ZoomInfo

Conversation AI for Sales: What’s the Best AI Tool for Analyzing Sales Conversations?

Sales teams face growing pressure to understand buyer needs quickly, identify risks early, and execute consistently across every stage of the funnel. With an increasing number of calls, demos, and meetings each week, manually tracking every detail becomes impossible. That's where conversation intelligence software plays a critical role, turning raw interactions into actionable intelligence that improves performance and accelerates revenue outcomes.

This guide compiles the best conversation intelligence software for 2026, based on a synthesis of user reviews, product capabilities, and industry research. Whether your priority is sales coaching, deal inspection, or understanding buyer sentiment, these platforms represent the leading solutions in conversation intelligence.

What Is Conversation Intelligence Software?

Conversation intelligence software records, transcribes, and analyzes sales conversations using AI to surface actionable insights. The platforms apply natural language processing and machine learning to extract sentiment patterns, topic trends, competitive mentions, and talk ratios that reveal what drives successful sales outcomes.

Sales teams rely on conversation intelligence to scale coaching, maintain consistent messaging, and uncover hidden risks or opportunities across their pipeline. By converting calls into structured, searchable data, teams gain greater visibility into deal health, onboarding improves, and decisions become more data-driven.

Why Conversation Intelligence Matters for Revenue Teams

Revenue teams operate in environments where every conversation carries pipeline impact, yet manual call reviews don't scale and rep notes stay inconsistent. Deal risks go undetected until it's too late. Conversation intelligence creates a system of record that surfaces what's actually happening in customer interactions.

The platform transforms how teams operate:

  • Reps ramp faster: Study winning behaviors from top performers instead of guessing what works.

  • Managers scale coaching: Deliver targeted feedback based on actual conversation patterns rather than subjective impressions.

  • Forecasts improve: Measure deal health by stakeholder engagement and buyer sentiment, not just rep intuition.

Key benefits include:

  • Accelerate rep ramp: New hires learn from real customer conversations and proven talk tracks instead of theoretical training.

  • Improve forecast accuracy: Deal momentum gets measured by engagement patterns, sentiment shifts, and stakeholder participation rather than pipeline stage alone.

  • Scale coaching: Managers identify coaching opportunities across dozens of reps without listening to every call.

  • Surface deal risks: Competitive mentions, pricing objections, and stakeholder disengagement get flagged automatically before deals slip.

10 Best Conversation Intelligence Software for 2026

Here's how the top conversation intelligence platforms compare:

Platform

Key Strength

Best For

ZoomInfo (Chorus)

GTM platform integration + data enrichment

Enterprise revenue teams

Gong

Revenue intelligence

Pipeline forecasting

Salesloft

Revenue orchestration

Full-cycle sales execution

Outreach

Sales execution

Prospecting + deal management

Clari Copilot

Real-time guidance

Deal risk identification

Jiminny

CRM automation

Sales teams

Avoma

AI meeting assistant

Small teams

Fathom

AI deal intelligence

Sales teams and managers

Zoom AI Companion

Native Zoom integration

Zoom-first orgs

Fireflies

Multi-platform capture

Cross-tool workflows

1. ZoomInfo (Chorus)

Chorus by ZoomInfo helps revenue teams understand every customer interaction by transforming calls, meetings, and emails into searchable insights. Instead of relying on fragmented notes or manual reviews, users get a comprehensive view of customer engagement from early discovery to negotiations and renewals. This helps teams stay aligned, spot changes in deal momentum, and coach reps based on what actually happens in conversations.

The platform automatically records and transcribes interactions, then applies AI to surface meaningful patterns such as objection handling, competitive mentions, pricing discussions, and talk-to-listen behavior. Sales leaders use these insights to compare top-performer behaviors, identify areas for improvement, and deliver targeted coaching. Reps also benefit from call libraries and snippets that support preparation and self-guided development. ZoomInfo Copilot enhances these capabilities by translating conversation insights into prioritized next steps, combining interaction data with real-time account insights, intent signals, and CRM context to help reps understand where deals stand and what actions to take.

Chorus integrates with CRM systems like Salesforce and HubSpot, ensuring that insights flow directly into deal records and are easy to act on. Deal views highlight risks, reveal stakeholder engagement levels, and help teams prioritize follow-up actions. When paired with ZoomInfo's broader GTM platform, Chorus connects conversation intelligence to buyer intent data, organizational changes, and engagement patterns. For organizations seeking a deep, data-driven understanding of customer conversations, Chorus offers an end-to-end view of behavior that drives revenue results.

Key Features:

  • AI transcription and conversation capture across calls, meetings, and emails

  • Analysis of topics, behaviors, sentiment, and talk dynamics

  • Searchable libraries for coaching and enablement

  • Deal and account intelligence with risk indicators

  • CRM and sales workflow integrations with Salesforce, HubSpot, and other platforms

  • AI-generated summaries and next-best-action recommendations via ZoomInfo Copilot

  • Integration with ZoomInfo data to contextualize conversations with intent signals and account insights

Learn More About Chorus by ZoomInfo

2. Gong

Gong analyzes sales conversations across calls, meetings, and emails to help teams understand buyer sentiment, messaging, and deal progress. The platform captures interactions and applies AI to identify patterns that correlate with successful outcomes. Users access analytics to identify coaching opportunities, spot trends across the pipeline, and benchmark behaviors that drive wins.

The platform provides deal and pipeline insights that help revenue leaders forecast more accurately. Gong tracks topic patterns, competitive mentions, and engagement signals to surface risks and opportunities. Teams use these insights to understand which messaging resonates with buyers and where deals require intervention.

Gong integrates with CRM systems and sales engagement platforms to ensure conversation data flows into existing workflows. The platform includes coaching dashboards that help managers scale their impact across larger teams. Organizations use Gong to create a data-driven approach to sales execution and performance improvement.

Key Features:

  • Deal and pipeline insights

  • Topic tracking and pattern identification

  • Coaching dashboards

  • Integration with CRM and sales engagement platforms

Learn More About Gong

3. Salesloft

Salesloft includes conversation intelligence within its revenue orchestration suite, so teams understand which conversational behaviors lead to conversions. The platform analyzes calls for insights around rep performance, customer engagement, and coaching opportunities. This helps organizations connect conversation data to broader sales execution workflows.

The platform captures and transcribes sales interactions, then applies AI to identify patterns in rep behavior and buyer responses. Salesloft provides coaching and review workflows that help managers deliver feedback based on actual conversation data. Teams use these insights to refine messaging and improve conversion rates across the funnel.

Salesloft integrates conversation intelligence with sales engagement actions, creating a unified view of how outreach activities and conversations drive pipeline. The platform helps organizations optimize their entire revenue motion by connecting what reps say to how buyers respond and what deals close.

Key Features:

  • AI conversation capture and transcription

  • Behavior and topic analysis

  • Coaching and review workflows

  • Integration with sales engagement actions

  • Revenue orchestration capabilities

Learn More About Salesloft

4. Outreach

Outreach includes conversation intelligence as part of its broader sales execution platform. The platform transcribes and analyzes sales calls to help teams identify risks, improve messaging, and streamline the handoff between prospecting and deal management. This creates continuity across the entire sales cycle.

The platform provides real-time coaching insights that help reps adjust their approach during conversations. Outreach analyzes call patterns to surface deal health indicators and flag opportunities for manager intervention. Teams use these insights to maintain consistent messaging and execution quality across all customer interactions.

Outreach integrates conversation data with engagement workflows, ensuring that insights from calls inform subsequent outreach activities. The platform helps organizations connect what happens in conversations to how deals progress through the pipeline, creating a data-driven approach to sales execution.

Key Features:

  • AI call transcription and analysis

  • Real-time coaching insights

  • Deal health visibility

  • Integrated engagement workflows

  • Handoff management between prospecting and closing

Learn More About Outreach

5. Clari Copilot

Clari Copilot analyzes conversations and highlights real-time coaching insights. The platform helps users identify deal risks, understand buyer reactions, and guide reps through difficult call moments. This provides immediate support when reps need it most, rather than after-the-fact coaching.

The platform connects with Clari's broader revenue platform, giving teams a unified view of pipeline health and conversation quality. Clari Copilot surfaces deal risk indicators based on conversation patterns, stakeholder engagement, and sentiment shifts. This helps revenue leaders understand which deals require attention before they slip.

Clari Copilot integrates conversation analysis with revenue intelligence workflows, creating a comprehensive view of deal health. Teams use the platform to forecast more accurately and intervene in deals based on what's actually happening in customer conversations rather than subjective assessments.

Key Features:

  • Real-time call guidance and alerts

  • Deal risk indicators

  • Conversation analysis and coaching tools

  • Integration with revenue intelligence workflows

  • Unified pipeline visibility

Learn More About Clari Copilot

6. Jiminny

Jiminny captures and analyzes sales conversations across calls and video meetings. The platform automates logging into CRM systems and provides analytics that show where deals stand and how reps can improve. This reduces manual data entry while creating a record of customer interactions.

Leaders use Jiminny to coach based on actual conversation data rather than anecdotal feedback. The platform provides real-time performance insights that help managers identify patterns across their teams. Reps use Jiminny to review calls, refine messaging, and prepare for future meetings by studying successful interactions.

Jiminny syncs call data with CRM systems, ensuring that conversation insights flow into deal records automatically. The platform includes coaching and review capabilities that help teams scale their development efforts. Organizations use Jiminny to maintain consistency in sales execution across distributed teams.

  • AI transcription and conversation analysis

  • Real-time performance insights

  • CRM syncing for call data

  • Coaching and review capabilities

  • Automated call logging

Learn More About Jiminny

7. Avoma

Avoma operates as an AI meeting assistant that combines scheduling, transcription, and conversation intelligence. The platform captures meetings across video conferencing tools and applies AI to extract insights from customer conversations. This helps teams maintain a record of what was discussed and what commitments were made.

The platform provides conversation analytics that identify topics, sentiment, and action items from meetings. Avoma generates automated summaries and highlights key moments from calls, making it easier for teams to review conversations without watching entire recordings. The platform includes collaboration features that help teams share insights and align on next steps.

Avoma integrates with CRM systems and productivity tools to ensure conversation data flows into existing workflows. The platform serves small to mid-market teams that need conversation intelligence without enterprise-scale complexity. Organizations use Avoma to improve meeting productivity and maintain continuity across customer interactions.

Key Features:

  • AI meeting transcription and note-taking

  • Conversation analytics and topic tracking

  • Automated summaries and action items

  • Meeting scheduling integration

  • CRM and productivity tool integrations

  • Collaboration and snippet sharing

Learn More About Avoma

8. Fathom

Fathom provides AI-powered transcription and deal intelligence for sales teams. The platform captures meetings across video conferencing platforms and applies AI to generate deal summaries, track key stakeholders, and answer questions about customer interactions. This helps users maintain comprehensive records of deals and understand customer objections, risks, and next steps.

The platform combines transcription capabilities with advanced deal analytics, including centralized deal views with AI-generated summaries, key people flagging with role assignment, and deal activity timelines. Fathom's Ask Fathom feature enables AI-driven querying across all calls related to a deal, providing instant answers about customer objections, deal risks, and recommended next steps. The platform also includes team collaboration and coaching enablement features that help managers provide feedback based on actual conversation data.

Fathom serves sales professionals, sales managers, customer success teams, and leadership teams that need deal intelligence and conversation analytics. The platform offers both individual and enterprise team account options with real-time CRM updates via HubSpot and Salesforce integrations. Organizations use Fathom to centralize deal insights, enable data-driven coaching, and maintain visibility across customer conversations.

Key Features:

  • Free transcription for video meetings

  • AI-generated deal summaries and insights

  • Centralized deal views with activity timelines

  • Ask Fathom AI-driven querying across deal-related calls

  • Key people flagging and role assignment

  • Multi-platform meeting capture

  • Searchable transcript library

  • Team collaboration and coaching features

  • Real-time CRM updates (HubSpot and Salesforce)

Learn More About Fathom

9. Zoom AI Companion

Zoom AI Companion provides meeting intelligence for organizations already operating in the Zoom ecosystem. The platform captures meetings, generates AI-powered summaries, and automates follow-up tasks. This creates native conversation intelligence without requiring additional meeting tools.

The platform analyzes Zoom meetings to generate post-call summaries and action items. Teams use Zoom AI Companion to improve meeting productivity and maintain records of discussions. The platform integrates with CRM systems to ensure meeting insights flow into deal records.

Zoom AI Companion serves organizations that have standardized on Zoom for video conferencing and want meeting intelligence without switching platforms. The native integration eliminates technical complexity while providing core meeting summary and follow-up automation capabilities.

Key Features:

  • AI meeting summaries and action items

  • Automated follow-up task generation

  • Meeting transcription and recording

  • CRM integration

  • Native Zoom platform integration

Learn More About Zoom AI Companion

10. Fireflies

Fireflies captures meetings across multiple video conferencing platforms including Zoom, Microsoft Teams, and Google Meet. The platform provides automated transcription and conversation search capabilities that help teams find information from past meetings. This creates a unified record of customer conversations regardless of which meeting tool was used.

The platform generates transcripts and summaries from meetings, then applies AI to identify action items and key topics. Fireflies integrates with CRM systems to sync meeting data with deal records. Teams use the platform to maintain searchable archives of customer conversations and collaborate on insights.

Fireflies serves organizations that use multiple meeting platforms and need conversation intelligence that works across their entire tech stack. The platform includes collaboration features that help teams share meeting highlights and align on next steps. Organizations use Fireflies to centralize conversation data from distributed meeting tools.

Key Features:

  • Multi-platform meeting capture (Zoom, Teams, Meet)

  • AI transcription and search

  • Automated summaries and action items

  • CRM integration and data sync

  • Collaboration and snippet sharing

  • Searchable conversation library

Learn More About Fireflies

How to Choose Conversation Intelligence Software

Selecting conversation intelligence software requires evaluating how well a platform fits your team's workflow, technical requirements, and growth stage. The right platform captures conversations accurately, integrates with your tech stack, and delivers insights that change rep behavior. Prioritize criteria that drive adoption and ROI.

Transcription Accuracy and Searchable Libraries

Transcription quality determines whether your conversation intelligence delivers reliable insights or generates noise. Poor transcription creates false patterns, missed keywords, and wasted time correcting errors. Prioritize platforms that handle your industry terminology, multiple accents, and technical discussions accurately.

Key considerations:

  • Accuracy across contexts: Test how the platform handles your specific industry terms, product names, and common customer language.

  • Speaker identification: Verify the platform correctly attributes statements to different participants, especially in multi-stakeholder calls.

  • Search functionality: Confirm you can find conversations by keyword, topic, competitor mention, or custom tags without scrolling through transcripts.

  • Correction workflow: Understand how easy it is to fix transcription errors and whether those corrections improve future accuracy.

CRM and Workflow Integration

Conversation intelligence only drives results when insights flow into the systems reps already use. Platforms that require manual data transfer or operate in isolation create adoption barriers and limit impact. Native integrations with Salesforce, HubSpot, and sales engagement platforms ensure conversation data enriches deal records automatically.

Key considerations:

  • Native CRM connectors: Verify the platform syncs with your CRM without middleware or custom development.

  • Auto-sync capabilities: Confirm call recordings, transcripts, and insights populate deal records automatically after meetings.

  • Field mapping: Check whether you can map conversation insights to custom CRM fields that matter for your sales process.

  • Sales engagement integration: Evaluate how the platform connects to tools like Outreach, Salesloft, or ZoomInfo to inform next-step actions.

Coaching and Enablement Capabilities

Conversation intelligence fails if it doesn't scale coaching beyond what managers could do manually. The platform should surface coaching opportunities automatically, make it easy to share best practices, and help reps self-improve between one-on-ones. Look for features that turn conversation data into development actions.

Key considerations:

  • Scorecards and benchmarks: Verify the platform tracks talk-to-listen ratios, question frequency, and other behaviors that correlate with wins.

  • Call libraries and playlists: Confirm managers can curate examples of strong discovery calls, objection handling, or closing techniques.

  • Snippet sharing: Check whether reps can easily share specific call moments with teammates or save them for future reference.

  • Onboarding support: Evaluate how the platform helps new hires ramp by studying successful conversations from tenured reps.

Security, Compliance, and Scalability

Enterprise teams need conversation intelligence that meets security standards and handles growing call volumes without performance degradation. Verify the platform complies with data protection regulations relevant to your markets and maintains audit trails for recorded conversations.

Key considerations:

  • Data retention policies: Understand how long the platform stores recordings and whether you can customize retention by region or deal stage.

  • Compliance frameworks: Confirm the platform addresses GDPR, CCPA, or other regulations that apply to your customer base.

  • Call recording consent: Verify the platform handles consent notifications and opt-out requests according to local laws.

  • Scalability: Test whether the platform maintains transcription speed and search performance as your team grows and call volume increases.

Frequently Asked Questions

What is conversation intelligence software?

Conversation intelligence software records, transcribes, and analyzes sales conversations using AI and natural language processing to extract insights like sentiment, topics, and talk patterns automatically. This eliminates manual call review and surfaces coaching opportunities at scale.

How does conversation intelligence differ from call recording?

Call recording captures audio, while conversation intelligence applies AI to analyze that audio and extract patterns, insights, and coaching opportunities without manual review.

Can conversation intelligence work with video meetings?

Yes, most conversation intelligence platforms capture video meetings from Zoom, Microsoft Teams, Google Meet, and other conferencing tools in addition to traditional phone calls.

Does conversation intelligence software integrate with CRMs?

Leading platforms integrate natively with Salesforce, HubSpot, and other CRMs to sync call recordings, transcripts, and insights into deal records automatically.

What teams benefit most from conversation intelligence?

Sales development, account executives, customer success, and revenue operations teams benefit most because they conduct high volumes of customer conversations daily. The platforms help them scale coaching, identify deal risks, and understand what messaging drives conversions.

Is real-time conversation intelligence available?

Yes. Platforms like Clari Copilot and ZoomInfo provide real-time guidance during calls, surfacing competitor mentions, objection prompts, and talk-time alerts to help reps adjust their approach in the moment.

How do conversation intelligence tools handle compliance?

Enterprise platforms include consent management, data retention controls, and compliance frameworks for GDPR, CCPA, and other regional regulations.

Choosing the Right Conversation Intelligence Platform

Conversation intelligence works when it fits your GTM workflow rather than adding another tool to manage. The platform should capture conversations where they happen, deliver insights where reps work, and surface patterns that actually change behavior. Teams that treat conversation intelligence as infrastructure rather than a point solution see faster adoption and clearer ROI.

Key decision factors:

  • Integration depth with your CRM and sales engagement platform

  • Transcription accuracy for your industry and customer language

  • Coaching features that scale manager impact beyond manual call reviews

  • Security and compliance requirements for your markets

ZoomInfo connects conversation intelligence through Chorus with buyer intent data, account insights, and engagement signals across the GTM Workspace. This creates a unified view of what buyers say and what they do, helping revenue teams move from conversation to action faster.

Talk to sales to see how ZoomInfo's conversation intelligence fits your revenue workflow.