HockeyStack Pricing Details and Plans

If you have tried to figure out what HockeyStack costs, you have landed on a pricing page that is a demo request form with no listed prices, no tiers, and no ballpark ranges. HockeyStack has recently repositioned as a "Revenue Agents for the Enterprise" platform, but that shift has not changed the buying experience: pricing still requires a sales conversation before any cost information surfaces.

HockeyStack has built a B2B revenue intelligence platform that unifies sales and marketing data, applies AI to surface attribution insights, and deploys agents across the revenue lifecycle. It delivers genuine value for mid-market and enterprise B2B companies wrestling with fragmented GTM data. But the complete absence of public pricing, combined with a sales-led process and hands-on onboarding, creates friction for buyers who need to evaluate cost before committing.

HockeyStack is a strong choice if you need multi-touch attribution with 9 simultaneous models, your primary challenge is proving marketing ROI against closed revenue, you want an AI analyst (Odin) that answers GTM questions in plain English, and you are willing to go through a sales process to get pricing.

HockeyStack may not be the right fit if:

• You want to evaluate costs before talking to sales

• You need verified contact data (phone numbers, email addresses, org charts) alongside your intelligence layer

• Your team requires conversation intelligence, website chat, or marketing automation in one platform

• You want a free tier to test the platform with real data before committing

Consider ZoomInfo: an all-in-one AI GTM Platform built on 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business emails, with a GTM Context Graph (an intelligence layer that captures not just what happened in your deals but why) accessible through dedicated workspaces for sellers and marketers or via API and MCP in any tool.

We have included a pricing comparison with ZoomInfo in this review as the strongest option for teams that need both intelligence and execution data in one platform.

HockeyStack Pricing Summary

HockeyStack Pricing: In-Depth Overview

HockeyStack's pricing page uses a custom-quoted model with no publicly listed prices. The platform offers two plans -- GTM Intelligence and GTM Execution -- both requiring a demo to receive a quote. Pricing varies based on data volume, integrations, team size, and GTM stack complexity.

Third-party vendor comparison sources report GTM Intelligence starting around $1,399/month and GTM Execution around $2,200/month, with a median reported annual contract value of approximately $28,000. These figures are not vendor-confirmed -- HockeyStack does not publish prices -- but provide a useful budget reference.

HockeyStack Free Resources: No Free Plan Available

Unlike many SaaS platforms, HockeyStack offers no free trial or plan. The only free resources are an Account Research Tool and an Interactive Demo that simulates the interface without processing your actual data. Buyers must commit to a sales conversation before seeing real pricing or testing the platform against their own GTM data.

HockeyStack GTM Intelligence Plan: Custom Pricing

GTM Intelligence is HockeyStack's foundational tier, built for teams that need unified attribution reporting, buyer journey tracking, and AI-powered analytics. The plan includes Odin (AI analyst for plain-English GTM queries) and Blueprints (engagement patterns from closed-won deals).

HockeyStack GTM Execution Plan: Custom Pricing

GTM Execution unlocks the full agent layer, giving teams all 12 prebuilt agents plus a Custom Agent Builder powered by Nex-LM, HockeyStack's GTM-specific language model.

HockeyStack Additional and Hidden Costs

Beyond the two plans, HockeyStack's total cost includes:

Account Intelligence Credits: 10,000 annually on both plans. Additional credits at $0.08/credit. AI Research consumes 1-4 credits per run; Account Enrichment consumes 1 credit per record. Standard workflow actions (Salesforce, HubSpot, Slack, LinkedIn integrations) are free.

Agent Credits (GTM Execution only): 250,000 included; overage pricing is not publicly documented.

LLM Usage: Workflows use OpenAI models consumed through HockeyStack credits. Customers can substitute their own OpenAI API key.

Where HockeyStack Falls Short

HockeyStack delivers solid attribution analytics and an innovative AI agent layer. But its pricing model and platform scope create real challenges for certain buyer profiles:

Zero pricing transparency. The pricing page is a demo request form with no listed prices, ranges, or indicative tiers. Buyers cannot budget without entering a sales cycle, and procurement teams that need cost estimates before engaging vendors face unnecessary friction.

No free trial or self-serve evaluation. Unlike competitors with free tiers or trials, HockeyStack requires a sales conversation to access real functionality. Teams cannot validate whether the platform works for their data environment before committing.

Intelligence without execution data. HockeyStack tells you which accounts to target, but does not provide verified contact data (phone numbers, email addresses, org charts) to act on those insights. Teams still need a separate data provider, creating an additional cost layer and a gap between insight and action.

Scale and maturity considerations. With approximately 35 employees (per Axios, January 2025) and a Series A completed in January 2025, HockeyStack is much smaller than established competitors. The 200+ customer count is modest relative to incumbents with tens of thousands of customers.

Best HockeyStack Alternative: ZoomInfo

For teams that need both attribution intelligence and verified contact data in one platform, see how ZoomInfo addresses each gap below.

ZoomInfo is an all-in-one AI GTM Platform built on 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business email addresses. Its GTM Context Graph processes 1.5B+ data points daily, combining ZoomInfo's B2B data with CRM records, conversation transcripts, and behavioral signals to reveal the full context of your accounts -- answering the attribution question HockeyStack specializes in while simultaneously providing the contact data needed to act on those answers.

Revenue teams can drive sales motions from GTM Workspace, run GTM plays from GTM Studio, or power their own tools through the Enterprise API and MCP server.

ZoomInfo Lite (free, permanent): Where HockeyStack offers no free access, ZoomInfo Lite provides permanent, no-commitment access to the B2B database -- 10 monthly credits, Chrome extension, mobile app, and WebSights Lite for visitor identification -- giving teams a genuine way to evaluate data quality before spending money.

ZoomInfo paid plans (free to start, consumption-based): Paid access is priced on consumption: 1 credit = 1 export regardless of data type. Intent signals, account scoring, automated GTM plays, the GTM Context Graph intelligence layer, Chorus conversation intelligence, and the full API/MCP access lane all come with relevant usage tiers.

Seismic's sales team attributed 39% of active pipeline to ZoomInfo signals while saving 11.5 hours per week per seller. (Seismic Case Study)

Snowflake used ZoomInfo-powered account scores to achieve 90% higher opportunity open rates and 2x higher customer conversion rates. (Snowflake Case Study)

"ZoomInfo gives us the information we need to execute. We do not have to go through and spend our time digging. It is already there, so we can be three steps ahead." (Vensure Case Study)

ZoomInfo excels for revenue teams that need both intelligence and execution data in one system, organizations that want to evaluate before entering a sales cycle, and enterprises seeking a proven platform backed by 35,000+ customers and $1.25 billion in annual revenue.

Final Verdict: HockeyStack vs. ZoomInfo

HockeyStack is built for marketing and sales leaders who need to answer one question: what is actually driving revenue? With 9 simultaneous attribution models, an AI analyst (Odin) that answers GTM questions in plain English, and Blueprints that identify winning engagement patterns, it delivers attribution depth that few platforms match. It works best for mid-market to enterprise teams with mature GTM stacks that already have a separate data provider.

ZoomInfo is an all-in-one AI GTM Platform that starts with the industry's largest B2B data foundation and builds intelligence and execution on top of it. With 500M contacts, 135M+ verified phone numbers, a GTM Context Graph that captures why deals move, and access through GTM Workspace, GTM Studio, and APIs/MCP, it covers the full journey from identifying target accounts to closing revenue.

The difference is scope. HockeyStack asks "What is driving your revenue?" ZoomInfo asks "How can we give you the data, intelligence, and tools to run your entire go-to-market from one platform?"

For a broader comparison of options, see our HockeyStack alternatives guide and the full HockeyStack review.

Get started with ZoomInfo here.

HockeyStack Pricing FAQ

Does HockeyStack publish its pricing?

No. HockeyStack's pricing page lists two plan names (GTM Intelligence and GTM Execution) with feature lists but no prices, ranges, or per-seat costs. All pricing requires booking a demo. Third-party sources report GTM Intelligence starting around $1,399/month and GTM Execution around $2,200/month (not vendor-confirmed). This makes it difficult to budget or compare costs without direct engagement.

Does HockeyStack offer a free trial?

No. HockeyStack offers no free trial or free plan. The only free resources are an Account Research Tool and an Interactive Demo, neither of which process your actual GTM data. ZoomInfo offers both a permanent free tier (ZoomInfo Lite) and a 7-day free trial with access to core features.

What are HockeyStack Account Intelligence Credits?

Account Intelligence Credits power enrichment and AI research within HockeyStack. Every plan includes 10,000 credits annually. Additional credits cost $0.08 each. AI Research consumes 1-4 credits per run, and Account Enrichment consumes 1 credit per record. Standard workflow actions such as CRM syncs and Slack notifications are free.

What is the difference between HockeyStack GTM Intelligence and GTM Execution?

GTM Intelligence includes attribution reporting, Odin AI analyst, Blueprints, account scoring, and 2 out-of-the-box AI agents. GTM Execution includes everything in GTM Intelligence plus all 12 prebuilt agents, a Custom Agent Builder, and 250,000 agent credits for running automated GTM workflows.

Does HockeyStack provide contact data?

No. HockeyStack is an analytics and intelligence platform, not a data provider. It unifies your existing GTM data and applies AI to surface insights but does not include its own database of verified phone numbers, email addresses, or org charts. Teams need a separate data provider like ZoomInfo to act on HockeyStack's recommendations.

Can HockeyStack replace ZoomInfo?

Not directly. HockeyStack specializes in revenue attribution and AI-powered GTM analytics. ZoomInfo provides B2B contact data, intent signals, conversation intelligence, marketing automation, and GTM execution tools. Some organizations use both. ZoomInfo's GTM Context Graph, account scoring, and intent capabilities do overlap with portions of HockeyStack's analytics layer.

How does HockeyStack Odin AI compare to ZoomInfo AI?

Odin is an embedded AI analyst using multi-agent orchestration to answer GTM questions in plain English, with computation-based outputs designed to prevent hallucination. ZoomInfo's AI covers more ground, powering GTM Workspace (seller execution), GTM Studio (marketing orchestration), and the GTM Context Graph (deal intelligence). Both surface actionable insights, but ZoomInfo's AI draws on a larger B2B dataset and spans prospecting, deal execution, and marketing alongside analytics.

Is HockeyStack worth it for small teams?

HockeyStack is built for mid-market to enterprise B2B companies with complex, multi-tool GTM stacks. Small teams with simple setups would not extract proportional value from the platform's data unification capabilities. The sales-led pricing model and hands-on onboarding suggest the platform is not optimized for self-serve small-team adoption.

More HockeyStack comparisons and guides

If you're interested in reading more, you might like:

• [7 HockeyStack Alternatives Worth Considering [2026]](https://pipeline.zoominfo.com/sales/hockeystack-alternatives)

• 6sense vs. HockeyStack (vs. ZoomInfo): Which B2B Revenue Intelligence Platform Fits Your GTM Strategy in 2026?

• Demandbase vs. HockeyStack (vs. ZoomInfo): Which B2B GTM Platform Should You Choose in 2026?