Best AdRoll Alternatives for B2B Marketing

AdRoll has earned its place as a connected advertising platform. Across nearly two decades of operation, it has built a genuine track record: 110,000+ brands, 41 G2 Leader badges in Winter 2026, and an owned demand-side platform (BidIQ) that runs full-funnel campaigns across display, social, video, Connected TV, and Digital Out-of-Home from a single dashboard. For mid-market ecommerce brands and D2C marketers, AdRoll remains a solid choice for multi-channel ad execution.

But B2B demand gen teams evaluating AdRoll for account-based programs hit two recurring limits. First, B2B contact data depth: AdRoll ABM's audience engine covers 92 million contacts and 2.6 billion digital identities, which AdRoll itself concedes trails dedicated B2B data platforms on its own comparison page. Second, attribution: AdRoll's cross-channel attribution is a paid add-on that ties performance to ad campaign activity, not to pipeline stages in your CRM. When a CMO asks which ABM program drove closed-won revenue, "we got more impressions" is not enough.

This guide covers the seven best AdRoll alternatives, ranked by fit for B2B account-based marketing, ecommerce retargeting, enterprise programmatic, and budget-conscious teams. Some businesses will use these tools alongside AdRoll for a specific capability gap; others will replace it entirely with a more purpose-built solution. The goal is to help you find the right fit.

The Best AdRoll Alternatives at a Glance

Looking for B2B advertising powered by deep account intelligence and closed-loop attribution? ZoomInfo combines 500M+ contacts, real-time buyer intent via the GTM Context Graph, and AI-driven targeting to help you reach the accounts that matter most. Request a demo.

What Is AdRoll?

AdRoll is a connected advertising platform built for marketers who want to run full-funnel, multi-channel campaigns from a single dashboard. The platform unifies display, native, video, mobile, social (Facebook, Instagram, TikTok, Pinterest, LinkedIn), Connected TV, and Digital Out-of-Home under one application, powered by BidIQ AI bidding that makes 2.5 trillion predictions per day across 80+ intent signals.

Where AdRoll performs well:

• Multi-channel ad execution from one dashboard, including native CTV and DOOH inventory without third-party routing

• BidIQ AI bidding optimization built on 17+ years of machine learning and 2.5 trillion daily predictions

• 110,000+ brands trust the platform; 41 G2 Leader badges in Winter 2026

• Self-serve retargeting with no platform fee (pay-as-you-go on media spend)

• 30-day onboarding for AdRoll ABM via one-click HubSpot or Salesforce integration

• AdRoll ABM Command Center that surfaces buyer signals and recommends next-best actions for sales

Where B2B teams run into limits:

• B2B contact data: AdRoll ABM covers 92 million contacts -- a gap AdRoll acknowledges directly on its AdRoll ABM vs ZoomInfo comparison page, where it concedes contact-intelligence advantage to ZoomInfo's 260M+ and reframes its value as ad execution

• Cross-channel attribution requires the Advanced Package (a paid add-on) and ties performance to ad touchpoints, not closed-won pipeline stages in your CRM

• Platform heritage skews toward B2C/D2C/ecommerce and Retail/Hospitality verticals; B2B ABM is a newer positioning angle grafted onto a broader advertising stack

• All four AdRoll ABM tiers are gated behind a demo request -- no public pricing for the B2B platform

Who AdRoll is best for: Mid-market ecommerce brands, D2C and Retail advertisers, and lean B2B teams that need multi-channel ad execution with solid attribution reporting and do not need enterprise-scale B2B contact data depth. See our AdRoll review and AdRoll pricing breakdown for deeper analysis.

How We Selected AdRoll Alternatives

Every alternative in this list was evaluated on three criteria most relevant to B2B demand gen and marketing ops teams:

1. B2B account intelligence depth -- verified B2B contact coverage, intent signal sources, and ICP targeting precision for account-based programs

2. Pipeline attribution and measurement -- ability to connect ad activity to pipeline and closed-won revenue, not just campaign ROAS

3. Integration depth with CRM and MAP -- native Salesforce and HubSpot sync, bidirectional attribution, and compatibility with demand gen workflows

ZoomInfo: Best Alternative for B2B Account Intelligence and ABM

When demand gen teams need both the data and the attribution layer to show pipeline impact, ZoomInfo is the strongest AdRoll alternative for B2B. ZoomInfo is an all-in-one AI GTM Platform built for revenue teams running account-based programs against verified B2B accounts at scale.

The data foundation is the first differentiator. ZoomInfo's platform covers 500M+ contacts, 100M+ companies, 135M+ verified phone numbers, 120M direct dials, and 200M+ verified business emails -- the contact depth that AdRoll ABM's 92M contacts cannot match, particularly for enterprise B2B prospecting where accuracy and recency matter.

The intelligence layer is the second differentiator. The GTM Context Graph processes 1.5 billion+ data points daily, fusing ZoomInfo's verified B2B data with CRM signals, conversation intelligence from Chorus, and real-time buyer intent from multiple sources, including first-party behavioral signals and named third-party intent data. This is not ad-network behavioral targeting; it is a reasoning layer that identifies which accounts are in an active buying cycle and why, providing the demand gen team with the attribution story their CMO needs to see.

The third differentiator is how teams access this platform. GTM Workspace gives sellers a next-generation prospecting and engagement surface. GTM Studio gives marketers and RevOps teams an orchestration environment for audience building, campaign automation, and pipeline measurement. APIs and MCP (Model Context Protocol) connect ZoomInfo data to any tool, workflow, or AI agent a team already uses -- no platform lock-in.

ZoomInfo is recognized by Gartner as a Magic Quadrant Leader for ABM Platforms. The results are documented: Smartsheet saw 84% MQL lift, 26% opportunity rate lift, and 59% win rate lift using ZoomInfo's data and intent layer. Mendix improved MQL-to-opportunity conversion 14x -- from 2% to 28%+.

Best for: B2B demand gen and ABM leaders who need verified account data, real-time intent signals, and closed-loop CRM attribution in one platform, with executive-defensible Gartner positioning.

Pricing: Free to start with consumption credits based on usage.

G2 Rating: 4.4/5

Pros:

• 500M+ contacts + 120M direct dials -- the deepest B2B data foundation in the category

• GTM Context Graph provides real buyer intent from named sources, not just ad-network behavioral signals

• Gartner Magic Quadrant Leader for ABM Platforms -- executive defensibility for CMO conversations

• Closed-loop CRM attribution tied to pipeline, not just impressions

• GTM Studio for marketers: audience building, campaign orchestration, and pipeline measurement in one surface

Cons:

• Pricing is consumption-based -- costs scale with usage, so high-volume teams should forecast credits carefully

• No owned DSP or programmatic media buying surface -- ZoomInfo activates audiences into ad networks rather than operating a direct ad-buying platform

• Full platform depth (GTM Workspace, GTM Studio, Chorus, APIs) requires investment in onboarding and change management for teams migrating from a simpler ad-execution tool

The Trade Desk: Best Alternative for Enterprise Programmatic Transparency and Control

The Trade Desk is an independent demand-side platform built for media buyers who need full control over every dollar of programmatic spend. Unlike AdRoll's aggregated reporting, The Trade Desk provides log-level auction data, direct publisher relationships, and identity graph controls that enterprise advertisers require when accountability to the board demands full transparency.

Best for: Enterprise media teams and agency traders who need auction-level data, custom audience segmentation, and premium inventory access with full transparency into where spend goes.

Starting price: Contact sales (minimum ad spend required for managed access).

G2 Rating: 4.3/5

Pros:

• Full auction transparency and log-level data access -- every bid, win, and loss is auditable

• Extensive first-party data onboarding and identity resolution tools (UID2.0)

• Direct publisher relationships for premium inventory and private marketplace deals

• Strong brand safety controls and fraud prevention tools

Cons:

• No native B2B contact database or account intelligence layer -- audiences rely on third-party data partners and customer first-party data

• Enterprise-only access model -- not suitable for SMB or mid-market teams without significant media budgets

• Steeper learning curve than self-serve platforms like AdRoll or StackAdapt

• Limited ABM-specific workflow features for demand gen teams running account-based programs

StackAdapt: Best Alternative for Reliable Multi-Channel Programmatic With Self-Serve Simplicity

StackAdapt is a programmatic advertising platform that consistently earns No. 1 G2 rankings in cross-channel advertising. It combines patented contextual targeting with programmatic display, video, native, connected TV, audio, and digital out-of-home from a self-serve interface -- addressing the platform reliability and targeting depth gaps that AdRoll users report at scale.

Best for: B2B and B2C mid-market teams looking for a reliable, self-serve programmatic platform with deeper contextual targeting and better cross-channel reporting than AdRoll.

Starting price: Contact sales.

G2 Rating: 4.6/5

Pros:

• G2 No. 1 in cross-channel advertising -- peer-validated reliability and performance

• Patented contextual targeting engine for stronger brand-safe placements

• Native, video, display, CTV, audio, and DOOH from one platform with unified reporting

• Self-serve interface that mid-market teams can operate without a dedicated trading desk

Cons:

• No native B2B intelligence layer -- audience targeting relies on third-party data segments and customer CRM uploads, not a built-in B2B contact database

• Limited ABM account-tiering workflows for demand gen teams running named-account programs

• Attribution capabilities are programmatic-focused, not CRM pipeline-linked

• Minimum spend commitments apply for full platform access

Criteo Commerce Growth: Best Alternative for Ecommerce Retargeting Powered by Transaction-Level Data

Criteo Commerce Growth is built for ecommerce and retail advertisers who need product-level retargeting at scale. Its commerce dataset -- spanning $900 billion in annual transactions and 740 million daily shoppers -- gives ecommerce advertisers recommendation accuracy and purchase-signal depth that general-purpose retargeting platforms cannot replicate.

Best for: Ecommerce, retail, and D2C advertisers running product catalog retargeting and acquisition campaigns where transaction-level shopper data drives recommendation relevance.

Starting price: Contact sales.

G2 Rating: 4.0/5

Pros:

• Commerce dataset covering $900B in annual transactions and 740M daily shoppers -- the richest commerce signal available for product recommendation accuracy

• Product catalog integration for dynamic product ads with real-time inventory sync

• Shopper graph combines online and in-store signals for full-funnel measurement

• Strong retail media and brand-to-performance ad formats

Cons:

• Built for ecommerce and retail -- not a B2B ABM platform; demand gen teams running named-account programs have no use case here

• Limited B2B contact intelligence or account-level targeting capabilities

• Attribution is primarily ecommerce transaction-focused, not CRM pipeline-linked

• Enterprise focus with pricing that scales with media spend commitments

Google Ads: Best Alternative for Budget-Conscious Intent-Based Retargeting at Scale

Google Ads offers zero platform fees with the largest search and display network available. For teams retargeting website visitors via Remarketing Lists for Search Ads (RLSA), capturing high-intent moments when prospects search for relevant terms, and measuring through native Google Analytics integration, it remains the default starting point before committing to a paid programmatic platform.

Best for: Budget-conscious B2B and B2C teams that want search-intent retargeting via RLSA without platform subscription costs, and small teams that are already using Google Analytics for attribution.

Starting price: Pay-per-click with no platform fee.

G2 Rating: 4.3/5

Pros:

• Zero platform fee -- spend goes entirely to media

• RLSA retargeting captures prospects at the moment of search intent, a fundamentally different and higher-intent signal than display retargeting

• Native Google Analytics integration for attribution without add-on fees

• Massive reach across Search, YouTube, Display, Gmail, and Google Shopping

Cons:

• No native B2B account intelligence, firmographic targeting, or intent data at the account level

• RLSA retargeting requires substantial website traffic to build meaningful audience pools

• Attribution is limited to Google-tracked touchpoints -- cross-channel pipeline attribution requires additional tools

• No ABM workflow, account tiering, or next-best-action recommendations for demand gen teams

Taboola: Best Alternative for Affordable Native Advertising on Premium Publisher Sites

Taboola is a native advertising network that places content-style ads on editorial sites including MSN, USA Today, NBC News, and thousands of premium publishers. Its $15 campaign minimum and $0.30-$0.60 average CPCs make it one of the most accessible entry points for teams looking to drive top-of-funnel awareness through native ad placements without enterprise budgets.

Best for: Small teams and startups looking to drive content distribution and top-of-funnel awareness through native ad placements on premium editorial inventory at low entry cost.

Starting price: $15 campaign minimum.

G2 Rating: 4.1/5

Pros:

• $15 campaign minimum makes it one of the most accessible programmatic ad platforms

• $0.30-$0.60 average CPCs with access to 9,000+ premium publishers

• Native ad format integrates into editorial content streams, reducing ad blindness

• Lookalike audience building for new customer acquisition at scale

Cons:

• No B2B account intelligence, firmographic targeting, or ABM capabilities

• Native ad format drives top-of-funnel awareness, not bottom-of-funnel account conversion

• Limited targeting precision for niche B2B audiences compared to programmatic platforms with B2B data layers

• Attribution relies on click-through and view-through models -- not pipeline-linked

rtb.com (by RTB House): Best Alternative for SME Ecommerce Brands Needing Retargeting Without Complexity

rtb.com is a retargeting platform built by RTB House, using proprietary Deep Learning algorithms that the company claims deliver up to 50% greater bid efficiency than standard machine learning systems. Its native Shopify connector, no minimum spend requirement, and SME-focused positioning make it the most accessible retargeting option for small ecommerce brands that find AdRoll's platform complexity a mismatch for their scale.

Best for: Small ecommerce brands and Shopify merchants that need retargeting technology without budget minimums, long-term contracts, or platform complexity.

Starting price: No spend minimum.

Pros:

• Proprietary Deep Learning bidding claims up to 50% greater bid efficiency than standard ML systems

• Native Shopify connector for one-click integration with ecommerce stores

• No minimum spend requirement -- accessible for early-stage ecommerce brands

• Fully managed service option for teams without in-house programmatic expertise

Cons:

• B2C ecommerce retargeting only -- no B2B account intelligence, ABM capabilities, or CRM integration

• Limited self-serve control compared to platforms like Google Ads or StackAdapt

• Smaller reach and inventory footprint compared to enterprise DSPs

• No transparency into auction-level data or log-level reporting

How to Choose the Right AdRoll Alternative

Choosing the right platform depends on what your team actually needs from advertising infrastructure. Here are five questions to frame the decision:

1. B2B or B2C/ecommerce focus? If your primary campaigns target named B2B accounts and you need firmographic and intent-signal-based audience building, platforms with a B2B data foundation (ZoomInfo) are purpose-built for that use case. If you run product retargeting against website visitors or ecommerce shoppers, AdRoll, Criteo, rtb.com, and Taboola are all built for this motion.

2. How deep does your account intelligence need to go? Demand gen teams running account-based programs against named enterprise accounts need verified B2B contact data, buyer intent signals from named sources, and ICP-fit scoring -- not ad-network behavioral profiles aggregated from browser cookies. If this describes your program, a platform with a built-in B2B data layer (ZoomInfo) is a fundamentally different tool than an ad execution platform (The Trade Desk, StackAdapt, AdRoll).

3. What does your attribution story look like? If your CMO asks which ABM program drove pipeline last quarter, the answer needs to trace back to CRM opportunity stages, not campaign impressions. ZoomInfo's GTM Context Graph connects ad activity to pipeline. Programmatic platforms (The Trade Desk, StackAdapt) provide campaign-level ROAS. The attribution requirements should drive the platform decision.

4. Do you need integrated GTM or best-of-breed ad execution? ZoomInfo is a full GTM Platform: data, intent, orchestration (GTM Studio), seller access (GTM Workspace), and programmatic audience activation in one. The Trade Desk and StackAdapt are best-of-breed ad execution tools that integrate into your existing MAP and CRM. Both are valid architectures -- the right answer depends on how much your team wants to consolidate vs. build a best-in-class stack.

5. What is your budget model? AdRoll offers pay-as-you-go media with no platform fee, which suits teams that want to test before committing. ZoomInfo starts free on consumption credits with costs scaling based on usage. StackAdapt and The Trade Desk require minimum commitments for full platform access. Taboola and rtb.com are the most accessible for small budgets. Understand whether you are buying a platform subscription, a media-buying service, or a data and intelligence layer -- the pricing models are fundamentally different.

AdRoll Alternatives: Frequently Asked Questions

Why are B2B demand gen teams looking for AdRoll alternatives?

Three primary reasons drive demand gen teams to evaluate AdRoll alternatives. First, B2B contact data depth: AdRoll ABM covers 92 million contacts -- a gap AdRoll acknowledges directly on its AdRoll ABM vs ZoomInfo comparison page, where it concedes contact-intelligence advantage to platforms with larger verified B2B databases. Second, attribution: cross-channel attribution is a paid add-on in AdRoll's Advanced Package and ties performance to ad campaign activity rather than CRM pipeline stages. Third, platform focus: AdRoll's primary user base and product heritage skews toward B2C, D2C, ecommerce, and Retail/Hospitality, which means the B2B ABM capabilities received investment after the core platform was built for a different audience.

What is the best AdRoll alternative for B2B account-based marketing?

ZoomInfo is the strongest AdRoll alternative for B2B account-based marketing. It combines 500M+ verified B2B contacts with the GTM Context Graph's real-time buyer intent signals and direct CRM pipeline attribution, giving ABM teams the data depth, orchestration surface (GTM Studio), and attribution rigor that dedicated B2B programs need. Gartner recognizes ZoomInfo as a Magic Quadrant Leader for ABM Platforms. Smartsheet achieved 84% MQL lift, 26% opportunity rate lift, and 59% win rate lift with ZoomInfo's data and intent layer. Mendix improved MQL-to-opportunity conversion 14x.

Is ZoomInfo better than AdRoll for demand gen teams?

For B2B demand gen teams focused on pipeline attribution and account-based programs, yes -- ZoomInfo's data foundation and GTM Context Graph give marketers the account intelligence and intent signals to build high-converting audiences and measure impact at the pipeline stage, not just at the impression level. For ecommerce or B2C teams retargeting website visitors across the open web, AdRoll's owned DSP and BidIQ bidding engine are purpose-built for that motion. The choice depends on whether your primary requirement is B2B account intelligence and CRM attribution or cross-channel ad execution.

Does AdRoll have a free plan?

AdRoll offers a self-service tier with no monthly platform fee -- you pay only for media (pay-as-you-go on the Self-Service Ads tier). The Account-Based Retargeting tier is free to start with no minimum spend required. However, AdRoll ABM (the B2B platform) is fully gated behind a demo request -- all four ABM tiers (Account-Based Advertising, Account-Based Marketing + Advertising, Account-Based Marketing, and the Advanced Package) require contacting sales for pricing. Source: adroll.com/pricing.

What AdRoll alternatives are best for small teams and limited budgets?

For small teams with limited budgets: Taboola has a $15 campaign minimum and $0.30-$0.60 average CPCs with access to 9,000+ premium publishers. rtb.com has no minimum spend and a native Shopify connector for ecommerce brands. Google Ads has zero platform fees with pay-per-click pricing and native Analytics attribution. For B2B teams on a limited budget, ZoomInfo starts free with consumption credits that scale based on usage, which avoids a large upfront commitment before a team knows what credit volume they need.

More AdRoll comparisons and guides

If you're interested in reading more, you might like:

• [AdRoll Pricing: Full Breakdown [2026]](https://pipeline.zoominfo.com/sales/adroll-pricing)

• [AdRoll Review [2026]: Is It Worth It?](https://pipeline.zoominfo.com/sales/adroll-review)

• [7 Best RollWorks Alternatives [2026]](https://pipeline.zoominfo.com/sales/rollworks-alternatives)