and a Data Cloud. This structure allows teams to manage targeted ad campaigns, provide sellers with account insights, and enrich their internal systems with firmographic and technographic data. Demandbase also offers predictive analytics to score accounts based on their likelihood to buy.

Demandbase focuses on helping B2B marketers manage the entire funnel, from awareness to closing deals. It offers integrations with major CRM and marketing automation platforms to help align sales and marketing teams around common account-based goals and metrics.

Key Features:

• Offers a self-service advertising platform for display and social campaigns

• Provides account identification and scoring based on intent and engagement

• Features website personalization to tailor content for visitors from target accounts

• Includes tools for measuring account-level engagement and attribution

• Provides data enrichment for CRM and marketing automation systems

• Offers sales-focused dashboards and alerts for tracking account activity

Learn More About Demandbase

3. 6sense

6sense is a revenue AI platform designed to help B2B organizations create and convert pipeline with greater predictability. The platform uses artificial intelligence to uncover anonymous buying signals, predict which accounts are in-market, and recommend the actions for sales and marketing teams to take. It focuses heavily on identifying demand before it surfaces on competitors' radars.

The platform works by capturing intent signals from a large network of B2B websites and combining them with your first-party data. Its AI models then predict where an account is in the buying journey and what their needs are. This allows marketers to target them with relevant advertising and content, while sellers can prioritize their outreach efforts.

6sense provides native capabilities for display advertising and integrates with sales engagement and marketing automation tools to orchestrate campaigns. It also offers analytics for tracking account engagement, pipeline velocity, and the overall impact of revenue-generating activities.

Key Features:

• Uses AI to predict buying stages for anonymous and known accounts

• Captures intent data from a large publisher network

• Provides tools for building segments and activating them in ad campaigns

• Offers dashboards for tracking account engagement and journey progression

• Integrates with CRM, marketing automation, and sales engagement platforms

• Features keyword-level intent to understand specific account interests

Learn More About 6sense

4. Terminus

Terminus is an ABM platform that focuses on multi-channel campaign execution, particularly through advertising. It helps marketing teams surround buying committees at target accounts with coordinated display, social, connected TV, and email campaigns. The platform is designed to work alongside your existing CRM and marketing automation systems.

The platform orchestrates advertising campaigns across different channels from a single interface. It also includes an email signature marketing feature and a website chat tool that can identify visitors from target accounts. Terminus provides analytics to help marketers measure the reach and engagement of their campaigns.

Terminus positions itself as a central hub for marketing teams to launch and manage their ABM programs. It emphasizes the importance of a multi-channel approach to ensure that messaging reaches all members of the buying committee, wherever they are active.

Key Features:

• Provides a platform for launching and managing multi-channel ad campaigns

• Offers connected TV advertising for reaching B2B buyers

• Includes email signature marketing to turn employee emails into a marketing channel

• Features a conversational marketing tool for engaging website visitors

• Provides reporting on ad performance and account engagement

• Integrates with major CRM and marketing automation platforms

Learn More About Terminus

5. HubSpot Marketing Hub

HubSpot Marketing Hub includes native ABM tools designed for SMB and mid-market companies already using the HubSpot platform. It allows users to leverage their existing CRM data to build target account lists, set account-level goals, and execute simple ABM campaigns. It is built into the HubSpot CRM and uses its integrated data.

Within HubSpot, you can designate target accounts and use properties to score and prioritize them. The platform provides pre-built dashboards for tracking account engagement and the progress of ABM initiatives. It also allows for the creation of personalized content and ad campaigns aimed at specific account lists.

HubSpot's offering includes ABM functions within its platform for companies new to account-based marketing. It centralizes key functions within a familiar interface, making it easier for smaller teams to adopt ABM principles without a complex new tool.

Key Features:

• Provides ABM software built directly into the HubSpot CRM platform

• Offers tools for creating target account lists and tracking progress

• Includes pre-built reports and dashboards for ABM analytics

• Allows for personalization of website content and CTAs for target accounts

• Integrates with LinkedIn Ads for targeting specific companies and job titles

• Features lead scoring and account scoring capabilities

Learn More About HubSpot Marketing Hub

6. AdRoll ABM

AdRoll ABM (formerly RollWorks) is an account-based marketing platform from NextRoll. It is designed to help B2B companies identify their target accounts and engage them with digital advertising. The platform integrates with HubSpot and Salesforce.

The platform provides tools for building target account lists using firmographic data and predictive models. Once a list is created, marketers can use AdRoll ABM to run coordinated advertising campaigns across display, social, and native channels. It also offers tools for identifying anonymous website visitors from target accounts.

AdRoll ABM focuses on making ABM accessible to marketing teams of all sizes. It provides different pricing tiers and feature sets to accommodate companies at various stages of ABM maturity, from those just starting out to those with more advanced programs.

Key Features:

• Offers account identification and predictive scoring to build target lists

• Provides a platform for running cross-channel digital advertising campaigns

• Features tools for measuring ad performance and website engagement

• Integrates deeply with Salesforce and HubSpot ecosystems

• Identifies anonymous website visitors from target accounts

• Automates the process of syncing ad audiences with CRM lists

Learn More About AdRoll ABM

7. Metadata

Metadata is a demand generation platform that automates paid campaigns for B2B marketers. It connects to your CRM and marketing automation platform to build target audiences and then runs experiments across paid social and display channels to find the most effective campaigns. The platform is designed to optimize ad spend and generate qualified pipeline.

Instead of relying on its own data, Metadata integrates with various third-party B2B data providers to enrich audiences. It automates many of the manual tasks associated with setting up and managing paid campaigns, such as audience creation, creative testing, and budget allocation.

The platform's primary focus is on the execution of paid media campaigns. It helps marketers move beyond the limitations of native ad platform targeting to reach highly specific audiences based on firmographic, technographic, and intent data.

Key Features:

• Automates the creation and execution of paid advertising campaigns

• Integrates with multiple B2B data providers for audience building

• Runs automated experiments to optimize ad creative, copy, and targeting

• Provides analytics on campaign performance and cost-per-lead

• Connects directly to CRM systems to attribute ad spend to pipeline

• Triggers campaigns based on signals from your tech stack

Learn More About Metadata

8. Triblio

Triblio, now part of Foundry, is an ABM platform that focuses on orchestrating sales and marketing plays. It provides tools for website personalization, advertising, and sales activation to create a unified buying experience. The platform is designed to help revenue teams align their efforts around a common set of target accounts.

A key feature of Triblio is its orchestration canvas, which allows marketers to design multi-step, multi-channel campaigns that are triggered by account behavior. The platform can personalize website content for visitors from target accounts, run targeted ad campaigns, and trigger sales plays for high-intent accounts.

Triblio emphasizes the importance of sales and marketing alignment in ABM. It provides sales-specific dashboards and alerts to give sellers visibility into account engagement and help them prioritize their outreach.

Key Features:

• Offers a visual campaign builder for orchestrating marketing and sales plays

• Provides dynamic website personalization based on account data

• Features a platform for running targeted display advertising campaigns

• Includes tools for measuring account scores and engagement

• Provides sales dashboards and email alerts for tracking target accounts

• Integrates with CRM and marketing automation platforms

Learn More About Triblio

9. Madison Logic

Madison Logic is a B2B account-based marketing platform that helps enterprises convert their accounts faster. It provides access to a large network of B2B publishers and uses intent data to identify companies that are actively researching solutions. The platform then allows marketers to engage these accounts through content syndication, display advertising, and LinkedIn campaigns.

The platform's ML Platform unifies three core channels to accelerate the customer journey. It uses proprietary intent data to identify and prioritize the most active accounts, then activates multi-channel campaigns to engage the buying committee and measure the resulting lift in pipeline.

Madison Logic is often used by large enterprise organizations with complex, global marketing needs. It provides a managed service component to help teams plan and execute their campaigns, making it a solution for companies looking for both technology and strategic support.

Key Features:

• Captures intent data from a global network of B2B publishers

• Provides a platform for content syndication to generate leads from target accounts

• Offers multi-channel activation across display, social, and video

• Measures account engagement and influence on pipeline

• Integrates with major CRM and marketing automation platforms

• Provides journey acceleration analytics to track account progression

Learn more about Madison Logic

10. LeanData

LeanData is a revenue orchestration platform designed to help B2B organizations route, prioritize, and act on account signals across sales and marketing. While not a traditional ABM platform, LeanData plays a critical role in executing ABM strategy by ensuring that the right accounts and buying committee members reach the right sellers at the right time.

The platform is best known for its visual flow builder, which allows revenue operations teams to design complex routing logic for leads, contacts, and accounts. In an ABM context, this means high-intent target accounts can be fast-tracked to dedicated account owners, ABM pods, or specialized sales teams based on ICP fit, intent signals, territory rules, and engagement history.

LeanData integrates with Salesforce and works alongside ABM and intent platforms like ZoomInfo, Demandbase, and 6sense. It turns account-level insights into action by eliminating manual handoffs, reducing response times, and improving conversion rates from engaged target accounts.

Key Features:

• Visual flow builder for lead-to-account matching and routing

• Account-based routing logic based on intent, engagement, and ICP fit

• Automated prioritization of high-value target accounts

• Revenue analytics for tracking speed-to-lead and conversion impact

• Deep Salesforce-native architecture for enterprise RevOps teams

• Support for complex sales models, territories, and ABM pods

Learn More About LeanData

11. Gong

Gong is a revenue intelligence platform that captures and analyzes customer-facing interactions, including sales calls, emails, and meetings. It provides intelligence on account health, buying committee dynamics, and deal risks by analyzing customer interactions.

The platform uses AI to transcribe and analyze conversations, surfacing key topics, action items, and sentiment. For ABM teams, this means you can understand what messaging is resonating with target accounts, identify key stakeholders who were involved in conversations, and track competitor mentions.

Gong helps operationalize ABM strategy by making every customer interaction a source of intelligence. This data can be used to refine messaging, coach sales reps on how to talk to specific accounts, and provide leadership with a real-time view of pipeline health.

Key Features:

• Records and transcribes sales calls, video conferences, and emails

• Uses AI to analyze conversations for topics, keywords, and sentiment

• Provides deal intelligence to identify pipeline risks and opportunities

• Offers market intelligence by tracking competitor and product mentions

• Features tools for sales coaching and collaboration

• Integrates with CRM and sales engagement platforms

Learn More About Gong

12. Outreach

Outreach is a sales engagement platform that helps revenue teams automate and optimize their interactions with prospects and customers. In an ABM context, it is the primary tool that sales development representatives and account executives use to execute personalized outreach to target accounts.

The platform allows users to create and manage sequences, which are series of automated and manual touchpoints across email, phone, and social media. For ABM, these sequences can be tailored to specific accounts, industries, or personas within the buying committee. Outreach provides analytics on what sequences and messages are most effective.

By providing a structured workflow for sellers, Outreach ensures that the insights and priorities generated by other ABM tools are put into action. It bridges the gap between strategy and execution, helping sales teams engage the right people at the right accounts with the right message.

Key Features:

• Automates sales outreach through multi-step, multi-channel sequences

• Provides AI-powered insights to guide seller actions

• Offers analytics on sequence performance and seller activity

• Includes tools for call recording and transcription

• Integrates deeply with Salesforce and other CRM systems

• Features deal management and forecasting capabilities

Learn More About Outreach

13. Salesloft

Salesloft is another sales engagement platform that serves a similar function to Outreach in the ABM tech stack. It provides a system for sales teams to execute, track, and analyze their prospecting and customer communication efforts. The platform combines cadence management, deal intelligence, and conversation intelligence.

Users can build and share Cadences to structure their outreach to target accounts. Salesloft provides data on engagement with these cadences, helping managers understand what's working and coach their teams. The platform also includes tools for call recording and analysis, as well as forecasting features.

For ABM programs, Salesloft helps ensure that sales activities are aligned with the broader account strategy. It provides the execution layer for sellers to act on the prioritization and intelligence provided by data and ABM platforms.

Key Features:

• Provides a platform for building and managing sales cadences

• Offers conversation intelligence to analyze sales calls

• Includes deal forecasting and pipeline management tools

• Integrates with CRM and other sales and marketing tools

• Provides analytics on team performance and engagement

• Features a mobile app for sellers on the go

Learn More About Salesloft

14. Cognism

Cognism is a B2B data and sales intelligence platform that provides compliant contact and company data to support ABM, demand generation, and outbound sales. It is widely used as a modern alternative to Clearbit for organizations that need privacy-safe data enrichment and buying committee coverage at scale.

The platform offers verified email addresses, mobile phone numbers, firmographics, technographics, and intent signals. Cognism’s proprietary Diamond Data® focuses on human-verified mobile numbers, making it especially valuable for sales teams engaging target accounts through personalized outreach as part of ABM programs.

Cognism integrates with major CRMs, marketing automation platforms, and sales engagement tools, allowing revenue teams to enrich account records, identify missing buying committee members, and prioritize outreach based on intent and fit. Its strong compliance posture makes it popular with enterprise teams operating under GDPR and other global privacy regulations.

Key Features:

• Provides verified B2B contact and account data at global scale

• Includes intent signals to identify accounts actively researching solutions

• Enriches CRM and MAP records with firmographic and technographic data

• Offers strong buying committee coverage for enterprise ABM

• Native integrations with Salesforce, HubSpot, Outreach, and Salesloft

• Built with GDPR-first data sourcing and compliance standards

Learn More About Cognism

15. Bombora

Bombora is an intent data provider that tells businesses which companies are actively researching products and services. It collects data from a cooperative of B2B websites, allowing it to track content consumption and identify surges in interest around specific topics. This data is then sold to B2B marketers and integrated into their ABM platforms.

The company's flagship product, Company Surge Analytics, provides a list of companies that are demonstrating increased intent for topics relevant to a business. This allows marketing and sales teams to prioritize their efforts on accounts that are already in a buying cycle.

Bombora's data is often used as a foundational layer in an ABM strategy. It can be fed into platforms like Demandbase, 6sense, or ZoomInfo to improve account scoring, segmentation, and ad targeting. It provides the who and what of buyer intent, helping teams focus their resources more effectively.

Key Features:

• Provides company-level intent data based on content consumption

• Tracks interest surges across thousands of B2B topics

• Integrates with major ABM, marketing automation, and CRM platforms

• Offers analytics to measure the impact of intent data on pipeline

• Provides a list of in-market accounts for sales and marketing outreach

• Data is sourced from a cooperative of B2B media companies and vendors

Learn More About Bombora

How to Evaluate ABM Software for B2B Enterprises

Choosing the right ABM software affects how your entire revenue team operates. For enterprise B2B organizations, the evaluation process must go beyond features and focus on how the platform will integrate with your existing tech stack, scale with your teams, and deliver measurable ROI.

Data Quality and Coverage

The success of any ABM program is built on accurate, comprehensive data. Without it, your targeting will be off, your personalization will fail, and your sellers will waste time chasing the wrong accounts. Maintaining accurate, enriched data is essential for ABM success.

Key considerations:

• Database size and scope for your target markets and regions

• Data verification process using AI and human verification

• Match and fill rates when enriching your existing database

Intent Signal Accuracy

Intent data tells you which accounts are actively in-market, but not all intent signals are created equal. The quality and source of the data matter for timing your outreach correctly.

Key considerations:

• Signal breadth capturing topic research, competitor visits, and product reviews

• Signal recency with real-time or near-real-time data processing

• First-party vs. third-party data sources with a mix often being optimal

Integration Capabilities

Your ABM platform must act as a central hub that connects to your other critical systems, especially your CRM and marketing automation platform. Poor integrations create data silos and manual work that kills productivity.

Key considerations:

• Native integrations with your key systems like Salesforce, HubSpot, and Marketo

• API access for building custom integrations and workflows

• Data sync logic with bidirectional syncing and customizable field mapping

Orchestration and Workflow Automation

A good ABM platform doesn't just provide data; it helps you act on it. The ability to automate and orchestrate campaigns across channels is crucial for scaling your efforts without adding headcount.

Key considerations:

• Campaign builder with an intuitive interface for multi-step, multi-channel campaigns

• Trigger and rule logic for creating complex rules based on account data and engagement

• Channel support for orchestration across email, ads, sales engagement, and direct mail

Attribution and ROI Measurement

You need to prove the impact of your ABM program on pipeline and revenue. Your chosen platform should have analytics and reporting that connect activities to outcomes.

Key considerations:

• Account-level analytics that roll up engagement metrics to the account level

• Multi-touch attribution to track all marketing and sales touches that influence deals

• Customizable dashboards for tracking KPIs like pipeline velocity, deal size, and win rates

Privacy Compliance and Security

Data privacy regulations like GDPR and CCPA mean your ABM platform must be compliant. Enterprise organizations also require robust security measures to protect sensitive customer data.

Key considerations:

• Compliance certifications like SOC 2 and adherence to global privacy frameworks

• Data governance tools for managing data privacy and user permissions

• Data sourcing transparency about how the platform collects and verifies its data

How Revenue Teams Use ABM Software

ABM software isn't just for marketers. It's a cross-functional platform that aligns your entire revenue team around common goals. Different teams use it in different ways to drive growth and hit their numbers.

Sales Development and Prospecting

For sales development representatives, ABM software transforms prospecting from a high-volume guessing game into a precision-based exercise. They use it to focus their efforts on accounts that are already showing buying signals, resulting in higher conversion rates.

Common workflows include:

• Building prioritized call lists based on intent data and account scoring

• Using account insights to personalize outreach and increase response rates

• Tracking engagement across the buying committee to identify the right contacts

Demand Generation and Marketing

Marketing teams use ABM software as the engine for their demand generation efforts. They build and manage target account lists, run coordinated advertising and email campaigns, and personalize website experiences. This allows them to generate more qualified pipeline and improve marketing ROI.

Common workflows include:

• Creating dynamic account segments based on ICP fit and buying signals

• Orchestrating multi-channel campaigns across advertising, email, and content

• Measuring account-level engagement and attribution to prove marketing impact

Account Management and Expansion

ABM isn't just for acquiring new logos. Account managers use ABM software to identify cross-sell and upsell opportunities within their existing customer base. By tracking engagement and intent signals from current customers, they can proactively reach out when an account shows interest in additional products.

Common workflows include:

• Monitoring existing accounts for expansion signals and new buying committee members

• Coordinating with marketing to run targeted campaigns to existing customers

• Using conversation intelligence to identify expansion opportunities from customer calls

Revenue Operations and Analytics

The revenue operations team uses ABM software to centralize all account-related data and analytics. They manage tech stack integrations, build reports and dashboards, and ensure sales and marketing processes are aligned around common metrics.

Common workflows include:

• Managing data flows between ABM platforms, CRM, and marketing automation

• Building dashboards that track pipeline velocity, win rates, and account health

• Analyzing the effectiveness of different ABM tactics and optimizing the tech stack

Frequently Asked Questions

What makes ABM software different from regular marketing automation?

ABM software focuses on accounts rather than individual leads, coordinating activities to engage entire buying committees at target companies instead of nurturing individual prospects through a funnel.

How do you measure ROI from ABM software investments?

You measure ABM ROI by tracking account-level metrics like pipeline velocity, average deal size, win rates at target accounts, and the cost per qualified opportunity generated from your target account list.

Can small companies use ABM software effectively?

Small companies can use ABM software effectively by starting with simpler platforms like HubSpot's ABM tools and focusing on a smaller list of high-value target accounts rather than trying to scale too quickly.

What data sources do ABM platforms use for intent signals?

ABM platforms collect intent data from publisher networks, website visitor tracking, social media engagement, content consumption patterns, and third-party data cooperatives to identify buying signals.

How long does it take to see results from ABM software?

Most companies see initial engagement improvements within 30-60 days of implementing ABM software, but meaningful pipeline and revenue impact typically takes 3-6 months as deals progress through longer B2B sales cycles.

Choosing Your ABM Platform

The right ABM platform becomes the foundation of your go-to-market strategy. It aligns your sales and marketing teams around the accounts that matter most and provides the data and automation needed to engage them effectively.

Key decision factors:

• Data quality and coverage that matches your target market

• Integration capabilities with your existing CRM and marketing stack

• Orchestration features that automate multi-channel campaigns

• Analytics that prove ROI and guide optimization decisions

ZoomInfo Marketing provides the comprehensive B2B intelligence and AI-powered orchestration that enterprise revenue teams need to execute ABM at scale. With verified data on over 300 million contacts and 100 million companies, plus real-time intent signals and native campaign automation, it's built to accelerate your pipeline.

Ready to see how ZoomInfo can power your ABM strategy? Talk to someone to learn more about how ZoomInfo can help you accelerate pipeline growth.