Marketing teams today face a tough mandate. They have to deliver personalized, omnichannel programs and prove they drive pipeline. The best AI marketing tools help make that happen. They cut down on manual work (content drafts, segmentation, testing), surface insights from massive datasets, and speed up decisions that tie campaigns to revenue.
Adoption is growing fast, and it’s not hype. When AI gets embedded into connected workflows, marketers report stronger personalization, faster execution, and serious time/cost savings.
Why AI Marketing Tools Matter Today
AI processes signals at a scale no human team can match. It analyzes buyer behavior, engagement, and account activity, then recommends next-best actions in real time.
Top martech sources now call AI-powered decisioning and hyper-personalization essential for modern marketing, assuming you’ve nailed data quality and integrations.
For experienced marketers, AI frees up hours each week–about 13 on average, per a 2025 Forbes survey. It also drives smarter decisions that cut costs and boost results.
The Case for AI in Marketing
AI optimizes workflows
Across MAPs, CRMs, and ABM platforms, AI now handles data management, lead scoring, orchestration, and content workflows. Often built in as “copilot” features, these tools reduce manual work and speed up execution.
Better personalization at scale
AI doesn’t just make personalization possible, it makes it scalable. That means higher engagement, stronger customer loyalty, and better predictive accuracy, especially when teams connect data across the stack.
Key takeaways
AI boosts efficiency and personalization
Automation frees marketers from manual work
Smarter targeting starts with better behavior analysis
Now that we’ve covered why AI matters, here’s where to place your bets.
Best AI Marketing Tools for Sales Teams
Tools that tie marketing to revenue
These AI platforms aren’t just shiny toys, they help teams align with sales and drive measurable outcomes. We start with ZoomInfo, based on recent AI releases and third-party validation.
1. ZoomInfo
ZoomInfo brings together clean B2B data, buyer-intent signals, ABM strategies, and AI-driven workflows to help teams zero in on in-market accounts, and act fast.
In 2024, ZoomInfo launched Copilot, which uses generative AI to deliver account summaries, real‑time alerts and personalized email generation so sellers can engage the right buyer with the right message at the right time.
In October 2025, ZoomInfo released Copilot Workspace, an execution engine that consolidates workflows into one interface. It does this by integrating CRM/MAP systems and using AI agents to research accounts, draft follow‑up outreach and surface next‑best actions so sellers spend less time managing tools and more time closing deals.
Customers using Copilot report ~25% more pipeline, better engagement, and weekly time savings.
G2 reviews echo this: users praise ZoomInfo’s data quality, intent signals, and seamless CRM integration.
For marketers, this means sharper targeting, faster activation, and tighter alignment with sales. This is especially true for ABM plays, event follow-up, or syndication fueled by real-time signals.
Key features
AI Copilot for email and account insights
Real-time signal monitoring for prioritized outreach
CRM/MAP sync for cleaner workflows
Custom alerts for key account changes
Verified pipeline and productivity lift
Brandlive used ZoomInfo’s AI-powered Intent and Workflows to lock in on high-priority buyers and act fast. With real-time signals and automated lead routing, sales and marketing stayed in sync, landing demos with enterprise names like Chanel, Condé Nast, and Bayada. In just six months, they drove 18,000+ leads, millions in pipeline, and $1.05M in revenue tied directly to ZoomInfo.
You can review the full Brandlive ZoomInfo case study here.
2. 6sense
6sense uses AI to unify buying signals, score accounts, and prioritize based on stage, helping to run ABM at scale.
Key features
Predictive modeling
Intent + buying stage insights
CRM/MAP orchestration
3. Demandbase
Demandbase adds AI agents (“Agentbase”) on top of account intelligence and intent data to automate GTM workflows.
Key features
AI agents for GTM tasks
Account intelligence
ABX and ad activation
4. HubSpot Marketing Hub
HubSpot brings AI into content, lead scoring, and workflow automation. The product features a clean, minimal UI and integrations with most leading GTM tools and platforms.
Key features
AI content assistant
Predictive scoring
Journey automation
CRM tie-in
5. Adobe Marketo Engage
Adobe Marketo Engage offers advanced functionality, but may not be as accessible as other tools for new users.
Key features
Behavioral targeting
Scalable nurtures
Salesforce sync
Advanced segmentation
6. Salesforce Marketing Cloud
Salesforce Marketing Cloud offers journey orchestration powered by AI content and timing decisions with deep CRM integration.
Key features
Journey builder
AI send-time optimization
Multivariate testing
Native CRM sync
7. Braze
Braze offers real-time, personalized messaging across multiple channels with audience-building capabilities.
Key features
Real-time segmentation
Cross-channel orchestration
Testing and analytics
8. Iterable
Iterable focuses on lifecycle marketing with personalized journeys and cross-channel execution..
Key features
Journey orchestration
Segmentation and testing
Multichannel messaging
Sales isn’t the only motion getting sharper. AI is rewriting the playbook for content, too.
Content Creation with AI Tools
How GenAI accelerates content
GenAI accelerates first drafts, content variants, and ideation, but human oversight still matters. Use it to move fast, then refine with brand, SME, and legal reviews.
9. Jasper
Jasper is an enterprise-level genAI platform with brand controls and templates.
Key features
Brand voice governance
Multi-format templates
Collaboration and API/workflows
10. Semrush
Semrush is a full-suite SEO/marketing platform with AI for research and content creation.
Key features
Keyword and topic research
SEO optimization
Competitive insights
Reporting
11. Surfer
Surfer is an on-page SEO tool with live recommendations for optimization.
Key features
Real-time content editor
SERP alignment
Briefs and audits
12. Canva
Canva is an AI-powered design tool with templates, brand kits, and team collaboration.
Key features
AI image and layout tools
Brand consistency features
Multi-format export
13. Grammarly Business
Offering real-time AI writing assistance, Grammarly Business assists with clarity, tone, and accuracy.
Key features
Writing suggestions
Style guides
Admin and analytics features
14. Sprout Social
Sprout Social is an AI tool for social media management with AI-driven workflows and analytics.
Key features
Smart scheduling
Engagement workflows
Listening and reporting
15. Hootsuite
Hootsuite provides AI-assisted planning and scheduling for teams running social at scale.
Key features
Content planner
Scheduling recommendations
Analytics and workflow tools
16. Intuit Mailchimp
Intuit Mailchimp provides email automation with AI-powered journey building and insights.
Key features
Campaign builder
Segmentation and multichannel tools
Analytics
17. Klaviyo
Klaviyo is designed to help with B2C marketing with AI-backed segments and predictive analytics.
Key features
Email/SMS/WhatsApp automation
Predictive analytics
400-plus integrations
The Future of AI in Marketing
The next wave is here: deeper personalization, more agent-style automation, and a bigger focus on clean, connected data. But to unlock the upside, teams need real data governance.
How to prepare for the future
Plug AI into your current MAP/CRM/CDP to avoid building in silos
Define KPIs such as pipeline influence, time saved, or conversion lift
Lock in content and compliance guardrails before implementing deployments
Prioritize platforms with real reviews and analyst backing
The next wave of AI is already shaping how top teams win. Now it’s your move.
Turn AI Marketing Tools Into Real Pipeline Gains
AI tools are now the base assumption for modern marketing. Use this list to narrow your options, then run pilots with clear KPIs (pipeline lift, time saved, conversion improvements). Scale what works, and drop what doesn’t.