Modern go-to-market teams can’t afford to rely on static contact lists or incomplete account data. As buying committees grow and budgets tighten, sellers need real-time intelligence, verified contact details, and signals that pinpoint purchase intent.
Clay offers a blend of contact discovery and workflow automation, but many GTM teams require deeper data coverage, richer intent insights, or tighter CRM integrations.
This guide evaluates 10 leading alternatives to Clay, sourced from external reviews, third-party rankings, and our own expert research. You’ll learn what sales intelligence platforms are, why they matter, the features that distinguish market leaders, and how each option stacks up.
What is Clay?
Clay is a prospecting and data-enrichment platform that lets go-to-market teams build scalable, no-code workflows to find, research, and personalize outreach to leads. Using a spreadsheet-like UI, it sources accounts and contacts, enriches them from numerous third-party and web sources, verifies emails, deduplicates and scores records, and auto-generates customized messages with AI. What Are Sales Intelligence Platforms?
Sales intelligence platforms collect, verify, and deliver prospect and customer data, including company firmographics, direct dials, email addresses, technographics, and intent signals, that help sellers:
Identify high-value accounts faster
Personalize outreach with relevant talking points
Prioritize activities based on real buying behavior
Keep CRM records clean and up-to-date
Key Features to Expect
Sales intelligence platforms should offer:
Advanced search and granular filtering
Verified email addresses and direct-dial phone numbers
Intent data and real-time buying signals
Native CRM and sales-engagement integrations
Automated data enrichment and hygiene tools
Analytics and performance dashboards
The 10 Best Clay Competitors and Alternatives
1. ZoomInfo Sales
ZoomInfo Sales gives revenue teams access to the industry’s largest, most accurate GTM Intelligence Platform, including constantly refreshed data on more than 400 million contacts and 100 million companies.
Proprietary web crawlers, community contributors, and human verification keep records current while strict compliance controls protect data privacy.
ZoomInfo adds conversation intelligence, intent signals, and an AI assistant that surfaces the right prospects and recommends the best time and channel for outreach. Users report saving roughly 10 hours per week on manual research while building 23% larger pipelines after adopting ZoomInfo’s AI-powered workflows.
Because ZoomInfo Sales plugs directly into Salesforce, HubSpot, and dozens of other tools, teams can orchestrate enrichment, scoring, and outreach from a single platform, eliminating context-switching and reducing data decay.
Key Features
400M+ verified contacts, 100M+ company profiles, refreshed in near real-time
Proprietary intent data and deal-ready buying signals
Conversation intelligence for call recording, coaching, and analytics
Workflow automation, enrichment, and two-way CRM sync
AI-generated email personalization and outreach recommendations
Learn More about ZoomInfo Sales
2. Apollo
Apollo.io combines a contact database with multichannel sequencing and basic deal management. Users can build filtered lists, verify emails on demand, and launch automated outreach.
The platform’s analytics give managers a simple view of sequence performance.
Key Features
Database search with 200+ filters covering firmographics and technographics
Email, phone, and LinkedIn sequencing with trigger-based rules
Basic lead scoring and opportunity stages
CRM connectors for Salesforce, HubSpot, and others
3. Seamless.AI
Seamless.AI uses machine learning to discover and verify contact details in real time. A Chrome extension lets reps pull phone numbers or emails while browsing LinkedIn, company sites, or CRMs, then push them directly into outreach cadences.
Key Features
AI-driven email and direct-dial verification on demand
Browser extension for in-context prospecting
List builder with role, industry, and location filters
Integrations with Salesforce, HubSpot, and Outreach
4. UpLead
UpLead focuses on accuracy. Users can refine searches by revenue, employee count, technology stack, or buyer intent topics, then push contacts into CRM or marketing automation platforms.
Key Features
Real-time email verification and credit-back guarantee
50+ search filters and technographic lookup
Intent data add-on for pinpointing in-market buyers
API and native integrations with major CRMs
5. Cognism
Cognism delivers compliant contact data with a focus on European markets. Phone-verified mobile numbers, sales-trigger alerts, and intent signals help SDRs time outreach around funding events, leadership changes, or technology purchases.
Key Features
Strong EU coverage and regulatory compliance (GDPR, CCPA)
Phone-verified mobile numbers and business emails
Trigger events and technographic insights
Workflow connectors for Salesforce, HubSpot, and Salesloft
6. Lead411
Lead411 blends firmographic data with news-driven trigger alerts such as funding rounds, hiring sprees, or executive moves to surface territory-based opportunities.
Key Features
Daily trigger alerts tied to funding, expansion, or personnel changes
Unlimited contact exports with no annual contract required
Technology-usage data for IT targeting
Native integrations plus CSV/API export
7. Clearbit by HubSpot
Clearbit by HubSpot enriches existing Salesforce or HubSpot records with firmographics, technographics, and employee counts, keeping territories clean and routing rules accurate. Real-time API calls update data the moment a lead submits a form or an account hits a website.
Key Features
Automatic CRM enrichment and duplicate prevention
Real-time company and contact append via API or HubSpot workflow actions
Fit and intent scoring for lead qualification
Compliance tooling for GDPR and CCPA
Learn More about Clearbit by HubSpot
8. D&B Hoovers
Powered by Dun & Bradstreet’s corporate registry, D&B Hoovers offers global company hierarchies, financial health scores, and risk indicators alongside contact data. Segmentation filters help enterprise teams prioritize by revenue, credit rating, or ownership structure.
Key Features
Access to Dun & Bradstreet’s global business database
Corporate family trees and ultimate-parent linkages
Financial risk scores and payment-performance data
CRM integrations and batch enrichment options
9. LeadIQ
LeadIQ captures contact details from LinkedIn profiles and company pages with a single click, then enriches records with direct dials and email addresses. Built-in writing assistance drafts personalized email openers based on the prospect’s online activity.
Key Features
One-click capture via Chrome extension
AI-generated icebreakers pulled from recent prospect activity
Team-wide “claim and lock” feature to avoid duplicate outreach
Sync to Salesforce, Outreach, and Salesloft
10. Lusha
Lusha offers browser-extension lookups and bulk list building inside its web app. AI-driven “playlists” create and auto-refresh lead lists that match ideal customer profiles.
Key Features
Verified email and phone lookups via Chrome extension
AI-powered lead lists that refresh automatically
Mobile app for on-the-go prospecting
CRM connectors for Salesforce, Pipedrive, and HubSpot
Choosing the Right Clay Alternative
When evaluating sales intelligence platforms, focus on the data your team needs every day:
Coverage and accuracy in your core markets
Compliance posture for GDPR, CCPA, and regional regulations
Native integrations that eliminate manual imports or duplicate records
Intent and trigger signals that surface true buying activity
Scalability and pricing aligned to headcount and growth plans
Sellers who pair rich data with automated workflows spend less time hunting for information and more time creating value for customers. Use the comparisons above as a starting point, request trials where possible, and validate data quality against your current pipeline to make an informed decision.