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Product-specific targeting

Scenario

A potential customer views a product page on your website. To capture their interest, send targeted ads and messaging about the product they viewed. Initiate an automated email campaign. Follow up with a call to schedule a product demo.

Trigger

Prospect views a product page on your website

Actions

• Use re-targeting to send ads about the viewed product to the prospect
• Initiate automated email touting the value of the product
• Follow up with a call to schedule a demo

“We think of it as pre-form fill—it helps cature folks who are on the fence or just lurking around and maybe have questions, but don’t know if they need to talk to someone right now. It’s a good target for outbound plays.”

Nina Wooten, director of demand generation at ZoomInfo