Goldcast vs. ON24 Comparison

If you're comparing Goldcast vs. ON24 for your B2B webinar and virtual event programs, know this first: both platforms are now owned by the same company. Cvent acquired Goldcast in December 2025 and closed its ON24 acquisition on April 1, 2026. That changes the comparison in ways most articles won't mention.

But the platforms remain distinct products today, and each serves a different kind of B2B marketing team. The real questions are:

• Are you running a high-volume webinar program that needs analytics and compliance controls, or a video content operation that needs to turn every event into clips and social posts?

• Do you need engagement data from your events to flow into sales workflows with full buyer context, or is a basic CRM sync enough?

• Is your team large enough to absorb a steep learning curve, or do you need to move fast with a leaner setup?

• How important is it that the people watching your webinars become leads with verified contact data, not just names on a registration list?

• Are you choosing a webinar tool, or building a demand generation engine?

• Are you comfortable committing to a platform whose product roadmap is now Cvent's decision, not the vendor's?

Here's what we recommend:

Goldcast fits mid-market B2B marketing teams that treat webinars as a content engine, not just a lead capture event. Its AI-powered Content Lab turns a single webinar into clips, blog posts, social posts, and email copy within minutes of the event ending. If your primary goal is to get more content out of every event, Goldcast delivers. However, its pricing requires a demo, its Content Lab cannot splice non-chronological clips together, and smaller teams may find the platform's breadth overwhelming.

ON24 is the enterprise standard for organizations running large-scale, compliance-sensitive webinar programs where first-party engagement data matters more than content repurposing. ON24 captures behavioral signals from every attendee interaction and routes them to CRM and marketing automation systems. If your webinar program is a core pipeline channel and you need analytics with compliance controls, ON24 is proven. The downsides: steep learning curve, premium pricing that excludes mid-market buyers, and a mobile experience that lags behind newer competitors.

Both platforms capture engagement data from your webinars. But engagement data alone does not close deals. Sales teams need to know who attended, what their role is, whether their company is actively in-market, and how to reach them directly. That's the gap between running a webinar and generating pipeline from it.

ZoomInfo is an all-in-one AI GTM Platform that turns engagement signals from your webinar platform into pipeline. Built on a B2B data foundation of 500M contacts, 100M companies, 135M+ verified phone numbers, and 300M+ verified business emails, ZoomInfo's GTM Context Graph (processing 1.5B+ data points daily) combines your CRM records, conversation transcripts, and behavioral signals with third-party intelligence to show which accounts are ready to buy and why. Your webinar tells you someone attended. ZoomInfo tells your sales team who that person reports to, what technology their company runs, whether they're researching competitors, and how to reach the decision-maker. That intelligence flows through GTM Workspace for sellers, GTM Studio for marketers and RevOps, or Enterprise APIs and ZoomInfo MCP into any tool in your stack.

If turning webinar engagement into closed revenue is the actual goal, see how ZoomInfo connects your event data to the intelligence that moves deals forward.

Goldcast vs. ON24 vs. ZoomInfo at a glance

The Cvent factor: Both platforms, one owner

Before comparing features, it's worth understanding what the Cvent acquisitions mean for buyers evaluating these tools today, particularly when thinking about vendor stability.

Cvent acquired Goldcast for a reported ~$300M in December 2025, positioning Goldcast's AI video repurposing as a complement to Cvent's enterprise event management infrastructure. Four months later, Cvent closed its ON24 acquisition, adding ON24's engagement data and AI content engine to the same portfolio.

Cvent now owns three event platforms: its own in-person event management system, Goldcast for AI-powered video content, and ON24 for enterprise webinar engagement. The stated strategy is to build a unified "event-led growth" platform spanning physical, virtual, and hybrid events.

For buyers, this creates opportunity and uncertainty. The opportunity: deeper product integration could eventually deliver a single platform covering the full event lifecycle. The uncertainty: no public integration timeline exists, product roadmaps may shift to serve Cvent's consolidated vision rather than each platform's independent direction, and there's real risk of feature overlap leading to one product being absorbed into the other.

If you're signing a multi-year contract with either Goldcast or ON24 today, you're betting on Cvent's integration strategy.

For a deeper look at how this acquisition reshapes the event platform landscape, see our comparison of Bizzabo vs. Goldcast and the Cvent vs. ON24 analysis.

AI content engine vs. engagement analytics: what each platform actually optimizes

Each platform was built to solve a different post-event problem, and the distinction goes deeper than a feature list.

Goldcast treats every webinar as raw material for content. When an event ends, Content Lab generates video clips, blog drafts, social posts, email copy, and key takeaways. Users can highlight any passage in the transcript and create a clip without touching a video timeline. The Agentic Video Editor handles jump cuts, captions, scene transitions, and branded overlays with little human input. G2 reviewers rate Goldcast 4.7/5 across 500+ reviews, with consistent praise for its content repurposing speed and attendee experience quality.

ON24 treats every webinar as a data source. Its ACE engine captures engagement signals from every poll response, Q&A submission, resource download, and CTA click, then routes that data to CRM and marketing automation platforms. The Prospect Engagement Profile embeds in Salesforce, showing sales reps a prospect's full content journey, AI-generated business interests, and recommended next-best content. G2 reviewers rate ON24 4.3/5 across 1,400+ reviews, noting its analytics depth and enterprise scalability alongside the platform's significant learning curve.

The distinction matters because it reflects what each platform optimizes for. Goldcast optimizes for reach: how many pieces of content can one event generate? ON24 optimizes for conversion: how much buyer intelligence can one event capture?

The webinar experience differs in production philosophy

Goldcast and ON24 take different approaches to what a webinar looks and feels like for attendees and producers.

Goldcast emphasizes production quality. Features like overlays, lower thirds, tickers, session autoplay, and captions give even a standard webinar a broadcast feel. The Enhanced Stage Controls separate a private backstage (with video feeds, private chat, and speaker status tracking) from the live stage. Speakers enter via a unique magic link, complete a built-in tech check, and wait backstage until the producer brings them on. It's designed to make every webinar feel like a produced show.

ON24 emphasizes operational control and data capture. Elite Studio supports up to 10 simultaneous producers and presenters (expandable to 20) plus unlimited Q&A moderators. The role separation between Producer, Presenter, and Q&A Moderator gives enterprise teams control over who does what during a live event. ON24's standout capability is Simu-live and Sim-2-Live: pre-recorded webinars that play at scheduled times with live engagement tools active. Teams record a webinar once, then run it as a "live" event multiple times without requiring presenters. This is particularly useful for global programs running the same content across time zones.

Both approaches work. Goldcast's suits teams that want polished, media-quality events with fewer production staff. ON24's suits high-volume programs where operational efficiency and reusability matter more than production polish.

Goldcast Content Lab vs. ON24 ACE: Two different AI engines for two different goals

Both platforms offer AI-powered content generation, but the underlying logic differs significantly.

Goldcast's Content Lab processes videos immediately upon upload, generating clips, social posts, blog drafts, email copy, and takeaways. Users customize output by adjusting tone (professional, conversational, playful), length, and channel-specific prompts. Social posts can be generated in 17 languages. The Agentic Content Curator (in beta) surfaces relevant clips from the video library based on brand story fit. For Goldcast customers, event recordings flow into Content Lab without an export step.

ON24's ACE uses Microsoft Azure OpenAI technology to generate blog posts, eBooks, key takeaways, transcripts, FAQs, social posts, and follow-up emails from event recordings. What sets ACE apart is Key Moments: rather than just processing the transcript, ACE analyzes live audience behavior (questions, poll responses, emoji reactions) to identify peak-engagement moments, then generates video clips from those timestamps. The output reflects what actually resonated with attendees, not just what the speaker emphasized. ACE also includes AI Brand Voice, which applies brand guidelines to all generated content.

Goldcast's content engine is faster and more hands-on, letting marketers iterate on clips and posts immediately. ON24's is more analytically driven, using engagement signals to determine which content to create. Both produce useful output. The choice depends on whether your team values speed and creative control (Goldcast) or data-informed content selection (ON24).

A limitation both share: neither tells you much about who your attendees actually are beyond what they typed into a registration form.

Where webinar data stops and buyer intelligence begins

Goldcast captures 16+ engagement data points per attendee and syncs them to connected CRM and MAP platforms. It also captures more granular signals through its 21 engagement activity types. ON24 builds Prospect Engagement Profiles with lifetime engagement tracking, AI-generated business interest keywords, and next-best-content recommendations. Both push this data to Salesforce, HubSpot, Marketo, Eloqua, and Pardot.

But webinar engagement data has a ceiling. It tells you that jane@company.com attended your webinar, answered three polls, downloaded a resource, and scored 8/10 on engagement. It does not tell you whether Jane is a decision-maker or an individual contributor, whether her company is evaluating solutions like yours, who else on the buying committee should be involved, or how to reach the CFO who signs the contract.

This is the gap ZoomInfo fills.

ZoomInfo is an all-in-one AI GTM Platform built on three interlocking capabilities. The foundation is the industry's most comprehensive B2B dataset: 500M contacts, 100M companies, 135M+ verified phone numbers, 120M direct-dial numbers, and 300M+ verified business emails, maintained by automated ML and 300+ human researchers. On top of that data sits the GTM Context Graph (processing 1.5B+ data points daily), an intelligence layer that fuses your CRM records, conversation transcripts, behavioral signals, and third-party intent data into a unified reasoning surface that captures not just what happened, but why. Access that intelligence through GTM Workspace for sellers, GTM Studio for marketers and RevOps, or through Enterprise APIs and ZoomInfo MCP for any tool or AI agent in your stack.

When a webinar attendee's engagement data lands in your CRM, ZoomInfo enriches it with the attendee's role and seniority, their company's tech stack, whether the company is showing intent signals for your category, and verified direct dials for the entire buying committee.

The difference is between knowing someone attended your webinar and knowing why they attended, who else at the company is researching your space, and how your sales team should follow up.

Seismic attributed 39% of active pipeline to opportunities identified or influenced by ZoomInfo signals, with sales teams saving 11.5 hours per week and boosting productivity by 54%.

Smartsheet saw an 84% increase in MQLs, a 26% lift in opportunity rate, and a 59% improvement in win rate after deploying ZoomInfo across their marketing workflows.

Integration depth shapes what you can do with event data

All three platforms integrate with major CRM and MAP systems, but the depth and direction of those integrations differ.

Goldcast offers native two-way integrations with Salesforce, HubSpot, Marketo, Eloqua, and Pardot, plus Slack for real-time sales alerts. Webhooks are available on Pro plan and above. Goldcast's integration strength is speed-to-lead: engagement data syncs to CRM within 5 minutes of an event, with engagement scores following within 30 minutes. The limitation is breadth: teams using tools like 6sense, Demandbase, Outreach, or Salesloft need webhook workarounds or Salesforce intermediaries.

ON24 has the widest integration roster among webinar platforms, with native connectors for Salesforce, HubSpot, Marketo, Eloqua, Microsoft Dynamics, SugarCRM, Veeva, and 30+ other platforms. The LinkedIn integration lets customers publish ON24-hosted experiences to LinkedIn Events and connect engagement data to LinkedIn ad campaign performance. ON24 also exposes a REST API for custom builds. For enterprise buyers with complex tech stacks, ON24's integration coverage is a real advantage.

ZoomInfo approaches integration from the other direction. Rather than pushing event data out, ZoomInfo pulls intelligence in from everywhere and makes it available through 120+ marketplace integrations, Enterprise APIs, and ZoomInfo MCP access that connects ZoomInfo's data to any AI agent or custom application. API access is included in all plans. In practice: when Goldcast or ON24 pushes webinar engagement data into Salesforce, ZoomInfo enriches those records with verified contact details, company intelligence, and intent signals, then surfaces the complete picture in GTM Workspace for sellers or GTM Studio for marketers.

Spekit found that accounts with higher ZoomInfo scores were 43% more likely to turn into qualified pipeline and moved 58% faster through qualification.

Pricing: None of them make it easy

All three platforms use opaque pricing structures, which makes direct cost comparison difficult. Here's what's publicly known.

Goldcast structures pricing across four plans: Starter, Pro, Premium, and Enterprise. No dollar amounts are published. Starter includes 12 webinars per year, 3 users, and basic integrations. Pro adds 25 events, cross-event analytics, and ROI dashboards. Premium opens multi-day events and more integrations. Enterprise adds unlimited events and custom reporting. The Content Lab module has a free plan with 1 hour of uploaded video per month, limited to a single user with Goldcast branding on all clips. Additional costs include SSO, whitelabeling, field events, and extra users beyond the base allotment.

ON24 names three plans: Essentials, Standard, and Advanced. No prices are published. AI-powered ACE features require Standard or above. Content hubs and personalized landing pages require Advanced. Virtual events are an add-on at every tier. ON24 is consistently described as among the most expensive webinar platforms, with licensing that scales steeply with event size and seat count.

ZoomInfo offers something neither webinar platform does: a permanent free plan. ZoomInfo Lite provides access to ZoomInfo's B2B database with 10 monthly export credits, website visitor reveals, and HubSpot integration at no cost, with no time limit. A 7-day free trial of the full platform is also available. ZoomInfo is free to start with consumption credits based on usage, with paid plans structured by usage and feature access.

The pricing reality for most B2B marketing teams: you'll likely need both a webinar platform and a data platform to run an effective demand generation program. The question is not which single tool to buy, but which combination delivers the best return.

Support and onboarding reflect platform complexity

Goldcast commits to onboarding new customers and running a test event in under 30 days. Support is available via email and live chat from 9 PM ET Sunday through 9 PM ET Friday, with chat and email support activating 30 minutes before any live event. Published metrics: 96% support CSAT, 55-second first response time for live events, and 24-minute median time to resolution.

ON24 provides live chat and ticket submission, plus phone support reserved for live event emergencies. Professional services come in tiers: Event Monitoring (2.5 hours), Event Management (6 hours), and Town Hall Services (12 hours) for individual events, all purchased separately. ON24 also offers launch packages scoped to 90 days of activation per module. The learning curve is real: ON24's services page acknowledges that organizations "often lack the in-house resources to plan, execute, and manage webinar programs on the platform independently."

ZoomInfo redesigned its onboarding program from 30 to 90 days, producing a 25% improvement in customer satisfaction scores. ZoomInfo University provides role-specific learning paths, certifications, and live webinars. Direct support is available via the Help Center, phone, and professional services through ZoomInfo Labs.

Security and compliance: Enterprise requirements

All three platforms maintain enterprise security certifications, but the specifics differ.

Goldcast holds SOC 2 certification with AES-256 encryption at rest, SSL/TLS in transit, quarterly external penetration tests, and a 99.99% uptime target. An EU data residency option is available for webhook data.

ON24 maintains ISO 27001, ISO 27701, SOC 2 Type II, and APEC PRP certifications via trust.on24.com. It operates separate NA and EU data centers with independent status monitoring, supports GDPR compliance through a Data Processing Addendum, and maintains a CCPA compliance program. For regulated industries (life sciences, financial services), ON24's compliance posture is notably deeper than Goldcast's.

ZoomInfo carries the broadest certification stack: ISO 27001, ISO 27701, SOC 2 Type II, TRUSTe GDPR and CCPA validations, all renewed annually. ZoomInfo is a registered data broker in California and Vermont, reflecting the regulatory requirements of operating the world's largest B2B contact database.

Goldcast vs. ON24 vs. ZoomInfo: Which should you choose?

These three platforms solve different problems in the same workflow. Your choice depends on which problem is most urgent.

Choose Goldcast if:

• You want to turn every webinar into a week's worth of multi-channel content

• Your team is lean and needs AI to handle post-event production

• You run 10-50+ webinars per quarter and need to get more content from each

• You value production quality and branded attendee experiences

• You're comfortable with the uncertainty of Cvent's integration roadmap

Choose ON24 if:

• You run a high-volume enterprise webinar program where engagement data drives pipeline

• Compliance controls matter (life sciences, financial services, insurance)

• You need Simu-live capability to scale content across time zones without live presenters

• Per-attendee engagement profiles are central to your sales motion

• Your organization has the resources to absorb a steep learning curve and premium pricing

Choose ZoomInfo if:

• You need to connect webinar engagement data to verified buyer intelligence

• Your sales team needs more than a lead list: they need org charts, direct dials, intent signals, and buying committee context

• You want one intelligence layer that enriches every tool in your stack, not just your webinar platform

• You're building a demand generation engine where events are one channel among many

• You need your data accessible everywhere: in your CRM, in AI agents, or through APIs

• You want a platform with a defined public product roadmap and no pending integration uncertainty from a parent acquisition

See how ZoomInfo turns event engagement into pipeline intelligence.

The strongest B2B demand generation programs do not choose between a webinar platform and a data platform. They use both. Goldcast or ON24 captures the engagement. ZoomInfo provides the intelligence that makes it actionable. One generates the signal. The other provides the context to act on it. Together, they turn a webinar from a marketing activity into a revenue event.

Smartsheet saw an 84% MQL increase and a 59% win rate improvement after connecting their marketing workflows to ZoomInfo's data and intelligence layer.

Goldcast vs. ON24 vs. ZoomInfo FAQ

What is the main difference between Goldcast and ON24?

Goldcast is an AI video content platform that turns webinars into multi-channel content (clips, blogs, social posts, emails) through its Content Lab and Agentic Video Editor. ON24 is an enterprise engagement platform that captures first-party behavioral data from webinar attendees and routes it into CRM and marketing automation systems for pipeline attribution. Both are now owned by Cvent.

Are Goldcast and ON24 merging under Cvent?

Both were acquired by Cvent (Goldcast in December 2025, ON24 in April 2026) and now operate under the same parent company. No public integration timeline has been disclosed. Both remain available as separate products today, but buyers should consider how Cvent's consolidation strategy may affect product roadmaps and long-term support before committing to multi-year contracts.

How does ZoomInfo relate to Goldcast and ON24?

ZoomInfo is not a webinar platform. It is an all-in-one AI GTM Platform that provides the buyer intelligence layer sitting downstream of webinar engagement. When Goldcast or ON24 sends attendee engagement data to your CRM, ZoomInfo enriches it with verified contact data, org charts, technographics, intent signals, and buying committee context. Most mature B2B demand generation programs use a webinar platform for signal capture and ZoomInfo for the intelligence that makes those signals actionable.

Which webinar platform is best for B2B demand generation and ABM programs?

It depends on your team's primary goal. Choose Goldcast if your goal is turning events into multi-channel content at scale. Choose ON24 if your goal is first-party engagement data collection at enterprise scale with compliance controls. For ABM programs and account-based marketing plays, ON24's Prospect Engagement Profiles and per-account engagement tracking offer a stronger signal layer. For regulated industries (life sciences, financial services), ON24's ISO 27701 and APEC PRP certifications are a genuine differentiator. Neither platform is universally better; they optimize for different outcomes.

Does ZoomInfo work with both Goldcast and ON24?

Yes. ZoomInfo integrates with both platforms' downstream CRM and MAP systems (Salesforce, HubSpot, Marketo, Eloqua, Pardot) through its 120+ marketplace integrations, Enterprise APIs, and ZoomInfo MCP. When webinar engagement data lands in your CRM from either platform, ZoomInfo enriches those records with verified buyer intelligence before your sales team follows up.

Is there a free version of ZoomInfo?

Yes. ZoomInfo Lite is a permanent free plan with 10 monthly export credits, website visitor reveals, and HubSpot integration. A 7-day free trial of the full platform is also available. ZoomInfo is free to start with consumption credits based on usage, with paid plans scaling by usage and feature access.

More Goldcast and ON24 comparisons and guides

If you're interested in reading more, you might like:

• Bizzabo vs. Cvent (vs. ZoomInfo): How Do They Compare in 2026?

• Bizzabo vs. RainFocus (vs. ZoomInfo): Direct 2026 Comparison

• [Bizzabo vs. Goldcast (vs. ZoomInfo): Comprehensive Comparison [2026]](https://pipeline.zoominfo.com/sales/bizzabo-vs-goldcast)