FullContact Pricing Details and Plans

Last Updated: May 2026

Only one of FullContact's four products publishes its prices. Acumen, the lead identification product, lists three paid tiers starting at $99/month. Resolve (identity resolution), Enrich (data enrichment), and Identity Streme (first-party data management) all require a direct sales conversation before you learn what they cost.

FullContact is a privacy-first identity resolution platform built on a person-centered identity graph covering 248 million U.S. consumer profiles and 50+ billion identifiers. It helps businesses recognize anonymous website visitors, unify fragmented customer records, and enrich profiles with consumer-level data.

That focus is also its ceiling. FullContact operates entirely within U.S. borders, provides no buyer intent signals, and functions as pure infrastructure with no prospecting, outreach, or CRM execution built in.

If you are evaluating FullContact pricing because you need B2B contact data, intent signals, or a platform that moves from identification to pipeline, see the comparison with ZoomInfo below. You can also explore FullContact alternatives or the full FullContact review.

FullContact Pricing Summary

Last Updated: May 2026

ZoomInfo pricing is free to start with consumption credits based on usage.

FullContact Pricing: Tier-by-Tier Breakdown

FullContact runs a split model: Acumen is the only product with public prices. Resolve, Enrich, and Identity Streme require a sales conversation. All Acumen paid plans require a 12-month subscription billed monthly, and billing is match-based for API products (you pay only when FullContact returns a result).

FullContact Free Tier: 1,000 API Matches (One-Time)

FullContact offers two entry points. Anyone can sign up for a free API key with 1,000 matches at no cost -- a one-time allocation, not a recurring credit refresh. Separately, Acumen provides a 14-day free trial with full functionality and no credit card required.

Bottom Line: Neither free option gives you ongoing access. There is no way to use FullContact at zero cost beyond the trial period.

FullContact Acumen Essentials: $99/month

Acumen Essentials targets small teams testing website visitor identification. At 150 leads per month, you are paying roughly $0.66 per identified visitor. Phone numbers are not included, and the 14-day browsing analytics window limits historical analysis.

Bottom Line: Essentials offers a limited test of FullContact's visitor identification capability, but 150 monthly leads and no phone numbers restrict practical sales use.

FullContact Acumen Core: $300/month

Core adds phone numbers and extends browsing history to 90 days. At $0.60 per identified lead, unit economics improve slightly. The five-domain limit accommodates multi-brand businesses, and hashed emails support digital advertising retargeting.

Bottom Line: Core suits growing teams that need phone numbers and multi-domain support, but the annual commitment and 500-lead cap create pressure for high-traffic sites.

FullContact Acumen Plus: Contact Sales

Plus removes the published pricing and enters negotiated territory. Enterprise buyers requiring compliance documentation or managing dozens of web properties have no other option.

Bottom Line: Plus is necessary for enterprise compliance, but opaque pricing adds friction for procurement teams comparing vendors.

FullContact Resolve, Enrich, and Identity Streme: Contact Sales

All three use match-based billing (you pay only for successful results), but per-match rates are not disclosed. Based on Vendr transaction data, FullContact enterprise contracts typically range from $6,000 to $83,000 annually.

Bottom Line: These products serve real enterprise identity needs, but the complete lack of pricing transparency makes comparison shopping nearly impossible without a sales conversation.

FullContact Contract Terms and Hidden Costs

FullContact's Services Agreement includes several cost considerations that matter at procurement time:

• All Acumen paid plans require 12-month subscriptions billed monthly

• Payment obligations are non-cancelable and fees paid are non-refundable

• Contracts automatically renew unless you provide 30 days written notice before the renewal date

• All applicable taxes are borne by the customer

• All FullContact data must be irrevocably deleted within 30 days of termination, and compliance records must be maintained for three years post-termination

The data deletion requirement is a particularly significant commitment: any resolved identities, enriched profiles, or identity mappings built during your subscription cannot be retained after you cancel.

Where FullContact Falls Short

FullContact provides useful identity resolution infrastructure. But its design creates real limitations for B2B revenue teams:

U.S.-only coverage: FullContact does not do business with companies looking for identity resolution outside of the United States. Any buyer with international customers, prospects, or operations hits an immediate ceiling.

No B2B prospecting or sales execution: FullContact is a data infrastructure layer. It does not sell lists or audiences for marketing purposes and provides no outbound engagement, CRM, or activation capabilities. Every lead identified requires a handoff to a separate tool before a sales rep can act on it.

Pricing opacity for core products: Three of four products (Resolve, Enrich, Identity Streme) have no published pricing. Non-cancelable contracts and mandatory data deletion upon termination add procurement risk.

No buyer intent signals: FullContact identifies who visitors are but not why they are visiting or what they are researching. Teams receive identity data without the context needed to prioritize which accounts to pursue.

Best FullContact Alternative: ZoomInfo

ZoomInfo is an all-in-one AI GTM Platform built on three pillars that address exactly where FullContact stops.

Data: ZoomInfo's B2B data platform covers 500M+ contacts, 100M+ companies, 135M+ verified phone numbers, and 200M+ verified business email addresses. Global coverage includes 34M+ company profiles and 200M+ professional profiles outside North America, with verification running through a multi-source pipeline backed by 300+ human researchers achieving up to 95% accuracy.

GTM Context Graph: The GTM Context Graph processes 1.5B+ data points daily, fusing ZoomInfo's B2B data with your CRM records, conversation transcripts, and behavioral signals into a unified intelligence layer. Where FullContact returns identity (name, email, employer), the GTM Context Graph reveals why accounts are in-market and what to do next. Buyer Intent tracks signals from 210 million IP-to-Organization pairings and 6 trillion+ keyword-to-device pairings sourced monthly. Guided Intent identifies topics historically correlated with closed deals. WebSights resolves anonymous website traffic to companies with buying team identification and bot filtering -- not just individual names.

Universal Access: That intelligence reaches your team through GTM Workspace for sellers, GTM Studio for marketers and RevOps, and APIs and MCP for custom tools or AI agents.

Smartsheet used ZoomInfo's Intent Data and marketing workflows to achieve an 84% increase in MQLs sent to sales, a 26% increase in opportunity rate, and a 59% increase in win rate. That is the difference between knowing a visitor's name and knowing which accounts are actively researching your category.

ZoomInfo pricing is free to start with consumption credits based on usage. ZoomInfo Lite provides permanent free access with 10 monthly export credits and WebSights Lite -- no trial expiration, no credit card required.

If you need more than consumer identity resolution, see how ZoomInfo's AI GTM platform turns identity data into pipeline.

FullContact vs. ZoomInfo: Feature Comparison

Final Verdict: FullContact vs. ZoomInfo

The choice depends on whether you need identity infrastructure or a complete revenue platform.

FullContact is a privacy-first identity resolution platform designed for MarTech and AdTech companies that need to unify fragmented consumer identifiers into a persistent person-level view. With Acumen pricing from $99 to $300/month for lead identification and sales-negotiated pricing for Resolve, Enrich, and Identity Streme, it serves platforms embedding identity resolution into their own products, enterprise brands with large U.S. consumer databases, and technical teams integrating via API into existing MarTech stacks.

ZoomInfo is an all-in-one AI GTM Platform built on B2B data, the GTM Context Graph, and Universal Access across GTM Workspace, GTM Studio, and APIs and MCP. It answers not just "Who is this person?" but "Who should we sell to, why are they ready now, and what should we say?"

For B2B revenue teams that need verified contact data, buyer intent signals, and execution tools that turn intelligence into pipeline, ZoomInfo is the platform FullContact was never designed to be.

Is FullContact free to use?

FullContact offers a one-time allocation of 1,000 free API matches and a 14-day Acumen trial with no credit card required. There is no permanent free plan. Once the trial or matches are exhausted, you must commit to a 12-month paid subscription.

ZoomInfo Lite provides permanent free access with 10 monthly export credits that refresh automatically, plus WebSights Lite, the Chrome extension, and mobile app at no cost -- no trial expiration.

How much does FullContact Acumen cost?

Acumen Essentials costs $99/month for 150 leads per month (12-month commitment, $1,188/year). Acumen Core costs $300/month for 500 leads per month (12-month commitment, $3,600/year). Both plans are non-cancelable and non-refundable. Acumen Plus requires contacting sales for custom volumes and unlimited domain support.

Does FullContact work outside the United States?

No. FullContact does not do business with companies looking for identity resolution outside of the United States, and its recognition guarantee applies only to U.S.-based profiles.

ZoomInfo provides global coverage including 34M+ company profiles and 200M+ professional profiles outside North America with 45M+ mobile numbers outside North America.

What happens to my data if I cancel FullContact?

Per FullContact's Services Agreement, all FullContact data must be irrevocably deleted within 30 days of termination, and compliance records must be maintained for three years post-termination. Any resolved PersonIDs, enriched profiles, or identity mappings built during your subscription cannot be retained after you cancel.

Can FullContact replace a B2B GTM platform?

No. FullContact is consumer identity resolution infrastructure. It does not sell lists or audiences and provides no prospecting tools, intent signals, or outreach capabilities. B2B revenue teams need an all-in-one AI GTM Platform that combines verified business contact data, buyer intent, and execution tools in one place.

How does FullContact's visitor identification compare to ZoomInfo's?

FullContact's Acumen identifies individual visitors using its person-centered identity graph, recognizing 45 to 70% of website visitors by name, email, and employer. It returns identity data only.

ZoomInfo's WebSights resolves anonymous traffic to companies with buying team identification and intent signals showing what those visitors are researching. FullContact tells you who visited. ZoomInfo tells you who visited, what they are actively researching, and how to reach the decision-makers most likely to buy.

More FullContact comparisons and guides

If you're interested in reading more, you might like:

• 7 FullContact Alternatives: Data Enrichment and Identity Solutions for Every GTM Need (2026)

• Clearbit vs. FullContact (vs. ZoomInfo): Which Data Enrichment Platform Fits Your GTM Needs in 2026?

• FullContact Review 2026: Is This Identity Resolution Platform Right for You?