If you've navigated Adapt.io's credit-based pricing tiers, calculating whether 500 email credits on the Starter plan will last the week, discovering that direct-dial phone numbers require the Basic plan, and learning that API access demands a custom enterprise quote, you already know B2B data pricing can feel like unlocking features one paywall at a time.
Adapt.io is a B2B contact database with over 250 million business contacts and a Chrome extension built for sales teams that need verified emails and direct dials without an enterprise contract. It serves SMB and mid-market teams running email-focused prospecting, particularly in SaaS and technology where its 3,000+ tech-sector taxonomy is strongest.
Adapt.io is a good fit if:
You're a small team or individual SDR needing affordable access to verified B2B emails
Your prospecting targets SaaS and technology companies where Adapt.io's technographic data is strongest
You want a Chrome extension for extracting contacts from LinkedIn and company websites
Your monthly prospecting volume fits within 1,000 email credits or fewer
You prefer month-to-month billing without long-term contracts
Adapt.io pricing might not be a good fit if:
You need intent signals to know which accounts are actively researching solutions
Your team requires native outreach automation instead of exporting to separate tools
You want AI-powered account prioritization and buying group identification
Your database needs exceed Adapt.io's daily contact viewing caps
You need conversation intelligence, website visitor tracking, or multi-channel marketing tools alongside your contact data
In this case, consider ZoomInfo: an AI GTM Platform built on a large B2B dataset (500M contacts, 100M companies, 135M+ verified phone numbers, 120M direct-dial phone numbers, and 200M+ verified business email addresses). We've included a pricing comparison with ZoomInfo in this review for teams that need a complete go-to-market platform rather than a standalone contact database.
Adapt.io Pricing Summary
Adapt.io | ZoomInfo | |
|---|---|---|
Free Plan | $0/month; 25 email credits/month; 25 contacts/day viewing cap; no CSV or CRM exports | ZoomInfo Lite: $0/month (permanent); 100M+ verified profiles access; 10 monthly export credits; Chrome extension, mobile app, HubSpot integration |
Entry Plan | Starter: $49/month; 500 email credits; 50 contacts/day cap; CSV export only, no CRM export | Sales Professional: Custom pricing; full contact and company data; 120M direct-dial phone numbers; CRM integrations, Chrome extension, AI email generation |
Mid-Tier | Basic: $99/month; 1,000 email + 100 phone credits; 100 contacts/day cap; CRM export unlocked | Sales Advanced: Custom pricing; buyer intent signals and account prioritization; website visitor tracking; automated outreach workflows, GTM plays |
Enterprise | Custom pricing; custom credit volumes; API access unlocked; dedicated support | Sales Enterprise: Custom pricing; real-time intent, AI account summaries; advanced workflows and reporting; GTM Context Graph intelligence layer |
Best For | Small sales teams needing affordable B2B contact data with strong technographic filtering | Revenue teams needing a complete GTM platform with data, intent signals, AI intelligence, and multi-channel execution |
Adapt.io Pricing: In-Depth Overview
Adapt.io uses a tiered, credit-based subscription model. Pricing scales with the volume of email, phone, and enrichment credits a user consumes. Paid plans include unlimited users at no extra cost per seat, which appeals to teams that want to share a credit pool without per-seat charges.
Subscriptions come in monthly or annual billing, with annual plans saving roughly 20%. Credits do not roll over between months.
Adapt.io Free Plan: $0/month
Feature | Details |
|---|---|
Price | $0/month |
Email Credits | 25 per month |
Enrichment Credits | 25 per month |
Phone Credits | None |
Daily Viewing Cap | 25 contacts |
Exports | None (no CSV or CRM) |
The Free plan gives you the Prospector Chrome extension, advanced search filters, and basic list-building. At 25 email credits per month with a 25-contact daily viewing cap, it is built for testing data accuracy, not running campaigns. No export capability means you can view contacts in the interface but cannot move them into your workflow.
Free Plan | |
|---|---|
Pros | Cons |
No credit card required | Only 25 email credits total |
Chrome extension included | No CSV or CRM exports |
Advanced search filters | 25-contact daily viewing cap |
Unlimited users | No phone credits |
The Bottom Line: The Free plan works for a quick data accuracy test, but the 25-credit monthly cap and zero export options make it impractical for real prospecting.
Adapt.io Starter Plan: $49/month or $490/year
Feature | Details |
|---|---|
Price | $49/month ($490/year) |
Email Credits | 500 per month |
Enrichment Credits | 500 per month |
Phone Credits | None |
Daily Viewing Cap | 50 contacts |
Exports | CSV only (no CRM) |
The Starter plan is Adapt.io's real entry point for paid users, unlocking CSV exports, saved searches, and ABM list building. At 500 email credits per month, an active SDR sending 50 outbound emails per day would burn through the allocation in two weeks. The 50-contact daily viewing cap further limits throughput.
Starter Plan | |
|---|---|
Pros | Cons |
CSV exports unlocked | No direct-dial phone credits |
Saved searches and ABM lists | No CRM export functionality |
Priority email support | 50-contact daily cap limits throughput |
20% annual discount available | 500 credits may not last the month |
The Bottom Line: Starter suits individual reps doing low-volume prospecting, but the lack of phone credits and CRM exports forces manual workarounds that slow outreach.
Adapt.io Basic Plan: $99/month or $990/year
Feature | Details |
|---|---|
Price | $99/month ($990/year) |
Email Credits | 1,000 per month |
Phone Credits | 100 per month |
Enrichment Credits | 1,000 per month |
Daily Viewing Cap | 100 contacts |
Exports | CSV and CRM (Salesforce, HubSpot, Pipedrive, Zoho) |
The Basic plan unlocks direct-dial phone credits and CRM export, which makes it the minimum viable tier for sales teams running multi-channel outreach. The 100-phone-credit monthly allocation covers roughly 10-20 cold calls per business day.
Basic Plan | |
|---|---|
Pros | Cons |
Phone credits unlocked | Only 100 phone credits (limits calling velocity) |
CRM export to major platforms | No API access |
100 contacts/day cap | No job change alerts or suppression lists |
Per-company contact limits | Annual plan recommended for savings |
The Bottom Line: Basic is the first tier where Adapt.io functions as a complete prospecting tool for reps who need both emails and direct dials. The 100-phone-credit cap is the binding constraint for teams that prioritize calling.
Adapt.io Custom Plan: Contact Sales
Feature | Details |
|---|---|
Price | Contact sales |
Credits | Custom volumes |
Viewing Cap | Removed |
Notable Add-ons | API access, job change alerts, department-level growth signals, team management, advanced reporting, dedicated account manager |
The Custom tier unlocks API access (gated from all lower tiers), suppression lists, and job change alerts. Teams that need to embed Adapt data in their CRM workflows programmatically must upgrade to this tier.
Custom Plan | |
|---|---|
Pros | Cons |
API access unlocked | Requires custom quote |
No daily viewing cap | No self-serve API motion |
Advanced reporting and team management | Price opacity limits budget planning |
Dedicated onboarding and support | Longest sales cycle of any tier |
The Bottom Line: Custom is required for any workflow that needs API access or removes daily viewing constraints. The lack of transparent pricing makes budgeting harder.
What Adapt.io's Pricing Doesn't Show You
Three cost factors catch buyers off guard after committing to Adapt.io.
Daily contact viewing caps limit SDR throughput. An active SDR building 50-contact lists daily hits the Starter cap immediately. The Basic cap (100 contacts/day) supports moderate prospecting but still constrains team-wide research. Only the Custom tier removes daily limits.
Phone credits are absent on the two lowest paid tiers. If cold calling is part of your outreach mix, the Starter plan's zero phone credits means an upgrade to Basic ($99/month) for just 100 direct-dial attempts per month. For a team running 30 dials per business day, that allocation lasts roughly three days.
API access is Custom-only. Adapt.io markets its API extensively, but the pricing page lists API access exclusively under the Custom (Contact Sales) tier. Teams expecting a self-serve API at $49 or $99 per month will find it unavailable. (Source: adapt.io/pricing)
If your team's workflow depends on direct-dial numbers, CRM automation via API, or high-volume list-building, the real monthly cost is the Basic or Custom tier, not the Starter headline.
If You're Evaluating Adapt.io Pricing, Consider What the Commitment Buys
Adapt.io is a solid starting point for email-only prospecting at modest volumes. For teams that also need intent signals, AI account prioritization, or multi-channel execution, a standalone data tool means adding a second (and third) tool with its own contract and integration cost.
ZoomInfo: An AI GTM Platform vs. a Contact Database
ZoomInfo is an all-in-one AI GTM Platform built on a data foundation that operates at a different scale: 500M contacts, 100M companies, 135M+ verified phone numbers, 120M direct-dial phone numbers, and 200M+ verified business email addresses. That data is verified continuously by automated ML scanning of 28 million site domains daily, a 300+ human researcher team, and a community of users who contribute back.
What separates ZoomInfo from a contact database is the GTM Context Graph -- the intelligence layer that processes 1.5 billion+ data points daily, fusing ZoomInfo's B2B data with your CRM records, conversation transcripts, and behavioral signals to capture not just who your buyer is, but why they would buy now. That reasoning layer powers things Adapt.io is not designed to do: surfacing which accounts are actively in-market, flagging which deals are at risk from competitive signals, and generating outreach that accounts for the last conversation's open questions.
Revenue teams access that intelligence through three lanes. Sellers use GTM Workspace, where prioritized accounts, AI-drafted outreach, and deal management converge in one interface. Marketers, RevOps, and GTM engineers use GTM Studio to design and launch multi-channel plays in natural language. Development teams access the full data and intelligence layer programmatically through APIs and MCP, enabling custom AI agents without rebuilding the data infrastructure. ZoomInfo Lite provides a free entry point with 10 monthly export credits and a Chrome extension. For full platform access, ZoomInfo is free to start with consumption credits based on usage.
What a ZoomInfo Customer Saw After the Switch
Seismic's outbound sales teams reported 54% productivity gains, 11.5 hours saved per week, and 60% more meetings and demos booked per week after deploying ZoomInfo. Full results are in the Seismic case study. For a team measured on meetings booked and pipeline created, that math changes the budget conversation.
Ready to see how ZoomInfo compares to Adapt.io for your team? Request a demo
Adapt.io vs. ZoomInfo: Feature Comparison
Feature | Adapt.io | ZoomInfo |
|---|---|---|
Database Size | 250M+ contacts, 10-12M companies | 500M contacts, 100M companies |
Direct-Dial Phone Numbers | Basic plan and above (100/mo on Basic) | 120M+ direct dials included |
Verified Business Emails | 25-1,000/mo depending on plan | 200M+ verified |
International Coverage | Strong in technology sector; thinner outside US | 34M+ company profiles outside NA, 200M+ professional profiles |
Buyer Intent Data | Not available | Available (210M IP-to-Organization pairings) |
Website Visitor Tracking | Not available | Available (WebSights) |
AI Account Prioritization | Not available | Available (GTM Context Graph) |
Native Outreach Automation | Not available; export to SEP required | Available (GTM Workspace, GTM Studio) |
API Access | Custom tier only | Available (APIs and MCP) |
Conversation Intelligence | Not available | Available (Chorus) |
CRM Integration | Basic tier and above | All tiers |
G2 Rating | 4.6/5 (2,777 reviews) | No. 1 in Sales Intelligence, 133 No. 1 rankings (Summer 2025) |
Analyst Recognition | None cited | Gartner MQ Leader ABM 2024-2025; Forrester Wave Leader Intent Data Q1 2025 |
Free Tier | 25 email credits/month, no exports | ZoomInfo Lite: 10 exports/month, Chrome extension, HubSpot integration |
Pricing Model | Transparent, public tiers ($0-$99/mo + Custom) | Free to start with consumption credits based on usage |
Best For | Small teams: email prospecting, tech sector, budget-conscious | Revenue teams: data + intent + AI + execution in one platform |
Adapt.io Pricing FAQ
How much does Adapt.io cost?
Adapt.io offers four pricing tiers. The Free plan is $0/month with 25 email credits. Starter is $49/month (or $490/year) with 500 email credits. Basic is $99/month (or $990/year) with 1,000 email credits and 100 phone credits. Custom plans require a sales quote and include API access, advanced reporting, and team management. Annual billing saves approximately 20% across all paid plans. Source: adapt.io/pricing
Is Adapt.io free?
Yes. Adapt.io's Free plan is permanent and requires no credit card. It includes 25 email credits and 25 enrichment credits per month, advanced search filters, the Prospector Chrome extension, and a 25-contact daily viewing cap. It does not include CSV downloads, CRM exports, or phone credits. Adapt.io also offers a separate 7-day free trial for paid plan features.
Does Adapt.io have a free trial?
Yes. Adapt.io offers a 7-day free trial with no credit card required. The trial provides access to paid plan features above the Free tier.
Is Adapt.io worth the price?
Worth it for small teams doing email-only prospecting in the technology sector at modest volumes (under 1,000 contacts/month) who already have a separate outreach tool. Not the right fit for teams needing direct-dial numbers at scale (100 credits/month on Basic is the maximum before Custom), API access for CRM automation, or buyer intent signals. For a deeper capability assessment, see our full Adapt.io review.
What is the cheapest alternative to Adapt.io with more capabilities?
ZoomInfo Lite is free and permanent, with no credit card required. It includes 10 monthly export credits, access to 100M+ verified profiles, a Chrome extension, mobile app, and HubSpot integration. For teams that need intent data, AI account prioritization, and multi-channel execution alongside contact data, ZoomInfo's full platform is free to start with consumption credits based on usage.
