Heard that ZoomInfo provides the very best B2B data and Go-to-Market Intelligence, but worried it might be too expensive? Let's set the record straight.
ZoomInfo actually starts at $0 – completely free. Here's the real breakdown of what ZoomInfo costs and what you get at every level.
ZoomInfo Lite: The $0 Tier That Changes Everything
ZoomInfo Lite is completely free with no annual commitment, no credit card required, and no time limits. Here's what you get for $0:
100+ Million Verified Profiles: Full access to ZoomInfo's industry-leading database with verified email addresses and direct dial numbers
10-25 Monthly Credits: Download contacts with 10 credits per month (25 with Community Edition upgrade)
Advanced Search & Export: Both quick and advanced search capabilities with full exporting functionality
Chrome Extension & Mobile App: ReachOut Chrome Extension and mobile app for prospecting anywhere
WebSights Lite: Track up to 10 website visitor reveals per day to identify companies visiting your site
Email Sender: Built-in email sending capabilities included
HubSpot Integration: Seamlessly sync with your HubSpot CRM
This isn't a "freemium trial." It's a fully functional, permanent free tier that gives individual users and small teams everything they need to start prospecting professionally.
Paid Plans: Dynamic Pricing Based on Your Needs
Ready to upgrade? If you’re running a larger team, or simply need access to more powerful features, ZoomInfo grows along with you. There’s no "one-size-fits-all" pricing because every business is different.
ZoomInfo Basic includes:
Significantly more monthly credits (200 vs. 10-25 in Lite)
Business emails, direct dials, AND mobile numbers
WebSights
HubSpot integration
Full intent data capabilities
ZoomInfo Essentials is designed specifically for ecommerce companies with specialized features tailored to online businesses.
All the features of Basic
AI Email Generation: 25 free AI-generated emails per month for personalized outreach
Higher-tier plans offer enterprise-grade features like advanced integrations, dedicated support, custom data solutions, and unlimited usage options.
Why There's No "Set" Pricing
ZoomInfo doesn't have fixed pricing listed on its website because costs depend on:
Number of Users/Seats: More team members affect overall cost
Credit Usage: How many contacts you need per month
Feature Requirements: Basic contact data vs. full intent signals vs. advanced integrations
Industry Focus: Some industries require specialized data sets
Company Size: Small business tools vs. enterprise features
Contract Length: Annual vs. multi-year commitments affect pricing
Usage Patterns: Heavy users vs. occasional users have different needs
The Bottom Line on ZoomInfo Pricing
Free: ZoomInfo Lite - Perfect for individuals and small teams
Paid Plans: Custom pricing based on your specific business needs, team size, and feature requirements
Enterprise: Tailored solutions for large organizations with complex requirements
Start Free, Scale When Ready
The beauty of ZoomInfo's pricing model is that you can start with the free tier, prove ROI, then upgrade only when you need more credits or advanced features. No upfront investment required.
Ready to start for free? Sign up for ZoomInfo Lite.