HockeyStack Pricing: Full 2026 Breakdown

If you've tried to figure out what HockeyStack costs, you've landed on a pricing page that is actually a demo request form. No listed prices. No tiers. No ballpark ranges. Evaluating B2B revenue intelligence platforms shouldn't feel like negotiating in the dark.

HockeyStack has built a B2B Revenue Data Intelligence Platform that combines sales and marketing data into a single timeline, applies AI to surface attribution insights, and deploys agents across the revenue lifecycle. The platform delivers real value for mid-market and enterprise B2B companies wrestling with fragmented GTM data. But the complete absence of public pricing, combined with a sales-led buying process and hands-on onboarding, makes it hard for buyers to evaluate costs on their own or compare alternatives.

We've analyzed HockeyStack's plan structure, credit systems, and what's publicly known about its commercial model. We believe it's a strong choice if:

• You need multi-touch attribution with 9 simultaneous models and reverse-funnel analysis

• Your primary challenge is proving marketing ROI and connecting campaigns to closed-won revenue

• You want an AI analyst (Odin) that answers GTM questions in plain English

• You have a mature GTM stack (Salesforce, HubSpot, Marketo, LinkedIn Ads) that needs a single intelligence layer

• You're willing to go through a sales process to get pricing

However, HockeyStack's pricing approach might not be a good fit if:

• You want to evaluate costs before talking to sales

• You need B2B contact data and prospecting tools alongside your intelligence layer

• Your team requires conversation intelligence, website chat, and marketing automation in one platform

• You want a free tier or trial to test the platform with real data before committing

• You need verified phone numbers, email addresses, and org charts to act on the insights you uncover

In this case, consider ZoomInfo: an AI GTM platform built on 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business email addresses, with a GTM Context Graph (an intelligence layer that captures not just what happened in your deals but why) accessible through dedicated workspaces for sellers and marketers or via API and MCP in any tool.

We've included a detailed pricing comparison with ZoomInfo in this review, as the strongest option for teams that need both intelligence and execution data in one platform. If you want to jump straight to the ZoomInfo pricing breakdown, go ahead with this link.

HockeyStack Pricing Summary

HockeyStack Pricing: In-Depth Overview

HockeyStack uses a custom-quoted pricing model with no publicly listed prices.

The platform has two plans: GTM Intelligence and GTM Execution. Both require booking a demo to get a quote, and pricing likely varies based on data volume, number of integrations, team size, and your GTM stack's complexity.

Here's what each plan includes based on public information.

HockeyStack Free Resources: No Free Plan Available

Unlike many SaaS platforms, HockeyStack offers no free trial or plan. The only way to explore it is through a free Account Research Tool (limited in scope) and an Interactive Demo that simulates the interface but doesn't process your data.

Buyers must commit to a sales conversation before seeing real pricing or testing the platform against their own GTM data.

👉 The Bottom Line: Evaluating HockeyStack means committing to a sales process before you can assess whether it fits your budget or workflow.

HockeyStack GTM Intelligence Plan: Custom Pricing

GTM Intelligence is HockeyStack's foundational tier, built for teams that need unified attribution reporting, buyer journey tracking, and AI-powered analytics.

The plan includes Odin, an AI analyst that answers GTM questions in plain English using a multi-agent orchestration architecture. It also includes Blueprints, which identify engagement patterns behind closed-won deals and prescribe next actions per account. The plan limits you to 2 out-of-the-box AI agents, which restricts automation.

👉 The Bottom Line: GTM Intelligence delivers solid attribution and analytics for B2B teams, but hidden pricing and limited AI agents create friction for buyers evaluating options.

HockeyStack GTM Execution Plan: Custom Pricing

GTM Execution unlocks HockeyStack's full agent layer, giving teams access to all 12 prebuilt agents for pipeline creation, deal closing, expansion, and management.

The Custom Agent Builder lets teams create agents for use cases the prebuilt options don't cover, powered by Nex-LM, HockeyStack's GTM-specific language model. The 250,000 agent credits govern how many agent operations you can run, though consumption rates vary by task complexity.

👉 The Bottom Line: GTM Execution is HockeyStack's full offering for teams ready to move from insights to automated action, but custom pricing and credit-based agents add budgeting complexity.

HockeyStack Additional and Hidden Costs

Beyond the two plan tiers, HockeyStack's total cost includes several additional components:

Account Intelligence Credits:

• 10,000 credits included annually across both plans

• Additional credits at $0.08 per credit

• AI Research consumes 1-4 credits per run depending on complexity

• Account Enrichment consumes 1 credit per record

• Contact Discovery and Enrichment consume credits

• All other workflow actions (Salesforce, HubSpot, Slack, LinkedIn integrations) are free to run without limit

Agent Credits (GTM Execution only):

• 250,000 credits included

• Consumption varies by agent type and complexity

• Overage pricing not publicly documented

LLM Usage:

• Workflows use OpenAI models, consumed through HockeyStack credits

• Customers can substitute their own OpenAI API key

Third-Party Data:

• Customers with existing ZoomInfo contracts can substitute ZoomInfo credits for HockeyStack's enrichment credits

Where HockeyStack Falls Short

HockeyStack delivers solid attribution analytics and an innovative AI agent layer for B2B revenue teams. But its pricing model and platform scope create real challenges:

Zero Pricing Transparency

• The pricing page is a demo request form with no listed prices, ranges, or indicative tiers

• Buyers cannot budget or compare costs without entering a sales cycle

• Procurement teams that need cost estimates before engaging vendors face unnecessary friction

No Free Trial or Self-Serve Evaluation

• Unlike competitors offering free tiers or trial periods, HockeyStack requires a sales conversation to access real functionality

• The Interactive Demo shows the interface but cannot process your actual GTM data

• Teams cannot validate whether the platform works for their data environment before committing

Intelligence Without Execution Data

• HockeyStack tells you which accounts to target and which campaigns work, but doesn't provide verified contact data (phone numbers, email addresses, org charts) to act on those insights

• Teams still need a separate data provider to execute outreach based on HockeyStack's recommendations

• This creates an additional cost layer and a gap between insight and action

Small Team and Early Stage

• With 35 employees and a Series A, HockeyStack is much smaller than established competitors

• The 200+ customer count is modest compared to incumbents with tens of thousands of customers

• Hands-on onboarding suggests the product requires guided setup, not self-serve deployment

These limitations have led many revenue teams to explore platforms that combine intelligence with the data and execution tools needed to act on it.

Best HockeyStack Alternative - ZoomInfo

ZoomInfo is an AI GTM platform built on the industry's largest B2B data foundation: 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business email addresses.

Its GTM Context Graph (an intelligence layer processing 1.5B+ data points daily) combines this data with your CRM records, conversation transcripts, and behavioral signals to reveal the full context of your accounts. That context fuels AI that shows not just what happened, but why, and which actions to take next.

Your team can drive sales motions from the GTM Workspace, run GTM plays from GTM Studio, or power their own tools through the API and MCP.

For teams frustrated by HockeyStack's hidden pricing, missing contact data, and lack of a free tier, ZoomInfo addresses each gap: a permanent free tier for evaluation, verified contact data for execution, and clear tier structures for budgeting.

Where HockeyStack focuses on analytics (asking "what's working and why?"), ZoomInfo answers that question and then provides the data and tools to act on the answer.

ZoomInfo excels for revenue teams that need a single platform from prospecting through closed-won analysis, enterprises requiring verified contact data alongside intent signals, and organizations that want to evaluate before entering a sales cycle.

Seismic's sales team attributed 39% of active pipeline to opportunities identified or influenced by ZoomInfo signals, while saving 11.5 hours per week per seller. (Seismic Case Study)

ZoomInfo Lite: $0/month (Permanent Free Tier)

Where HockeyStack offers no free access at all, ZoomInfo Lite provides permanent, no-commitment access to the B2B database with real export capabilities.

It's limited to 10 monthly credits and excludes mobile phone numbers and advanced intent signals, but it gives teams a genuine way to evaluate data quality and platform fit before spending money.

👉 The Bottom Line: ZoomInfo Lite lets teams test data quality and platform fit with zero commitment, something HockeyStack doesn't offer.

ZoomInfo Sales Professional: Custom Pricing

The Professional tier provides the core prospecting and data capabilities that HockeyStack lacks entirely. With verified phone numbers, business emails, org charts, and AI-generated outreach, teams can move from identifying target accounts to engaging decision-makers without switching platforms or buying separate data tools.

👉 The Bottom Line: Professional gives teams the verified contact data and prospecting tools HockeyStack doesn't offer, closing the gap between knowing which accounts matter and reaching the people in them.

ZoomInfo Sales Advanced: Custom Pricing

The Advanced tier adds intent signals, account scoring, and automated workflows that overlap most directly with HockeyStack's GTM Intelligence capabilities, while keeping all contact data and prospecting tools from Professional.

Buyer Intent tracks signals from 210M IP-to-Organization pairings and 6 trillion+ new keyword-to-device pairings monthly, with Guided Intent automatically identifying topics correlated with deal success.

👉 The Bottom Line: Advanced combines HockeyStack-level intent intelligence with ZoomInfo's verified data, eliminating the need for separate analytics and data platforms.

Snowflake used ZoomInfo-powered account scores to achieve 90% higher opportunity open rates and 2x higher customer conversion rates. (Snowflake Case Study)

ZoomInfo Sales Enterprise: Custom Pricing

Enterprise unlocks ZoomInfo's full AI layer: real-time intent signals, AI-generated account summaries, competitive alerts, and Earnings Call signals. The dedicated customer service manager and hands-on onboarding mirror HockeyStack's approach, but with the backing of a $1.25 billion revenue company and 35,000+ customers worldwide.

👉 The Bottom Line: Enterprise delivers the fullest combination of data, intelligence, and AI-powered execution in a single GTM platform.

ZoomInfo Additional Products and Access Methods

Beyond Sales plans, ZoomInfo offers several additional products:

Marketing Plans:

• Marketing Demand: 75K credits, 25 intent topics, audience targeting, GTM workflows

• ABM Lite: 100 intent topics, ZoomInfo Display Network, Facebook/LinkedIn/Google advertising

• ABM Enterprise: 150K credits, unlimited intent topics, AI account summaries and lookalikes

GTM Workspace (for Sellers):

• AI-powered workspace with complete book-of-business view, AI agents, action feed, and AI-drafted outreach

• Built on the GTM Context Graph for contextual deal intelligence

GTM Studio (for Marketers, RevOps, GTM Engineers):

• AI-powered orchestration canvas for designing, enriching, and activating GTM plays

• Natural language audience building, waterfall enrichment from 25+ data sources, pre-built GTM plays

APIs and MCP:

• Enterprise API with Search, Enrich, Copilot, Marketing, and Platform endpoints

• MCP server for connecting AI models directly to ZoomInfo data

• API access included in all relevant plans

Chorus (Conversation Intelligence):

• Automatic recording, transcription, and AI analysis of sales calls

• Deal intelligence with CRM auto-sync

• 14 technology patents using proprietary ML

HockeyStack Feature Value Breakdown (vs. ZoomInfo)

Attribution and Revenue Analytics

HockeyStack's Approach: Attribution is HockeyStack's core strength. The platform runs 9 attribution models simultaneously, combining quantitative touchpoint tracking with qualitative self-reported attribution.

Buyer Journeys traces the complete path from first anonymous impression to closed-won, with reverse-funnel analysis that works backward from revenue. Blueprints identify engagement patterns behind successful deals and prescribes next steps. This depth of attribution analytics is hard to match.

ZoomInfo's Approach: ZoomInfo approaches attribution through the GTM Context Graph, an intelligence layer that fuses CRM data, conversation intelligence, intent signals, and behavioral data to capture not just what happened in a deal but why.

ZoomInfo doesn't offer 9 simultaneous attribution models in the same way, but its Account Fit Score, Buyer Intent signals, and GTM Studio analytics provide AI-powered dashboards tracking engagement, funnel progression, and top-performing segments. The key difference: ZoomInfo pairs this intelligence with the contact data needed to act on it.

Source: ZoomInfo

🪙 Value Verdict: HockeyStack offers deeper, more specialized attribution analytics. ZoomInfo provides attribution insight embedded within a broader intelligence and execution platform.

Data Foundation and Contact Access

HockeyStack's Approach: HockeyStack unifies your existing GTM data, connecting CRM, ad platforms, marketing automation, and website analytics into a single timeline via Atlas.

It does not provide its own contact database. For enrichment, it offers Account Intelligence Credits (10,000 annually, $0.08 per additional credit) that pull from third-party providers. Teams needing verified phone numbers, email addresses, or org charts must buy a separate data platform.

ZoomInfo's Approach: ZoomInfo operates the largest B2B data platform in the industry: 500M contacts, 100M companies, 135M+ verified phone numbers, 120M direct-dial phone numbers, and 200M+ verified business email addresses.

This data goes through a proprietary collection and verification system backed by 300+ human researchers with up to 95% accuracy. In a Fortune 500 competitive RFP analyzing 25 million contacts, an independent consultant concluded that no other competitor came close.

Source: ZoomInfo

🪙 Value Verdict: ZoomInfo is the clear choice for teams that need verified contact data alongside their intelligence layer. HockeyStack is not a data provider and requires a separate purchase for contact information.

"ZoomInfo gives us the information we need to execute. We don't have to go through and spend our time digging. It's already there, so we can be three steps ahead." (Vensure Case Study)

AI Capabilities

HockeyStack's Approach: HockeyStack has invested in AI with three distinct capabilities. Odin uses a multi-agent orchestration architecture where specialized agents handle data querying, analysis, and validation separately, with computation-based outputs rather than generative prediction.

The 12 prebuilt agents cover pipeline creation, deal closing, expansion, and operations. Nex-LM is a proprietary GTM-specific language model that powers the agent layer. The AI Agents are newly launched, though, with limited independent validation.

Source: HockeyStack

ZoomInfo's Approach: ZoomInfo's AI runs on the GTM Context Graph and is built on Anthropic's Claude. In GTM Workspace, AI agents handle account research, outreach drafting, CRM updates, and signal monitoring. GTM Studio uses AI for natural language audience building, play orchestration, and campaign optimization that improves over time.

The AI layer draws from the GTM Context Graph's combination of first-party and third-party data, giving it broader context than analytics data alone.

Source: ZoomInfo

🪙 Value Verdict: HockeyStack's Odin and Nex-LM represent innovative AI approaches to attribution analytics. ZoomInfo's AI covers more ground (from prospecting to deal execution to marketing orchestration) and is grounded in a larger B2B dataset.

Pricing Transparency and Buying Experience

HockeyStack's Approach: The pricing page shows two plan names and feature lists but no prices. No free trial exists. Buyers must book a demo and enter a sales process before receiving any cost information.

The additional credit systems (Account Intelligence Credits at $0.08 each, Agent Credits for GTM Execution) add budgeting variables that are hard to forecast without knowing the base price.

Source: HockeyStack

ZoomInfo's Approach: ZoomInfo also uses custom pricing for paid tiers, but provides two free entry points: ZoomInfo Lite (permanent, no credit card) and a 7-day free trial with access to core features.

The pricing page shows clear tier structures with feature comparisons for Sales, Marketing, and standalone products. Credits follow a straightforward model: 1 credit = 1 export, and searching or viewing data within the platform is free.

Source: ZoomInfo

🪙 Value Verdict: ZoomInfo provides a more accessible buying experience with free evaluation options and clearer tier structures, though both platforms require a sales conversation for paid plans.

Final Verdict: HockeyStack vs. ZoomInfo

The choice between HockeyStack and ZoomInfo depends on whether you need specialized attribution analytics or a complete GTM platform.

HockeyStack is a B2B revenue intelligence platform for marketing and sales leaders who need to answer one question: what's actually driving revenue?

With 9 simultaneous attribution models, an AI analyst that answers GTM questions in plain English, and Blueprints that identify winning engagement patterns, it delivers attribution depth that few platforms match.

It works best for mid-market to enterprise B2B teams with mature GTM stacks that already have a separate data provider, organizations where proving marketing ROI is the primary challenge, and teams willing to go through a sales-led evaluation.

ZoomInfo is an AI GTM platform that starts with the industry's largest B2B data foundation and builds intelligence and execution on top of it.

With 500M contacts, 135M+ verified phone numbers, and 200M+ verified business emails, a GTM Context Graph intelligence layer that captures why deals move, and access through GTM Workspace, GTM Studio, and APIs/MCP, it covers the full journey from identifying target accounts to closing revenue.

This makes it essential for revenue teams that need both intelligence and execution data in one system, organizations that want to evaluate before committing (via ZoomInfo Lite or a free trial), and enterprises seeking a proven platform backed by 35,000+ customers and $1.25 billion in annual revenue.

Get started with ZoomInfo here.

The difference isn't just features. It's scope. HockeyStack asks "What's driving your revenue and how can AI help you do more of it?" ZoomInfo asks "How can we give you the data, intelligence, and tools to run your entire go-to-market from one platform?"

HockeyStack Pricing FAQ

Does HockeyStack publish its pricing?

No. HockeyStack's pricing page lists two plan names (GTM Intelligence and GTM Execution) with feature lists but no prices, ranges, or per-seat costs. All pricing requires booking a demo. This makes it hard to budget or compare costs without direct engagement.

Does HockeyStack offer a free trial?

No. HockeyStack offers no free trial or free plan. The only free resources are an Account Research Tool and an Interactive Demo, neither of which process your actual GTM data. ZoomInfo, by comparison, offers both a permanent free tier (ZoomInfo Lite) and a 7-day free trial.

What are HockeyStack's Account Intelligence Credits?

Account Intelligence Credits power enrichment and AI research within HockeyStack. Every plan includes 10,000 credits annually. Additional credits cost $0.08 each. AI Research consumes 1-4 credits per run, and Account Enrichment consumes 1 credit per record. Standard workflow actions like CRM syncs and Slack notifications are free.

What is the difference between HockeyStack's two plans?

GTM Intelligence includes attribution reporting, Odin AI analyst, Blueprints, account scoring, and 2 out-of-the-box AI agents. GTM Execution includes everything in GTM Intelligence plus all 12 prebuilt agents, a Custom Agent Builder, and 250,000 agent credits for running automated GTM workflows.

Does HockeyStack provide contact data?

No. HockeyStack is an analytics and intelligence platform, not a data provider. It unifies your existing GTM data and applies AI to surface insights, but doesn't include its own database of verified phone numbers, email addresses, or org charts. Teams need a separate data provider like ZoomInfo to act on HockeyStack's recommendations.

Can HockeyStack replace ZoomInfo?

Not directly. HockeyStack and ZoomInfo serve different functions.

HockeyStack specializes in revenue attribution and AI-powered GTM analytics. ZoomInfo provides B2B contact data, intent signals, conversation intelligence, marketing automation, and GTM execution tools.

Some organizations use both: HockeyStack for attribution depth and ZoomInfo for data and execution. ZoomInfo's GTM Context Graph, account scoring, and intent capabilities do overlap with portions of HockeyStack's analytics layer.

How does HockeyStack's Odin AI compare to ZoomInfo's AI?

Odin is an embedded AI analyst that uses multi-agent orchestration to answer GTM questions in plain English, with computation-based outputs designed to prevent hallucination.

ZoomInfo's AI covers more ground, powering GTM Workspace (seller execution), GTM Studio (marketing orchestration), and the GTM Context Graph (deal intelligence).

Both surface actionable insights, but ZoomInfo's AI draws on a larger B2B dataset and spans prospecting, deal execution, and marketing in addition to analytics.

Is HockeyStack worth it for small teams?

HockeyStack is built for mid-market to enterprise B2B companies with complex, multi-tool GTM stacks. Small teams with simple setups (a CRM and one or two marketing tools) wouldn't extract proportional value from the platform's data unification capabilities. The sales-led pricing model and hands-on onboarding also suggest the platform isn't optimized for self-serve small-team adoption.