If you've tried to figure out whether you need Highperformr's Social Publishing subscription at $18/month or its GTM Automation credits plan at $97 for 10,000 credits, only to discover that CRM integrations require an Enterprise plan with no public price, you already know: pricing for a platform mid-pivot feels like aiming at a moving target.
Highperformr calls itself a "System of Intelligence" in a company's GTM tech stack. It combines social media publishing with intent signals, CRM enrichment, and workflow automation. The platform does real work for B2B teams that want social engagement and sales intelligence in one place, drawing on a database of 450M+ contacts and 54M companies.
But it runs two separate pricing systems (subscriptions for social publishing, credits for GTM automation) with different feature gates. Its most valuable capabilities (CRM integrations, audience tracking, competitor watchlists) sit behind an Enterprise tier that requires a sales conversation.
We've analyzed Highperformr's pricing tiers, credit system, and feature gating as of May 2026. It's the right choice if:
You want social media publishing and basic sales intelligence in one platform
Your GTM motion centers on LinkedIn and X (Twitter) engagement signals
You're a startup under 100 employees or with less than $10M raised (eligible for startup pricing)
You need unlimited users without per-seat costs
You value first-party social signals over traditional third-party intent data
Highperformr's pricing might not be a good choice if:
You need B2B data beyond social channels (verified phone numbers, org charts, technographics)
Your team requires CRM integrations without an Enterprise contract
You want intent data from sources beyond LinkedIn and X
You need conversation intelligence, marketing automation, or advertising capabilities
You're an enterprise buyer who needs analyst-validated vendors and public pricing transparency
In this case, you should consider ZoomInfo: an all-in-one AI GTM Platform built on 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business emails. Its GTM Context Graph processes 1.5B+ data points daily, unifying this data with your CRM records, conversation transcripts, and behavioral signals to reveal the full context of your accounts.
That context fuels AI to surface not just what happened, but why, and which actions to take next. Your team can run sales motions from the GTM Workspace, build GTM plays in GTM Studio, or power their own tools through the API and ZoomInfo MCP.
We've included a detailed pricing comparison with ZoomInfo as the stronger choice for teams that need full GTM intelligence beyond social signals.
Table of Contents
Highperformr Pricing Summary
Highperformr | ZoomInfo | |
|---|---|---|
Free Plan | $0/month, 1 user, 1 social profile, unlimited scheduling, limited analytics | ZoomInfo Lite: $0/month, 10 monthly export credits, B2B database access, WebSights Lite (10 reveals/day) |
Entry Plan | Pro: $18/month (or $17/month annually), 1 user, 2 profiles, advanced analytics, AI Copilot, no CRM integration | Professional: Custom pricing, contact and company search, CRM integrations (HubSpot, Salesforce), Chrome extension |
Mid-Tier | Team: $117/month (or $97/month annually), unlimited users, 25 profiles, employee advocacy, approvals, no CRM integration | Advanced: Custom pricing, Buyer Intent signals, website visitor tracking, AI-generated outreach and GTM plays |
High-Tier | Enterprise: Contact Sales, unlimited users, 100 profiles, CRM, Slack, audience tracking, competitor watchlist | Enterprise: Custom pricing, real-time intent signals, AI account summaries, GTM Context Graph, dedicated CSM |
GTM Credits | GTM Plan A: $97 for 10K credits; GTM Plan B: $1,049 for 100K credits. Startup eligibility required | Free to start with consumption credits based on usage |
Best For | B2B startups wanting social publishing and LinkedIn-based sales signals in one tool with unlimited users | Enterprise and mid-market teams needing B2B data, AI-driven intelligence, and full GTM execution across every channel |
Highperformr Pricing: In-Depth Overview
Highperformr runs two separate pricing systems. Social Publishing uses monthly subscriptions with four tiers (Free, Pro, Team, Enterprise). GTM Automation uses a credits-based model where credits power publishing, enrichment, prospecting, AI drafting, signal tracking, and scheduling.
The two systems serve different audiences and create a split experience. You need to know which product line your team actually needs before you can evaluate cost. Here's each tier and plan.
Highperformr Free Plan: $0/month
Feature | Details |
|---|---|
Price | |
Users | 1 |
Social Profiles | 1 |
Scheduling | Unlimited |
Analytics | Limited |
Credit Card Required | No |
The Free plan gives you unlimited post scheduling for a single LinkedIn or X profile with basic analytics and a calendar view. It's free forever with no credit card required. For individual creators testing LinkedIn content strategies, it covers the basics. But the single-profile limit and stripped analytics make it impractical for any business use beyond evaluation.
Free Plan Pros | Free Plan Cons |
|---|---|
+ No credit card required | - Only 1 user and 1 profile |
+ Unlimited post scheduling | - Limited analytics |
+ Calendar view included | - No AI features |
+ Good for basic testing | - No team collaboration |
The Free plan works for solo LinkedIn creators testing Highperformr's scheduling interface. Businesses need to upgrade for any real use.
Highperformr Pro Plan: $18/month or $17/month annually
Feature | Details |
|---|---|
Price | |
Users | 1 |
Social Profiles | 2 |
Key Additions | Detailed analytics, smart automations, Social AI Copilot, cross-posting |
Free Trial | 14 days |
Pro adds detailed analytics, smart automations, AI content generation, and cross-posting between LinkedIn and X. At $18/month, it's affordable for individual marketers or founders managing a personal brand alongside a company profile. It remains a single-user plan with no team features, no CRM integration, and no audience intelligence or competitor tracking.
Note the pricing gap: Pro at $18/month supports one user with two profiles. The moment you need a second seat or more than two profiles, you jump to $117/month. There's no mid-tier option, and that's a genuine problem for small teams of two to five people who don't need 25 profiles and unlimited users.
Pro Plan Pros | Pro Plan Cons |
|---|---|
+ Social AI Copilot included | - Still limited to 1 user |
+ Cross-posting saves time | - No CRM integration |
+ Detailed analytics | - No audience intelligence |
+ Affordable at $18/month | - $99/month jump to Team tier |
Pro suits individual content creators who want AI-assisted publishing, but lacks the team and intelligence features that turn social media into a pipeline driver.
Highperformr Team Plan: $117/month or $97/month annually
Feature | Details |
|---|---|
Price | |
Users | Unlimited |
Social Profiles | 25 |
Key Additions | Roles/permissions, approvals, employee advocacy |
Gamification | Coming soon |
The Team plan is where Highperformr's unlimited-user advantage shows up. For $117/month, your entire organization gets access with roles and permissions, approval workflows, and employee advocacy features. Twenty-five social profiles cover most mid-market B2B companies.
The gamification and leaderboard feature is marked "Coming soon," which signals the advocacy layer is still maturing.
Team Plan Pros | Team Plan Cons |
|---|---|
+ Unlimited users at flat rate | - No CRM integration |
+ Employee advocacy features | - No audience tracking |
+ Approval workflows | - Gamification not yet available |
+ 25 social profiles | - No competitor watchlist |
Team delivers good value for social publishing and employee advocacy at scale, but the absence of CRM, audience, and competitor features limits its GTM utility.
Highperformr Enterprise Plan: Contact Sales
Feature | Details |
|---|---|
Price | |
Users | Unlimited |
Social Profiles | 100 |
Key Additions | Audience tracking, competitor watchlist, lead enrichment, CRM integrations |
Integrations | Salesforce, HubSpot, Slack, Microsoft Teams |
Enterprise is where Highperformr's most valuable intelligence features live. Audience tracking, competitor watchlist, lead enrichment, and CRM integrations (Salesforce, HubSpot, Slack, Microsoft Teams) are all locked behind this tier.
For RevOps teams evaluating Highperformr as a GTM intelligence tool, this is the only plan that delivers on the "System of Intelligence" positioning. It requires a sales conversation with no published pricing.
Enterprise Plan Pros | Enterprise Plan Cons |
|---|---|
+ CRM integrations available | - No public pricing |
+ Competitor watchlist included | - Requires sales conversation |
+ Audience tracking and enrichment | - Enterprise procurement friction |
+ 100 social profiles | - Limited to LinkedIn and X signals |
Enterprise unlocks Highperformr's real GTM value, but gating CRM integrations behind a sales-required tier creates friction for buyers who most need to evaluate ROI upfront.
Highperformr GTM Automation Plans: Credits-Based Pricing
Plan | Price | Credits | Validity | Eligibility |
|---|---|---|---|---|
$97 | 10,000 | 1 month | Startups under 100 employees or under $10M raised | |
$1,049 | 100,000 | 12 months | SMBs under 50 employees or under $2M revenue |
The GTM Automation side uses a separate credits system. Both plans include people and company finder, email and phone finder, AI agents (Engagr, Prospectr, CompKillr), 60+ integrations, intent signals, CRM sync, webhook and HTTP API, unlimited users, workflow automation, and Slack and email alerts. Credits roll over indefinitely and can be topped up at any time.
The catch: eligibility requires being a startup under 100 employees or with less than $10M raised, or an SMB under 50 employees or with less than $2M revenue. Limited slots are released monthly. Mid-market and enterprise companies that don't qualify face unpublished Enterprise pricing.
GTM Automation Plans Pros | GTM Automation Plans Cons |
|---|---|
+ Credits roll over indefinitely | - Strict eligibility requirements |
+ Unlimited users included | - Limited monthly slots |
+ All AI agents and integrations | - Per-credit pricing not published |
+ CRM sync included | - Only for startups and small SMBs |
GTM Plans offer good value for qualifying startups, but the eligibility restrictions and slot limits mean most growing companies can't access them.
Highperformr Lifetime Deals and Additional Costs
Highperformr offers lifetime deals on the Social Publishing side:
Deal | Price | Includes |
|---|---|---|
Solo/Creator LTD | $59 one-time | 1 user, 1 profile |
Startup Team LTD | $229 one-time | 5 users, 5 profiles |
The $59 lifetime deal is a one-time payment with no recurring fees. It applies only to the Pro plan and does not carry over on upgrade. The Pro LTD includes a 14-day full refund period. All payments are non-refundable outside the LTD refund window.
Hidden Costs and What's Not Included
Highperformr's list prices are only part of the story. Before committing, teams should account for these additional cost realities:
Dual billing tracks. Social Publishing and GTM Automation are separate products with separate billing. A team needing both employee advocacy (Team tier) and sales intelligence (GTM Automation Plan A) pays $117/month plus $97 separately for 10,000 credits. There is no bundled plan that covers both at a single predictable cost.
CRM integrations require Enterprise. HubSpot, Salesforce, Slack, and Microsoft Teams integrations are not available on the Pro ($18/month) or Team ($117/month) tiers. RevOps leaders who want to evaluate CRM-connected ROI must commit to a sales conversation before seeing a price. If your evaluation process requires CRM data in and out of the tool, plan for the Enterprise tier from the start.
GTM credits are consumed per action. Highperformr does not publish per-credit costs beyond the plan bundles. Teams building enrichment workflows, prospecting sequences, and AI agent plays need to estimate credit burn carefully before purchasing. Running out of credits before month-end means either topping up or pausing the workflow.
Startup eligibility is not guaranteed. GTM Plan A and Plan B require meeting specific size and funding thresholds. Limited monthly slots mean even qualifying startups may not get immediate access. Companies that outgrow eligibility lose access to the credit-based pricing and must negotiate Enterprise terms.
Analyst coverage is absent. Highperformr has no Gartner, Forrester, or independent analyst recognition as of 2026. Enterprise procurement teams that require vendor validation for security review or executive sign-off will need to account for extended evaluation cycles or build an internal business case from scratch.
Where Highperformr Falls Short
Highperformr covers real ground for B2B teams that want social engagement and LinkedIn-based signals in one platform. But its pricing structure and feature limitations create problems for teams that need broader GTM intelligence:
Split pricing creates confusion. Social Publishing and GTM Automation are separate pricing systems with different models (subscription vs. credits). A team needing both social publishing at scale and sales intelligence must navigate two pricing tracks at once, with no unified plan bundling them at a predictable cost.
Critical features gated behind Enterprise. CRM integrations (Salesforce, HubSpot), Slack, audience tracking, and competitor watchlist are Enterprise-only on the Social Publishing side. RevOps leaders who need to evaluate ROI against CRM data can't do so without committing to a sales conversation. The features that make Highperformr a GTM tool rather than a social scheduler are inaccessible without Enterprise pricing.
Limited social platform coverage. Only LinkedIn and X are supported. Marketing teams with audiences on Meta channels, YouTube, or TikTok need additional tools. A customer noted directly: "I can't use it with my Facebook or Instagram login IDs as the tool still doesn't support it."
Narrow intent signal sources. Intent signals draw primarily from LinkedIn behavioral data and firmographic triggers. There's no third-party content consumption intent (like web research tracking). Social signals are valuable but represent only one dimension of buyer readiness.
Early-stage vendor considerations. Highperformr was founded in July 2023 with $3.5M in seed funding and no disclosed Series A. Enterprise procurement teams may need additional security review and financial due diligence steps that add time to evaluation cycles.
For teams that outgrow these constraints, ZoomInfo offers broader data coverage, deeper intelligence, and transparent entry-level pricing. Comparing full platform options? See the ZoomInfo vs. Highperformr and Apollo vs. Highperformr breakdowns.
Best Highperformr Alternative: ZoomInfo
ZoomInfo is an all-in-one AI GTM Platform built on 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business emails. Its GTM Context Graph processes 1.5B+ data points daily, unifying this data with your CRM records, conversation transcripts, and behavioral signals to reveal the full context of your accounts.
That context fuels AI to surface not just what happened, but why, and which actions to take next. Your team can run sales motions from the GTM Workspace, build GTM plays in GTM Studio, or power their own tools through the API and ZoomInfo MCP.
The three pillars that differentiate ZoomInfo from Highperformr: the depth and breadth of the B2B data layer (500M contacts, 120M direct-dial phone numbers, 200M+ verified emails, technographics on 30,000+ technologies across 200+ categories); the GTM Context Graph intelligence layer that captures not just activity signals but account context from CRM records, conversation transcripts, and web research behavior; and Universal Access that puts the same data and intelligence into any workflow, whether that's a seller in GTM Workspace, a marketer in GTM Studio, or a developer building a custom agent via the API or MCP.
Where Highperformr provides social engagement signals from LinkedIn and X, ZoomInfo delivers multi-dimensional buyer intelligence. Seismic, a leading sales enablement platform, reported 54% higher productivity and 11.5 hours per week saved by their reps after deploying ZoomInfo (see the Seismic case study).
ZoomInfo has earned 133 No. 1 rankings on G2 across Sales Intelligence, Buyer Intent, Data Quality, Lead-to-Account Matching, and Account Data Management. Forrester named ZoomInfo a Leader in Intent Data Providers B2B (Q1 2025), with the highest possible scores across eight evaluation criteria.
ZoomInfo pricing is free to start with consumption credits based on usage. Paid tiers are custom-quoted based on seats, credits, features, and contract terms. CRM integrations (HubSpot, Salesforce, and others) are available from the Professional tier, not gated behind Enterprise.
Talk to someone to learn more about how ZoomInfo can help you.
Highperformr vs. ZoomInfo Feature Comparison
The following table covers the dimensions that matter most to sales, marketing, and RevOps teams evaluating both platforms. Narrative context for each row follows below.
Feature | Highperformr | ZoomInfo |
|---|---|---|
B2B contact database | 450M+ contacts, 54M companies (social-signal enrichment focus) | 500M contacts, 100M companies, 120M direct dials, 200M+ verified emails |
Verified phone numbers | Not available (social signals only) | 135M+ verified phone numbers, 120M direct dials |
Social publishing | Core feature (LinkedIn + X) | Not a core feature |
Intent signals | LinkedIn + X behavioral signals (job changes, engagement, competitor interactions) | Web research intent (6T+ keyword-device pairings/month), website visitor ID, GTM Context Graph |
CRM integrations | Enterprise tier only (Salesforce, HubSpot, Slack, Teams) | Available from Professional tier (HubSpot, Salesforce, and more) |
Conversation intelligence | Not available | Chorus (call and meeting recording, transcription, deal intelligence) |
Marketing automation | Not available | GTM Studio (multi-channel orchestration, audience building, FormComplete) |
API / MCP access | Webhook and HTTP API (GTM plans) | Full REST API + ZoomInfo MCP (Model Context Protocol server for AI agents) |
Free tier | Free plan (1 user, 1 profile, scheduling only) | ZoomInfo Lite ($0, 10 export credits/month, B2B database access, WebSights Lite) |
Pricing model | Subscription (social publishing) + credits (GTM automation) | Free to start with consumption credits based on usage |
Analyst validation | None as of 2026 | Gartner MQ Leader (ABM 2024 and 2025), Forrester Wave Leader (Intent Data Q1 2025), 133 G2 No. 1 rankings |
Startup pricing | GTM Plans A and B (eligibility-gated, limited slots) | ZoomInfo Lite permanent free tier, no eligibility requirements |
Decision Matrix: Choose Highperformr or ZoomInfo
Choose Highperformr if:
Your GTM motion runs through LinkedIn and X content and you need scheduling, analytics, and AI drafting in one place
You're a startup under 100 employees and qualify for the GTM automation credit plans
Unlimited users at a flat rate matters more to you than per-seat data access
Social engagement signals (who's posting, liking, and commenting on competitor content) are the primary trigger for your sales plays
Your team is LinkedIn-centric and doesn't need verified direct-dial phone numbers
Choose ZoomInfo if:
Your team runs outbound sequences that depend on verified direct-dial numbers and business email addresses
You need CRM integrations without requiring Enterprise-tier pricing and a sales conversation
Your account prioritization depends on intent data beyond social channels (web research, technographics, website visitor identification)
You need conversation intelligence to capture deal context from calls and meetings
Your marketing team runs ABM campaigns across multiple channels (display, LinkedIn, programmatic) that require audience data from a single source
You're evaluating vendors for enterprise procurement and need analyst validation (Gartner, Forrester, G2)
Both platforms have real strengths. The decision comes down to whether your buyer intelligence strategy starts with social signals or with verified contact data across all touchpoints. For teams that need both, ZoomInfo's broader signal coverage is the more complete solution.
For a deeper side-by-side view, see ZoomInfo vs. Highperformr and the Clay vs. Highperformr comparison for another perspective on how Highperformr positions against data enrichment tools.
Highperformr Pricing FAQ
How much does Highperformr cost?
Highperformr runs two separate pricing systems. Social Publishing subscriptions: Free ($0/month), Pro ($18/month or $17/month annually, 1 user), Team ($117/month or $97/month annually, unlimited users), Enterprise (contact sales). GTM Automation credits: Plan A at $97 for 10,000 credits (1-month validity), Plan B at $1,049 for 100,000 credits (12-month validity). Both GTM plans have eligibility requirements. CRM integrations (Salesforce, HubSpot, Slack) are available on the Enterprise Social Publishing tier only. Source: highperformr.ai/pricing, verified May 2026.
Does Highperformr have a free plan?
Yes. Highperformr's Free plan is permanent, requires no credit card, and includes unlimited post scheduling for one user and one social profile (LinkedIn or X). It includes basic analytics and a calendar view, but no AI features, team collaboration, or CRM integration. It is well-suited for solo creators evaluating the platform's scheduling interface. Businesses evaluating Highperformr for GTM use need at minimum the Team plan for multi-user access, or the Enterprise plan for CRM-connected intelligence.
What is the cheapest alternative to Highperformr?
ZoomInfo offers a permanent free tier (ZoomInfo Lite) with 10 monthly export credits, access to 100M+ verified contact profiles, website visitor identification (up to 10 reveals per day), a Chrome extension, and HubSpot integration. No credit card is required and there is no eligibility requirement. For teams that need verified direct-dial phone numbers, intent signals beyond LinkedIn and X, and CRM integrations without an Enterprise contract, ZoomInfo's paid tiers are priced on a consumption-credit model starting free.
Does Highperformr include CRM integrations?
CRM integrations (Salesforce, HubSpot, Slack, Microsoft Teams) are available on the Enterprise Social Publishing tier only. The Pro ($18/month) and Team ($117/month) plans do not include CRM integrations. The GTM Automation credit plans (Plan A and Plan B) include CRM sync as part of their feature set, but those plans have strict startup and SMB eligibility requirements and limited monthly availability. If CRM connectivity is a requirement for your evaluation, you will need to initiate a sales conversation for Enterprise pricing before you can assess total cost.
Is Highperformr a B2B contact database?
Highperformr is not a traditional B2B contact database. It is a social publishing and GTM automation platform with access to a database of 450M+ contacts and 54M companies, focused on LinkedIn and X social signals, job change tracking, and CRM enrichment from social data. It does not provide verified direct-dial phone numbers, org charts, technographic data, or web research intent signals in the way a platform like ZoomInfo does. Teams who arrived at Highperformr through searches for B2B data or contact enrichment should evaluate whether the platform's social-signal-first approach fits their prospecting workflow before committing.
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