Your go-to-market teams are on calls with customers and prospects all day, every day.
Those calls are often recorded using tools like Chorus, Gong, or other conversation intelligence platforms. But here’s the real question: what actually happens to those recordings afterward?
For most companies, the answer is simple: not much.
The recordings sit in a system somewhere because extracting insights from them takes too much time and effort. The signals are there, but they’re buried inside hours of conversations that no one has the capacity to analyze at scale.
That’s exactly the problem Go-To-Market Studio is designed to solve.
Instead of letting those conversations sit unused, GTM Studio turns them into actionable insights that revenue leaders can use immediately.
Let’s walk through an example.
Identifying Churn Risk Using Conversation Intelligence
Imagine you’re a VP of Sales trying to understand which accounts might be at risk of churn.
Traditionally, you would look at metrics like:
Product adoption
Support tickets
Billing health
Notes in Salesforce from your sales team
These are useful signals. But they don’t tell the full story.
They show what customers are doing, but they don’t capture how customers feel about the product.
That sentiment often shows up first in conversations.
A customer might mention concerns about pricing. They might bring up a competitor. They might hesitate around renewal timing.
Those signals appear in calls long before they show up in traditional metrics.
With Go-To-Market Studio, you can surface those insights instantly.
Asking the Right Question
Inside GTM Studio, you can build an audience—for example, a list of accounts you want to analyze.
Once you have that list, you can enrich it using the Data Agent.
Instead of manually reviewing calls, you simply ask a question.
For example:
“What objections or concerns about renewal, pricing, or competitors have come up in the last 90 days?”
You then select Conversation Intelligence as the source.
The platform analyzes every recorded conversation associated with those accounts and returns results tied directly to each company.
Context, Not Just Keywords
Most systems rely on keyword detection. If a transcript includes words like “cancel” or “churn,” the system flags it.
But that approach misses most of the important signals.
GTM Studio analyzes the full context of the conversation.
For example, it understands that:
A customer discussing a cheaper alternative signals a pricing objection
A comment about preferring a competitor’s UI indicates competitive risk
Waiting for internal approval on pricing suggests a renewal delay
Instead of simply detecting keywords, the platform extracts meaningful insights and ties them to the specific accounts and contacts who said them.
Account-Level Intelligence You Can Act On
Once the analysis is complete, each account shows a column highlighting the exact concerns raised in recent calls.
You can quickly identify:
Which accounts mentioned competitors
Which accounts pushed back on pricing
Which deals are waiting on internal approvals
This is specific, actionable insight tied directly to each account instead of just a high-level summary.
For a VP of Sales, this changes how you manage risk.
Instead of reacting to churn after it happens, you can drill into accounts early and equip your team with the exact talking points they need to address the issue.
Turning Insights Into Go-To-Market Plays
Once you know what customers are actually saying, you can build go-to-market plays that respond directly to those signals.
For example:
Address pricing concerns before renewal discussions escalate
Counter competitive threats with targeted messaging
Respond to feature requests with product roadmap conversations
And churn analysis is just one example.
The same approach works for:
Upsell signals
Feature requests
Competitive intelligence
Security objections
Expansion opportunities
Every conversation your team has with customers contains valuable signals. Now you can actually use them.
From Recorded Calls to Revenue Insights
Most companies already record their sales calls.
The data is there. The insights are there.
The challenge has always been turning those conversations into something that the go-to-market organization can actually act on.
With Go-To-Market Studio, those insights become instantly accessible and instantly actionable.
Instead of letting your customer conversations sit unused, you can turn them into the intelligence that drives better decisions across sales, marketing, and customer success.
And that’s the difference between collecting data and activating it.
Learn more about Go-To-Market Studio and see what it can do for your go-to-market team.
