Artificial Intelligence

ZoomInfo’s State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams — and the roadblocks for further AI innovation. Power users on sales teams are saving time, closing deals faster, and seeing real, measurable business results. But despite the […]

Sales teams today are under immense pressure to move fast, stay focused, and make every deal count. That’s why ZoomInfo Copilot is built to support sellers, all the way from first touch through closed-won. Whether you’re qualifying a cold lead or trying to get a deal over the finish line, Copilot now delivers AI-powered insights […]

The explosion of Artificial Intelligence is driving billions of investment dollars into the sector and inspiring nearly constant debate about AI’s impact on business and society. So how is the massive growth in AI technology actually affecting day-to-day corporate reality?  A new ZoomInfo survey of more than 1,000 go-to-market professionals shows frontline workers have eagerly […]

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing what’s already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And while these strategies are tried and true, they leave a critical opportunity untapped: latent demand. Latent demand represents an industry’s underexpressed […]

Sales teams are drowning in tools. It’s time to make them intelligent. For too long, sellers have been forced to juggle a grab bag of tools that claim to make selling easier. In reality, each of these tools tends to work independently — and the gaps between these tools can swallow even the best go-to-market […]

The traditional go-to-market playbook is dead.  Sales and marketing teams that once relied on high-volume outreach to hit their numbers are seeing diminishing returns. Minor changes to outdated processes — a bit of automation here, another tech solution there — simply won’t be enough to drive sustained growth in the AI era. To stand out […]

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know that AI isn’t a magic wand that can close deals for you. Instead, using AI effectively is about […]

The rapid adoption of GPT-based AI tools isn’t simply a technological evolution in sales; it’s a fundamental restructuring of how teams work. Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems don’t just centralize data or automate tasks — they actively analyze, predict, and collaborate in ways that are completely reshaping roles and […]

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just don’t drive results.  But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. The challenge? Often, it’s […]

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know AI isn’t a magic wand that can close deals for you. Instead, using AI effectively is about finding […]

AI tools are reshaping the way salespeople tackle their day-to-day work, automating many of the core business development tasks that have eaten away at the average sellers’ day.  But AI isn’t just taking over mundane administrative work. It’s also raising big questions about the future of the sales profession — including lingering worries that many […]