Clari vs. Gong (vs. ZoomInfo): How Do They Compare in 2026?

Choosing between Clari and Gong for your revenue operations often comes down to five questions:

• Do you need a platform that predicts revenue outcomes, or one that captures and analyzes customer conversations?

• Is your biggest problem forecast accuracy, or visibility into what reps are saying on calls?

• Do you want AI that monitors deals and flags risks, or AI that coaches reps and automates outreach?

• How important is having verified contact data and buying signals alongside your revenue intelligence?

• Are you trying to consolidate forecasting and engagement tools, or build an intelligence layer across your go-to-market motion?

In short, here's what we recommend:

Clari is built for revenue leaders who need to turn forecasting into a predictable process. Its Revenue Database (RevDB) captures historical snapshots of every deal change, and its AI delivers 98% forecast accuracy by week two of the quarter. Following its merger with Salesloft in December 2025, Clari now spans forecasting, sales engagement, conversation intelligence, and deal inspection in a single platform. However, users consistently report a clunky, unintuitive interface, and the Salesloft integration is still being unified into a joint roadmap.

Gong started in conversation intelligence and has evolved into what it calls the Revenue AI Operating System. Its Revenue Graph is trained on three billion+ customer interactions, powering everything from deal scoring to 15+ specialized AI agents that handle coaching, forecasting, outreach, and CRM hygiene. Gong was named a Leader in the 2025 Gartner Magic Quadrant for Revenue Action Orchestration, placing highest on both Ability to Execute and Completeness of Vision. The trade-off: opaque pricing with a platform fee that hits smaller teams hard, and several flagship features (Gong Assistant, MCP Server, AI Deep Researcher) are not yet generally available.

Clari and Gong both help you understand and act on what's happening inside your deals. But neither solves a more basic problem: knowing who to sell to in the first place. The best conversation intelligence and forecasting in the world can't help if your pipeline is built on incomplete data, stale contacts, and missed buying signals.

ZoomInfo is a GTM platform that lets sales reps walk into every call knowing why the deal is moving, who's championing it, and what's likely to happen next. Marketers can describe audiences in plain language and launch plays against accounts that match proven win patterns. Leaders can see deal risk before it shows up in CRM stage fields. That depth comes from the GTM Context Graph, built on 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business email addresses, unified with your CRM records, conversation transcripts, and behavioral signals. Your team accesses it through GTM Workspace for sellers, GTM Studio for marketers and RevOps, or API and MCP in any third-party tool. Where Clari and Gong help you manage and close the pipeline you have, ZoomInfo helps you build the right pipeline first, then gives you the context to close it.

If building a pipeline on verified data and account intelligence sounds like the missing piece, see how ZoomInfo works.

Clari vs. Gong vs. ZoomInfo at a glance

Where each platform wins

Clari, Gong, and ZoomInfo each solve a different piece of the revenue puzzle. Knowing where they overlap and where they don't is the key to choosing the right one, or the right combination.

Clari owns forecasting.

If your CRO loses sleep over forecast accuracy, Clari was designed to fix that. Its RevDB captures point-in-time snapshots of every deal change, creating a historical record that CRMs were never built to maintain. That history powers AI forecast projections that predict where your quarter will land with 98% accuracy by week two.

A Forrester study found Clari delivers 398% ROI, with teams spending 90% less time on forecasting. For enterprise RevOps teams managing layered forecasts across multiple segments and revenue models, Clari's depth is hard to match.

Gong owns conversations.

If your biggest problem is understanding what's happening in customer interactions, Gong wrote the playbook. The platform captures every call, email, and meeting, then uses AI trained on billions of real interactions to surface patterns no human could spot manually. Gong's AI doesn't just transcribe; it detects deal risks from behavioral signals, coaches reps with real-time battlecards, and automates CRM updates.

Teams using Gong's AI Tracker have seen 35% higher win rates. For organizations that want to scale what their best reps do across the whole team, Gong's conversation data is the differentiator.

ZoomInfo owns the data.

Neither Clari nor Gong can tell you who to sell to. They analyze deals once they exist in your CRM, but they don't generate pipeline or provide the verified contact data, buying signals, and account intelligence that fill it. ZoomInfo's 500M contacts include 120M direct-dial numbers and 200M+ verified business email addresses, verified through a process backed by 300+ human researchers with up to 95% accuracy on first-party data.

Its intent data tracks 210 million IP-to-Organization pairings and 6 trillion+ new keyword-to-device pairings monthly to surface accounts actively in-market. Guided Intent, exclusive to ZoomInfo, identifies topics historically correlated with deal success rather than requiring manual topic selection.

In a Fortune 500 competitive RFP analyzing 25 million contacts across vendors, the independent consultant concluded that "no other competitor came even close."

This data also makes Clari and Gong work better. When ZoomInfo enriches your CRM with accurate contacts, org charts, and technographics, the deal signals Clari and Gong analyze become more reliable. A forecast built on a CRM where 70% of contacts were never created is a forecast built on incomplete information, no matter how good the AI processing it.

Forecasting and pipeline management compared

Forecasting is where Clari has invested the most and where Gong is catching up. ZoomInfo approaches the problem differently: by ensuring the pipeline feeding your forecast is built on verified data and real buying signals.

Clari built its platform around forecasting. Its Forecast product supports subscription, consumption, and hybrid revenue models in a single view, a capability no other vendor offers.

The platform provides automated roll-ups from rep to manager to VP to CRO, with AI projections that hit 95%+ accuracy across segments. Clari's Scenario Forecasting lets RevOps leaders model what-if analyses by pulling deals in and out of projections, and its Segment Forecasting slices the number by any attribute. Okta relies on Clari to predict outcomes at the executive level.

Source: Clari

Gong approaches forecasting from conversation data rather than CRM fields.

Its AI Revenue Predictor processes 300+ signals from actual customer interactions, predicting outcomes 20% more precisely than CRM-only algorithms. Gong Labs research found that only 1% of customer interactions make it into the CRM, meaning CRM-based forecasts are built on a fraction of available information. Gong captures the other 99%.

ZoomInfo doesn't compete directly on forecast submissions and roll-ups.

Instead, it strengthens the foundation forecasts depend on. If your pipeline is built on incomplete data (missing contacts, stale company records, no visibility into buying signals) no amount of AI forecasting will fix the accuracy problem. ZoomInfo's GTM Context Graph enriches the deal context that both Clari and Gong rely on, ensuring that the signals feeding your forecast reflect real buyer activity.

ZoomInfo also integrates directly with both platforms via native integrations and APIs, so the data flows into whichever forecasting tool you choose.

Source: ZoomInfo

Conversation intelligence and coaching

This is Gong's home turf. Clari has a capable offering through its Copilot product, and ZoomInfo contributes Chorus as a conversation capture engine that feeds its broader intelligence layer.

Gong has been analyzing sales conversations since 2015, and it shows.

The Revenue Graph captures every call, email, and meeting across 70+ languages, then uses AI to detect deal signals, coaching opportunities, and competitive threats. Gong's AI Call Reviewer scores rep performance automatically, AI Trainer creates practice scenarios from real conversations, and Smart Trackers understand concepts in context rather than matching keywords.

Source: Gong

Clari Copilot (acquired as Wingman in 2022) provides real-time transcription and live battlecards that trigger when buyers mention specific objections. Sellers using Copilot's battlecards see 10% more wins on average.

The platform captures intent, objections, contacts, and next steps, then syncs them to CRM automatically. Clari reports 40% shorter sales cycles and 30% higher win rates for Copilot users. The advantage over standalone conversation tools: Copilot feeds directly into Clari's forecasting and deal inspection workflows, so conversation signals inform predictions without manual interpretation.

ZoomInfo's Chorus captures and analyzes customer calls, meetings, and emails with AI insights including talk ratios, sentiment detection, and objection tracking.

What separates Chorus from standalone conversation intelligence is Connected Intelligence: every call participant is enriched with ZoomInfo's full contact and company profile, so a manager reviewing a call sees not just what was said but who the participants are, their role in the buying committee, and relevant account signals. That conversation data feeds the GTM Context Graph, where it's fused with CRM records, intent signals, and third-party data to capture the full context of why deals move or stall.

Source: ZoomInfo

Sales engagement and outreach

All three platforms have moved into sales engagement, each from a different starting point.

Clari acquired Groove in 2023 and merged with Salesloft in December 2025, giving it one of the broadest sales engagement footprints in the market.

Groove provides multi-channel campaigns with Salesforce-native architecture.

The challenge: the Groove integration into Clari remains incomplete two years after acquisition, and the Salesloft joint roadmap is still in development. Customers are buying a vision of platform unification that hasn't materialized yet.

Source: Clari

Gong Engage launched in June 2023 as the first sales engagement tool built on conversation intelligence data.

Rather than sending sequences based on static contact lists, Engage uses the Revenue Graph to surface recommended contacts from historical deal data and compose AI-personalized emails from real conversation context. Engage users see a 34% higher response rate on AI-composed emails and 30% more pipeline created. The integrated dialer (powered by Twilio) includes local presence dialing and structured outcome logging.

ZoomInfo takes two approaches to engagement.

GTM Workspace gives sellers a place where prioritized accounts, AI-drafted outreach, and deal execution converge. The AI agents inside Workspace handle account research, outreach drafting, CRM updates, and signal monitoring.

Separately, ZoomInfo's partnership with Salesloft connects ZoomInfo's buyer data and intent signals directly into Salesloft's sequencing engine, triggering personalized outreach when a prospect starts researching. Seismic's sales team boosted productivity by 54% and saved 11.5 hours per week using GTM Workspace.

Source: Salesloft

The data gap neither Clari nor Gong fills

This is the fundamental difference between ZoomInfo and the other two platforms.

Clari and Gong both excel at analyzing deals already in your CRM. Clari tells you which deals will close and which will slip. Gong tells you what happened on the last call and what your rep should do next. Both are valuable after a deal enters the pipeline.

But neither answers the questions that come before: Which companies should you target? Who are the decision-makers? What's their direct dial? Are they actively researching solutions like yours? What technologies do they use? How is their org structured?

ZoomInfo answers all of these.

Its 500M contacts include 120M direct-dial numbers and 200M+ verified business email addresses, verified through a process backed by 300+ human researchers with up to 95% accuracy on first-party data. Its intent data tracks 210 million IP-to-Organization pairings and 6 trillion+ new keyword-to-device pairings monthly to surface accounts actively in-market. Guided Intent, exclusive to ZoomInfo, identifies topics historically correlated with deal success rather than requiring manual topic selection.

In a Fortune 500 competitive RFP analyzing 25 million contacts across vendors, the independent consultant concluded that "no other competitor came even close."

Source: ZoomInfo

This data also makes Clari and Gong work better. When ZoomInfo enriches your CRM with accurate contacts, org charts, and technographics, the deal signals Clari and Gong analyze become more reliable. A forecast built on a CRM where 70% of contacts were never created is a forecast built on incomplete information, no matter how good the AI processing it.

AI agents and automation compared

All three platforms have invested in AI agents, but each approaches automation from a different angle.

Gong launched 15+ specialized AI agents in April 2025, covering strategic decisions (AI Tracker, AI Theme Spotter, AI Ask Anything), knowledge transfer (AI Briefer), coaching (AI Call Reviewer, AI Trainer), customer engagement (AI Tasker, AI Composer), pipeline management (AI Deal Reviewer, AI Deal Monitor, AI Deal Predictor, AI Revenue Predictor), and data infrastructure (AI Transcriber, AI Activity Mapper, AI Data Extractor, AI Translator).

All agents are included with Gong licenses at no additional cost and configurable through Agent Studio, a no-code drag-and-drop interface. Vercara reclaimed 190+ hours yearly using Gong's agents.

Source: Gong

Clari deploys Revenue AI Agents that inspect deals around the clock, flagging risks and recommending next actions.

Its AI Deal Inspection Agent continuously reviews open opportunities against proven best practices. Smart Deal Summaries aggregate emails, call transcripts, and notes into a single view, saving 30 minutes per deal on reviews. AI Deal Summaries usage increased 572% in six months, indicating rapid adoption.

Clari's AI also powers CRM Suggestions that auto-populate fields from conversation insights and Advanced Opportunity Predictions that flag slipping deals early.

ZoomInfo's AI agents operate inside GTM Workspace, built on Anthropic's Claude. These agents answer three questions for every rep: who to contact, when to engage, and what to say.

The Action Feed delivers a live stream of in-market buyers matched to target criteria, with pre-drafted actions on every signal. The AI Assistant generates one-click account briefs pulling CRM history, company news, ZoomInfo signals, and stakeholder context into a summary in seconds. In GTM Studio, AI agents handle enrichment, scoring, routing, and message creation for marketers and RevOps teams. Expansion plays that used to take three weeks now launch in 30 minutes.

Source: ZoomInfo

Integration ecosystems

How each platform connects with your existing tools matters as much as what it does natively.

Gong operates the Gong Collective, a marketplace with 300+ integration partners spanning CRM, telephony, email, web conferencing, buyer intent, and more.

Gong integrates bi-directionally with Salesforce, Microsoft Dynamics, and HubSpot. Its MCP support (client side live, server side coming soon) lets external AI agents from Salesforce, Microsoft, and HubSpot query the Revenue Graph directly. Gong Data Cloud exports data to Snowflake and Databricks for custom analytics.

Source: Gong

Clari maintains native integrations across communication tools (Slack, Google Workspace, Microsoft Teams, Zoom, Webex), data platforms (PostgreSQL, Snowflake, BigQuery, Databricks), and sales tools (Salesforce, HubSpot, Pipedrive, Outreach, Salesloft, Gong, Chorus, ZoomInfo).

Its Platform API enables custom data extraction, and the Copilot API provides access to call data. Clari's integration with Gong and Chorus is worth noting: the detailed activity view lets managers review call transcripts from either platform directly within Clari's deal inspection interface.

ZoomInfo offers 120+ partner integrations across CRM, marketing automation, sales engagement, revenue intelligence, data warehousing, and communications.

The Enterprise API provides programmatic access to the full data platform, and the MCP server connects AI models directly to ZoomInfo's data as a native tool. ZoomInfo has added API access to all plans, and MCP is available through partners including Anthropic Claude and Google. Cloud Partners enable direct data ingestion into AWS, Google Cloud, Snowflake, and Databricks. ZoomInfo integrates natively with both Clari and Gong, so you can use all three together without friction.

Source: ZoomInfo

Security and compliance

All three platforms hold enterprise-grade security certifications, with some differences worth noting.

Gong holds SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, ISO/IEC 42001:2023 (AI Management), PCI DSS SAQ-D, CSA STAR, and EU-U.S. Data Privacy Framework certification.

The ISO 42001 certification for AI management is notable, making Gong one of the first revenue AI platforms to hold it. Gong commits that customer data is never used to train generative AI models and offers bring-your-own-key encryption. Uptime exceeds 99.5%.

Clari holds ISO/IEC 27001, SOC 2 Type II, CSA, ISO/IEC 27701, ADA, and GDPR compliance. The company undergoes independent third-party audits and maintains a public status page at trust.clari.com with real-time component monitoring. Most services show 100% availability over 90-day periods, with Clari Copilot at 99.65% uptime.

ZoomInfo holds ISO 27001, ISO 27701, SOC 2 Type II, TRUSTe GDPR, and TRUSTe CCPA certifications, all renewed annually. As a data provider handling contact information at scale, ZoomInfo is a registered data broker in California and Vermont, which adds regulatory accountability beyond what platforms that only process customer-owned data face.

Pricing realities

None of these platforms publish pricing, which makes direct cost comparison difficult. Here's what we know.

Clari does not disclose pricing tiers or per-seat costs.

The pricing page directs buyers to request a quote. Clari states there are no platform fees for integrations or support. Free access is available through Clari Copilot's free trial and five free Align licenses for mutual action plans. Contracts auto-renew unless either party provides 30 days' notice.

Source: Clari

Gong charges per-user licenses plus a platform fee based on user count. No list prices are published.

The platform fee means smaller teams absorb a disproportionate share of the base cost. Gong's current model (post-March 2025) is modular: a core Foundation license plus add-ons for Engage, Forecast, Enable, and Data Cloud. Collaborator seats are free, and AI agents are included at no extra cost. Contracts auto-renew for one year unless 60 days' notice is given, and all fees are non-refundable.

Source: Gong

ZoomInfo uses a seat-and-credit subscription model with tiered plans (Professional, Advanced, Enterprise) for both Sales and Marketing products. One credit equals one contact or company export. Searching and viewing data within ZoomInfo does not consume credits.

ZoomInfo offers two free entry points: ZoomInfo Lite (permanent free tier with 10 monthly export credits, no time limit) and a 7-day free trial of the full platform. API access is included in all relevant plans.

Source: ZoomInfo

Clari vs. Gong vs. ZoomInfo: Which should you choose?

These three platforms serve different primary functions, and many organizations will benefit from using more than one.

Choose Clari if:

• Revenue forecasting accuracy is your top priority

• You manage forecasts across subscription, consumption, or hybrid models

• You want a single platform for forecasting, deal inspection, and sales engagement

• You have the RevOps resources to manage a complex implementation

• You're willing to invest in a platform still integrating its Salesloft merger

Choose Gong if:

• Conversation intelligence and rep coaching are your primary needs

• You want AI agents that automate deal reviews, outreach, and coaching at scale

• Your team needs to understand customer interactions across 70+ languages

• You value the platform with the strongest analyst recognition in Revenue Action Orchestration

• You have the budget for per-user licensing plus a platform fee

Choose ZoomInfo if:

• Your biggest challenge is building and enriching pipeline, not just analyzing it

• You need verified contact data, direct dials, and business emails at scale

• Buyer intent signals and account intelligence are critical to your prospecting

• You want an open platform that powers any tool via APIs and MCP

• You need a data and intelligence layer that makes your existing tools (including Clari and Gong) work better

Start with ZoomInfo's free tier or request a demo.

The clearest way to think about these three platforms: Clari predicts where your revenue will land. Gong reveals what's happening inside your deals. ZoomInfo tells you who to sell to and when they're ready to buy. The best revenue organizations don't choose one. They use ZoomInfo to build pipeline on verified data and real buying signals, then rely on Gong or Clari (or both) to manage and close what they've built.

Ready to see how ZoomInfo's data and intelligence can strengthen your revenue stack? Get started today.

Clari vs. Gong vs. ZoomInfo FAQ

What is the core difference between Clari, Gong, and ZoomInfo?

Clari is a revenue forecasting and pipeline management platform built on historical deal snapshots. Gong is a conversation intelligence and revenue AI platform that captures and analyzes customer interactions to surface deal signals, coaching insights, and forecasting data. ZoomInfo is a GTM platform providing verified B2B contact data, buying signals, and account intelligence.

Clari and Gong analyze deals already in your pipeline; ZoomInfo helps you build the pipeline in the first place.

Can Clari, Gong, and ZoomInfo be used together?

Yes, and many enterprise revenue teams do exactly this.

ZoomInfo integrates natively with both Clari and Gong. ZoomInfo enriches your CRM with verified contacts, org charts, and buying signals. That enriched data flows into Clari for more accurate forecasting and into Gong for richer conversation context. Each platform strengthens the others.

Which platform has the best AI capabilities?

Each platform excels in a different area.

Gong's AI is trained on over three billion customer interactions and powers 15+ specialized agents covering coaching, deal scoring, outreach, and CRM automation. Clari's AI focuses on forecasting precision, achieving 98% accuracy by week two of the quarter.

ZoomInfo's GTM Context Graph processes 1.5 billion data points daily, fusing third-party B2B data with first-party CRM and conversation data to capture why deals move or stall.

Which platform provides contact data for prospecting?

Only ZoomInfo provides verified B2B contact data at scale, with 500 million contacts, 135 million verified phone numbers, and 200 million verified business email addresses.

Neither Clari nor Gong includes a contact database; both rely on the data already in your CRM. If your CRM data is incomplete or stale, the insights from Clari and Gong will reflect those gaps.

How does pricing compare across the three platforms?

None of the three publish list prices. Clari and Gong both require custom quotes. Gong charges per-user licenses plus a platform fee. ZoomInfo uses a seat-and-credit model.

ZoomInfo is the only one offering a permanent free tier (ZoomInfo Lite with 10 monthly export credits) and a 7-day free trial. Clari offers free Copilot trials and five free Align licenses. Gong provides evaluation access at its discretion following a sales conversation.

Which platform has the strongest analyst recognition?

Gong placed highest among all vendors on both Ability to Execute and Completeness of Vision in the 2025 Gartner Magic Quadrant for Revenue Action Orchestration, and ranked first across all four use cases in the companion Critical Capabilities report. Clari was also named a Leader in the same Gartner MQ.

ZoomInfo was named a Leader in the Gartner MQ for ABM Platforms for two consecutive years, a Leader in the Forrester Wave for Intent Data Providers, and was the only vendor positioned in Gartner's Customers' Choice quadrant for Sales Intelligence.

Do any of these platforms support multilingual teams?

Gong supports 70+ languages through its AI Translator agent, which surfaces insights in a manager's preferred language regardless of the call's language. Clari Copilot supports multi-language call analysis.

ZoomInfo provides global data coverage with 34 million company profiles and 200 million professional profiles outside North America, plus 45 million mobile numbers outside North America.

Which platform is best for a company just starting to build its revenue operations stack?

ZoomInfo is the strongest starting point. Before you can forecast deals or analyze conversations, you need accurate data on who your buyers are, how to reach them, and when they're in-market. ZoomInfo provides that foundation and integrates with whatever forecasting or conversation intelligence tool you add later.

Companies with established pipelines that need better visibility into deal execution would benefit from adding Gong or Clari on top of ZoomInfo's data layer.