Pick Apollo if you want one login for finding contacts, running multichannel sequences and making calls. Pick Lusha if your team already has a CRM, a sequencer and a dialer and mainly needs contacts and buying signals to feed them. Both have free plans. Apollo prices per seat. Lusha prices per plan, with one seat on Starter, two on Pro and five on Premium included, and charges more for extra seats or a higher credit volume on Pro and Premium.
ZoomInfo publishes this guide and competes with both tools. So every Apollo and Lusha figure below comes from the vendors' own sites, G2 or the Chrome Web Store, checked on October 27, 2026, and ZoomInfo gets one section of its own toward the end.
Lusha vs Apollo at a glance
Criterion | Lusha | Apollo |
|---|---|---|
Best for | Teams that want contacts and signals fed into the CRM, sequencer and dialer they already use | Teams that want data, multichannel sequences and calling in one tool |
Database (vendor's figures) | 515M+ contacts, 29M+ companies | 240M+ contacts, 30M+ companies |
Stated accuracy | 98% email; 85% US and 86% global phone | 98% email |
Outreach | Email sequences (Lusha Engage) on every plan, 10 active per user | Email, call and LinkedIn task steps; 2 sequences per team on Free, unlimited from Basic |
Calling | No dialer; numbers go to your own dialer or CRM | Dialer on paid plans; power, parallel and international dialing as an add-on |
Meeting recording | AI Notetaker on every plan, 8 credits a recording | Meeting recording on every plan, 150 to 8,000 minutes per user a month |
Intent data | Bombora Company Surge; 5 topics in the app on Starter to Premium, 25 on Scale; any Bombora topic through the API and MCP | Bombora; 1 topic on Free, 6 on Basic and Professional, 12 on Organization |
CRM sync | Native exports to 10 tools, including Salesforce and HubSpot; automated CRM enrichment in beta on Premium and above | Two-way sync with Salesforce, HubSpot, Pipedrive, Zoho and Microsoft Dynamics; automated CRM enrichment from Basic (100 records a month on Free) |
Free plan | 40 credits a month | 75 credits per seat a month (900 a year) |
Paid plans from | $37.45 a month billed yearly, one seat | $49 per seat a month billed annually |
Credits per reveal | Email 1, phone 5 | Email 1, phone 8 |
G2 rating | 4.3 (1,671 reviews) | 4.7 (9,849 reviews) |
Lusha in brief
Lusha is a B2B contact-data and buying-signals platform. Reps find people in its Chrome extension or web Workspace, reveal emails and phone numbers, and send the records to their CRM or sequencer. It says it covers 515M+ contacts and 29M+ companies and tracks 26 types of buying signal, including job changes.
Lusha's own FAQ draws the line this way: Apollo bundles sequencing and a dialer with its data, while Lusha "connects to the sending tool you already run". It still includes its own email sequencer, Lusha Engage.
Apollo in brief
Apollo pairs what it says is a database of 240M+ contacts and 30M+ companies with sequences, a dialer, meeting recording and an AI assistant. Most of a sales development rep's day can run inside it, from building the list to logging the call.
A team that would otherwise pay for a data tool, a sequencer and a dialer can give each rep one Apollo seat instead, though the Advanced Dialer is a paid add-on.
Data coverage and accuracy
On paper, Lusha's database is about twice the size of Apollo's: 515M+ contacts against 240M+. Company counts are close, at 29M+ for Lusha and 30M+ for Apollo.
Both claim 98% email accuracy. Lusha also publishes phone accuracy: 85% in the US and 86% globally. Apollo doesn't publish a phone figure, though it says phone numbers "are verified in real time when you request them". Neither set of numbers is an independent test.
The sourcing differs. Apollo builds its data from "a network of 2M+ users who connect inboxes and CRMs, leading third-party data providers, and publicly available web data", runs seven-step email verification, and on paid plans offers waterfall enrichment across 20+ vendors. Lusha says, "We never scrape professional networks or social platforms." Its data comes from a community that shares business email signatures, plus licensed and public sources, and on Pro and above its Data Waterfall checks outside providers when Lusha has no match.
One gap to check before you buy: Lusha's data page says Italian contact data isn't currently available.
The fair test is your own list. Run contacts your reps have actually reached through both free plans and compare what comes back. Free credits are tight, at 40 a month on Lusha and 75 a month on Apollo, which is enough for 8 phone reveals on Lusha or 9 on Apollo. Lusha adds 150 credits a month, plus 200 once, for users who join its optional Community program and share business contact details from their email signatures.
Prospecting and the Chrome extension
Both tools work as Chrome extensions on LinkedIn and company websites. On the Chrome Web Store, Apollo's extension shows 4.6 stars from 2.2K ratings and 1,000,000 users, and Lusha's shows 4.3 stars from 1.9K ratings and 400,000 users.
Both extensions can send a revealed contact to a list, the CRM or a sequence. The difference is the sequence itself: a Lusha Engage sequence is email only, while an Apollo sequence can add call and LinkedIn task steps, and Apollo's extension can place calls on paid plans.
Outreach: sequences, calling and recording
This is where the two tools differ most.
Apollo's sequences mix email, call and LinkedIn steps. The LinkedIn steps are tasks a rep completes by hand. Free allows 2 sequences per team and 250 emails a day from a Gmail or Microsoft mailbox, and paid plans can connect any email provider. Basic has unlimited sequences at 250 emails a day, and Professional and Organization lift the daily cap, subject to Apollo's fair use policy. A dialer comes with every paid plan and spends credits, 1 credit per 30 seconds for US calls. Power, parallel and international dialing need the Advanced Dialer add-on, at $119 per team a month billed annually or $149 monthly. Apollo also records Zoom, Google Meet and Microsoft Teams meetings on every plan, from 150 minutes per user a month on Free and Basic to 8,000 on Organization.
Lusha Engage sends email sequences at no extra charge. The limits are 1,000 emails per user a day and 10 active sequences per user, sent through a Gmail or Outlook account. There are no call or LinkedIn steps, and Lusha has no dialer. It hands phone numbers to "your own dialer or CRM", and lists the dialer Nooks in its integrations marketplace. Lusha's AI Notetaker records and summarizes Zoom, Google Meet and Teams meetings for 8 credits a recording.
If your reps live on the phone, Apollo covers more of the day. If you already run Outreach, Salesloft or a dialer, Lusha slots in alongside them, and Apollo connects to Outreach and Salesloft from Basic too.
Intent and buying signals
Both tools now use Bombora for intent. Lusha's intent scores are based on Bombora's Company Surge data, and its pricing page gives Starter to Premium 5 buying intent topics and Scale 25. Through its API and MCP, Lusha says intent isn't limited to a preset list: any of Bombora's 18.5K topics can be queried, at 1 credit per topic for each company found. It also tracks job changes, promotions, funding, hiring and a LinkedIn activity signal. Its pricing table ticks signals on every plan, Free included, but its plan cards list Signals as a Pro feature, and signal and intent results cost a credit each per company or contact.
Apollo's June 2026 release notes say its intent signals moved from LeadSift to Bombora, though its buying-intent product page still names LeadSift. Its pricing page gives 1 intent topic on Free, 6 on Basic and Professional, and 12 on Organization, and its paid plans add signal filters for job postings, VC funding, news and technologies. Job-change enrichment is on paid plans only.
CRM integrations and AI tools
Apollo describes its Salesforce, HubSpot and Pipedrive sync as bi-directional, on every plan, and its help center documents Zoho and Microsoft Dynamics integrations that pull contacts and accounts into Apollo and push records back when you turn that on. Its pricing page adds CRM enrichment, capped at 100 records a month on Free and automated from Basic. Outreach and Salesloft integrations start at Basic.
Lusha connects natively to Salesforce, HubSpot, Bullhorn, Pipedrive, Outreach, Salesloft, Zoho, Microsoft Dynamics, Capsule and monday. Its pricing table lists the Salesforce, HubSpot, Microsoft Dynamics, Zoho, Bullhorn, Outreach and Salesloft integrations on all plans, Free included. It writes to the CRM when you export records, logs Engage emails as Salesforce tasks and recorded meetings as Salesforce and HubSpot activities, and reads the CRM to flag duplicates. A beta also imports Salesforce and HubSpot records into a Lusha table so you can enrich them and push them back. Its automated CRM enrichment for Salesforce and HubSpot is in beta on Premium and above. It doesn't describe the sync as two-way.
Both also build an AI assistant into the app. Lusha's finds contacts and companies from a plain-language request, and Apollo's prospects, researches accounts and builds sequences. Both run MCP servers that free accounts can use too, so Claude, ChatGPT and other AI assistants can query their data. Apollo's server can also send one-off emails, build sequences, enroll contacts in them and update CRM records. Lusha's server searches and enriches contacts and companies, pulls buying signals and can push records to Salesforce, HubSpot, Zoho, Pipedrive or Salesloft, but, in Lusha's words, "does not send messages or add contacts to sequences."
Pricing and credits
Apollo prices per seat. Basic costs $49 a month billed annually or $65 monthly, Professional $79 or $99, and Organization $119 a month, billed annually only, with a three-seat minimum. The free plan gives 900 credits per seat a year, granted monthly, and Basic and Professional come with a 14-day trial that includes 75 credits. Unused credits expire at the end of each billing cycle.
Lusha prices per plan, with seats included. Starter costs $37.45 a month billed yearly, or $49.90 monthly, for one seat and 4,800 credits a year. Pro starts at $52.45 a month billed yearly, or $69.90 monthly, with two seats and 7,200 credits a year. Premium starts at $299.95 a month billed yearly, or $399.90 monthly, with five seats and 40,800 credits a year. On both, extra seats and a credit slider raise the price, up to 10 seats on Pro and 25 on Premium, and larger teams move to Scale, which is custom-priced. The free plan gives 40 credits a month. On monthly Pro and Premium plans, unused credits roll over up to twice the monthly limit. Free, Starter and annual-plan credits don't roll over.
Credits stretch differently. Apollo charges 1 credit for an email and 8 for a phone number, and Lusha charges 1 and 5. On annual billing, by our arithmetic, Apollo Basic gives one seat 30,000 credits for $588 a year, or 3,750 phone reveals. Lusha Starter gives one seat 4,800 credits for $449.40 a year, or 960 phone reveals. Both pools also pay for more than reveals. Apollo's credits cover dialer minutes, data and waterfall enrichment, job-change updates, AI research, and email warmup, domains and mailboxes. Lusha's cover AI Notetaker recordings, AI chat prompts and AI data enrichment, signal and intent results, Data Waterfall matches, and CRM and CSV exports. Heavy use of those features spends either pool faster.
For the full breakdowns, see Apollo pricing and Lusha pricing.
Security and compliance
Apollo says it's SOC 2 Type II and ISO 27001 certified, and its trust center lists GDPR, CCPA and CPRA compliance. Lusha lists SOC 2 Type II and five ISO certifications (27001, 27701, 27017, 31700 and 42001), plus GDPR and CCPA compliance.
What G2 reviewers say
Apollo rates 4.7 out of 5 from 9,849 reviews on G2, and Lusha 4.3 from 1,671. On G2's comparison page, reviewers score Lusha slightly higher for ease of use (9.2 to 9.0) and ease of setup (9.0 to 8.9). They score Apollo higher on the other five ratings, including "meets requirements" (9.1 to 8.5), quality of support (8.8 to 8.1), ease of admin (9.0 to 8.8) and product direction (9.3 to 8.3).
Which should you choose?
Choose Lusha if
Your team already runs a CRM, a sequencer and a dialer, and needs contacts and signals to feed them.
You want the larger claimed database (515M+ contacts) and a vendor that publishes its phone accuracy (85% US, 86% global).
You want seats included in the plan price (one on Starter, two on Pro, five on Premium).
Choose Apollo if
You want data, multichannel sequences and a dialer under one login.
Your SDR team works the phones and needs call steps in its sequences.
You'd rather pay per seat and get more phone reveals per dollar.
Where ZoomInfo fits
Some teams comparing Lusha and Apollo also look at ZoomInfo, usually when sales, marketing and RevOps need to work from the same records.
ZoomInfo covers 500 million contacts and more than 100 million companies, detects 15 to 20 million job changes a month, and tracks intent across 4,500+ topics. Sellers work the data in GTM Workspace, marketers and RevOps teams build audiences and workflows in GTM Studio, and native integrations cover Salesforce, HubSpot and Microsoft Dynamics. ZoomInfo Lite is free, with 10 monthly credits and no credit card. Paid plans are custom-quoted, and ZoomInfo's pricing page lists buyer intent and champion tracking in its packages above Professional.
For the head-to-heads, see Lusha vs ZoomInfo and Apollo vs ZoomInfo. For wider shortlists, see our guides to Lusha alternatives and Apollo alternatives.
"We use it to find mobile numbers, direct emails, job change signals, anything that helps us break through the noise."
Frequently asked questions
Is Lusha better than Apollo?
Neither wins outright. Lusha fits a team that already has a CRM, a sequencer and a dialer and needs contact data to feed them. Apollo fits a team that would rather build lists, run sequences and make calls in the same tool.
Which is cheaper, Lusha or Apollo?
Lusha has the lower entry price: Starter costs $37.45 a month billed yearly for one seat, against $49 per seat a month billed annually for Apollo Basic. Apollo buys more phone reveals per dollar, though. By our arithmetic, Apollo Basic covers 3,750 phone reveals a year per seat, and Lusha Starter covers 960.
Which has better data, Lusha or Apollo?
Lusha claims the larger database, with 515M+ contacts against Apollo's 240M+, and both claim 98% email accuracy. Lusha also publishes phone accuracy of 85% in the US and 86% globally. Apollo doesn't publish a phone figure, though it says it verifies numbers in real time when you request them. Neither claim is independently tested, so run your own contacts through both free plans.
Does Lusha have a dialer?
No. Lusha hands phone numbers to your own dialer or CRM. Apollo includes a dialer on its paid plans, with power, parallel and international dialing as an add-on.
Can you use Lusha and Apollo together?
Yes. Lusha's extension can reveal a contact and export it to your CRM, and Apollo can pick it up from there for a sequence. But both tools sell contact data, so running both means paying twice for it.
Is Lusha reliable?
Lusha rates 4.3 out of 5 from 1,671 reviews on G2, and it lists ISO 27001, ISO 27701 and SOC 2 Type II among its credentials. It publishes 98% email accuracy and phone accuracy of 85% in the US and 86% globally, which are its own figures rather than an independent test.
Why did LinkedIn remove Apollo?
In March 2025, Apollo's LinkedIn company page disappeared, along with Seamless.AI's, MarTech reported. Apollo's CEO called it a brand page restriction and said it didn't affect Apollo's services. LinkedIn hasn't given a public reason that we could find. Apollo's LinkedIn page is live again, and Apollo still offers its Chrome extension for LinkedIn prospecting.
Is there anything better than Apollo or Lusha?
For teams where sales, marketing and RevOps need to work from the same contact and intent data, ZoomInfo is the third option to compare. Our guides to Lusha alternatives and Apollo alternatives cover the wider field.
