If you have tried to decode Default's pricing page, you already know the feeling. The $750/month Startup plan covers one workflow. The Growth tier requires a sales call. Every user costs $45/month on top of the platform fee. And the 10,000 annual enrichment credits run out faster than you would expect. RevOps platform pricing should not feel like buying a house when the builder will not quote you the full cost.
Default is a workflow engine that bundles forms, scheduling, routing, enrichment, and automation into one layer for inbound operations. It solves a real problem: the tangle of Chili Piper, Calendly, LeanData, and Zapier integrations that most revenue teams fight with daily. But as Default has expanded into territory management, website intent tracking, AI routing agents, and a marketing CRM, its pricing has grown more complex, with platform fees, per-seat charges, enrichment credit limits, and add-on costs that require careful math before you sign.
We have analyzed Default's pricing tiers, credit allocations, and total cost of ownership. It is the right choice if:
You need to consolidate inbound scheduling, routing, and enrichment into one platform
Your team runs territory-based routing that requires AI-powered assignment
You value workflow debugging with real-time error logs
You are a Series A to Series C B2B SaaS company with a strong inbound motion
You want to replace multiple point solutions (Chili Piper, LeanData, Calendly) with one tool
Default's pricing might not be a good choice if:
You need B2B contact and company data alongside your orchestration workflows
Your go-to-market strategy extends beyond inbound into outbound prospecting, ABM, and retention
You want intent signals, conversation intelligence, and buyer committee mapping in the same platform
You need a data layer that powers AI agents across your entire revenue operation
You are looking for a platform that serves sales, marketing, and RevOps from a single intelligence layer
In this case, consider ZoomInfo: an all-in-one AI GTM Platform built on 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business email addresses. Its GTM Context Graph processes 1.5B+ data points daily, fusing your B2B data with CRM records, conversation transcripts, and behavioral signals to reveal not just what happened, but why, and what to do next. Teams access this intelligence through GTM Workspace for sellers, GTM Studio for marketers and RevOps, and APIs and MCP for teams building custom tools and AI agents.
ZoomInfo is free to start with consumption credits based on usage.
That is why we have included a detailed pricing comparison with ZoomInfo in this review for teams that need a complete go-to-market intelligence and execution platform.
Default Pricing Summary
Default | ZoomInfo | |
|---|---|---|
Free Plan | No free plan or trial disclosed. Demo-first sales model. Must book a call to start. | ZoomInfo Lite: $0/month forever. 10 monthly export credits. WebSights Lite (10 reveals/day). 7-day free trial also available. |
Entry | Startup: $750/mo + $45/user/mo. 1 workflow. 10K basic enrichment credits/year. Email support. | Free to start with consumption credits based on usage. Includes verified contact and company data, CRM integrations, and AI-powered outreach tools. |
Mid-Tier | Growth: Custom + $45/user/mo. 10 workflows. 20K premium enrichment credits/year. Website intent. Slack support. | Free to start with consumption credits based on usage. Adds buyer intent signals, website visitor tracking, and automated GTM plays. |
Enterprise | Enterprise: Custom pricing. Unlimited workflows. Unlimited enrichment credits. Migration services. Dedicated support. | Free to start with consumption credits based on usage. Adds real-time buyer intent, AI account summaries, and dedicated service management. |
Best For | Series A-C B2B SaaS companies consolidating inbound scheduling, routing, and enrichment into one workflow engine | Revenue teams needing B2B data, AI intelligence, and execution tools across the full go-to-market cycle |
Default Pricing: In-Depth Overview
Default uses a hybrid subscription model that combines a monthly platform fee with per-user licensing. The platform fee covers workflows, forms, and enrichment credits. The per-user charge of $45 per month applies to anyone who receives meetings, gets assigned as a CRM owner, or appears in workflows. Editor seats are free. All pricing requires annual billing, and enrichment credits are allocated annually.
Default Startup Plan: Starting from $750/month + $45/user/month
Feature | Details |
|---|---|
Platform Fee | $750/month, billed annually |
Per-User Fee | $45/month per user, billed annually |
Workflows | 1 workflow |
Enrichment | Basic enrichment (Clearbit and Apollo) |
Annual Credits | 10,000 credits |
Support | Email support |
Source: Default pricing page
The Startup plan is the entry point, but at $750/month before adding user seats, it is a real commitment. A team of 5 reps at $45 each adds $225/month, bringing the total to $975/month ($11,700/year). The single workflow limit is the tightest constraint: teams with multiple inbound motions (demo requests, product signups, partner inquiries) must funnel everything through one sequence. Basic enrichment covers Clearbit and Apollo data, but the 10,000 annual credit cap means roughly 833 enrichments per month before you run out. Overage costs are not published.
Startup Plan | |
|---|---|
Pros | Cons |
Replaces multiple point solutions | Only 1 workflow allowed |
Clearbit enrichment included at no extra cost | 10,000 annual credits limit growth |
Editor seats are free | $750/mo before any user seats |
Full routing and scheduling features | Email-only support |
The Bottom Line: Startup suits small teams with a single inbound workflow, but the one-workflow cap and limited credits will force upgrades as soon as your operation grows beyond one use case.
Default Growth Plan: Custom Pricing + $45/user/month
Feature | Details |
|---|---|
Platform Fee | Custom pricing, billed annually |
Per-User Fee | $45/month per user, billed annually |
Workflows | 10 workflows |
Enrichment | Premium enrichment (Clearbit, Apollo, Wiza, Abstract, Vector, People Data Labs, and more) |
Annual Credits | 20,000 credits |
Support | Slack support |
Additional Features | Website intent |
Source: Default pricing page
Growth removes the single-workflow bottleneck and expands to 10, enough for most mid-stage companies to run separate automation for demos, signups, events, and partner inquiries. Premium enrichment unlocks additional providers beyond Clearbit and Apollo (Wiza, Abstract, Vector, People Data Labs), which improves match rates through waterfall logic. Website intent lets teams identify and route high-intent visitors. But the platform fee is no longer published; you need a sales conversation to learn what you will pay.
Growth Plan | |
|---|---|
Pros | Cons |
10 workflows covers most use cases | Platform fee hidden behind sales call |
Premium enrichment with multiple providers | Still only 20,000 annual enrichment credits |
Website intent tracking included | $45/user/mo adds up for larger teams |
Slack support for faster responses | Annual commitment required |
The Bottom Line: Growth is where Default becomes practical for scaling teams, but the hidden platform pricing and 20,000-credit annual cap create budgeting uncertainty. Plan for conservative overage assumptions since overage costs are not disclosed.
Default Enterprise Plan: Fully Custom Pricing
Feature | Details |
|---|---|
Platform Fee | Custom pricing, billed annually |
Per-User Fee | Custom seat cost, billed annually |
Workflows | Unlimited |
Enrichment | Premium enrichment |
Annual Credits | Unlimited |
Support | Dedicated support (priority setup and Slack access) |
Additional Features | Website intent, migration services, custom integrations |
Source: Default pricing page
Enterprise removes all workflow and enrichment credit limits, making it the only tier where teams will not hit caps. Migration services handle the switch from legacy routing tools like Chili Piper or LeanData without downtime. Custom integrations connect proprietary systems to Default. Dedicated support with priority setup and Slack access speeds resolution for critical workflow issues.
Enterprise Plan | |
|---|---|
Pros | Cons |
Unlimited workflows and credits | Fully custom pricing requires negotiation |
Migration services from legacy tools | Annual contracts with undisclosed terms |
Custom integrations available | No public pricing transparency |
Dedicated support team | Likely requires significant commitment |
The Bottom Line: Enterprise makes sense for large RevOps teams with complex routing needs, but the total lack of pricing transparency makes comparison difficult during budget planning.
Default Add-Ons and Hidden Costs
Beyond the base tiers, Default's total cost includes several additional charges:
Seat-Based Add-Ons:
Add-On | Price |
|---|---|
Routing + Scheduling seat | $45/user per month |
Scheduling-only seat | $20/user per month |
Platform Add-Ons:
Add-On | Price |
|---|---|
Web Intent | $400/month for 10,000 credits/month |
Source: Default pricing page
Undisclosed Costs:
Cost per additional enrichment credit beyond tier allocation is not published
Annual credits do not appear to roll over based on available documentation
Overage pricing for the Growth plan's 20,000 annual credit cap is not disclosed on the pricing page
RevOps budget note: When modeling Default's total annual cost, add a 15-20% buffer for enrichment credits that burn faster on high-volume inbound months. The combination of platform fee plus per-seat plus potential credit overages plus the Web Intent add-on can push the effective annual spend well above the base plan numbers.
Default Feature Value Breakdown (vs. ZoomInfo)
Data Foundation
Default's Approach: Default relies on third-party enrichment providers rather than owning a proprietary database. Clearbit enrichment is included at no extra cost, and Apollo enrichment passes through the Default plan without additional API keys. Premium tiers add Wiza, Abstract, Vector, and People Data Labs. This waterfall approach improves match rates across providers, but enrichment credits are capped at 10,000 (Startup) or 20,000 (Growth) annually, and overage costs are not published. Source: Default enrichment documentation.
ZoomInfo's Approach: ZoomInfo owns a B2B data platform of 500M contacts, 100M companies, 135M+ verified phone numbers, 120M direct-dial phone numbers, and 200M+ verified business email addresses. This data is verified through 300+ human researchers with up to 95% accuracy on first-party data. In a Fortune 500 competitive RFP analyzing 25 million contacts, an independent consultant concluded that "no other competitor came even close." ZoomInfo's Operations product also offers multi-vendor enrichment from approximately 60 vendors for teams that want waterfall enrichment on top of ZoomInfo's own data. ZoomInfo holds SOC 2 Type II, ISO 27001, GDPR, and CCPA certifications.
ZoomInfo customers see this data advantage in production: Redwood Logistics cut CPC by 99% and saved 25 hours per week in operational overhead using ZoomInfo's data and workflow tools. Ascent Risk Management Group grew pipeline by 175% without adding headcount.
Value Verdict: ZoomInfo provides the proprietary data asset that Default lacks. Default enriches leads through borrowed data; ZoomInfo owns the data and can enrich from its own verified database plus 60 additional vendors. For RevOps teams evaluating true TCO, borrowing enrichment at a per-credit cost across the credit cap boundary is a hidden risk that ZoomInfo's model eliminates.
Workflow and Routing Capabilities
Default's Approach: Default's visual drag-and-drop workflow canvas is built for inbound orchestration. It supports form submissions, webhooks, and CRM object triggers that connect to enrichment, conditional logic, routing, scheduling, CRM sync, and Slack notifications. AI territory and segment routing accepts plain-text definitions and interprets them in under one second. The workflow engine includes real-time monitoring with logs, traces, and alerts that point to problematic nodes.
ZoomInfo's Approach: ZoomInfo's Operations product handles lead routing via round-robin, territory rules, and lead-to-account matching using company hierarchies. GTM Studio provides an AI-powered orchestration canvas where RevOps teams build audiences in natural language, define triggers, and activate plays across channels. ZoomInfo integrates natively with Salesforce, HubSpot, Outreach, and Salesloft, without requiring Zapier intermediaries. ZoomInfo's routing decisions run on its own verified data and intent signals rather than third-party enrichment.
Value Verdict: Default offers more granular workflow control for inbound orchestration with better debugging tooling. ZoomInfo provides broader orchestration across inbound, outbound, and ABM, powered by its own data and signals. Default is better for teams that need deep customization of inbound routing logic; ZoomInfo is better for teams that need orchestration across the full go-to-market cycle.
Intelligence and Signal Layer
Default's Approach: Default's intelligence centers on website intent data (a $400/month add-on on Growth and Enterprise), company deanonymization via the Sessions.js pixel, and AI prompt nodes that use GPT models for lead scoring within workflows. It does not include buyer intent data from across the web, conversation intelligence, or behavioral signal tracking beyond its own website pixel.
ZoomInfo's Approach: ZoomInfo's intelligence operates at a different scale. Buyer Intent tracks signals from 210 million IP-to-organization pairings and 6 trillion+ keyword-to-device pairings sourced monthly. Chorus captures and analyzes every customer call, meeting, and email, extracting context about why deals move or stall. The GTM Context Graph fuses all of this into a single intelligence layer that processes 1.5B+ data points daily. WebSights identifies anonymous website traffic with automatic filtering that separates real visitors from bots.
Value Verdict: ZoomInfo provides deeper intelligence across intent signals, conversation analysis, and behavioral data. Default offers basic website visitor tracking and workflow-level AI; ZoomInfo offers a full intelligence infrastructure that captures the context behind pipeline movements.
Platform Scope and Scalability
Default's Approach: Default focuses on inbound orchestration: forms, scheduling, routing, enrichment, and workflow automation. It does not replace Marketo for email campaigns, does not offer outbound sequencing, and does not include native ABM beyond basic account matching. Default's customers are mostly Series A through growth-stage B2B SaaS companies, and the platform works best for teams with strong inbound motions.
ZoomInfo's Approach: ZoomInfo is an all-in-one AI GTM Platform serving the complete go-to-market cycle: prospecting, intent monitoring, ABM, sales engagement, conversation intelligence, marketing automation, website chat, data enrichment, and workflow orchestration. The platform serves 35,000+ companies, and APIs and MCP make the intelligence accessible in any tool or AI agent.
Value Verdict: ZoomInfo is better for teams that need a platform spanning the full go-to-market cycle. Default is better for teams focused on optimizing the inbound lead-to-meeting path.
ZoomInfo at a Glance
ZoomInfo is free to start with consumption credits based on usage.
ZoomInfo Lite (Free Tier): $0/month
Feature | Details |
|---|---|
Price | $0/month, permanent |
Export Credits | 10 monthly |
Database Access | 100M+ verified profiles |
WebSights Lite | Up to 10 website visitor reveals/day |
Tools | Chrome extension, mobile app, built-in email sending |
Default does not offer a public free plan or trial. ZoomInfo provides a permanent free tier with real data access. ZoomInfo Lite includes individual and company searches, contact information, lead generation tools, HubSpot integration, CRM data enrichment, and real-time data updates. Teams that want to test further can use a separate 7-day free trial with broader feature access.
ZoomInfo Lite | |
|---|---|
Pros | Cons |
Permanently free, no time limit | 10 monthly export credits |
Access to 100M+ verified profiles | No mobile phone numbers |
Website visitor identification included | No full intent signals |
No credit card required | Limited to HubSpot integration |
The Bottom Line: ZoomInfo Lite gives teams immediate access to the B2B database that Default does not offer at any tier, with zero commitment.
ZoomInfo Paid Platform
ZoomInfo uses a consumption-based model: free to start, with credits that scale based on how your team uses the platform. Paid plans include the full range of contact and company data, AI-powered outreach, intent signals, orchestration, and conversation intelligence depending on the scope your revenue team needs.
The core capabilities across paid access levels include verified contact data (500M contacts, 120M direct-dial numbers, 200M+ verified emails), Buyer Intent signals tracking signals from 210M IP-to-organization pairings, automated GTM plays via GTM Studio, conversation intelligence via Chorus, and AI-powered account prioritization and outreach.
For teams building internal tools, the Enterprise API and MCP server expose the full GTM Context Graph to any AI agent or custom application.
For detailed pricing, ZoomInfo starts with a free account at ZoomInfo Lite or a free trial. Paid plan details are available directly from ZoomInfo.
ZoomInfo Additional Products
Beyond the core platform, ZoomInfo offers:
Chorus: conversation intelligence that captures and analyzes all customer calls, meetings, and emails
Chat: data-powered website chat with visitor identification
Enterprise API: programmatic access to ZoomInfo's data and GTM Context Graph
GTM Studio: AI-powered orchestration canvas for marketers and RevOps
ZoomInfo MCP: model context protocol server exposing ZoomInfo intelligence to AI agents
Decision Matrix: Choose Default or ZoomInfo
Choose Default if | Choose ZoomInfo if |
|---|---|
Your primary challenge is inbound lead routing and scheduling | Your go-to-market strategy spans inbound, outbound, ABM, and retention |
You are replacing Chili Piper, LeanData, or Calendly with one tool | You need proprietary B2B contact and company data, not third-party enrichment |
You need granular workflow debugging with real-time error logs | You need buyer intent signals from across the web, not just your own website |
Your team is Series A-C and inbound is your primary acquisition channel | You need conversation intelligence to capture deal context from calls and emails |
You value deep customization of inbound routing sequences | Your RevOps team manages orchestration across sales, marketing, and RevOps in one platform |
Your enrichment needs fit within 20K annual credits | You need native integrations with Salesforce, HubSpot, Outreach, and Salesloft without Zapier intermediaries |
Final Verdict: Default vs. ZoomInfo
The choice between Default and ZoomInfo depends on whether your primary challenge is inbound workflow orchestration or go-to-market intelligence.
Default is a workflow engine built for B2B SaaS companies that need to consolidate fragmented inbound tools into one orchestration layer. Pricing starts at $750/month plus $45 per user, billed annually. It lets RevOps teams build AI-powered routing, automated scheduling, and enrichment workflows with real-time debugging. This focused approach works best for Series A-C companies with strong inbound motions, RevOps teams replacing Chili Piper, LeanData, and Calendly, and organizations that value granular workflow control over their lead-to-meeting conversion path.
ZoomInfo is an all-in-one AI GTM Platform built on three pillars. First, data: 500M contacts, 135M+ verified phone numbers, 200M+ verified business email addresses, and proprietary enrichment from 300+ human researchers. Second, the GTM Context Graph: an intelligence layer that processes 1.5B+ data points daily, fusing your data with CRM history, conversation transcripts, and behavioral signals to reveal why deals move. Third, universal access: your team works through GTM Workspace for sellers, GTM Studio for marketers and RevOps, and APIs and MCP for builders. ZoomInfo is free to start with consumption credits based on usage.
The difference is scope. Default asks "How do we get from form fill to meeting?" ZoomInfo asks "How do we power every go-to-market decision with the deepest available intelligence?"
Default Pricing FAQ
Does Default offer a free trial?
Default does not disclose a free trial or free plan on their pricing page. The company uses a demo-first sales model, requiring prospects to book a demo before accessing the platform. ZoomInfo, by contrast, offers both a permanent free tier (ZoomInfo Lite with 10 monthly export credits) and a 7-day free trial with no credit card required.
What is the minimum cost for Default?
The published minimum is $750/month for the Startup platform fee plus $45/month per user, billed annually. A team of 5 users would pay $975/month ($11,700/year). Growth and Enterprise platform fees require a sales conversation. Additional costs like the Web Intent add-on at $400/month and enrichment credit overages can increase the total. Source: Default pricing.
How do Default's enrichment credits work?
Default allocates enrichment credits annually: 10,000 for Startup, 20,000 for Growth, and unlimited for Enterprise. Credits are consumed when enriching leads or accounts. Clearbit enrichment is included as a standard feature at no extra cost, and Apollo enrichment passes through the Default plan. The pricing page does not disclose overage costs or whether unused credits roll over. Budget accordingly.
Can Default replace ZoomInfo?
No. Default handles inbound workflow orchestration (routing, scheduling, forms, enrichment) but does not provide a proprietary B2B database, buyer intent signals, conversation intelligence, or outbound tools. Default does not replace Marketo for email campaigns and relies on third-party providers for enrichment data. ZoomInfo offers these capabilities natively alongside its own orchestration tools.
Who pays the $45/user/month fee on Default?
Default only charges for users who receive meetings, are assigned as owners in the CRM, or are referenced in workflows. Editor seats (people who build and manage workflows but do not appear in routing or scheduling) are free. A scheduling-only seat is available at $20/month for users who only need calendar functionality without routing. Source: Default pricing.
Is Default worth the price compared to ZoomInfo?
Default provides strong value for teams focused exclusively on inbound workflow orchestration, particularly those replacing fragmented tools like Chili Piper and LeanData. However, ZoomInfo provides broader value across the entire go-to-market cycle with proprietary data, intent signals, conversation intelligence, and AI-powered execution. Teams whose needs extend beyond inbound orchestration will find more value in ZoomInfo's platform. ZoomInfo is free to start, which lets teams validate the data quality and platform fit before a consumption commitment.
