Go-to-market teams need data-driven insights to optimize their sales performance and revenue outcomes. Every sales call, customer interaction, and deal conversation contains valuable signals that can significantly impact revenue targets when properly analyzed and acted upon.
Conversation intelligence tools offer these features, and much more. Here’s how to determine the best tools for your team, the right features and capabilities, and the ROI you could achieve with the right conversation intelligence tool.
Bottom line: Every conversation is a goldmine of insights. Relying on rep notes misses a massive amount of data that can fuel your sales flywheel for years to come.
Introduction to Conversation Intelligence
What is conversation intelligence?
Conversation intelligence is AI-powered software that analyzes sales calls and customer interactions to extract actionable business insights, identify successful sales behaviors, and provide coaching recommendations to improve deal outcomes and revenue performance.
Core Capabilities
Many conversation intelligence platforms go beyond basic call recording and transcription. These systems use artificial intelligence to:
Analyze speech patterns and sentiment to understand customer engagement levels
Identify successful sales behaviors that can be replicated across teams
Surface buying signals and objections in real-time during conversations
Provide automated coaching insights based on top performer behaviors
Track competitor mentions and market intelligence from customer conversations
Evaluating Top Conversation Intelligence Software
Key Features to Evaluate
The best conversation intelligence software for 2025 goes beyond simply recording calls. Here's what separates the tools that drive results from the ones that just create more data:
Real-Time Analytics and Insights
Live conversation analysis during calls
Immediate alerts for buying signals and competitor mentions
Real-time coaching prompts and suggestions
Instant deal risk identification
AI-Powered Coaching and Performance
Automated feedback based on successful call patterns
Personalized coaching recommendations for individual reps
Performance benchmarking against top performers
Skill gap identification and training suggestions
CRM Integration and Workflow
Seamless synchronization with CRMs like Salesforce, HubSpot, and more
Automatic deal record updates and next step logging
Complete conversation history tracking
Workflow automation for follow-up activities
Sentiment Analysis and Emotional Intelligence
Tone and engagement level monitoring
Customer emotional response tracking
Conversation momentum analysis
Relationship health scoring
Meeting Intelligence and Search
Multi-language transcription accuracy
Searchable conversation database
Topic and keyword identification
Meeting summary generation
User experience and integration
The most powerful conversation intelligence software means nothing if your team won't use it. The best platforms integrate naturally into your existing workflows instead of requiring your team to learn completely new processes or switch between multiple tools.
Top 10 Conversation Intelligence Software Tools
1. Chorus by ZoomInfo
Chorus by ZoomInfo is an AI-powered conversation intelligence platform that captures and analyzes customer engagements across calls, video meetings, and email to improve coaching and deal execution.
Chorus centralizes recordings, transcripts, and highlights in one searchable library. Teams can track keywords and talk ratios, review call snippets, and build structured coaching programs with scorecards. Deep CRM integrations help attribute conversations to opportunities and stages, so managers can inspect deal health with context instead of anecdote.
Chorus also aligns insights with go-to-market workflows. With alerting on tracked topics, competitor mentions, and next steps, managers and reps get timely signals to progress deals. Integration with ZoomInfo’s broader data and engagement tools adds firmographic context and helps prioritize follow-up with decision-makers tied to each account.
Key Features:
Automatic recording and transcription across phone and video meetings
Topic trackers, libraries, and snippet sharing for faster coaching
Deal and pipeline views with risk alerts tied to CRM opportunities
CRM synchronization and governance controls for data hygiene
Role-based permissions and enterprise-grade security
Learn More About Chorus by ZoomInfo
2. Gong
Gong provides conversation and deal intelligence that transforms sales calls and follow-ups into structured, searchable insights.
Gong captures meetings and calls, generates transcripts, and analyzes talk patterns and topics to power coaching workflows. Managers use deal boards and trackers to review next steps, objections, and competitive mentions, while reps access call snippets for faster recap and stakeholder alignment. Integrations with leading CRMs enable activity sync and opportunity-level reporting.
Key Features:
Call and meeting capture with searchable transcripts
Deal boards and topic trackers for inspection
Coaching scorecards and snippet sharing
CRM integration for activity and opportunity sync
3. Zoom Revenue Accelerator
Zoom Revenue Accelerator helps Zoom Meetings users analyze customer conversations and surface actionable insights directly from the conferencing workflow.
Teams capture calls automatically, then use summaries, talk ratios, and moment detection to identify follow-ups and risks. Because it’s native to Zoom, setup is straightforward for Zoom-first organizations, and admins can manage policies centrally. Integrations connect highlights and action items back to sales workflows.
Key Features:
Native capture and analysis within Zoom
Summaries, talk-time analysis, and key-moment detection
Centralized admin policies and governance
Integrations for handing off actions to sales tools
Learn More About Zoom Revenue Accelerator
4. Fireflies.ai
Fireflies.ai is an AI assistant that records, transcribes, and summarizes meetings to help teams document calls and identify action items.
The tool integrates with major web-conferencing platforms, captures voice conversations, and generates outlines with highlights. Sales teams use Fireflies to streamline note-taking and share follow-ups; it also supports search across past meetings to retrieve exact quotes or decisions.
Key Features:
Cross-platform meeting capture and transcription
AI summaries with action items and highlights
Searchable meeting repository
Integrations with calendars and collaboration tools
5. Fathom
Fathom is a free meeting assistant that records, transcribes, and summarizes Zoom, Google Meet, and Microsoft Teams sessions.
Fathom focuses on quick setup and automated note generation so participants can stay present in the conversation. Sales and customer teams use summaries and timestamps to align on next steps without manual note-taking. Lightweight integrations help route summaries to productivity tools.
Key Features:
Free tier with rapid onboarding
Automated summaries and timestamps
Support for Zoom, Google Meet, and Microsoft Teams
Export and workflow integrations for follow-up
6. Jiminny
Jiminny offers conversation intelligence with AI-powered analysis and coaching features for sales and success teams.
It captures calls and meetings, then scores conversations against playbooks while highlighting coachable moments. Teams use libraries and playlists to scale best practices, and CRM integrations align recordings and insights with opportunities and accounts for cleaner reporting.
Key Features:
AI analysis with coaching scorecards and playlists
Searchable call library and snippets
CRM synchronization and dashboards
Governance controls for access and sharing
7. Clari Copilot
Brief description: Clari Copilot brings conversation insights into Clari’s revenue platform to connect call analysis with pipeline and forecast workflows.
Reps receive live and post-call guidance on objection handling and next steps, while managers monitor trackers that indicate risk across deals. Because Copilot ties directly into broader revenue leak detection, teams can link conversational signals to forecast changes and inspection routines.
Key Features:
Real-time and post-call insights and trackers
Coaching cues and objection handling support
Integration with Clari’s pipeline and forecast views
Alerts that map conversation risk to deal health
Learn More About Clari Copilot
8. Balto
Balto specializes in real-time agent guidance for contact centers, offering live prompts and compliance support during customer calls.
Rather than post-call analytics alone, Balto focuses on in-call recommendations, helping agents follow scripts, handle objections, and capture required data. Supervisors use dashboards to measure adherence and outcomes, then refine playbooks based on performance.
Key Features:
Real-time, in-call agent prompts and guidance
Compliance and script adherence tracking
Supervisor dashboards and playbook optimization
Contact center–focused integrations
9. LivePerson
LivePerson is a digital conversation platform that blends AI and human agents, with analytics to manage and improve customer interactions at scale.
Teams use LivePerson to orchestrate messaging across multiple channels, monitor performance, and guide agents with AI suggestions. Conversation analytics and integrations with CRM and payment systems help enterprises streamline service experiences and measure outcomes.
Key Features:
Omnichannel digital messaging with AI assistance
Conversation analytics and monitoring
Integrations with CRM and commerce systems
Enterprise controls and routing
10. Verint Speech and Text Analytics
Verint Speech and Text Analytics transcribes and analyzes large volumes of calls and messages to surface insights for contact center performance.
It supports categorization, root-cause analysis, and quality workflows that help leaders identify friction and improve outcomes. The system is designed for scale and integrates with existing telephony and workforce platforms common in enterprise environments.
Key Features:
Large-scale speech and text analytics
Categories, sentiment, and root-cause analysis
Quality monitoring and compliance support
Enterprise telephony and WFM integrations
Learn More About Verint Speech and Text Analytics
How to Choose the Right Platform
The best conversation intelligence platform fits your team’s workflow, captures the channels that matter, and delivers insights where managers and reps already work.
Team needs: Prioritize real-time guidance vs. post-call coaching, or a mix
Integrations: Confirm CRM, conferencing, and analytics compatibility
AI and automation: Evaluate summary quality, accuracy, and topic tracking
Ease of use: Assess setup time, governance, and admin controls
Proof of value: Pilot coaching workflows and deal-inspection use cases
Start with your coaching and deal-inspection goals, confirm integrations with your CRM and conferencing stack, and validate AI outputs during a trial. With the right fit, CI can shorten ramp time, reduce deal risk, and standardize best practices across the organization.